Name : MOHAMED JABIR MOHAMED ASHIK Sex : Male Age : 29 Marital Status: Single Visa Status : Residence Visa Tel : 0507139849 Email : ashikjabir@yahoo.com PERSONAL PROFILE: As an advertising professional with marketing background, interest lie in a career path with an analytical duties and responsibilities. Well disciplined with the ability to manage multiple tasks efficiently under extreme pressure while meeting tight deadline schedules. Sees the bigger picture and plans appropriate strategies to achieve results and to positively contribute towards corporate financial goals and objectives. WORK EXPERIENCE: 2008Sep-2009 January Senior Account Manager- Memac Ogilvy & Mather Dubai I was given the responsibility of working on Motorola Ltd which is the pioneer mobile hand set manufacturer in the world. This role gave me the opportunity of dealing with Ogilvy network in the region to ensure that the client’s expectations are met and are based on a client global communication brief. During my short stay at Memac, I too worked on a new business pitch which included a 360 degree campaign. I too worked on some projects for DHL express. 2006Sep- 2008 August Director Brand Servicing – Big International Pvt Ltd- Sri Lanka I was given the responsibility of heading the client servicing department in this new venture. Under the belt of client servicing director, I was given the responsibility of developing the current brand portfolio of BIG, starting from Arpico mattresses, Ceylinco Development Bank, Swadeshi Industries, Helan Biscuits, The Phone Company and Arpicolor paints, while working on numerous other new business pitches. The Swadeshi Industries, Arpicolor, Helan biscuits and Ceylinco Development Bank were some of our winning pitches where I made commendable contribution and showed lot of leadership skills. 2004Sep- 2005Oct: Assistant Brand Manager- GRANT MCCANN ERICKSON- Sri Lanka Outcome I was given the responsibility of building brands such as Nestle Cereal, Nestle Milkmaid and Nestle Nutren.I was given the opportunity to manage and contribute my strategic thinking to the growth of Asian Alliance Insurance which is one of the fastest growing Insurance Company and in retail sector, keels Super which is the 2nd largest super Market chain in Sri Lanka. Working for National carrier of Hong Kong which is Cathay pacific, gave me the opportunity to work with MCCANN ERICKSON’S Cathay Pacific Hong Kong team. 2003May – 2003Sept: Senior Brand Executive – GRANT MCCANN ERICKSON- Sri Lanka Outcome: Being in-charge of leading brands such as, Sampath Bank & Keells Ltd, enabled me to study the activities that take place in different industries and to understand how it works by communicating well with higher management levels. 2001Jan – 2003Apr: Brand Executive – LEO BURNETT SOLUTIONS INC- Sri Lanka Outcome: To handle the accounts of DFCC Bank, Ceylinco Shriram and The Finance Company, I made good use of this opportunity to test my strategic skills and played a part in creating and establishing these brand names in the Sri Lanka’s competitive financial sector. PROCTOR & GAMBLE was the ideal opportunity for me to learn more about the ever-competitive FMCG category and to work on multinational brands such as the Vicks range and Gain washing powder. EUREKA Online and CASTROL LUBRICANTS gave me the opportunity to enhance my knowledge on the fast growing Internet business and the lubricant war. UNICEF gave me the opportunity to handle a NGO project, which was based on “Vitamin A Deficiency” in Sri Lanka. In the automotive sector I handled BRITISH PETROLEUM and MAZDA for Car mart. In the Investment and Insurance industries I have gathered vast knowledge by handling SLIC (Sri Lanka Insurance Corporation), which is the market leader. Some highlights during my stay include the launch of ”Sirivimana” householder’s policy, which was significantly strengthened during my stay; as well as the launch of the V-Class motor insurance policy, which won the Print-Gold award at the SLIM advertising awards in 2003. Educational Qualifications: 2003Sept – 2004July BA (Hons) Marketing With second class honours University of Hertfordshire, United Kingdom 1998Dec – 2003June Chartered Institute of Marketing (CIM) Academy of business studies – Colombo Diploma in Marketing International Marketing Strategy(C), Planning and Control(C) 1996Dec – 1997Aug Advanced Certificate in PC application National Institute Of Information Technology Extra curricular activities: “Treasurer” of Sri lanka Institute of marketing” which is the National body for Marketers in Sri Lanka. Sri Lanka Institute of Marketing was founded in 1970, Incorporated by act No: 41 of 1980 of the parliament of the Democratic Socialist Republic of Sri Lanka. I became the youngest “Treasure” in the 38 year history of the institute. SLIM is responsible for making decisions and advising relevant marketing authorities in the country with the intention of growing the marketing profession in Sri Lanka. Sub Committee chairman of SLIM Brand Excellence Awards 2006. “Brand Excellence” awards is a scheme where you will be recognizing the best performed local and multi national brands in Sri lanka in a particular year. I was responsible for organising the judges and re structuring the evaluation criteria along with the judges. This event witnessed a record number of entries in the History of “Brand Excellence” Pioneer member of launching the award scheme “The Chillies” in 2006. “The Chillies” is an award scheme which was launched for advertising industry purely to evaluate creativity. This was organized jointly by “International Advertising Association (IAA) and Accredited Advertising Agencies Association (4A’s) in Sri Lanka. The aim of this award scheme is to raise the bar when it comes to creativity whereby we could produce creative work that could compete in the global creative award schemes. Referees Intesar Adenwala Head of Client services/Business Director Memac Ogilvy & Mather P.O.Box 74170, Dubai UAE T (9714) 3320002 ext. 208 D (9714) 3050208 intesar.adenwalla@ogilvy.com Chalaka Gajabahu Chief Operating Officer LOWE LDB Wijerama Mawatha Colombo7 Sri Lanka Direct Tel: +94 11 2 692987 Mobile: +94 727 000007 chalaka@loweldb.com