Matteson-proposal - UNC School of Information and Library

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Title:
The Impact of Group Interaction on Shared Cognition: An Analysis of
Small Group Communication
Author:
Miriam Matteson, Doctoral Student
College of Information Studies
Hornbake Library, South Wing 4117C
University of Maryland
College Park, MD 20742
e-mail: matteson@umd.edu
Introduction and Statement of the Problem
Small groups and teams are ubiquitous in most organizations. The experience of working in a
small group is a form of social cognition – where individuals bring their own cognitive
frameworks or schemas for structuring their knowledge to a group setting and, through group
interaction, a collective understanding, or shared cognition may develop (Allard-Poesi, 1998). A
growing body of empirical research argues that groups with similar mental models or knowledge
schemas perform their tasks at a higher level than groups without shared mental models
(Cannon-Bowers, Salas, & Converse, 1993; Lim & Klein, 2006; Rentsch & Woehr, 2004). Yet
little is known about how groups who form shared mental models develop these models while
other groups do not. This thesis seeks to fill that void by looking at how small group
communication patterns contribute to the development of shared mental models. The research
will help decision makers and persons planning work activities involving teams understand better
how to improve team performance by enhancing the development of shared mental models. The
results of this thesis can be incorporated into decision support systems or internal group
guidelines for effective management of teams and other small groups.
Matteson. The Impact of Group Interaction on Shared Cognition . . .
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Research Question
The overarching research question is: How does group communication contribute to the
development of shared mental model(s)? To answer this question it is necessary to understand:
(1) the nature of communication within the group including the sequencing of messages, the
themes discussed, the communication roles individuals play, the function of the communication
messages (task oriented or socioemotional-oriented), the channels used to communicate, the
degree of formality in the message, and the communication norms that emerge; 2) the mental
model(s) as they develop over time; and (3) the relationship between the communication and the
mental models.
Method
The research will be structured as a case study, following the traditions of naturalistic inquiry.
Because the research questions seek to explore the meaning, processes, and context of a
phenomenon through the voice of the participants, the qualitative paradigm is the appropriate
approach (Maxwell, 1996). A particular strength of qualitative methods is the depth and
complexity of the data used for analysis. This study collects data from observation, interview,
and textual artifacts. Data collected through these qualitative methods emphasize the
participant’s voice over the researcher’s, reflecting the world as constructed by the participant
(Frey, 1994). In this study in particular, which seeks to capture the mental models of the
participants, it is important to employ research methods that privilege the voice of the
participants.
Participants
The research will study a small group within an organization over an extended period of time. A
specific group has not yet been identified, but the theoretical assumptions guiding this research
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provide certain constraints on appropriate group types. The group should be a work group, as
opposed to a social or support group. It should be a small group, preferably five to ten members,
because of the data intensive nature of qualitative research. The group should be beginning a
task, and the task should be non-routine and relatively complex, i.e., something that would
require multiple group communication events including meetings and e-mail messages, and it
should reach an end-state. Ideally the group will be situated in an archive or library within the
greater Washington, D.C. / Baltimore area.
Data Collection and Analysis
Two types of data will be collected: data that reflects interaction and communication, and mental
model-related data derived primarily from several interviews over the course of the study with
each group member.
Interaction/Communication Data. The first type of data to be collected will be data
on the communication events and interactions that occur among the group members throughout
the duration of the study. These data will include:
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Audio transcripts of group meetings
Diary entries from group members recording communication events that occur
outside the time the researcher is present to capture them
Written communication in the form of documents, memos, or e-mail messages that
the group use to communicate
Researcher field notes from observing the group’s meetings
These interaction data will be coded to characterize different aspects of communication within
the group. First, each communication event will be coded by speaker, recipient (group or
individual), channels, length of message, sequencing (i.e., turn-taking, communication flow), and
decision procedures. Through these codes basic patterns of communication begin to emerge, and
the coded data will be used to answer questions about communication norms and rules that
develop in the group. Once the patterns have been identified as rules, the data can be re-
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evaluated to identify how the group ensures following the rules or imposes sanctions, if any, for
not observing rules.
The interaction data will also be coded by Bales (1950) Interaction Process Analysis
(IPA) coding. IPA is a widely used functional scheme for group interactions. It focuses on
micro-level interaction at the level of an utterance or message and uses a set of twelve mutually
exclusive codes along two dimensions, task-oriented and socioemotional-oriented (Keyton,
2003). Coding with IPA sets the stage for several important sub-tasks: 1) segmenting the
communication into task-related and socio-emotionally related communication; 2) identifying
positive/negative communication; 3) characterizing functions more specifically into areas such as
clarifying, relieving tension, showing solidarity, etc. With this coding it will be possible to
develop a holistic picture of the nature of the communication within the small group. The
functional aspects of the communication can be traced over time and related to specific changes
in the shared mental models. A matrix of communication type by channel will show which
channels are used for what function.
