PES Institute of Technology, Bangalore South Campus
Department Of MBA
Lesson Plan
Semester – IV
Subject Code: 12MBA41
Subject Title: SUPPLY CHAIN MANAGEMENT
Faculty Name: Ravi Urs
No of Hours / Week: 5
Mod
No
1
1
1
1
1
1
1
1
Se
ssi
on
No
.
1
2
3
4
5
6
7
8
Contents
Total no of Lectures: 56
IA Marks: 50 Marks
Exam Hours: 3
Exam Marks: 100
Table -1 : Session Plan
Pedagogic
al Tools
Presentati
ons
Introduction to Supply Chain Management
Supply chain, objectives, importance
Decision phases, process view
Competitive and supply chain strategies
Achieving strategic fit, supply chain drivers
Obstacles, framework, facilities, inventory
Transportation, information
Sourcing, pricing
PPT
PPT
PPT
PPT
PPT
PPT
PPT
PPT
Assignment
s/
Additional
Work
Student
Learning
Evaluation
Technique
Cumulati
ve
Coverage
2
3
5
7
9
10
12
Assignment
s will be
Test on
concepts
14
given from
through
previous QP scenario
building/cas
e study
2
2
2
2
2
2
2
2
2
2
9
10
11
12
13
14
15
16
17
18
3
3
19
20
3
3
3
21
22
23
Designing the supply chain network
Designing the distribution network
Role of distribution
Factors influencing distribution, design options
E-business and its impact
Distribution networks in practice
Network design in the supply chain
Role of network
Factors affecting the network design decisions
Modeling for supply chain
Designing and Planning Transportation Networks
Role of transportation - modes and their
performance
Transportation infrastructure and policies
Design options and their trade-offs
Tailored transportation
PPT
PPT
PPT
PPT
PPT
PPT
PPT
PPT
PPT
PPT
15
17
19
21
22
24
26
28
29
Assignment
s will be
given from
previous QP
Test on
concepts
through
scenario
building/cas
e study
31
PPT
PPT
33
PPT
PPT
PPT
36
38
35
Assignment
s will be
given from
previous QP
Test on
concepts
through
scenario
building/cas
e study
40
4
4
4
4
4
4
4
24
25
26
27
28
29
30
4
31
5
32
5
5
5
5
33
34
35
36
6
6
37
38
6
6
39
40
Sourcing In-house or Outsource
3rd and 4th PLs
Supplier scoring and assessment, selection
Design collaboration
Procurement process
Sourcing planning and analysis
Pricing and revenue management for multiple
customers, perishable products
Seasonal demand, bulk and spot contracts
Information Technology in the supply chain IT
Framework
Customer relationship management
Internal supply chain management
Supplier relationship management
Transaction management, future of IT
Coordination in a Supply Chain
Lack of supply chain coordination and the
Bullwhip effect
Obstacle to coordination managerial levers
Building partnerships and trust
PPT
PPT
PPT
PPT
PPT
PPT
PPT
PPT
42
43
45
47
49
50
52
Assignment
s will be
given from
previous QP
Test on
concepts
through
scenario
building/cas
e study
PPT
PPT
PPT
PPT
PPT
54
56
57
59
61
Assignment
s will be
given from
previous QP
Test on
concepts
through
scenario
building/cas
e study
63
PPT
PPT
64
PPT
PPT
68
70
66
6
41
6
42
7
43
7
7
7
7
7
7
44
45
46
47
48
49
8
8
Case
Study
Case
Study
Case
Study
Case
Continuous replenishment and vendor managed
inventories
Collaborative planning, forecasting and
replenishment
Dimensions of Logistics Introduction: A macro
and micro dimension
Logistics interfaces with other areas
Approach to analyzing logistics systems
Logistics and systems analysis
Techniques of logistics system analysis
Factors affecting the cost
Importance of logistics
PPT
PPT
71
Assignment
s will be
given from
previous QP
Test on
concepts
through
scenario
building/cas
e study
PPT
PPT
PPT
PPT
PPT
PPT
PPT
50
51
52
Demand Management and Customer Service
Outbound to customer logistics systems
Demand Management
PPT
PPT
PPT
53
Traditional Forecasting
PPT
54
CPFRP customer service
PPT
55
Expected cost of stockouts
PPT
72
74
76
78
80
82
84
Assignment
s will be
given from
previous QP
Test on
concepts
through
scenario
building/cas
e study
86
88
90
92
94
96
98
Study
Case
Study
56
Channels of distribution
PPT
Assignment
s will be
given from
previous QP
Test on
concepts
through
scenario
building/cas
e study
100
Evaluation Techniques
Case study would be evaluated on the understanding of the student about the problem being discussed. Students would be expected to
apply the theoretical concepts to solve the problem. Students are required to give multiple solutions to the problems and select a
solution and justify as to reasons for chosen that as the best solution. Students would also be evaluated on their contribution to the
discussions.
Table – 2
A. References & Additional Readings
Mod No
Sl.No.
