Syllabus for specialization in Rural Business
3rd Semester
1. Agri Business Environment & Policy (ABE 301)
2. Natural Resource Management (NRM 301)
3. Ecology & Environment Management (EEM 301)
4. Development Administrative (DA 301)
5. Training & Development for Rural People (TD 301)
6. Social Structure in Rural Society (SSRS 301)
7. Human Resource Management (HRM 301)
8. Project Management (PM 301)
1. Agri Business Environment & Policy (ABE 301)
ObjectiveTo expose learners to the environment in which the agri-business is
conducted. Focus will be on understanding micro and macro environment
forces and their impact on agri-business.
Contentsa) Role of agriculture in Indian economy, problems and policy changes relating
to farm supplies ,farm production, agro processing, agricultural marketing
,agricultural finance etc. in the country.
b) Structure of agriculture –linkage among sub-sectors of the Agribusiness
sector, economic reforms and Indian agriculture, impact of liberalization,
privatization and globalization on Agri business sector.
c) Emerging trends in production, processing, marketing and exports, policy
controls and regulations relating to the industrial sector with specific
reference to agro industries.
d) Agri business policies –concept and formulation and new dimensions in Agri
business environment and policy.
e) Agricultural price and marketing policies ,public distribution system and
other policies.
f) Overview of agribusiness cooperative, credit –cooperatives, cooperatives in
marketing, dairy cooperative, financing agribusiness cooperative.
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2. NATURAL RESOURCE MANAGEMENT (NRM 301)Objectives:To provide knowledge on the importance of forest conservation for resource
development and operation methods or developing social forestry.
The aim of The objective of the course is to provide basic knowledge of the
structure and functioning of the Ecosystem, forests and practices of forestry
including their importance and conservation.
Course Content: 1. Concept of Ecosystem and its relevance to development worker. Types of
Ecosystems and their structural and functional components.
2. Food Chains, Food web and Ecological Pyramids. Tropic dynamic concept with
special reference to Forest Ecosystem and Agro Eco System.
3. Bio geochemical cycling of nutrients Energy flow within the Ecosystems and
Nature’s metabolism, Ecological succession.
4. Impact of human activities of development and non-ecofriendly technological
on environment. Global concern for environment.
5. Forestry- Definition & classification; Definition of Forest- General, Ecological
and Legal classification of forests based on method of regeneration, Age,
composition, objects of management and Legal status.
6. Forest types of India (only groups). Extent, Role and importance of forests to
rural/ tribal people.
7. Definition of forest, classification and importance of forest in our rural life,
types of forests.
8. Social forestry- objective- scope.
9. Important species of trees found in India.
10. Road, railway and canal side plantation forest department its set up and
functioning central and state level.
11. Forest Ecosystem.
12. Degradation of forest and its effects.
13. Agro- forestry, types, system and benefits.
14. Mass involvement in forestry programme.
15. Nursery- selection of site, importance and type of nursery.
16. Minor forest produce.
17. Forest policy & Indian Forest Act.
18. Environment crisis, Green House Effect.
19. Chipko Movement.
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3. ECOLOGY & ENVIRONMENT MANAGEMENT (EEM 301)Objectives:The aim of the objective of the course is to provide basic knowledge of the
structure and functioning of the Ecosystem, forests and practices of forestry
including their importance and conservation
Course Contents:1. Concept of Ecosystem and its relevance to development worker. Types of
Ecosystems and their structural and functional components.
2. Food Chains, Food web and Ecological Pyramids. Tropic dynamic concept with
special reference to forest Ecosystem and Agro Eco System.
3. Bio geochemical cycling of nutrients Energy flow within the Ecosystems and
Nature’s metabolism, Ecological succession.
4. Impact of human activities of development and non-ecofriendly technological
on environment. Global concern for environment.
