Spring 2013 Semester Class Capsules
January 25-26 FIN 553 †Managerial Finance II, Dr. Ginette McManus
This course picks up with a review of the WACC and applies this to the capital budgeting process. In this
module, cash flow projections are developed as well as initial outlay concepts. The NPV and IRR rules
are developed and extended to a general decision making framework. The last section of the module
focuses on the concepts of firm valuation and the effects of leverage on the organization.
Prerequisite FIN 552. This course is a required, Core course for the MBA
February 1-2 MGT 592 Empowering Individual Potential, Mr. L. Scott Cook
This course focuses on impacting an organization’s most salient resource—the power of its human
capital. By viewing transformation processes thru individual, group and organizational lenses, the course
will allow participants to understand both the theoretical underpinnings and practical approaches that
impact the dynamics of organizations. The focus of the course will be on the “micro” view, allowing
participants to understand the motivations and challenges in leading and driving organizational
transformation from an individual perspective. Readings, discussions and course learning will be brought
to bear in a case discussion and analysis of the award-winning movie, “Remember the Titans”. No
prerequisites. This course is a required, Core course for the MBA.
Twin Weekend
Come to the ACE Center for 1 weekend and take 2 courses.
 Friday - Live classroom for course 1
 Saturday - Live classroom for course 2
The balance of both courses delivered in virtual environment. You can elect to take EITHER Friday OR
Saturday course, if desired
Friday, February 8 FMK 732 Making Consumer Promotions More Effective, Mr. George
Latella
This course is designed to help sales, marketing, and merchandising executives understand,
design, and implement effective and efficient consumer promotion programs. The role of
consumer promotions within the context of Marketing Strategy will be examined as well as
advantages and limitations of the most widely used Consumer Promotion techniques. (Coupons,
Experiential (Event Marketing) Rebates, Contests, Sweepstakes, Sampling etc) Creative
strategies to maximize impact and program development/evaluation will also be discussed. This
class falls under the Food Marketing Promotion module for the MS and Advertising/Promotion for
the MBA/Specialization. .
Saturday, February 9 FMK 733 Making Trade Promotions More Effective, Mr. George Latella
Trade Promotion has grown into the biggest, most complex and controversial dilemma facing the
food industry today. This course is designed to help sales, marketing, and merchandising
executives understand, design, and implement effective and efficient trade promotion programs.
The role of trade promotions within the context of Marketing Strategy will be examined as well as
advantages and limitations of the most widely used Trade Promotion techniques. (Off Invoice, Bill
backs, Scan backs, Scan Based Trading, Advertising allowances, Demonstrations etc) Creative
strategies to maximize impact and program development/evaluation will also be discussed. This
class falls under the Food Marketing Promotion module for the MS and Advertising/Promotion for
the MBA/Specialization. .
March 1-2 FMK 772 Foodservice Manufacturing and Distribution, Mr. Jack Kelly and Ms. Janna Trout
This course examines the dynamics of the ever-changing distribution network between a manufacturer
and the foodservice operator. Manufacturers face the challenges of maintaining or increasing their market
share against the competition and selecting the best distribution channels to get their products to the
foodservice operator. Distributors’ challenges include the increased costs of operations and pressure
between balancing manufacturer brands and their own private label brands and how that effects what
foodservice operators and customers will buy. Students will learn what roles logistics and ordering
technologies, marketing incentives, and direct or brokers sales forces play in the success of a
manufacturer product as it travels through the distribution channel. This course falls under the Food
Marketing Channels & Distribution module for the MS and Foodservice module for the
MBA/Specialization.
March 7 & 9 FMK 784 Food Industry Summit, Mr. George Latella
This year’s theme is “Leveraging Shopper Insights at the Moment of Truth”. These continue to be
challenging times for the Food Industry. Communicating and conducting business with our customers and
consumers is changing at a rapid pace, demanding major shifts in Marketing dollars. Understanding how
they think and shop is critical. Join the industry as the internationally renowned Food Marketing program
presents a one day summit to gain insights on marketplace issues and developments from the industry
leaders that are making things happen. The presenters include Bill Sickles (Senior Media Sales Director,
Digital Marketing Solutions, Google), Cheryl Williams (Vice President Digital Commerce and Innovation,
Wakefern), Brian Holt (Vice President of Marketing, Weis Markets), Rich Tarrant (CEO, MyWebGrocer),
Robert Tomei (President, Consumer and Shopper Marketing, Symphony/IRI), Jeff Gregori (Vice
President, Consumer and Shopper Analytics, Nielsen), Kevin Higar (Director of Research & Consulting,
Technomic), Megan Margraff (Chief Analytics Officer, Spire), Paul Price (Executive Vice President,
Acosta), Liz Mohr (Director Shopper Insights and Analytics, Con Agra) and Jerry Wolfe (Chief
Information Officer, McCormick). You may attend as a student or industry professional. Students will
attend the Thursday and then continue the discussion of the topic on Saturday.
