PRISCILLA DAVIS MARTIN
56 Cypress Point Road  Westampton, N.J. 08060(609) 372-3454
pdavismartin@yahoo.com
SUMMARY STATEMENT
Over eight years of experience in Marketing Communications, Education, Administration, Recruiting, Sales and Project
Management. Have a strong visual sense, excellent interpersonal and written communications skills, with the ability to translate
marketing ideas and design concepts across all organizational levels. A respected, organized and effective manager, that leads by
example and is skilled at seeing the big picture and identifying tasks to facilitate on-time and cost-efficient completion. A
confident communicator, educator, strategic planner and public speaker that is able to deliver enthusiastic presentations with
clarity and humor to diverse audiences. Diversified skill set including administrative support, client relations, persuasive
guidance, vendor negotiation, recruitment and project management. Strong team player that is adept at supporting team
members. Possess excellent decision-making, critical-thinking, and problem-solving skills,
EDUCATION
M.H.A., Master of Healthcare Administration
Seton Hall University, Center for Public Service, South Orange, NJ. May 1999.
BA, Journalism/Mass Media; Minor, Biological Sciences
Rutgers University, Cook College, New Brunswick, NJ. May 1994
SELECTED ACCOMPLISHMENTS
Healthcare Marketing Management & Communications
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Responsible for all functions of marketing and sales process, including special event planning, persuasive guidance,
education and counseling of prospective residents
Required to meet a monthly goal of enrolling at least 3 new residents per month; increasing revenue by $7,000-$9,000/mo.
Conducted a large portion of HR responsibilities including; recruiting, interviewing, reference checks, payroll, etc.
Trained marketing team members in areas of phone etiquette, customer service and touring
Designed marketing materials for fundraisers, special events or monthly center happenings(newsletters, flyers and calendar)
Completed quarterly and annual marketing plans, where goals were shared with marketing team members
Updated social media sites and blogs weekly
Acted as a spokesperson to promote company’s mission, goals and objectives through internal/external marketing and
presentations to prospective clients and referral sources
Ensured that all paperwork involving resident move-in and charges were processed according to company requirements
Conducted frequent competitor analysis while maintaining referral development system for ongoing external contacts
Worked closely with hospital social workers, family members and doctors to ensure a smooth transition into the community
Monitored facility marketing expenditures, annual budget and monthly P&L statements
Conducted quarterly evaluations of marketing strategy effectiveness
Achieved and exceeded monthly marketing enrollment goals regularly
Education Administration, Marketing & Management (Education)
 Acted as a liaison between administration, employees and students
 Surpassed monthly goals through special event planning, media partnerships, promotional materials, discounted services
and overall communication and education amongst referral sources, and potential KC customers
 Met weekly enrollment goals of enrolling new students, increasing revenue by $700-800/week/child
 Promoted the need for team involvement (family, teachers and students) for successful outcomes for at risk children.
 Managed all aspects of the center including curriculum and program development, HR, budget, and state compliance
 Trained, supervised, evaluated and motivated staff
 Maintained proper labor management and budgetary expectations as per the corporate and center goals
 Tutor children ranging from age 6-11 in various subjects
 Organized employee’s mandatory participation in staff trainings, workshops and annual CPR/First Aid certification
 Developed and organized all Special and In-House Community Events and fundraisers such as the annual “Art Auction” (art
done only by the students) raising an extra $2,000-$5,000 for three consecutive years solely based on the sales of the
children’s art (while also managing 25 teachers that coordinated the art of 100-120 preschoolers).
PROFESSIONAL EXPERIENCE
LPM 1 Learning & Development Center, Burlington, NJ, Director 2011-Present
“You’ve Been Charmed” Etiquette School, Lawrenceville, NJ, Marketing Liaison/Tutor 2009-2013
Princeton Family YMCA, Princeton, NJ, Center Director, Childcare 2007-2008
KinderCare Learning Centers, 2002-2007
Center Director
KinderCare Learning Centers, Lawrenceville, NJ
District Marketing Support
KinderCare Learning Center, Cherry Hill, NJ
Center Director/Marketing Liaison
UMDNJ/KinderCare @Work Learning Centers, Piscataway, NJ
Summerville Assisted Living, Hillsborough, NJ, Director of Community Relations 2000-2001
Genesis Eldercare, The Woodlands, Plainfield, NJ, Marketing & Admissions Director 1999-2000
Computer Skills
Microsoft Excel, Microsoft Word, Microsoft Access, Photoshop and Power Point
Volunteer Experience & Professional Affiliations
Volunteer Trenton Catholic Academy, Hamilton, NJ, and (Sports Planning Committee) 2010-2012
Volunteer, Community Food Bank of NJ Check Out Hunger & Senior Volunteers Month. May 1997- Present
Member, American College of Healthcare Executives. April 1999- Present