Management Department
Long Range Plan
2007-2012
List of Abbreviations in the Report
AACSB: The Association to Advance Collegiate Schools of Business
BAA: Business Alumni Association
BAC: Business Advisory Council
BAC Degree: Bachelor of Accounting
BBA Degree: Bachelor of Business Administration
CIC: Continuous Improvement Committee
CIU: Continuous Improvement Unit
GSSO: Graduate Student Service Office
MBA: Master of Business Administration
SSU: Student Service Unit
Strategic Theme I: Academic Excellence
GOAL # 1: ATTRACT AND REWARD OUTSTANDING FACULTY; SUPPORT HIGH QUALITY TEACHING AND RESEARCH
Strategies:
1. Continue efforts to recruit and retain full and part-time faculty who represent the highest quality instructors and researchers in
their respective fields
2. Implement and enhance a plan to encourage, assess and improve classroom teaching and student-faculty interaction
3. Develop and implement a faculty development plan that provides faculty members with the support and resources needed for
maximum personal growth and development
4. Increase opportunities for practitioner interaction with faculty in the delivery of the curriculum
5. Improve information and communication technology infrastructure and its use within the department
6. Increase coordination of teaching effectiveness activities with the Center for Learning and Teaching (CLT)
7. Foster a corporate culture that encourages team work and faculty cooperation and collaborations
Action Item
Start Date
Completion Date Responsible Party Metrics
1. Continue to improve teaching skills of
Continuing
Dean
Attendance at
both full and part-time faculty through 1)
Department Chair
conferences
faculty attendance at international
All Faculty
Record of experts
conferences, 2) inviting recognized experts
conducting workshops
in teaching methodology to conduct
Records of
workshops and 3) faculty participation in
participating in
technical training opportunities
technical training
opportunities
Student evaluations of
teaching
EBI Survey
Senior and Graduating
MBA surveys
2. Continue to seek new ways to recognize Continuing
Dean
Development of new
excellence in teaching including the
Department Chair
recognition programs
examination of financial awards and
Student evaluations of
1
participation in recognized programs such
as the Harvard case teaching workshop
3. Continue to encourage the use of tools
that enhance critical thinking and
communication skills such as case
competitions
4. Continue to encourage faculty to make
full use of available conference and
research grants
5. Maintain orientation programs for new
part-time and full-time faculty
6. Develop mentoring program for new
full-time faculty
Continuing
Dean
Department Chair
Continuing
7. Continue efforts to improve faculty
recruitment to include the use of
advertising in relevant outlets and greater
participation of faculty in international
conferences
8. Integrate participating part-time faculty
into work of the department more fully
9. Finalize and implement a comprehensive
faculty development plan to assist faculty
in maximizing their career potential and
reaching personal career goals
10. Develop collaborative programs with
American universities for faculty
development
Continuing
Dean
Department Chair
Unit heads
Dean
Department Chair
Dean
Department Chair
Faculty affairs
committee
Dean
Department Chair
Continuing
Started Spring 2006
Continuing
teaching EBI survey
Senior and Graduating
MBA surveys
Annual reports
Number of grants
applied for and
received
Records of orientation
program attendance
Development and
implementation of
program
Continuing
Department Chair
Record of recruitment
efforts
Quantity and quality
of applications for
faculty positions
Level of participation
Continuing
Department chair
Faculty affairs
committee
Development and
implementation of
plan
Continuing
Dean
Progress of
development of
programs
2
11. Increase use of business professionals
in the classroom as guest speakers, etc.
Continuing
All faculty
Record of participation
of business
professionals
Annual reports
12. Encourage more effective use of IT in
the student learning process including
hands-on training and practical applications
13. Continue to encourage faculty to write
and use local teaching cases, focusing on
the agreement with Thurderbird University
and agreements with EJB
14. Encourage more interaction with the
business community through practical
research, cases, and consulting by members
of faculty, and implementation of the
protocol agreement with the Egyptian
Junior Business Association
15. Encourage further collaborations and
cooperation between the department faculty
in research and teaching skills
improvement, i.e., joint teaching, joint
research, and joint student interactive
services
Continuing
All faculty
Continuing
Dean
Department Chair
Number of cases
started and completed
during year
Continuing
Department Chair
Annual reports
Continuing
Department chair
Unit heads
Annual reports
3
GOAL # 2: FOSTER CONTINUOUS IMPROVEMENT OF ACADEMIC STANDARDS AND INTEGRITY
To maintain a continuous improvement environment that 1) stimulates faculty and students to identify opportunities for
improvement and develop plans for implementation, 2) increases pride in programs, and 3) maintains the competitive stance of the
business programs as the best in the regions
Strategies:
1. Continue to implement an ongoing effective strategic planning process
2. Continue assessment of all aspects of the Department of Management
3. Continue to involve the Business Advisory Council and other stakeholders in continuous improvement of all aspects of the
Department of Management
Action Item
Start Date
Completion Date Responsible Party Metrics
1. Implement programs for assessment of
Continuing
All faculty
Report of assessment
all aspects of the Department of
CIC
of learning goals
Management
2. Continue to monitor program elements
Continuing
CIU
Results of surveys
through alumni survey, senior survey,
CIC
graduating MBA survey, focus groups, etc.
