VINAY SHARMA
C5/165,Keshav Puram, New Delhi-110035
Phone# 9871880211, 27101817 E-Mail vinusharma2007@gmail.com
Date Of Birth: 09th October, 1982
OBJECTIVE
Intend to build a career as a key player in challenging and creative environment. My career as well as my skills,
theoretical knowledge, practical experience and their optimal blending shall enrich the organization with creative
and profitable returns.
PROFESSIONAL EXPERIENCE
Manager: Loyalty & Marketing
October2009 – Till present
United Colors of Benetton
PROFILE: Preparation of yearly marketing plans for communication with tactic and activity charts for seasonal and annual
promotions. Also, allocating budgets for the same.
 Working closely with Advertising, PR, Media & Event agencies in order to procure the output which is in
alignment with organizational objective.
 Working with management team to prepare a core brand message, marketing strategy, and advertising / media
plan and apply these in to all aspects of media.
 Ensured on time execution of Seasonal marketing promotions so as to achieve an extra % of sell thru.
 Organizing Season Collection Preview Fashions Shows.
 Managed the production and distribution of marketing in-store POS material.
 Planning and execution of photo and video shoots to be used in all aspects of marketing.
 Responsible for all the operational execution of all Campaigns and activities.
 Ensured effective management of marketing budgets.
 Ensures efficient Media Planning and Buying.
 Planning for special offers and promotions for the loyalty database, from initial planning phase to execution
phase.
 Relationship building with all the existing members, this is handled through all modes of communication i.e. emails, phone calls, direct mailers, newsletters, sms etc.
 Data mining and consumer interactions to understand and gain insights to Consumer behavior to drive brand
loyalty.
 Handling customer’s grievance, analyzing & recommending solutions on the complaints.
 Monitor competitor activities closely and correspondingly suggest timely market intervention.
 Review and integrate all sources of consumer information segments to develop market insights and identify
trends.
 Managing the Collaterals for Loyalty Program i.e. membership forms, cards, Gift vouchers etc.
 Training New Franchisees / front end Retail Team on Loyalty Program.
 Managing ATL and BTL activities.
 Planning for expanding the database and capturing new consumers as loyalty members.
 Data analysis and report generation on weekly and monthly basis. Keeping track of new members joining in &
monitoring numbers.
 Customer retention and acquisition planning.
 Sales uplifting (which involves cross- selling and up-selling of category).
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Identifying the appropriate Brands across different market segments to widen the customer bandwidth (which
involves cross brand promotion).
Vendor Management and New Vendor Development.
Logistic and supply chain planning.
Successfully re-launch the pan India loyalty program of Benetton i.e. The Color Club.
Successfully handled the migration process of old loyalty program members.
Achievement: Re-launch of loyalty program of United Colors of Benetton.
 Elevated The Color Club to the status of a finest Shopping Experience in the deepest interiors of Pan India
through different interesting programs, advertising and promotion stunts.
Clients worked with:- Kaya , Kairali, Keune, Domino’s, Ferns n Petals, Surat Diamonds, Fitness First, Jet Airways,
Walt Disney, Zoomin.com, Makemytrip.com, American Express etc.
Asst. Manager (North India): Alliances & Contracting
December2007 – September2009
Cox and Kings India ltd.
PROFILE:
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Conceptualizing CRM and Loyalty Management program for HNI Customers of Cox and Kings (I) Ltd.
Contracting Tie - up with Merchant Establishments - Retail and corporate across all segments.
Sourcing opportunity for setting up tie-ups with different corporate for CRM & loyalty program.
Tie Ups and alliances in terms of different verticals i.e Fashion, Entertainment, Lifestyle, Hotels, Hospitals,
Food & Beverages, Accessories, Miscellaneous etc,
Setting up meeting with HR and Marketing departments for permissions of rolling out the Loyalty Program.
Manage offline & Online Promotions.
Managing ATL & BTL activities.
Ensured effective management of marketing budgets.
Ensures efficient Media Planning and Buying.
In Continuous touch with all the partners in terms of placing their offers, logo’s, artwork in both offline and
online mode.
Handling customer’s grievance, analyzing & recommending solutions on the complaints.
Managing the Point of sale Terminals (POS) with respect of different corporate and retail accounts.
Interaction - prospect and existing corporate and retails accounts.
Coordination with all teams for rollout of promotions( legal, marketing, operations ,business verticals & IT)
Procure barters and sponsorships.
Procure Samples of product from different corporate and retails accounts.
Work with the MIS team and analytics to understand the performance of the region.
Some of Major Clients work with are as follows:- Ruby Tuesday, Domino’s, Ashima Leena, Anju Modi, 32nd
Milestone, M2k Cinemas , Delhi Heart & Lung Institute, Apollo clinic, Cantabill, Richlook, Swiss Junction,
Intercontinental group of Hotels , Welcome Heritage Group of Hotels and many more.
Achievement: Introducing & promoting the Shoppe Till U drop (STUD) in North India.
 Elevated Shoppe Till U Drop (STUD) to the status of a Shopping Experience in the deepest interiors of
North India through different programs, advertising and promotion stunts.
