Weekly Review Quiz as of 2012-02-23
Marketing
A Hunch for Crunch: Kellogg Adds Snacks
by Julie Jargon and Gina Chon
02/16/2012
http://online.wsj.com/article/SB10001424052970204880404577224792333830850.html
1. What brand does Kellogg Co. plan to purchase for $2.7 billion?
a) Nature Valley granola bars
b) Ben & Jerry's ice cream
c) Pop Tarts
* d) Pringles potato crisps
e) Little Debbie's snack foods
Pinterest's Rite of Web Passage—Huge Traffic, No Revenue
by Sarah E. Needleman and Pui-Wing Tam
02/16/2012
http://online.wsj.com/article/SB10001424052970204792404577225124053638952.html
2. Which web site was recently featured in the WSJ as an example of a site that currently has
high traffic, but no revenue?
a) Facebook
b) Skype
c) Snopes
d) Yelp
* e) Pinterest
Apple's Mac Makeover
by Jessica E. Vascellaro
02/17/2012
http://online.wsj.com/article/SB10001424052970204880404577226864202052768.html
3. What is Apple's current market share in the global PC market?
a) 2.1%
* b) 5.4%
c) 9.9%
d) 24.3%
e) 50.7%
New Rich Fuel Luxury Boom
by Christina Passariello
02/17/2012
http://online.wsj.com/article/SB10001424052970204792404577227274215171072.html
4. Which of the following luxury-goods retailers has NOT been experiencing strong growth in
sales and profits?
a) LVMH Moet Hennessy Louis Vuitton
b) Gucci owner PPR SA
* c) Tiffany & Co.
d) All of the above are experiencing strong sales and earnings growth
e) None of the above are experiencing sales and earnings growth
TV's Big Ad-Sales Bazaar Inspires an Online Copycat
by Suzanne Vranica
02/17/2012
http://online.wsj.com/article/SB10001424052970204792404577227504044474154.html
5. The event titled "Digital Content New Fronts" signals which competitive strategy?
a) The launch of online ad formats that are intended to replace traditional banner ads
* b) An effort by online video producers to compete against television
c) An effort from cable TV companies to provide digital entertainment
d) A strategy of live TV programs to offer companion digital content
e) An effort among various web sites to countervail against proposed privacy laws