Name
: MOHAMED JABIR MOHAMED ASHIK
Sex
: Male
Age
: 29
Marital Status: Single
Visa Status : Residence Visa
Tel
: 0507139849
Email
: ashikjabir@yahoo.com
PERSONAL PROFILE:
As an advertising professional with marketing background, interest lie in a career path
with an analytical duties and responsibilities. Well disciplined with the ability to manage
multiple tasks efficiently under extreme pressure while meeting tight deadline schedules.
Sees the bigger picture and plans appropriate strategies to achieve results and to
positively contribute towards corporate financial goals and objectives.
WORK EXPERIENCE:
2008Sep-2009 January
Senior Account Manager- Memac Ogilvy & Mather Dubai
I was given the responsibility of working on Motorola Ltd which is
the pioneer mobile hand set manufacturer in the world. This role
gave me the opportunity of dealing with Ogilvy network in the
region to ensure that the client’s expectations are met and are
based on a client global communication brief.
During my short stay at Memac, I too worked on a new business
pitch which included a 360 degree campaign.
I too worked on some projects for DHL express.
2006Sep- 2008 August
Director Brand Servicing – Big International Pvt Ltd- Sri Lanka
I was given the responsibility of heading the client servicing
department in this new venture. Under the belt of client servicing
director, I was given the responsibility of developing the current
brand portfolio of BIG, starting from Arpico mattresses, Ceylinco
Development Bank, Swadeshi Industries, Helan Biscuits, The
Phone Company and Arpicolor paints, while working on numerous
other new business pitches. The Swadeshi Industries, Arpicolor,
Helan biscuits and Ceylinco Development Bank were some of our
winning pitches where I made commendable contribution and
showed lot of leadership skills.
2004Sep- 2005Oct:
Assistant Brand Manager- GRANT MCCANN ERICKSON- Sri Lanka
Outcome
I was given the responsibility of building brands such as Nestle
Cereal, Nestle Milkmaid and Nestle Nutren.I was given the
opportunity to manage and contribute my strategic thinking to the
growth of Asian Alliance Insurance which is one of the fastest
growing Insurance Company and in retail sector, keels Super
which is the 2nd largest super Market chain in Sri Lanka. Working
for National carrier of Hong Kong which is Cathay pacific, gave
me the opportunity to work with MCCANN ERICKSON’S Cathay
Pacific Hong Kong team.
2003May – 2003Sept:
Senior Brand Executive – GRANT MCCANN ERICKSON- Sri Lanka
Outcome:
Being in-charge of leading brands such as, Sampath Bank & Keells
Ltd, enabled me to study the activities that take place in different
industries and to understand how it works by communicating well
with higher management levels.
2001Jan – 2003Apr:
Brand Executive – LEO BURNETT SOLUTIONS INC- Sri Lanka
Outcome:
To handle the accounts of DFCC Bank, Ceylinco Shriram and
The Finance Company, I made good use of this opportunity to test
my strategic skills and played a part in creating and establishing
these brand names in the Sri Lanka’s competitive financial sector.
PROCTOR & GAMBLE was the ideal opportunity for me to learn
more about the ever-competitive FMCG category and to work on
multinational brands such as the Vicks range and Gain washing
powder.
EUREKA Online and CASTROL LUBRICANTS gave me the
opportunity to enhance my knowledge on the fast growing Internet
business and the lubricant war.
UNICEF gave me the opportunity to handle a NGO project, which
was based on “Vitamin A Deficiency” in Sri Lanka.
In the automotive sector I handled BRITISH PETROLEUM and
MAZDA for Car mart.
In the Investment and Insurance industries I have gathered vast
knowledge by handling SLIC (Sri Lanka Insurance Corporation),
which is the market leader. Some highlights during my stay
include the launch of ”Sirivimana” householder’s policy, which
was significantly strengthened during my stay; as well as the
launch of the V-Class motor insurance policy, which won the
Print-Gold award at the SLIM advertising awards in 2003.
Educational Qualifications:
2003Sept – 2004July BA (Hons) Marketing
With second class honours
University of Hertfordshire, United Kingdom
1998Dec – 2003June Chartered Institute of Marketing (CIM)
Academy of business studies – Colombo
Diploma in Marketing
International Marketing Strategy(C), Planning and Control(C)
1996Dec – 1997Aug Advanced Certificate in PC application
National Institute Of Information Technology
Extra curricular activities:
“Treasurer” of Sri lanka Institute of marketing” which is the National body for
Marketers in Sri Lanka. Sri Lanka Institute of Marketing was founded in 1970,
Incorporated by act No: 41 of 1980 of the parliament of the Democratic Socialist
Republic of Sri Lanka. I became the youngest “Treasure” in the 38 year history of the
institute. SLIM is responsible for making decisions and advising relevant marketing
authorities in the country with the intention of growing the marketing profession in Sri
Lanka.
Sub Committee chairman of SLIM Brand Excellence Awards 2006. “Brand
Excellence” awards is a scheme where you will be recognizing the best performed local
and multi national brands in Sri lanka in a particular year. I was responsible for
organising the judges and re structuring the evaluation criteria along with the judges. This
event witnessed a record number of entries in the History of “Brand Excellence”
Pioneer member of launching the award scheme “The Chillies” in 2006. “The
Chillies” is an award scheme which was launched for advertising industry purely to
evaluate creativity. This was organized jointly by “International Advertising Association
(IAA) and Accredited Advertising Agencies Association (4A’s) in Sri Lanka. The aim of
this award scheme is to raise the bar when it comes to creativity whereby we could
produce creative work that could compete in the global creative award schemes.
Referees
Intesar Adenwala
Head of Client services/Business Director
Memac Ogilvy & Mather
P.O.Box 74170, Dubai UAE
T (9714) 3320002 ext. 208
D (9714) 3050208
intesar.adenwalla@ogilvy.com
Chalaka Gajabahu
Chief Operating Officer
LOWE LDB
Wijerama Mawatha
Colombo7
Sri Lanka
Direct Tel: +94 11 2 692987
Mobile: +94 727 000007
chalaka@loweldb.com