Social Studies 10-2: Globalization
Ms. Geisler
Unit One
Relationships Among Globalization, Identity, and Culture
Chapter 1: Understandings of Globalization
• Globalization is the process that is making the world’s citizens increasingly
interdependent economically, socially, politically, environmentally and
technologicly.
• Economic globalization is the process of expanding trading networks
• Think of where you work. Do you work at McDonald’s? Wal-mart?
Safeway? By working at any one of many companies, you are participating
in economic globalization.
• What do you wear? Nike? Roxy? Levi’s? Puma? Or where do you shop? Best
Buy? Sportcheck? Staples? Once again, this is economic globalization.
• Transnationals are corporations that operate in two or more countries;
also, people who are citizens of more than one country.
• Wal-mart, McDonald’s, Apple, and many others are transnational
companies.
• Outsourcing is when one company hires another company to fulfill certain
tasks in production. For example: Nike outsources to other companies
around the world to create Nike products.
• Outsourcing can be controversial. It involves moving work from one
location to another, with the result of workers losing their jobs. While
others may gain work, they do so at much lower rates of pay than those
who may have lost work.
• Businesses move to other countries so that they can make greater profits if
they can pay lower wages and benefits to the workers there. There may
also be an impact on the environment if the business does not need to
worry about environmental protection laws.
• A consumer is a person who buys goods or services for personal use.
• Infrastructure is the basic physical systems of a community. It includes
roads, utilities, water, sewage and so on.
• Social globalization is the process by which people’s lifestyles spread over
global networks. Globalization is not only the transfer of goods, it is also
the transfer of culture. It is reflected in your clothes and media. We are
connected to the world through music, TV, books, film and many others.
We use blogs to make our opinions known and the music we share with
others lets them know of how we feel.
Social Studies 10-2: Globalization
Ms. Geisler
•
Television and Internet have created a woven world, especially TV. It has
crept into our homes and it has both negative and positive consequences on
society. The positive aspect of the television is that it connects us to the
world. We are able to see what is happening around the world without
having to travel there. Negatives aspects are that it disconnects us from
the “real’ world. People fail to participate in the living culture around them
and there is the fear that they may lose their culture.
• How does the media influence your language, attitudes and ideas?
• Think of 5 ways that media has influenced you.
•
Political Globalization is the process by which political decisions and
actions are becoming increasingly international. The Canadian
government along with many other governments around the world are
required to follow international law. Canada for example, has signed
agreements with other nations in regards to military, peacekeeping, and
humanitarian ventures. Canada is part of NATO (North Atlantic Treaty
Organization), the United Nations, NAFTA (North American Free Trade
Agreement) and G8 (Group of Eight).
• There are some negative effects on politics when it comes to globalization.
One examples of this is the power of transnational companies. Through
international trade agreements, transnational companies are gaining
protection of their “rights.”
•
Some of the positive effects of political globalization would be
humanitarian ventures. For example, when the 2004 tsunami hit Asia,
governments and people around the world joined together to raise money
for the victims. In Canada alone, Canadians raised $137 million. The
government matched this amount. Another example is when the USA went
to war in Iraq. Protests were held around the world preventing many
countries from going to war as well.
Social Studies 10-2: Globalization
Ms. Geisler
Chapter 2: Identity and Culture in a Globalizing World
• Identity is:



Is how we see ourselves and how others see us.
Our identity is influenced by our language, traditions, beliefs, etc.
Our identity is constantly changing as we grow
• Traditions are ideas, practices, beliefs, knowledge, and customs that are
passed down through a family, group, culture or religion.
• What are some examples of this? Hanukkah, Christmas, Ramadan.
Ukrainian Christmas, Chinese New Year, wedding traditions.
• Religion is believing in a superhuman controlling power.
• Most cultures have a religion
• Examples: Hindu, Islam, Christianity, Judaism, Shinto, Buddhism,
spirituality.
• Attire:

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Includes clothes, jewellery and other forms of body decoration.
Things such as tattoos, piercings, and hairstyles also reflects your
identity.
• Language is:
a method of human communication, either spoken or written, in which
words are combined in an agreed way.
 Every culture/group has a different language. Some use slang or
combine two languages together.
• The Arts can be found in artwork, music and literature.
• Every culture has some form of art, their own music and literature

• Collective Identity is:
 The common characteristics and values used to define a group.
 What are some examples of collective identity? Canadiens –
Francophone descendants of the colonists of New France. Metis – those
who are descendants of European and First Nations people.
 They share many characteristics such as language, traditions, religions,
etc.
• Linguistic Identity is:
Canada is a bilingual nation. This means that both English and French
are Canada’s official languages.
 Francophone is someone whose first language is French.
 Anglophone is someone whose first language is English.

Social Studies 10-2: Globalization
Ms. Geisler
Chapter 3: Technologies and Promotion of Culture in a Globalizing World
• Popular Culture:

Everyone has an impact on popular culture. What you choose to buy,
say, read, watch and wear affects pop culture at any time.
• Universalization of Popular Culture:
 This is the production by media transnationals of the majority of
television programs, films, magazines and so on that are consumed by a
vast world audience
 AOL/Time Warner, Disney, and GE all are transnational media
companies that influence and universalize pop culture. They own many
smaller companies. For example, AOL/Time Warner own Atlantic Music
and HBO among many others.
• Advantages of Transnational Media Companies

Read Page 50 and copy the 3 advantages in your own words into your
notes.
• Concerns of Transnational Media Companies

Read Page 50 and copy the 3 concerns in your own words into your
notes.
• Canadian Film vs. American Film
 Why do we not watch more Canadian Films? Is it because we don’t like
them or that we don’t always have the choice?
 Many US Films are made and distributed by transnational media
companies.
 Many Canadian films are not made by transnational media companies.
They are independently produced and distributed.
 Most theatres are owned by transnational media companies and will not
show the independent films.
• Hybridization
This occurs when people mix traditional arts, mass communication, and
popular culture in new ways.
 What are some examples of this? List them.