March 15-16 FMK 712 How to Prepare and Use the Annual Marketing Plan, Dr. Mark Lang
This course will stress the advantages of systematic planning and take the student through all the steps in
a traditional planning process. The role of environmental and competitive analysis will be presented along
with specific steps to conduct it. Strategy and tactics will be presented and their role in the plan
emphasized. Specific plan formats and forms for the planning process will be provided. This class falls
under the Food Marketing Strategy module for the MS and Marketing Strategy & Policy module for the
MBA/Specialization.
March 22-23 ACC 580 Managerial Accounting I, Dr. Joseph Larkin
The objectives of this course are: introduce the students to basic cost definitions and behavior, to assure
that they are able to use accounting information and systems to make optimal management decisions, to
properly evaluate organizational and individual performance, and to enable proper managerial planning
and control through the use of the concepts and principles covered in this course. Case analysis and
relevant examples, both from the food industry, will be utilized, as appropriate. This course is a required,
Core course for the MBA
April 4-6 FME 795 †Capstone, Dr. Richard George
Reserve this date if you plan to graduate! Capstone is the culminating educational experience in the
Executive Master's in Food Marketing Program. In order to participate in this course you must have
completed and have posted grades for 20 of 24 courses in the MS program and 21 of 27 for the MBA
(excluding Foundation courses). Capstone is a 2 credit course and 3 day event, including 2 overnights
and a celebration dinner. Capstone is a required course for both the MBA and MS.
April 12-13 FMK 727 Legal Issues in Food Marketing, Mr. Martin Levitas
This course identifies and examines the legal environment in which businesses operate. Emphasis will
be placed on the regulatory areas impacting the food industry such as food safety, labeling and homeland
security. The laws, regulations and directives that impact operations such as the EEOC, OSHA, EPA and
the USDA will be studied. This course is a required, Core course for the MBA.
April 22-25 International Study Tour in Bradford, UK, Dr. Richard George
FMK 751 Supply Chain & the Sustainable Enterprise
FMK 754 Trends in Food Retail & Tour
Under the auspices of the Center for International Programs (CIP) at Saint Joseph’s University, the
Executive Masters in Food Marketing will be conducting an International Study Tour in April 2013 in
Bradford, United Kingdom. The study tour will be led by Dr. Richard George and coordinated by Ms.
Christine Hartmann. The program will be executed in partnership with Bradford University, Bradford, UK.,
headquarters of the U.K.’s largest food manufacturer and fourth largest retailer, Morrison’s. Two (2) Food
Marketing courses (specialization and/or module classes) will be offered; one will be a Strategy/Policy
course, “The Sustainable Enterprise”, which will be co-taught by faculty of Bradford University; the other
will be a retail tour class taught by Dr. George. The specifics are:
FMK 754 Trends in Food Retail & Tour
For the MBA student this course can be applied to the following modules: Food Retailing &
Supply Chain and International. For the M.S. student this course can be applied to the Food
Marketing Channels & Distribution module or the International & Ethnic Marketing module.
FMK 751 Supply Chain & the Sustainable Enterprise
For the MBA student this course can be applied to the following modules: Food Retailing &
Supply Chain, Marketing Technology, Strategy & Policy, and International. For the M.S. student
this course can be applied to the Food Marketing Channels & Distribution module or Food
Marketing Strategy module.
May 3-4 FMK 726 New Product Planning, Dr. Ferdinand Wirth
Since new products have become the lifeblood of most food companies, this course is very pertinent. The
course takes the students through each of the stages of a typical new product process. Special emphasis
is placed on idea generation and the creative process. Although each step in the process is discussed,
the importance of systematically carrying out the process is stressed. This course will use examples of
food and beverage introductions from around the globe. This course falls under the Food Marketing
Innovation & Product Development module for the MS and Marketing Technology module for the
MBA/Specialization.
Foundation Courses:
January 11-12 ACC 510
February 8-9 FIN 501
March 15-16
FIN 504
Accounting Foundation, TBD
Economics Foundation, TBD
Finance Foundation TBD
Please contact Kathy Kennedy (610-660-3152 or kkennedy@sju.edu) or Amanda Basile (610-6603156 or abasile@sju.edu) with any questions you may have about the spring schedule.