SELL THAT CEREAL!!!
Consumerism and Advertising: A Cross-Curricular Project
(Health, Speech, Art)
Due Dates
Introduction of project:
Concept for Project Due:
Cereal Art Project Due:
Persuasive Speeches:
PART I: CONSUMERISM
As we study Consumerism and Advertising Appeals in Health, you are
going to put your persuasive skills to work! In this project, you will create a
new brand of cereal, market it using one of the advertising appeals we
learned about, and then create a TV commercial to persuade your audience
to buy your product. For this project you will need:
 a cereal box
 art supplies
 imagination
In these activities you will:
 Analyze a variety of advertising techniques
 Analyze the effects of advertising on the choices you make as a
consumer
PART II: Cereal Box
Create a new cereal! Re-design your box with information that will help sell
your cereal. Be creative and artistic!
A few guidelines:
 Front: Must have a picture or catchy cover. Must include name of
cereal, brand logo, and other eye-catching information.
 Sides of boxes: Must include nutritional information, a list of
ingredients, and company information (example: name, phone
number, address of where customers can get more information about
your product). If this all fits on one side, the other side could be a
trivia/game or recipe ideas using your product. The information for
ingredients can be realistic or fictional (Ingredients for Lizard Pops!
could include lizard tails, tree leaves from the Amazon, etc.)
 Back: Depending on your Advertising Appeal, the back may have a
game or contest. It may also include ways to live a healthy lifestyle
(using your product, or course!). This is a chance for you to be
creative, but also to really sell your cereal to consumers. You may
want to think of putting a “free-bee” inside! That can provide
incentive for people to buy!
PART III: Speech
In a short (1 minute) persuasive speech, you will follow the format of a TV
commercial to sell your cereal! Using techniques that coincide with your
advertising appeal, you will convince the audience that they should buy your
product. You will use your re-designed cereal box for a prop. You may use
other props such as a costume (example: if your cereal will help you stay fit,
you may want to wear workout gear) or a “before and after” picture. Again,
be creative!
Guidelines for Speech:
 1 minute
 Well-organized and memorized
 Appropriate language/content -- Your “angle” for selling your cereal
depends on your appeal to the audience. (EXAMPLE: if you are
selling a kids’ cereal, you would use much different language then if
you were selling a healthy, nutritious cereal to the business-person
who is always on the go!)
 Use cereal box as prop
 Delivery – eye contact, volume and pace, posture, facial expressions
Your presentation will be scored using the State Wide Scoring Guide for
Speaking. We will go over the criteria on the State Wide Scoring Guide and
this work sample will be placed in your portfolio. REMEMBER TO DO
YOUR PERSONAL BEST!!!!
Superstar Extension: By yourself or with a small group, film a
TV commercial! ou can use your cereal or think of different product to
advertise. Make sure you have an advertising appeal and target audience in
mind. Run all ideas by Ms. Fujii first!
_____________________________________________________________
Dear Parents:
Please sign and date the following so I know you are aware of the project
your child will be working on. Some of the activities will be done at school,
but the majority of the project will be done at home. Specifically, the
preparation for the speech will be done at home. Please join me in
reminding your child that practice and preparation is key to a successful oral
presentation. As always, thanks for your support at home!
I am aware of the cross-curricular project my child will be working on in the
next few weeks. I will check up on their progress!
Student Name:
Parent Signature: