SANTHOSH EDICHERI
Phone:
9846422178
E-mail- edicheri@yahoo.com
OBJECTIVE
Seeking Domestic/ International assignments in Sales & Marketing/ Business Development with
reputed organization.
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PROFESSIONAL SYNOPSIS
Over 12 years of experience in Sales & Marketing & Business development with reputed
companies viz Aviva Life Insurance, Bajaj Allianz Life Insurance Co Ltd, Hindalco Industries
Ltd, General Mills, Godrej Pillsbury Ltd etc
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Currently designated as Sales Manager with AvivaLife Insurance company India Pvt.
Ltd.
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Abilities in executing wide range of strategies & plans to develop new markets for business
excellence.
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Skilled in managing and leading profit centre operations ensuring maximum profitability.
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Hands on experience in managing & leading sales functions, achieving sales & revenue targets.
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Adept at market plan execution, pre-sales efforts and skills in competitor and market analysis
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A keen communicator with excellent problem solving and analytical abilities.
AREAS OF EXPERTISE
Strategic Planning/ Business development
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Prepare short term and long term sales budgets and developing business for the achievement
of these goals.
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Conceptualize and implement need-based business strategies and launching products for
penetration and establishment of products in unexplored areas.
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Identify key clients, exploring new markets & tapping profitable business opportunities for
achieving increased growth.
Sales/Marketing
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Map and analyze business potential, identify new profitable products & product lines.
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Analyze market trends, sales performance through channels and other critical trends.
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Plan, organize and implement sales programs and strategies to improve the product awareness
and brand visibility.
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Manage market receivables from the clients.
Distribution /Channel management
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Evaluate performance & monitor distributor sales and marketing activities.
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Develop and sustain the existing network and effectively managing the supply chain.
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Sustain operations across broader business segments and ensuring timely deliverables through
shipment.
People Management
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Deploy sales & marketing activity plan for frontlines target setting & reviewing measures.
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Leading, training and mentoring the sales team to improve their efficiency.
ORGANIZATIONAL EXPERIENCE
Since 2006 November onwards with Aviva Life Insurance Company as Sales Manager.
Recruited 27 FPA.
Achieved cash scheme incentives in Feb, March and June.
3 of my FPA functioning in franchisee model.
October ‘05 to November 06 with Bajaj Allianz Life Insurance company Ltd. As
Relationship Manager.
Achievements:
Handling Micro Insurance and Venue Sales –Kerala.
I have opened first Venue of Bajaj in cochin.
Appointed 14 franchisees in rural locations across Kerala.
Within 3 months in the system generated a business of 43.6 Lacs(32.1 Rated premium)
Recruited 26 executives for Micro Insurance and 10 Sales Executives for Venue Sales.
Completed all recruitment targets by the 2nd week of Jan’06.
From Jan 2004 to Sept ‘05 with Hindalco Industries Ltd as Area Sales Manager, Kerala.
Hindalco Industries Limited, a flagship Company of the Aditya Birla Group, is an industry leader in
aluminum and copper.
Handling sales and marketing of aluminum products like “Fresh Wrap” foils and aluminum
containers etc. Also responsible for achieving primary and secondary sales targets, managing
distribution, sales promotion activities.
Achievements
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Implemented a new collection policy in Kerala.
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Appointed 2 separate distributors for covering institutions only- one for railways & one for
restaurants.
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Instrumental in adding sale of 1.5 ton from the new railway distributor.
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Appointed 12 substockists in remote areas and avoided delay in supplies by connecting
stockiest to the main stockiest, resulting in a profitable business.
From Nov’01 to Dec’03 with General Mills as Sales Officer
Food processing company is a major producer of packaged consumer foods including
flour, cereal, yogurt, snacks, baking mixes.
Handled the sales and marketing operations in assigned areas of Trivendrum, Kollam,
Pathanamthitta, and Alleppey districts with 5 sales representatives and 11 distributors, covering
2400 outlets.
Achievements
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Attached the Food world supermarket with General Mills’s cream outlets section.
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Operated weekly consumer promo for Pillsbury Atta in all major Margin free Outlets.
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Successful in developing a outlet from 300 kg to 1.2 ton in Food world, Trivandrum
From 1996 to 2001 with Godrej Pillsbury Ltd as Sales Officer
A Joint venture between Godrej foods and Pillsbury international, with products like Pillsbury atta,
semiya, cake mixes etc.
Managed sales and marketing activities in the areas of North Kerala i.e. Calicut, Kanpur,
Kasaragod, Wynad districts, with 4 sales representatives, covering 2140 outlets
Achievements
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Successfully covered remote markets of North Kerala by increasing the distributors from 9 to
12 and appointing 1 super stockiest.
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Instrumental in launching Pillsbury chakki fresh atta and Semiya in the assigned zone.
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Conducted lucky draw for all the dealer of Pillsbury Atta a t Calicut city and awarded them the
prizes in a grand ceremony. The first ever dealer meeting in Kerala.
Commenced career (1995-1996) with Godrej Foods Ltd as Sales Officer.
Godrej Foods Limited is into business of manufacturing and selling processed foods and trading of
vegetable oil.
Managed the overall branch operations as a profit centre , covered the areas of Trichur, Plakkad,
Malappuram, Ernakulam districts with 4 sales representatives & 11 distributors, handled products
viz Jumpin, Vanaspati, Sunflower etc.
Achievements
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Exceeded the targets of Godrej Jumpin.
EDUCATIONAL QUALIFICATIONS
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BA (Political Science & economics) from Calicut University in 1993.
Presently doing MBA from Manipal Institute of Higher Education.
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PERSONAL DETAILS
Date of birth: 20th May, 1973.
Address: 5/494-G- ‘kadhambhari’ Unichira Toppil Road, Trikkakkara-P.O, Cochin-682021