5. Forestry- Definition & Classification; Definition of Forest- General, Ecological
and Legal classification of forests based on method regeneration, Age,
composition, objects of management and Legal status. Forest types of India
(only groups). Extent, Role and importance of forests to rural/ tribal people.
6. Environment laws,rules & regulations.
Suggested reading:1.
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Ambashta, R.S.- A Text Book of Plant Ecology.
Mishra, K.C.- Text Book of Ecology
Kumar, H.D.- Ecology
Odum, E.P. - Elements of Ecosystem.
Tiwari, K,M.- Social Forestry.
4. DEVELOPMENT ADMINISTRATIVE(DA 301)3
Objectives:This paper aims at familiarizing students to the political and administrative
structures of rural development in India, also the operational problems and
difficulties of these structures with special reference to tribal area
development efforts. It also familiarizes students with the outlines of polity
and governance pertaining to socio-economic development.
Course Contents :1. Administration in India: The Historical perspective of the Emergence of the
concepts of the State, Government and Administration. Theory of Public
Administration and Evolution of development administration.
2. Concepts and objectives. Administrative structure at village Panchayat. Block
and District levels.
3. Linkage with development structure at center and state levels. Linkage with
co-operative and Panchayati Raj Institution. Power and function of important
development functionaries at various levels.
4. Role of co-coordinating agencies including DRDA. Planning and rural
development administration. Linkage with Centre and State planning, district
and block planning.
5. A critical evaluation of delivery mechanism at district and blocks levels.
6. Bureaucracy and rural change. Tribal development administration,
Constitutional provisions- traditional administrative set up in tribal region.
Sub-plan and organizational change for tribal development. Critical
evaluation. Visit to Govt. rural development Agencies.
8. The Objectives of Development Administration as enshrined in the Indian
Constitution and Statutes. Implications of the Fundamental Rights and the
Directive Principles of the State Policy. Separation of Powers.
9. Key elements of Development Administration;
10. Participation, Devolution, Decentralization, Process of empowerment and
consensus orientation.
11. Responsiveness- Orienting Institutions and Processes to serve all
stakeholders.
12. Efficiency & Effectiveness – Poverty Reduction, Employment generation,
accelerating production and sustainability based development programmesplanning, implementation. Monitoring and evaluation.
13. Accountability of decision-makers and organizations to people as also to
institution stakeholders.
14. Strategic vision- Long Term perspectives on good governance and human
development, Eco-political vision to manage diversity, simultaneity
complexity and change.
15. Thrust to disadvantaged- deprived groups and areas- S.T., S.C., B.C.,- Women
Child and Disabled Sections of Society.
16. Composition, Functions and powers of (a) State Election Commission (b) State
Finance Commission (c) District Planning Committee and (d) Accounts and
Audit Authorities.
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Suggested reading:1. Federalization without a center- Lawrence Saez.
2. The Multicultural Path- Gurpreet Mahajan.
3. Development Economics- Syed Nawale Hyder Nagvi.
4. Globalization and Development Studies- Ed. Frans J Schunman.
5. Five Year Plans- Approach Paper and Documents.
6. Planning, Politics, Administration- G. Hyden.
7. The constitutions of India.
8. Managing Rural Development- R. Chambars.
9. Health care Administration : policy making and planning by S.L. Goel362/ GOE
Health Care Administration : Levels and aspects by S.L.362/ GOE
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5. Training & Development for Rural People Entrepreneurship (TD 301):Objective:Introducing students about the basic knowledge and practical skill of Training
and Development. It also enhances familiarities with concept and principles of
participatory Training methodology in social change.
Course Contents:1. Understanding of Training: Concept, meaning and objectives.
2. Approaches to training: Concept and principle of Conventional & Participatory
training, Role of Training in Social Change.
3. Training in participatory training: role and competencies.
4. Training in small groups: concept, relevance and its development.
5. Training Design: assessing and understanding of training needs, establishing
objectives, developing contents.
6. Learning- Training Methods: concepts, types, features, advantages and
limitations.