3. Develop and implement a process to
Fall 2007
Continuing
CIU
Report of results of
evaluate the department chair and unit
CIC
evaluation
heads
4. Develop, approve, implement and
Fall 2007
Continuing
All faculty
Report on completion
evaluate results of revised annual strategic
CIC
of action items
plan
Dean
Department Chair
5. Develop post-accreditation long-term
Fall 2006
Continuing
All faculty
Development of plans
vision/plans for department
CIC
Dean
Department Chair
BAA
BAC
Student Advisory
4
Board
5
GOAL # 3: STRENGTHEN QUALITY OF CURRENT PROGRAMS, CREATE NEW REGIONALLY-COMPETITIVE PROGRAMS, RAISE TUITION
AND ENHANCE ENROLLMENTS. THIS GOAL IS DIVIDIED INTO 2 PARTS: 1)CURRICULUM AND PROGRAMS AND 2) STUDENT
RECRUITMENT
1) CURRICULUM AND PROGRAMS
Maintain and improve high quality academic programs and services that 1) meet international standards for excellence, 2)
recognize the dynamic nature of business and the evolving needs of Egypt and the Middle East, 3) provide the business
community with high-quality graduates, 4) stimulate personal integrity and ethical business behavior, and 5) stress a global
orientation
Strategies:
1. Continue to monitor and improve BBA, BAC, and MBA degree programs through interacting with all stakeholders
2. Continue to place emphasis on personal integrity and ethical business behavior in all aspects of curriculum and program
3. Continue to include a global focus in all programs and courses
Specific Actions
Start Date
Completion Date Responsible Party Metrics
BBA AND BAC PROGRAMS
1. Develop requirements and/or opportunities Continuing
Department
Faculty survey
for improvement of business communication
Academic Affairs
Evaluation of
skills of BBA and BAC degree students
Committee
improvements
implemented
2. Provide regular feedback to the entire
End of fall semester Continuing
Management Unit
Faculty survey
faculty on the implementation of new
Head
capstone Business Planning and Strategy
course and Business Environment and Ethics
course and assess their effectiveness
MBA program
1. Publish and communicate 3-year MBA
Started
Continuing
Department Chair
Verification of
course schedule to enable MBA students to
GSSO
publication of
plan their academic careers while at the same
schedule
time using faculty resources most efficiently
Graduating MBA
students survey
6
2. Monitor implementation of MBA course
in communication skills and assess its
effectiveness
BBA, BAC AND MBA PROGRAMS
1. Continue to implement the various
elements of the curriculum continuous
improvement plan
2. As part of the curriculum continuous
improvement plan, develop and implement
structures and processes at the unit level to
monitor and make suggestions with regard to
programs and curriculum revisions
3. Continue to monitor implementation of
revised BAC, BBA and MBA curricula with
special attention to maintaining currency and
the adaptation of programs and curricula to
evolving changes
Continuing
CIC
Faculty survey
Learning goals
assessment
Continuing
CIC
CIU
Entire faculty
Unit heads
CIC
Documentation of
process
Assessment results
Reports of work on
units
Continuing
Department chair
Unit heads
All faculty
4. Continue to implement and assess methods Continuing
of integration of functional areas in all
business degree programs
CIC
Department chair
Unit heads
All faculty
Alumni survey
Faculty survey
Senior and
graduating
MBA student
surveys
Assessment results
Started
5. Continue to obtain feedback from students
on curriculum and other program issues
Continuing
6. Continue efforts to ensure schedule of
BBA, BAC and MBA courses meets student
Continuing
Continuing
Unit heads
Department Chair
Reports from Dean’s
Student Advisory
Board
Senior and
Graduating MBA
student surveys
Reports from Dean’s
Student Advisory
7
needs
7. Continue to seek advice from a variety of
stakeholders on curriculum needs
Continuing
8. Continue to look for opportunities for
funding and other resources needed to
support the programs of the department
9. Continue to focus on ethical business
behavior within the context of the Egyptian
society in all courses
Continuing
Dean
CIU
CIC
Dean
Continuing
All faculty
10. Investigate opportunities for
Fall 2006
collaborative degree programs with U.S.
universities
11. Implement assessment of student learning Continuing
program
12. Work to improve the global orientation in Continuing
all courses that may be enhanced with
knowledge transfer through guest speakers in
class, foreign faculty visits, etc.
