ASPEN CHAMBER RESORT ASSOCIATION AND OUTSIDE MAGAZINE
“OUTSIDE IN ASPEN” TAKES PLACE JUNE 11 - 13
Two-night Lodging Packages Start at $99 per person
ASPEN, Colo. (June 3, 2010) – Aspen Chamber Resort Association (ACRA) and Outside magazine,
published by Mariah Media Inc., first annual Outside in Aspen, a participatory, adventure weekend in
Aspen for outdoor enthusiasts of all levels June 11 – 13, 2010.
Outside in Aspen two-night lodging packages are available through Stay Aspen Snowmass, and start at
$99 per person based on double occupancy at the following properties: Aspen Mountain Lodge, Limelight
Lodge, Aspen Square Condominium Hotel, Hearthstone House, The Gant, The Sky Hotel, Hotel Jerome
and The Little Nell.
The Outside in Aspen package, which must be booked through Stay Aspen Snowmass, is subject to
availability, based on double occupancy, and does not include taxes or fees. The Outside in Aspen $200
Adventure Passport includes all the following:
Friday – Welcome Party at Sky Hotel with Gift Bag
Saturday (National Get Outdoors Day) – ½ day activity followed by Après Pool Party at the Hotel Jerome
Sunday – ½ day activity followed by Adventure Athlete Panel Discussion* and Lunch
*Panel Discussion: The Right Stuff—How 5 Elite Athletes Got to the Top with Celebrity Athletes: Melissa
Arnot, the first woman to summit Everest three times, Extreme Kayaker Jesse Coombs, World Champion
Free-Skier Chris Davenport, Olympic Gold Medalist Cyclist Tyler Hamilton and Everest Guide Jake
Norton.
Saturday and Sunday – Base Camp festivities featuring Outside Magazines Gear of the Year
Sunday – Outward Bound will be hosting a trail restoration project in Aspen. Sign up at their Base Camp
booth on Saturday, June 12th if you would like to help.
Participants can sign up for the half-day activities including kayaking, rafting, stand-up paddle boarding,
road biking, mountain biking, fly fishing or rock climbing. Aspen Alpine Guides is also offering an
advanced Road Biking Clinic with Tyler Hamilton Training, as well as special high-altitude trail running
and hiking clinics with pro-endurance athletes.
In addition to the two-day package, the organizers announced today a NEW one-day pass for $100 which
will include all activities on that day.
For additional information or to book the Outside in Aspen package, visit www.outsideinaspen.com, or
call 866.572.0738.
Acclaimed ultra-marathoner Ricky Gates will lead trail running/hiking clinics on both Saturday and Sunday
(offered by Aspen Alpine Guides).
Those who make donations to Leave No trace will be entered into giveaway for prizes from The North
Face, Pentax, Black Diamond, Montbell, Patagonia, Marmot and more.
Outfitters providing activities include the following: Aspen Alpine Guides, Aspen Expeditions, Aspen
Kayak Academy, Aspen Outfitting Company, Aspen Velo, Aspen Whitewater, Blazing Adventures, Sun
Dog Athletics, Taylor Creek Fly Fishing, and Timberline Bike Tours.
Aspen’s stunning mountains, trails, rivers, rock faces and roads will serve as venues for guided adventure
activities for athletes of all abilities. The weekend will also include parties, opportunities to interact with
professional adventure athletes and Outside personalities, including Olympic Gold Medalist Tyler
Hamilton, Everest climber and photographer Jake Norton, big mountain skier Chris Davenport, Everest
mountaineer Melissa Arnot, extreme kayaker Jesse Coombs, a symposium with experts addressing
various adventure topics and the Outside Buyer’s Guide Gear Experience. Leave No Trace is the nonprofit event beneficiary.
“A partnership between Aspen and Outside magazine was intuitive,” said Julia Theisen, vice president of
sales and marketing at Aspen Chamber Resort Association. “With Aspen’s natural assets and Outside’s
engaged and adventurous audience, we’re framing this weekend to attract athletes of all levels who are
looking to either hone skills or try something new. Our hope is that this becomes an annual weekend of
adventure and camaraderie.”
“Outside is delighted to have this opportunity to bring the pages of the magazine to life in the spectacular
setting for human-powered activities that Aspen provides,” said Christine Salem, Outside’s Specialty
Publishing Director. “Top Outside editors and celebrity athletes will be on hand to gather with our readers
for epic fun and adventure.”
Sponsors of Outside in Aspen include Eddie Bauer First Ascent, The Little Nell hotel, Kendall Jackson
Winery, Bud Light, TV Aspen 19, Outside magazine, the City of Aspen, and Aspen Chamber Resort
Association.
ABOUT ASPEN
Aspen's plethora of warm-weather pursuits pique nearly every passion, from extreme outdoor adventure to world
class cultural pursuits, from Colorado’s best fly fishing, to indulgent spa offerings. Whether experiencing the rapids of
the Roaring Fork River (running directly through the center of Aspen), to scaling the rock walls up Independence
Pass, or biking on picturesque trails, there is an activity for everyone to savor Aspen’s stunning mountain scenery
and taste “the good life.”
ABOUT MARIAH MEDIA INC.
Mariah Media Inc. (MMI) is the parent company of Outside magazine, America’s number-one active-lifestyle brand. In
addition to serving the active-lifestyle consumer for over three decades with Outside’s award-winning content, MMI
also serves the active-lifestyle community through the Outside Buyer’s Guide, Outside Online, Outside Books,
Outside Shows and Events, Outside Television specials, and, internationally, licensed editions in China, Brazil,
Sweden, and Italy.
ABOUT LEAVE NO TRACE
The Leave No Trace Center for Outdoor Ethics is an educational, non-profit organization dedicated to the responsible
enjoyment and active stewardship of the outdoor by all people worldwide; www.lnt.org.
For media information and images, contact Promo Communications:.
Maureen Poschman • maureen@promoinc.net • 970.925.8480.
For visitor information, visit www.aspenchamber.org, or call 1.888.290.1324 or 970.925.1940.
For more information on Outside magazine, event sponsorship, or print or online advertising, contact Christine Salem,
Outside Magazine, csalem@outsidemag.com, 505-989-7100
www.outsideinaspen.com