Monroe’s Motivated Sequence: Speech Outline Format
TITLE
Motivational Appeals: Ethos, Logos, Pathos,
I.
Introduction
A.
B.
C.
D.
E.
Hook – story, facts, quote, etc.
Preview of subject
Relevance – why should audience care
Credibility – personal experience & sources; why should we listen to you?
Thesis (position statement) – your opinion on the topic (_______ needs to be solved . . .)
Transitional Sentence II.
Body
A. Need Step
1.
2.
3.
4.
Transitional Sentence -
statement – state the problem
illustration – use examples to clarify the problem
ramification – use facts & testimony to clarify the problem
pointing – how is the audience directly affected by the problem?
B. Satisfaction Step
1.
2.
3.
4.
5.
Transitional Sentence -
statement – state the most viable solution
explanation – explain the solution in detail
theoretical demonstration – show reasoning behind the solution
reference to practical experience – show how this has worked in the past
meeting objections – clarify any objections that the audience might have
C. Visualization Step
1. positive – if the problem is solved, what will the world look like?
2. negative – if the problem is not solved, what will the world look like?
Transitional Sentence D. Action Step
1. specific action to be taken – phone numbers, website, etc.
2. specific action to be taken – sign a petition, donate money, etc.
Transitional Sentence III.
Conclusion
A. Summary of Main Points – summarize main points
B. Restatement of Thesis – restate your position on the topic
C. Memorable Close – tie in your attention step (story, fact, quote, etc.)
** Cite 3 sources in the body of your speech!
** Citations should include: author, publication, date
Example: According to Joe Schmoe in Time Magazine’s March of 2010 article titled “Keeping Fit”, ….