7. Concept and theories of entrepreneurship- Factors promoting
entrepreneurship opportunities in development.
8. Entrepreneurship development in rural and tribal areas –Types and Traits of
rural entrepreneurs-Functional disintegration in initiating rural
entrepreneurship.
9. Entrepreneurship Training-How it differs from teaching-training objective –
Course model.
10. Entrepreneurial motivation Vs. Identity-Achievement Motivation.
11. Search for opportunities and develop an idea into a viable business proposalRole of Technology in the success of business.
12. Business Environment-Development and present status of small, tiny and
micro enterprises-Export opportunities.
Suggested Reading:6
1. Om Srivastava
and Rajesh Tondon, Participatory training for rural
development, PRIR, New Delhi.
2. Rolf P. Lynton and Udai Parik, Training for Dvelopment, Vistaar publications.
3. Devendra Agochiya, Every Trainer’s handbook, Freelance consultant, new
Delhi.
4. S. Kapur, Handbook of facilitating, Infinity books, New Delhi.
5. Rolf Lyton and Udai Parik, Trining for organizational Transformation, IIHMR,
Jaipur.
6. Tom Boydell, Management Self- Development, Oxford and IBH publishing Co.
7. Biswajeet Pattnayak, Human Resource Management, Prentice-Hall of India
Pvt. Ltd., New Delhi.
6. SOCIAL STRUCTURE IN RURAL SOCIETY (SSRS 301)
Objective
To provide students a better understanding of rural society. The paper also
attempts to give a basic understanding of the dynamic of social and cultural
change.
Course Content:1. RURAL SOCIETY:- Rural Community and social structures. Characteristics of
rural society. Social stratification, norms and values, status and roles, social
interaction.
2. CULTURAL CHANGE:- Analyzing social change, direction of change,
transaction between culture and assimilation process (with special reference
to the culture of Chotanagpur).
3. FAMILY, SOCIALIZATION AND CHANGE:- nuclear and joint family, transition
from joint to nuclear family. The role of family in socialization and social
change. Learning norms and values.
4. Social Structure and Systems in types of society.
5. Two schools of thought: Marrism and functionalism.
6. Mode of Production –Forces of Production, Deletion of production.
7. Gender patriardy and state.
8. Culture and cultural change.
9. Functionalist’s school.
10. Indian Scenario:
A. Caste Class Approach
B. Caste system
C. Class formation
D. Conflict and change
Suggested readings: -
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1. Holland, Joc and Henriot, Peter S. J.; 1984 : Social analysis, Satprakashan
sanchar Kendra, Indore.
2. Desrochers, Jhon; Methods of Social Analysis
3. Kelkar G. & Nathan, D., Gender and Tribe.
4. Johson, Harry M. (1966); Sociology: a systematic Introduction.
5. Fletcher, Ronald (1971). The Making of Sociology. Vol. I & II. Nelson, London
6. Wiel enga, Bostian (1984). Introduction to Marsism. Centre for Social Action,
Bangalore
7. Beteelle, Andre (1972). Inequality and social change Oxford, Delhi.
8. Sharma K.C. (1977); Rural Sociology in India, rural Publication, New Delhi.
9. Shrinivas, M.N. (1977); Dimension of social change in India. Alloed publishing
Bombay.
10. Oomen, T.K. (1984), Social Transformation in Rural India Vikas Delhi.
7. Human Resource Management (HRM 301)
Objectives
To create an understanding of the various aspects of the management of
human resources and their interaction in the execution of managerial
functions. To facilitate learning of various concepts and skills required for
utilization and development of human resources for organizational functions.