The IPA categories are unsatisfactory for conveying the content of the messages, so, for
that purpose, using a constant comparison approach, the interactions will be coded for content
themes, i.e., topics discussed by two or more participants over a period of time. This method is
suggested by Wheelan et al. (1994). The constant comparison approach will allow for flexibility
in noting areas of interest, observing the influence of the nature of the task, and for conflicts and
agreements on content.
The data included in the field notes will be added to the thick, rich portrayal of the case;
the reflective comments will be matched with the data from other sources to guide the
development of categories and themes in the analysis.
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Mental Models. The second type of data is information that reflects individual group
members’ mental models of the task at three different points during the study, roughly
corresponding to the beginning, middle, and end of the project, but the timing of the interviews
may also reflect significant changes in the shared mental model(s). These data will be collected
through interviews with each group member.
An initial interview with each member will be conducted at the outset of the study. This
interview will be used to elicit the content and structure of the person’s mental model about the
task at the beginning of the work. The interview questions will also draw out information about
the internal relationships among group members. The protocol will be a series of open ended
questions. This data will be used to create a representation of the individual’s understanding
regarding the task. The data will also be used to construct a sociogram, a graphic representation
of links among people, to understand the nature of the relationships among group members.
Second and third interviews will be conducted midway and at the end of the task or after critical
points in the task, using the same questions at each interview to capture individual mental models
at different points in time.
The data from the interviews will be transcribed and coded using a constant comparative
approach in which the codes emerge from the data. The codes will be based broadly on data
related to the task and data related to team interaction. (These will be separate questions in the
interview schedule, facilitating the initial coding.) First, the data on task will be coded. Next,
concept maps will be created for each participant, mapping their coded responses about the task
in the form of the concepts elicited and the relationships identified between the concepts
(Jackson & Trochim, 2002). The presence and strength of similarity will be assessed based on
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the number of concepts in common across the maps and the similarity of the relationships
identified.
Second, the data on team interaction will be analyzed in a similar manner. A type of
sociogram, a graphic representation of links among people, will be constructed to model the
internal perceptions group members report about the roles and responsibilities in the group; the
information sources and communication channels used, and the interaction patterns noted.
Similarity assessments will be made based on the coded data. This qualitative analysis allows for
degrees of similarity to be detected, indicating shades of overlap among the team interaction
mental models.
Relating Communication to Shared Mental Models. The final stage of the data
analysis relates the development of shared mental models with the different aspects of
communication. This integration combines the interaction data and the interview data from the
earlier stages. First, the group mental models will be examined over time to identify changes and
consistencies. Then, the interaction data collected up to the time of the measurement of the
mental model will be reviewed to identify elements that relate to the changes or to the
consistencies to understand how they impacted the change or consistency in mental models.
Tracing the interaction data for a particular change forms an audit trail to show how
communication influences the developments in this particular group’s mental models.
For example, consider the hypothetical Team ABC. This team of five members was
assembled to work on a particular task. After several formal meetings and informal e-mail
exchanges, group roles began to solidify: team member 1 emerged as a leader who generated
many of the ideas, while other team members fell into other task and relational roles, such as
Critic, Encourager, Recorder, and Follower. Communication norms relevant to a shared team
Matteson. The Impact of Group Interaction on Shared Cognition . . .
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model developed regarding how speaking turns were taken during meetings, how procedural
decisions were reached, and whether conversation themes could be revisited after discussion or
not. Based on IPA coding, most of the conversation tended to be task-oriented, focusing on
defining the task [content theme], although many of the messages uttered by the Encourager
were socioemotionally oriented. The conversations could be further disaggregated into the
twelve IPA categories.
By the midpoint of the project, the leader believed an understanding of the task had been
agreed upon. Then one day, the Follower, who was usually reluctant to speak up at meetings,
suggested another way to complete the task to the Encourager in the elevator. The Encourager
liked the idea, expressed that to the Follower and shared it with the Recorder, who also
responded favorably. As the Recorder, he sent out the idea as an agenda item for the next
meeting. At their next meeting, the Encourager presented the alternative and the Follower
chimed in to support the idea. During the discussion, the Critic asked questions continually,
ignoring the group norms established regarding conversational sequencing, and repeatedly
questioned the efficacy of the alternative. After a thorough discussion of the alternative, guided
by the Critic’s questions, the leader expressed her support of the alternative, too, and called for a
vote, conforming to the procedural norms established. The alternative passed unanimously and
was recorded in the minutes.
This scenario draws on the transcript of the group’s meeting, diary entries about the
informal events, and formal documentation (the agenda), all of which were coded in various
ways so that they could be retrieved and used to re-create the activities leading up to the change
in the group’s understanding of the task. In this scenario, measures of the mental model of the
group’s task would have shown a change from time one to time two. From an analysis of the
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communication data between those two points in time, events such as the informal elevator
conversation, the role of the Encourager supporting the change, and the Socratic nature of the
discussion lead by the Critic at the meeting are linked through an audit trail to show how the
group’s mental model about the task changed over time. It is possible then to characterize the
communication by the ratio of socioemotional to task-oriented, the types of channels, the roles,
adherence to norms, degree of formality, and so on.