Continuing
Dean
CIC
CIU
All Faculty
Department chair
Unit heads
All faculty
Board
Senior and
Graduating MBA
student surveys
Reports from BAC
and other
stakeholders
Availability of new
funding
Senior and
Graduating MBA
student surveys
Reports from
continuous
curriculum
improvement plan
implementation
Progress on
development of
programs
Reports of faculty
assessment teams
Documentation of
course content and
speakers
8
2) STUDENT RECRUITMENT
Attract and retain the highest quality undergraduate and MBA students who seek superior business learning programs and who are
dedicated to becoming leaders in business and in their communities
Strategies:
1. Continue to implement and improve departmental processes that will ensure highest quality undergraduate students
2. Continue to implement and improve the MBA admissions and recruitment processes
Action Item
Start Date
Completion Date Responsible Party Metrics
1. Investigate the perception of the
Started Spring 2006 Continuing
CIU
Results of
Department of Management among current
investigation
AUC students and top-tier potential
students to assess strengths and weaknesses
2. Develop department recruitment
Started Spring 2006 Continuing
Graduate Programs Record of activities
program to include recruitment at
Committee
conferences, meetings and employment
Department Chair
fairs of the American Chamber of
Dean
Commerce and other organizations such as
the Egyptian Junior Business Association
3. Increase growth and involvement of
Continuing
President of BAA
Record of growth and
BAA
involvement
4. Seek to increase financial resources to
Started Spring 2006 Continuing
Ad Hoc
Increased fund-rasing
support quality students
Departmental
strategies
Committee
5. Develop an MBA “Showcase” to
Continuing
Graduate Programs Development of
highlight program faculty, student, and
Committee
materials
student-organization projects and successes
CIU
Department Chair
9
GOAL #4: STRENGTHEN RESEARCH ACTIVITIES AND EXPAND AUC’S INTELLECTUAL CONTRIBUTIONS, PARTICULARLY THROUGH
INTERDISCIPLINARY CENTERS OF EXCELLENCE
Strategies:
1. Continue to implement a comprehensive program that encourages and supports each individual faculty member to engage in
the production of intellectual contributions appropriate to the individual's background and career goals
2. Continue to develop a portfolio of intellectual contributions that support the mission of the department through encouragement
of existing faculty and through the selection of new faculty
Action Item
Start Date
Completion Date Responsible Party Metrics
1. Through a department research series,
Started
Ongoing
Dr. Sherif Kamel
Faculty involved
provide opportunities for faculty to share
Number of attendees
research activities and receive feedback
Publications resulting
from co-authoring
2. Implement excellence in Research
Started
Ongoing
Dean
Award
3. Develop and implement an intellectual
Fall 2006
Ongoing
Dean
New research
contributions enhancement plan that ill
proposals
support and increase research
Conference
applications
4. Plan and implement a process for the
Started
Ongoing
Research
Number of
regular assessment of research and faculty
committee
publications in each of
intellectual contributions activities
different criteria
including monitoring the blend of learning
and pedagogical research, contributions to
practice, and discipline based scholarship
5. Launch a conference with venue for
Fall 2006
Yearly
Research
Quality of participants
publications
committee
Number of participants
Dr. Harlow
6. Launch an annual schedule for programs Fall 2006
Ongoing
Research
Rate of increased
to improve faculty knowledge of research
committee
published work
10
and publishing skills
7. Introduce a departmental annual
invitation for top management of large
companies to facilitate research
opportunities for faculty
Started
Ongoing
Dean
Faculty
Conference
presentations
Number of guest
speakers
Cases produced on
companies whose top
management are
included
11
Strategic Theme II: Institutional Effectiveness
GOAL #1: PURSUE INSTITUTIONAL RE-ACCREDITATION AND PROGRAM ACCREDITATION.
Action Item
Start Date
Completion Date Responsible Party
Keeping records and developing reports
Continuing
Dean
pertaining to the maintenance of
Department Chair
accreditation.