Contents
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Personnel and HRM
Philosophy - Peace, Happiness and Prosperity only through HRM
Strategic Purpose and Business Objectives
Its Position in the Organization
Line and Staff Linkages and Responsibilities
Factors influencing HRM
Manpower Planning for Organizational Development
Challenges
MPP and Its Organizational Linkage - Macro and Micro Levels
Process of Planning
Procedures and Steps for an Effective Planning through
Acquisition and Analysis of Data and Information
Designing and Implementing Plans and Actions
Controlling and Evaluating
Employment Function
Challenges
Recruitment ñ Internal vs. External
Selection
Placement
Induction (Employees Awareness) Program
Evaluation and Career and Succession Planning
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Performance Appraisal System (PA)
Performance Appraisal Process
Career Management
Training and Development (T and D)
Need for T and D
Individual vs. Organizational needs
Training Objectives and Strategies
Training Methods and Techniques
Design and Organization of Training
Evaluation of Training
Compensation System (Pay and Benefits)
Some Thumb Rules about Compensation System
Implementation and Administration of Compensation
Industrial Relations System
Its Structure, the Actors, their Interrelationships
State, Trade Unions and Employers’ Organizations
Grievance Management
Nature and Causes of Grievance
Practice and Procedure of Handling Grievance
8. PROJECT MANAGEMENT.
Objective:The paper aims at developing the skill of students for formulation appraisal of
different Rural Projects. This course intends to introduce to the students the
concept, understanding and practices of Project Management in the context of
Rural Business.
Course Contents:Conceptual understanding of rural projects- basic differences between rural
an industrial or other projects- relations among policy, goals- programme &
project life-cycle, basic elements in rural projects.Rural Project Management,
Functional Dimensions.
Project Management cycle-Planning and the first tasks of Management,
support Studies, Project Environment, Identification, Feasibility Studies.
Project Designing, Logical Frame Work, Plan of Work, work Analysis,
scheduling, Tentative plan of work- Monitoring and control.
Pre-implementation planning:- Identification of specific & general problems,
identification of need & resources, goal & objective fixation & putting them in
logical frame work.
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Appraisal:- Conceptual understanding of project appraisal: need for appraisal
studies, different kinds of appraisal studies, methods of project appraisal,
undiscounted and discounted method.
Project formulation & Report. Implementation planning: job elements &
specific activity sequencing, time cost trade off, scheduling, analyzing &
controlling of project work through bar & PERT/ CMP charts.
Project Appraisal- Methods and their merits. Participatory Project Planning.
Plan of Work, Work Analysis, Scheduling, Network Analysis, Tentative plan of
work with contrivance for monitoring and control.Managing rural
development and its inherent challenges .Organization, organizational
structure, Supervision and Delegation, Internal and External Communication.
Personnel Management, Human relations, Induction to the project. Wages and
Salaries, incentives, Project Monitoring .Evaluation, Types design for
conducting Evaluation.
Suggested Reading:1. Clean David I : System analysis and Project Management, Mcgraw- Hill
Publisher. New Delhi, 1988
2. Rao. P.C.K.- Project management & Control, Sultan Chand and sons Publisher.
3. Srivastava U.K.- Project Planning, Financing Implementation and Evaluation,
IIM, Ahmedabad.
4. Kapoor V.K.- Operation Research, Sultan Chand and sons Publishers.
5. Wiest, J.D.and Levy F.K. – a Management Guide to PERT/ CPM, Prentice, Hall of
India Pvt. Limited 1976.
6. Goel B.B. Project Management- A Development Perspective, Deep & Deep,
New Delhi 1987.
7. Nair B.M.- Project Management- scheduling and Monitoring PERT/CPM. Van
Sahibabad 1985
8. Austin Vincent: Rural Project Management: Batsford academic and
Educational Ltd., London.