From the analyses of the audit trails which emerge from the research data, such as the one
described above, larger communication patterns can be characterized and generalized into a set
of propositions about the influence of small group communication patterns on group shared
mental models.
Significance
Given the empirical support for shared mental models as an indicator of team performance,
research is needed that examines how groups reach shared mental models, particularly field
research that focuses on natural groups. By studying the communication patterns of a single
group as they relate to that group’s development of shared mental models, an understanding will
emerge as to how small group communication contributes to shared mental models. These
findings can then be further tested across a larger sample to extend their generalizability.
This research will expand the relatively scanty body of empirical research on
administration in libraries and archives by addressing an organizational unit frequently used in
these organizational settings and constitute a step toward improving performance and
management. The research should provide the basis for establishing preliminary guidelines on
managing groups and providing communication support systems for groups to allow them to
develop shared mental models.
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References
Allard-Poesi, F. (1998). Representations and influence processes in groups: Towards a sociocognitive perspective on cognition in organization. Scandinavian Journal of
Management, 14(4), 395-420.
Bales, R. F. (1950). Interaction process analysis: A method for the study of small groups.
Cambridge, MA: Addison-Wesley.
Cannon-Bowers, J. A., Salas, E., & Converse, S. (1993). Shared mental models in expert team
decision making. Jr. N. J. Castellan (Ed.), Individual and group decision making (pp.
221-246). Hillsdale, New Jersey: Lawrence Erlbaum.
Frey, L. (1994). The naturalistic paradigm: Studying small groups in the postmodern era. Small
Group Research, 25(4), 551-577.
Keyton, J. (2003). Observing group interaction. R. Y. Hirokawa, R. S. Cathcart, L. A. Samovar,
& L. D. Henman (Eds.), Small group communication: Theory & practice: An anthology
(8th ed., pp. 256-266). Los Angeles: Roxbury Publishing.
Kreps, G. L., & Herndon, S. L. (2001). Introduction: The power of qualitative research to
address organizational issues. S. L. Herndon, & G. L. Kreps (Eds.), Qualitative research:
Applications in organizational life (2nd ed.). Cresskill, New Jersey: Hampton Press.
Lim, B.C., & Klein, K. J. (2006). Team mental models and team performance: A field study of
the effects of team mental model similarity and accuracy. Journal of Organizational
Behavior, 27, 403-418.
Maxwell, J. A. (1996). Qualitative research design: An interactive approach. Thousand Oaks,
CA: Sage Publications.
Rentsch, J. R., & Woehr, D. J. (2004). Quantifying congruence in cognition: Social relations
modeling and team member schema similarity. E. Salas, & S. M. Fiore (Eds.), Team
cognition: Understanding the factors that drive process and performance (pp. 11-31).
Washington, DC: American Psychological Association.
Wheelan, S. A., McKeage, R. T., Verdi, A. F., Abraham, M., Krasick, C., & Johnston, F. (1994).
Communication and developmental patterns in a system of interacting groups. L. R. Frey
(Ed.), Group communication in context: Studies of natural groups (pp. 153-178).
Hillsdale, NJ: Lawrence Erlbaum Associates.
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Schedule of Research
July – September, 2006
September – December, 2006
January 2007
February – April, 2007
May 2007
June 2007
July 2007
August 2007
Identify the group to be studied.
Secure Institutional Review Board approval.
Develop, pretest, and finalize interview protocol.
Establish coding schema for mental models.
Establish guidelines for content of diary entries.
Field work: Collect and transcribe data.
Code and do intermediate analysis of data in tandem with data
collecting since findings influence subsequent collection of data.
Code and analyze final segment of data.
Integrate data analyses and write.
Submit data analysis summary to group members for member
check.
Submit draft of the dissertation to the committee
Revise as necessary.
Defend dissertation and revise as necessary.
Submit dissertation to university.
Budget and Budget Justification
Item
Cost
Fees for participants $150 per participant;
estimating 7
participants = $1050
Fees for data
transcription service
$450
Justification
I will be collecting a significant amount of data from
each person. I will be interviewing each participant
three times over the course of the study. I will be
attending each of their group meetings and recording
their discussion. They will also be asked to keep
track of informal conversations they hold with other
group members and report those back to me. Because
I am asking so much of my participants, a monetary
gift or gift certificate should help to elicit their
willingness and full participation in providing data.
There will be a significant amount of recorded data
to be transcribed including the group meetings and
three interviews with each group member over the
course of the study. To complete the study
expeditiously, I would like to use a transcription
service to assist with preparing the recorded data for
analysis.
Total = $1500
Other Support
At this time I am receiving no financial support for completing this dissertation.
Dissertation Advisor: Dr. Marilyn D. White, Associate Professor, College of Information Studies,
University of Maryland, College Park, MD 20742
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