East West University
Dhaka, Bangladesh
Department of Business Administration
Course Title: Strategic Management
Course Code: MGT 480
Credits: 03
Spring Semester 2009
Instructor: Jashim Uddin
Senior Lecturer, EW Uni.
Office: DDC 1104 (11th floor)
EW Extension: 274
Office hours for consultation
The primary responsibilities of the instructor are to conduct classes and letting course
materials understandable to students within class duration. Solving all the problems
within class duration does not sound realistic and that is the major reason to make
instructor available after class hours. These additional office hours are having
concentration to ‘you’ by which your academic problems can be solved. Follow the
schedule below for your consultation requirements:
Sunday
Monday
Tuesday
Wednesday
Thursday
11:30am - 1:15pm
08:45 am - 11:30 am, 01:30 pm - 03:00 pm
11:30am - 1:15pm
08:45 am - 11:30 am, 01:30 pm - 03:00 pm
12:00 pm – 01:30
This schedule can be changed and will be noticed if any change brought in.
Origination of the course
If we can have a look to a particular room from the top, we could have a clear view of
maximum components and most of the movements within that room. In another way, we
can say it 360° view. But human being, having the best quality brain, can not have a
consistent view from the top as they can not continuously stay parallel to the ground. So,
directing an organization’s activities will require some means to have most clear view of
the whole environment (internal and external).
Strategic Management is the learning of knowledge, skills, and procedures to have most
clear view of the environment, by which intensions can better align with actions to
achieve success. In any business organization, the top- level is responsible for shaping up
a wining mindset among many others, aligning the mindset with capabilities, guiding the
other levels of managers to achieve that mindset, and making that mindset sustain over
the time period. Thus, Strategic Management is the knowledge required at the top to
direct and understand resources, and enabling resources to achieve success in a
sustainable manner.
Course Objectives
Strategic Management as a course will benefit the students from following perspectives:
Understanding the value of developing a mindset for future (Vision).
Developing insights about the concepts of strategic success.
Abilities to understand possibilities & capabilities and to chalk out the blue print of
achievement.
Understanding the implications of strategic alternatives for choosing the best among
them.
Having the skill of analyzing real life cases to bring up the solution.
Presenting your solution with confidence, that means, having the capacity to defend your
view.
Learning teamwork for bringing best out of the team.
Analyzing news events and framing up strategic implications.
Major Text
Management of Strategy: Concepts and Cases, Hitt, Michael A., Ireland, R. Duane, and
Hoskisson, Robert E. [H.I.H] 1st Indian Reprint 2007; Thomson South-Western.
Reference Book
Strategic Management: An Integrated Approach
Charles W. L. Hill, Gareth R. Jones [H.J]; 6th edition; Houghton Mifflin Co. USA
Students’ obligations
Each student is expected to attend all the classes, complete reading assignments before
arriving classes and be responsible for announcements made in the class and liable for
collecting materials distributed in the class.
Written assignments should be submitted within 5 pm of the due date at the office room.
Acceptance of the late submission of assignments will be under the discretion of the
instructor. An unauthorized late assignment submission will lead to 10% mark deduction
from the obtained marks on that assignment.
Each student must attend all the exams, class tests and other mark bearing activities to
complete the course. Any unauthorized absence from any of the above events will
automatically add 0 (zero) for that event.
Study Pattern
Classroom will be the core of every course related activities. Instructor will provide
lecture as the basic knowledge dissemination tool. In addition to that, this course is more
about enabling the students to solve real life problems with the concepts available from
academics. So, this course will concentrate on participative learning process.
Students must form a group in the beginning of the semester (3-5 members), which will
last for the whole semester. Solving of class room cases and home assignments will be
performed in group manner. Though it is a group activity, individual assessment also will
be done. It is important to note that, absence in class room cases by any group member
can not be compensated by the participation of other members.
Case analysis will have a presentation part, because students at their matured level
of business education should make the ‘presentation’ as a way of life.
Students are supposed to focus more on conceptual understanding rather than
memorizing.
Examination questions will be framed to explore your conceptual understanding
and thus concentration to the class discussions will mostly be required.
Term paper topics for different groups will be given before one week of 1st mid term test,
and submission date will be announced later. The presentation of term paper will be
mandatory for every group with the participation of every group member. Individual and
group assessment will be made on the group activities.
Examination Environment
East West University is very strict in maintaining desirable environment in exam halls.
University authority already adopted ‘zero tolerance’ principle to check the violation of
exam hall rules. Any misconduct or cheating in the exam halls can result in expulsion
from the university.
Marks Distribution
Term 01
Term 02
Final
Case Studies and Assignments
Term Paper and presentation
Participation in class discussion
15%
15%
30%
20%
15%
05%
Grading Scale
Number range
97-100
90- below 97
87- below 90
83- below 87
80- below 83
77- below 80
73- below 77
70- below 73
67- below 70
63- below 67
60- below 63
Below 60
Letter Grade
A+
A
AB+
B
BC+
C
CD+
D
F
Course outline
Chapter Number
Chapter 01
HIH’s Book
Subject matter
Strategic Management
Chapter 02
HIH’s Book
Analysis of the External Environment
Chapter 03
HJ’s Book
Internal Analysis: Distinctive competencies,
Competitive advantage, and Profitability
Major topics: The 21st century competitive landscape, The I/O model and
Resource based model of above average returns, Vision and Mission,
Stakeholders, Strategic Management process.
Major topics: Segmenting general environment, analysis of competitive
forces, Interpreting industry analyses, strategic groups, competitor
analysis.
Major topics: Distinctive competencies and competitive advantage, The
value chain, Generic building blocks of competitive advantage,
Competitive advantage and profitability, Durability of competitive
advantage.
Building Competitive Advantage through Functional
level strategy
Chapter 04
HJ’s Book
Major topics: Achieving superior efficiency; achieving efficiency in
manufacturing, marketing, materials management, HR, information
systems.
1st Midterm (according to the university specification)
Continuation in the next page
Chapter Number
Subject matter
Chapter 04
HIH’s Book
Strategy at the Business Level
Chapter 05
HIH’s Book
The Competitive Nature of Strategy
Chapter 07
HIH’s Book
Strategy at the Corporate Level
Chapter 09
HIH’s Book
Cooperative Strategic Management
Major topics: Customers’ relationship with business level strategy, purpose of
business-level strategy, types of business level strategies.
Major topics: Competitor analysis, competitive rivalry, likelihood of attack,
likelihood of response, competitive dynamics.
Major topics: Levels of diversification, reasons for diversification, mergers
and acquisitions (M&A), takeovers.
Major topics: Strategic alliance, business-level cooperative strategy, corporate
level cooperative strategy, competitive risks with cooperative strategies.
2nd Midterm ( according to the university specification)
Chapter 11
Corporate Performance, Governance, and Business Ethics
Major topics: Causes of poor performance, strategic change improving
HJ’s Book
performance, agency theory, governance mechanisms, ethics and strategy.
Chapter 12
HJ’s Book
Implementing Strategy in Companies That compete in a
Single Industry
Major topics: Implementing strategy through organizational structure, control
and culture, restructuring and reengineering.
Chapter 13
HJ’s Book
Implementing Strategy in Companies That compete
Across Industries and Countries
Major topics: Managing corporate strategy through multidivisional structure,
entry mode implementation, strategic outsourcing and network structure.
Final ( according to the university specification)
The course outline can be changed if required. Some deviations or changes from this
schedule may occur due to unavoidable circumstances.
All the best wishes
&
Happy Learning