9. Maylor Harvey: Project Management Pitman Publishing 2000.
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Syllabus for specialization in Rural Business
4th Semester
1. Role of Corporation Houses in Development(CSR) & Managerial ethics
2. Agrarian Relation, Rehabilitation & Resettlement (AR 301)
3. Management of NGO
4. Globalization & WTO
5. Rural Marketing
1. Role of Corporation Houses in Development(CSR) & Managerial ethics
Objective:This course aims at helping students think about some of the important ethical
implications of the day-to-day happenings and practices of Indian Industry and
business. It is designed to stimulate discussion and debate rather than to
formulate principles, and to raise further questions rather than to dictate
answers. To improve ethical reasoning by correlating moral concepts to business
practices- clarification of the values that determines managerial behaviour. To
sensitize the fundamental human values in analyzing social problems and
appraising global issues. To recognize the variables in most ethically complex
business situations through an understanding of the more subtle criteria for
making sound decisions.
Course Contents:-
1. Introduction: - Two Learning Models.
2. Individual Ethics: - Ethical Dilemmas in Management-Discussion: Head &
Heart Traits in Decision-making.
3. Value Clarification for future Managers- Two Models:- Discussion: Ethical
attitudes of Management Students.
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4. Group Ethics: - Ethical attitudes of Indian managers, Managers Facing
Unethical Management:- Discussion: Group-think and Unethical Behaviour.
5. Corporate Ethics: - Ethics and Company Philosophies, Discussions:Corporations and the game theory approach.
6. Corporate social responsibility: Meaning and History.
7. Application: Marketing ethics:- Discussion: Bluffing in Indian marketing
Practices. Ethical Issues in Advertisements, Discussion: Subliminal
Advertisements: The Indian Way.
8. Ethics in finance: Ethics in Tax Planning and Financial Statements. Discussion:
Speculation and Insider trading.
9. Marketing Research Ethics:- Commercial Intelligence-Gathering and
Espionage.
10. Global Social Issues:- Environmental Ethics:- Environmental Activism in India.
11. Economic Justice and Business Ethics:- Distributive Justice and India.
12. Corporation and National Problems:- Ethics in International technology
Transfer.
13. Ethics of Multinational Business.
14. Social and Ethical Issues in Genetic Engineering:- Intellectual Property Rights.
15. The need of discussion on Ethics and morality in Organizational context.
16. Self and consciousness.
17. Organizational Consciousness and social consciousness.
18. Social consciousness and self-consciousness completing the ethico moral
feedback loop.
19. Ingraining ethical process in life and work.
20. The philosophy of decision-making and profit in business.
21. Profit as a vehicle of organic growth.
22. Leadership character with leadership behaviour. Attributes and character
flows of a leader, Profile of a charismatic leader.
23. Character and centered leadership style: Indian insights.
24. Ethical response to market reality, Passion for service to customers Vs
organizational excellence
Suggested Reading:1. Business Ethics – David Stewart.
2. Ethics in Management – S.K.Chakraborty.
2.
AGRARIAN Relation, Rehabilitation & Resettlement (AR 301):Objective:This paper aims to acquaint the students to the prevailing pattern of agrarian
relations and practices, land reform measures and impact on agrarian
relations in India to provide a working knowledge of the legal provisions
relating to the transfer of land and the scope for legal aid in agrarian relation.
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Course Contents:1. Land, agriculture and society.
2. Conceptual understanding of agrarian relation, communal, feudal and
capitalistic.
3. Custom, law and jurisprudence.
4. Regulating agrarian relations through the law of tenancy.
5. Pre British Agrarian relations in India.
6. Agrarian Relationships during British colonial Administration and the
emergence of peasant struggles upto the year 1900 in Jharkhand.
7. The Law of Tenancy, Survey, Settlement and the Record of Rights.
8. Communication Agrarian Relations and the Scheduled Areas under the
Constitution of India.
9. Land, Forest and Human Rights in India.
10. Land Reforms, Wasteland Development and the law.
11. Rehabilitation & Resettlement policies and practices of India.
Suggested Reading :1. The Land systems of British India by: B.H. Bedan Powell, 1992, Atlantic
Publishers and Distributors, New Delhi.
2. The District Gazetters and the survey and Settlement reports of the Districts
in Jharkhand.
