STEPHEN DAWES
3670 Old Town Road  Bridgeport, CT  06606  203.273.2317
stephendawes@sbcglobal.net
Experienced marketing professional: strategic planning, brand development, program management, creative concept
development, interactive and promotional execution. Skilled in sponsorship negotiation; client and staff management;
event marketing; direct marketing; promotional sweepstakes execution; print, television, online and social media;
multimedia production management and web development
KEY ACCOMPLISHMENTS
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Leveraged MasterCard Sports and Entertainment assets to increase retail activation over 600%
Managed the re-launch of Eos Airlines brand and web site increasing revenue 200%
Created new marketing initiatives for Kraft Corporate Scale Group resulting in 45% growth in key account activity
Implemented Pepsi’s first national grocery customized package program (+6%; +1M cases)
EXPERIENCE
MOXIE TM, Inc,
12/2010 - Present
New York, New York
Account Director - Clients include Vita Coco, Vita Coco Kids, Orgain, Mercy, Kind
 Manage client relationships from strategic development to execution of branding, packaging design and
marketing projects
 Entrepreneurial environment provides key involvement in all core activities: proposals, budgets,
presentations, design strategy, ideation brainstorming, production, research, identify key business
prospects and develop marketing initiatives for business development
FIVE STAR SPORTS
8/2008 - 12/2010
Westport, Connecticut
Account Director
 Lead all aspects of integrating MasterCard’s Sports and Entertainment Sponsorship property
assets (NFL, MLB, NBA, PGA TOUR, Arena/stadiums, GRAMMY’s, Soundstage, Jazz at Lincoln
Center and Movie tie-ins), across 200 strategic merchants utilizing a combined marketing budget of
$45M and resulting in a 600% increase in program activation versus prior year
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$6MM Q4 2008 Southwest Airlines/NBA program generating +6% growth
$1MM Q1 2009 US Airways/Arnold Palmer program generating $4MM+
Collaborated with MasterCard's merchant integration and global sponsorship teams to develop activation
strategies and execute integrated programs across media channels including online, print and retail
Managed a team of three (3) responsible for overall program strategic planning, concept development, program
management, creative development, retail marketing, prize fulfillment, execution, logistics, budgets, timelines,
issue resolution, publicity, media support, client communications and reporting responsibilities
Maintained client and partner needs through detailed progress reporting and on-time delivery of
programs that exceeded both client and agency objectives
MOXIE TM, Inc.
12/2006 - 8/2008
New York, New York
Account Director - Clients included: Starbrite, Glaceau, A. Stein Meat Products, and Eurofusion
 Deployed strong strategic thinking and exceptional execution to ensure client satisfaction and program
deliverables are met; proven through consistently high client satisfaction scores
EOS AIRLINES
1/2006 - 12/2006
White Plains, New York
Marketing Manager
 Administered company’s brand throughout product experience including airport environment, on-board,
lounge, events and internally and achieved success goals including 97% customer satisfaction, 98%
intent to refer and a Net Promoter Score (NPS) of 89
 Integrated multiple communications approaches: advertising, direct and relationship marketing,
promotions, SEM, B2B sales programs, call center initiatives and street teams
 Evaluated and monitored financial, technological, and demographic factors to support marketing
initiatives and maintain organized communications development and refinement
 Managed development of brand positioning and executed a multi-million dollar integrated marketing
campaign in New York and London that supported a year over year revenue increase of 200%
STEPHEN DAWES
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3670 Old Town Road  Bridgeport, CT  06606  203.273.2317  stephendawes@sbcglobal.net
KRAFT FOODS
3/2005 - 1/2006
Tarrytown, New York
Promotion Manager, Corporate Scale Group
 Implemented national promotional initiatives for Kraft Corporate Scale division designed to win
total dollar share for Kraft/Nabisco products resulting in 45% growth in key account activity
 Managed forecasting and reconciliation of the $20 Million dollar promotion budget for retailer
merchandising programs to support national initiatives for Kraft One Company programming
 Maintained day-to-day operations with consumer promotion agency by leading creative development,
graphic approvals and timelines for multiple ongoing projects
TRACY LOCKE PARTNERSHIP
6/2000 - 3/2005
Wilton, Connecticut
Senior Account Executive, Customer and Retail Activation Teams, 2/02 - 3/05
Account Executive, Field and Customer Marketing, 6/00 - 2/02
 Created and implemented Pepsi-Cola & Frito-Lay national marketing programs (awareness, trial and
repeat) designed to win key holiday time periods in retailers like WalMart, Kroger, Safeway, Ahold,
Target etc.
 Recommended, negotiated and managed alliances with NASCAR, NFL, MLB, NBA, NHL, NCAA, Sony,
Paramount Studios, Sears, Cartoon Network, Ford, Time Warner which included successful comarketing partnerships between PepsiCo brands and consumer packaged goods companies: Hershey’s,
Acosta Foods and Con Agra
 Averaged +20% volume growth across numerous customer-specific promotions with $2M budget
 Implemented Pepsi’s first national grocery customized package program (+6%; +1M cases)
 Developed and managed all brand, package, and channel strategies for all Pepsi-Cola beverages in the Central
Division resulting in an IRI market share swing of 1.7 points vs. Coca-Cola products (Total business represented
over $5B Retail, 35% of Pepsi-Cola's U.S. volume)
 Developed two national toolkits that provide turnkey customer specific consumer promotion
templates for the grocery, mass, and convenience/gas channels
TURNER NETWORK TELEVISION
9/1997- 6/2000
Atlanta, Georgia
Assistant Brand Manager
 Created and implemented integrated marketing campaigns designed to increase viewership
and drive awareness of TNT Original Movies, Live Events, Series and Network Initiatives though
targeted media outlets with a combined marketing budget of $5 million
 Developed brand positioning, business strategies and marketing plans based on quantitative and
qualitative research
HOME BOX OFFICE
9/1994 - 9/1997
New York, New York
Marketing Coordinator
 Assisted in the creation and implementation of advertising and marketing plans for HBO Brand
Image and Original Movies
 Implemented HBO’s national consumer promotion campaigns including Sure Thing Saturday
Night Guarantee, Wimbledon and It’s Not TV It’s HBO
EDUCATION
HOBART & WILLIAM SMITH COLLEGES, Geneva, New York
 Bachelor of Arts Major: History Minor in Economics
Computer Skills
 Microsoft Office Suite (Word, Excel, PowerPoint, Outlook)
1994