All
1
All
2
All
3
Particulars
Title: Supply Chain Management Strategy,
Planning and Operation
Author: Sunil Chopra and Peter Meindl
Publication: Pearson/PHI
Edition: 3, 2007
Title: Supply Chain Management
Author: Janat Shah
Publication: Pearson Publication
Edition: 2008
Title: A Logistic approach to Supply Chain
Management
Author: Coyle, Bardi, Longley
All
4
All
5
All
6
Publication: Cengage Learning
Edition: 1
Title: Supply Chain
Logistics Management
Author: Donald J Bowersox, Dand J Closs, M
Bixby Coluper
Publication: TMH
Edition: 2, 2008
Title: Principles of Supply
Chain Management A Balanced Approach
Author: Wisner, Keong Leong and Keah-Choon
Tan
Publication: Cengage Learning
Edition: 1
Title: Designing and Managing the Supply Chain
Concepts
Author: David Simchi-Levi et al
Publication: --Edition: ----
Table – 6: (IA Pattern)
Test Marks
Presentations
Assignments
60%
20%
20%


For Internal Evaluation T1 marks and the best out of remaining two will be considered.
1st Test is mandatory.
Question Bank
3 Marks Questions:
1. What is logistics?
2. How does Supply Management differ from Purchasing?
3. How is logistics different from Integrated Logistics.?
4. Explain the fundamental trade-off between customer service costs and benefits. How are trade-offs justified?
5. What is VAN?
6. Explain how customer service and logistics are linked together?
7. What is the difference between a warehouse and a distribution centre?
8. Why does transportation cost decrease as the number of warehouses increases?
9. What is the effect of inventory on the financial performance of a company?
10. Explain the need for inventory, the type of inventory and the signs of poor inventory management?
11. Compare and contrast variable, fixed and joint costs under transportation management.
12. What is the concept of net pricing? How does it fit into the cost –of-service and value-of-service classification?
13. Why do carriers offer class rates?
14. What is the concept of market presence, and how does it relate to the functionality of a warehousing?
15. Contrast planned and exempted storage.
16. In terms of basic material handling what is the role of a unit load?
17. What benefits can be gained by a modular system of packaging?
18. What are the goals of supply chain and explain the impact of supply chain decisions on the success of a firm.
19. What is the role of network design decisions in supply chain?
20. Identify factors influencing supply chain network design decisions.
21. What is the role of forecasting for both an enterprise and the supply chain?
22. Identify the decisions that are best solved through aggregate planning?
23. How do you understand the importance of aggregate planning as a supply chain activity.
7 Marks Questions:
1. What is the role of logistics in the Supply Chain?
2. Discuss three measures of logistical service and the importance of each.
3. What is the difference between primary logistics activities and primary service response logistics activities?
4. What considerations should be employed to identify the appropriate customer service measures? Then, define quantitative
measures for ongoing evaluation.
5. Define basic service, zero defects or perfect order service, and value added service. Provide two examples of each.
6. Compare and contrast speed and flexibility as operational performance activities. In some situations, is one activity more critical
than the others? Why and why not?
7. How do Supply Chain arrangements increase competition?
8. How do communication technology applications assist logistics in providing improved customer service?
9. What do you understand by demand management?
10. Explain how inbound logistics, conversion operations, and outbound logistics properly combine to provide integrated logistics
11. How does service response logistics differ from logistics? What do you think would be the growth of this concept in the
future?
12. What are the types of inventory costs and relationship between inventory carrying costs and ordering costs?
13. What is the role of the freight bill and the bill of lading in a transportation transaction? Are they both essential to a successful
transaction?
14. Discuss and illustrate the economic justification for establishing a warehouse.
15. Why would a warehouse be used to perform cross-dock operations?
16. What is the logic of live rack?
17. Provide an illustration that high lights the differences between consumer and industrial packaging?
18. I what ways do master carton stocking patterns influence package design?
19. Identify the three key supply chain decision phases and explain the significance of each one of them.
20. Develop a framework for making network design decisions.
21. What are the components of a demand forecast?
22. Analyze demand forecasts to estimate forecast error.
23. Describe the information needed to produce an aggregate plan.
10 Marks Questions :
1. How can Supply Chain Management provide value-added benefits to the customer?
2. What are the seven R’s of integrated logistics?
3. Describe how consistency and speed can affect transportation cost and service.
4. What factors appear to be important determinants of Supply Chain success?
5. Compare and contrast the primary focus of different levels of LIS functionality.
6. How and why does inventory deployment and management act as the primary interface between planning and coordination and
operations in the logistics information flow?
7. How has the development of personal computer influenced logistics management?
8. What impact does the cost of carrying inventory show on the traditional profit and loss statement of the enterprise?
9. Discuss the relationship between service level, uncertainty, safety stock, and order quantity. How can trade- offs between these
elements be made?
10. Discuss the major inventory management goals. Why should management consider profitable allocation as a goal?
11. In today’s environment, what (in your opinion) is the most important responsibility of a traffic manager? Support your selection.
12. What is the primary purpose of bar coding in packaging? Is the role of bar coding different in material handling?
13. What trade- offs is involved in the use of returnable racks?
14. Describe the cycle and the pull/push views of a supply chain.
15. Classify the supply chain macro processes in a firm.
16. Forecast demand in supply chain given historical data giving time- series methodologies.
17. What is the basic trade-offs to consider while creating an aggregate plan.