3. The Constitution of India and Other relevant agrarian laws.
4. Struggle for Swaraj- A History of Adivasi Movements in Jharkhand by :
Mathew Areeparampil, S. J. 2002, Tribal Research and Training Centre,
Chaibasa.
3.
MANAGEMENT OF NGOs & HUMAN RESOURCE :Objective:The objective of this paper is to develop- the ability of students to understand
and analyze the non-government organizations and it’s environment, the ability
to develop human resources of NGOs.
Course Contents:1. NGOs- Concept, characteristics, classifications, strengths and weaknesses.
2. History:- Retrospect and prospect, emergence of voluntary organizations,
contemporary development. NGO and voluntarism.
3. Role of NGOs in Rural Development: advocacy, networking.
4. Legal Framework: Societies Registration Act. Co-Operatives Societies Act,
FCRA Act, Income tax Act for NGOs.
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5. HRM Planning and procedures.
6. Recruitment: Job and position description, sources for recruitment legal
consideration selection process. Assessment.
7. Performance Appraisal: Informal, formal Demotion, Promotion.
Suggested Readings:1. Darlene, Russ Eft, HRD Review, Sage Pub, New Delhi.
2. Rao, T.B, HRD Missionary, Oxford Uni. Press, New Delhi.
3. Stoner, James A.F, Freeman, R Eduward, Management, Prentice Hall India,
New Delhi.
4. Clark, John, Democratizing Development
5. Journal: EPW, Social Action
4. Globalization & WTO
5. RURAL MARKETING & RESEARCH.
Objective:This has resulted in the expansion of rural demand of agricultural inputs,
capital goods, transportation goods as well as consumer and consumer
durable goods in villages. On the output side, the enlarged rural Production
base has led to value addition, marketing networking and thrust on export
trade. This paper aims at equipping the students to enable them to serve in
the inflow and outflow marketing areas.
Course Contents:1. Rural Marketing:- Definition, Objectives, Functions. Accelerated growth and
importance of Rural Market. Factors accelerating growth. Classification of
inflow marketing and outflow marketing in rural sector. Principles of
sequensation of rural Markets.
2. Modern and Traditional system of Rural Marketing. Historical perspective of
Haats, Bazaars and Melas. Their dole as the hubs of rural economy. Laws
regulating the conduct of business there in and also facilitating their
modernization and expansion, spatial issues and Management practices.
3. Principles, Procedures and processes of Rural marketing Management and
Applications of systems approach. Rural Marketing strategy and
implementation of the principles of Marketing Mix.
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4. Rural Market demands- (1) Consumer Goods, (2) Consumer durables, (3)
Agricultural Inputs, (4) Capital Goods, and (5) Transportation good of
Distribution Strategies and Channel Management.
5. Regulated Market System and the state Legislation. Grading standardization
and legal metrology- Provisions of the relevant laws.
6. Rural Market Intelligence and Marketing Information system. Market
research, Survey Techniques, report Writing.
7. State Market Intervention Operations, State Procurement, Minimum Support
Price. Statutory Minimum Price, State Advised price and price management
by the Union and State Governments.
8. Logistics Management in Rural Marketing. Corporate strategies and State
Facilitation Programmers.
Suggested Readings:1. Rural Marketing : Sonal Kumar Velay Udhan
2. Handbook of Relationship Marketing:- El. Jagdish Sheth L Atul Parvatiyar
3. The Growing Rural market in India: ganguly A.S.
4. Strategic Market Management- Aakar, David A.
5. Emerging Trends In Indian Marketing : Ed. Sahoo S.C., P.K. Sinha
6. Marketing in India: C.B. Manoria.
7. Marketing Techniques for Analysis and Control: Allen, Peter.
8. Marketing : david L. Kurtz
9. Marketing Management : P. Kotler
10. Fundamentals of Marketing- Stanton, W.J.
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