Sr. EXECUTIVE: Mall Promotions & Operations
November 2006– December2007
DLF Services Ltd.
PROFILE: Business Development: Retail Marketing, Advertisements, Promotions & Kiosk.
 Handling Space selling & Promotions of DLF City Center, Grand Mall & Mega Mall, Gurgaon
 Budgeting, Planning and Control of Marketing Activities
 Driving Footfalls in the Mall through concerted efforts
 Meeting Revenue Targets.
 Corporate Negotiations for Space Selling.
 Media Handling and Agency Interface (Lowe Lintas & Image PR)
 Visual Merchandising & Planning Mall Aesthetics
 Vendor Management and New Vendor Development
 Devising new promotions in liaisoning with Internal Brands and Retailers
 Develop & execute a rolling twelve – month marketing calendar of promotional events, advertising
strategy, public relations & retailer development & training.
 Ensuring the delivery of all facility related and administrative support services and activities at the site on a
day-to-day basis.
 Managing outsource service providers and maintaining operating standards and procedures
 Maintaining cordial client relations with Property owners / Tenants.
 Handling grievance, analyzing & recommending solutions on the complaints.
 Coordinating with Vendors for required operations and liasoning between Management and Vendors.
 Monitoring & controls costs; monitoring general expenditures of Complex.
 Managing Employees Administration- Staff, Welfare, Attendance & Duty Roasters.
 Organizing and coordinating & conducting formal monthly meetings with the client and management and
training classes for ground level staff.
 Making Presentations and MIS reports (Statistical & Financial) on weekly, monthly & annually basis
 Making regular inspections of the building and equipment to determine if Janitorial, security and other
services are adequate and whether repair work is needed.
 Managing services from all coordination departments like Maintenance (including DG room, AC plant,
Pump room), Housekeeping, Security and Pantry.
 Procurement & negotiations with vendors.
 Supervises the staff involved in performing the functions of the assigned units with coordination of Facility
management team.
 Providing logistics support to different department in the Mall.
Clients worked with: Microsoft, Toyota, Standard Chartered, Dish TV, Reebok, Osim, Honda, Motorola,
Samsung, Nokia, TOI, TVS, Audi, O&M, Kidstuff & Solution, etc.
Achievements: Deliberate Increase in the footfall level of the Malls.
BUSINESS DEVELOPMENT & OPERATION EXECUTIVE
Oct 2005–September 2006
CK Infrastructures Limited
PROFILE:-
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Business Development: Retail Marketing , Advertisements, Promotions.
Handling Space selling & Promotions of CK Infrastructure Malls.
Budgeting, Planning and Control of Marketing Activities
Driving Footfalls in the Mall through concerted efforts
Giving Presentations & Corporate Negotiations for Space Selling.
Visual Merchandising & Planning Mall Aesthetics
Vendor Management and New Vendor Development
Devising new promotions in liaisoning with Internal Brands and Retailers
Develop & Execute event calendar.
Media Handling and Agency Interface.
General administration and co-ordination.
Managing services from all coordination departments like Maintenance, Housekeeping, Security and Food
& Beverage
Responsible for efficient functioning of office equipment’s and systems.
Ensuring safe, healthy & accident free environment.
Arranging transport (Vehicle request) for company executives.
And performing other duties as directed by the Management.
Making Presentations and MIS reports (Statistical & Financial) on weekly, monthly & annually basis.
Making regular inspections of the building and equipment to determine if Janitorial, security and other
services are adequate and whether repair work is needed.
Supervises the staff involved in performing the functions of the assigned units with coordination of Facility
management team.
Providing logistics support to different department in the Mall.
Clients worked with: HCL, Toshiba, American Express, Dish TV, Adidas, Osim, Bajaj, Nokia,
Spice, Nokia, HT, TVS, Bose, Lilliput, Body Care etc.
Achievements: Deliberate Increase in the footfall level of the Malls.
EDUCATION & PROFESSIONAL DEVELOPMENT
POST GRADUATE DIPLOMA IN BUSINESS MANAGEMENT
Specialization : Marketing & Human Resource Management
New Delhi Institute Of Management (approved by AICTE), 2004 – 06
BACHELOR OF BUSINESS ADMINSTRATION (Hons.)
Guru Gobind Singh Indraprastha University, 2004 (75%)
CLASS X- CBSE, 1998 (First Division), CLASS XII- CBSE, 2000 (First Division)
TECHNICAL PROFICIENCY
Operating System
Language
Package
: DOS, Windows 95/ 98/ XP/ NT
: HTML
: MS-Office, MS-FrontPage 98, SWIFT INDIA (From NIIT)
PERSONAL DETAILS
NAME
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FATHER’S NAME
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Vinay Sharma
Mr. Raj Kumar Sharma
GENDER
MARITAL STATUS
DATE OF BIRTH
NATIONALITY
PERMANENT ADDRESS
REFERENCE
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Male.
Married.
9th October 1982.
Indian
C-5/165, Keshav Puram, New Delhi-110035
Available on Request
I am confident enough of my ability to work in a team or independently. I hereby solemnly affirm that the
information provided by me is true to the best of my knowledge.
Place: New Delhi
VINAY SHARMA