Social Studies 10-2: Globalization
Ms. Geisler
Chapter 4: Global Challenges
• Homogenization:
Is the process by which cultures become more alike in terms of values,
attitudes, beliefs, customs, language and traditions.
 How do the youth around the world dress? Do you share the same style,
enjoy the same music, have the same media icons? Many people share
these things meaning we’re becoming more homogenized.

• How many women of all ages carry a purse as big as this one in Canada?
• Picture is from Italian Teen Vogue.
• Assimilation:
Is the process by which a minority culture adapts a dominant culture
and is absorbed into it. It often involves the loss of a language.
 Things that once made these cultures different have now disappeared.
Language is sometimes one of the first things to go.

• Challenges of Assimilation:
The Francophone community of Alberta has face many challenges in
regards to assimilation. They have fought to keep their distinct society.
 French immersion schools are schools that are designed to teach French
to students whose first language is not French. A large part of the
curriculum is taught in French.
 In these schools, the focus on Francophone culture was lost and
Francophone students were still assimilated into the majority culture.
 Francophones realized that they needed Francophone schools. These are
schools that are designed to teach Francophone students about their
own language, culture and identity.

• Marginalization:
Is when a group of people is placed into a lower or powerless position
within society.
 It occurs when a society fails to value the identity or culture of a smaller
group within the society.
 An example of this in Canada is the Inuit. During the 1850s to the
present, companies searched the north for minerals and oil. While on
this quest, they failed to recognize the concerns of the Inuit.
 The Inuit negotiated with the federal government for self-government
and land claims in the North. On April 1, 1999, Nunavut was created
with a government that is based on traditional Inuit values.
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Social Studies 10-2: Globalization
Ms. Geisler
• Accommodation:
Is making adjustments or reaching compromises to allow for differences.
For example: McDonald’s accommodates to many cultures. Beer in
Germany, Tofu and chicken in India and eggs on double cheeseburgers
in Japan.
 www.mcdonalds.com
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• Integration:
Is providing equal opportunity for participation of different groups in
society.
 For example: The RCMP allowing Sikhs to wear turbans rather than
the traditional hat.
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Chapter 5: Global Opportunities
• Acculturation:
A change in an individual or a group that results from contact with
another group.
 It is the process of adapting to a new society. Sometimes it can lead to
assimilation.

Urban Centres
• Urbanization: the process by which so many people move into rural areas
close to existing cities that these areas become urban.
• Industrial Revolution: rapid transition from an agriculture based economy
to a manufacturing based economy.
• Metropolis: A large, busy city, especially the main city of a country or
region. E.g. Edmonton and Calgary, Saskatoon.
• Megacity: An urban city with a population of 10 million or more. E.g. New
York, Los Angeles, Cairo, Mumbai, Tokyo.
• Cultural Revitalization:
 This is an effort to restore new life to a culture.
 One uses technology and globalization to restore ones culture.
 The Acadians use their language, create drama and literature in their
own language, pass on traditions, heritage, and language to their
children, and they stay connected with other Acadians.
Social Studies 10-2: Globalization
Ms. Geisler
Chapter 6: Promotion of Culture and Language
Official Languages Act:
• Was passed in 1969 because the government felt that the French Language
was not considered equal in Canada.
• It was created to help preserve and develop official language communities
• Promote the equality of the English and French languages in Canadian
society.
• In 1988, the government introduced a “new” Official Languages Act that
honoured the original act but also added to it.
• The new Act stated the government’s commitment to promote bilingualism
in Canada and to support the development of official language minority
communities.
Minority Language Education Rights
• In the Canadian Charter of Rights and Freedoms, Section 23 deals with
minority language education rights.
• This section gives parents who belong to the official language minority in
their province the right to have their children education in their first
language.
• This means that all Francophone parents in Alberta and all Anglophone
parents in Quebec can all access that right (as long as the number of
students allows for this).
Cultural Legislation and Revitalization of Cultures and Languages
• The CRTC (Canadian Radio-television and Telecommunications
Commission) is an independent public authority. It’s purpose is to regulate
and promote Canadian culture on TV and radio.
• The CRTC must ensure that Canadian programming reflects:
 Canadian creativity and talent
 Our linguistic duality
 Our cultural diversity
 The Aboriginal peoples of Canada
 Our diverse social values
Arguments for and Against the CRTC
• Read page 95 and write down arguments for and against the CRTC into
your notes.
Social Studies 10-2: Globalization
Ms. Geisler
The CBC and SCR
• The CBC (Canadian Broadcasting Corporation) and the SRC (la Societe
Radio Canada) are Canada’s national broadcasters.
• They provide programming with a diversity of cultures within Canada.
• E.g. Corner Gas, Little Mosque on the Prairie.
Asian Television Network
• The ATN is a network that promotes Asian cultures in Canada. It
promotes the use of languages to communities across Canada.
• An example of this is the showing of Bollywood films on this network.
APTN
• The APTN is the Aboriginal Peoples Television Network.
• It promotes Aboriginal languages and cultures.
It provides programming such as Moccasin Flats, which is a show about
Aboriginal teens and the difficulties they face.