Exercise – Small vs Large Businesses come in all shapes and sizes. For example: A vast number of sole proprietors only supply a limited number of products Airbus and Boeing manufacture aircraft for airline companies only Ferrari and Rolex supply luxury goods to a small consumer market Ford, GM and Toyota mass produce their cars Burger King, KFC and McDonalds have outlets throughout the world Nokia, Motorola, Samsung and Sony collectively produce billions of mobile phones Microsoft supplies computer software for over 95% of the personal computers on the planet Some of these businesses prefer to stay small. Airbus and Ferrari deliberately limit growth in their operations. Others, such as McDonalds and Toyota, continually strive for expansion. a. b. c. d. Explain the circumstances when economies of scale might not actually benefit customers. Explain why economies of scale might be inappropriate, undesirable or inaccessible for certain businesses. If economies of scale are so important, examine the reasons why so many small firms continue to survive and thrive. To what extent do large businesses operate in the best interest of the general public? Part B. Choose any company listed above and complete a SWOT and PEST analysis on them. You will have to check the company website, review recent news articles on the company and perhaps use your own personal information.