Weekly Review Quiz as of 2014-05-08
Strategic Management
Zulily Customers Play the Waiting Game
by Serena Ng
05/05/2014
http://online.wsj.com/news/articles/SB10001424052702303626804579509402577847362
1. Which part of the value chain is Zulily's Achilles' heel?
a) R&D
b) Operations
* c) Inbound and Outbound Logistics
d) Marketing
e) Sales
Online Gaming Shuns Subscription Model Spawned by 'World of
Warcraft'
by Lizette Chapman
05/06/2014
http://online.wsj.com/news/articles/SB10001424052702304788404579521891600063538
2. In the terminology of the article, the online gaming business has shifted from a subscription
business model to
a) a fremium model.
b) a premium model.
* c) a free-to-play model.
d) an advertising model.
e) a user database model.
Otis Finds 'Reshoring' Manufacturing Is Not Easy
by Ted Mann
05/03/2014
http://online.wsj.com/news/articles/SB10001424052702304518704579519432946574424
3. For Otis, the 'reshoring' of manufacturing was not easy due the unexpectedly high level of
a) red tape.
* b) complexity.
c) automation.
d) sunk costs.
e) bureaucracy.
Intel, Google Push Chromebooks in Threat to Microsoft
by Don Clark
05/07/2014
http://online.wsj.com/news/articles/SB10001424052702303417104579545951118541972
4. Intel is primarily a
a) supplier of Google.
b) customer of Google.
c) shareholder of Google.
d) competitor of Google.
* e) complementor of Google.
Exxon Sticks With Russia Despite Ukraine Sanctions
by Daniel Gilbert
05/02/2014
http://online.wsj.com/news/articles/SB10001424052702303678404579535423153883250
5. According to the article, how long may it take for Exxon before Exxon and its partner can pump
significant amounts of crude from beneath the Kara Sea?
a) 1-2 years
b) 3-5 years
c) 5-10 years
d) 10-15 years
* e) several decades