Faculty
CIU
GOAL #2: FURTHER STRENGTHEN ENROLLMENT MANAGEMENT AND STUDENT SELECTION PROCESSES.
THIS POINT WAS COVERED UNDER STUDENT RECRUITMENT ABOVE.
Metrics
12
Strategic Theme VI: Student Experience
GOAL #1: IMPROVE AND STREAMLINE STUDENT ADVISING AND COURSE REGISTRATION SYSTEMS.
Strategies:
1. Continue to improve an infrastructure and programs that provide exceptional service to students and alumni
2. Continue to place a strong focus on quality student services that operate from admission to career placement
Action Item
Start Date
Completion Date Responsible Party Metrics
Continue to assess and improve faculty
Continuing
CIU
Advising survey
academic advising process through
assessment and feedback
13
GOAL #2: FURTHER DEVELOP CO-CURRICULAR AND EXTRA CURRICULAR PROGRAMS AND OPPORTUNITIES.
Strategies:
1. Continue to expand the opportunities for learning and student-faculty interaction in informal, non-classroom settings
Action Item
1. Continue to encourage the BAC and
BAA to provide internship opportunities
for students
2. Prepare a presentation for BAA and
BAC on internships
3. Faculty meet with BAC and BAA once a
year
4. Develop AUC Marketing Club
Start Date
Continuing
Completion Date
Responsible Party
Dean
President of BAA
Metrics
Number of internships
developed
Started
Regularly
2005-2006 year
Continuing
Academic Affairs
committee of dept.
Department Chair
Started 2005
On-going
Marketing Unit
Head
5. Ask BAA to broaden their base and
promote its activities to include MBA
students and to study the possibility of
taking over the old MAC as part of its
activities
6. Continue to monitor opportunities for
improvement of classroom facilities
including better equipment, additional
smart classrooms and new innovation in
information technology
7. Convert Golden Room into smart
classroom
8. Work with business alumni association
to engage in programs to enhance out-of-
Started 2005
Continuing
President of BAA
Delivery of
presentation
Number of faculty
attending
Club development
Number of meetings
Number of students
participating
Report from BAA
president
Continuing
Fall 2005
Continuing
Spring 2007
All faculty
Survey of faculty
Dean
Completion of project
Department Chair
Documentation of
programs developed
14
class learning
9. Develop a database of BAA and BAC
members who would be willing to help
with class projects, serve as speakers, etc.
Make a database readily available to
faculty
10. Cooperate with CAPS to organize and
create a system for soliciting internships.
Seek to develop joint operations for
internships between CAPS and SSU
11. Investigate internships for credit
Started 2005
Continuing
CIU
Completion of
database
Number of entries in
database
Started 2005
Continuing
Department Chair
SSU
Development of
program
Started 2005
Continuing
12. Develop written plan for improvement
of GSSO
Started 2005
Continuing
Academic Affairs
Committee
Graduate Programs
Committee
13. Continue to investigate new initiatives
that would encourage greater out-of-class
faculty-student interaction
14. Investigate ways to increase facultystudent interaction with student focus
groups
15. Continue to monitor new program of
required career and job interview
workshops for graduating seniors including
techniques for creating a positive image of
AUC graduates among employers
Continuing
Report of Academic
Affairs Committee
Completion of
document
Changes enacted
Documentation of
additional activities for
interaction
Report from focus
group research
Started Fall 2005
Continuing
All faculty
Continuing
CIU
CIU
CAPS survey
15
Strategic Theme IV: Service
GOAL #1: DEEPEN AND EXPAND VOLUNTEER AND SERVICE LEARNING PROGRAMS.
Strategies:
1. Offer service to the business community and learning opportunities for students through field-based learning programs
2. Continue to expand and encourage the support of stakeholders such as the Business Advisory Council in program development
and implementation
Action Item
Start Date
Completion Date Responsible Party Metrics
1. Encourage faculty to do service learning, Continuing
Department Chair
Number of classes
the project partner plan (student and faculty
Unit Heads
including such
teams consulting on real problems) and the
activities as reported
curriculum partner plan (a specialist in a
in syllabi and annual
company becomes a resource to faculty in a
reports
specific course) in classes
2. Prepare a presentation for BAA and
Started Fall 2005
Regularly
Academic Affairs
Delivery of
BAC to encourage such activities
Committee
presentation
3. Develop a database of BAA and BAC
Started 2005
Continuing
CIU
Completion of
members who would be willing to help
database
with class projects, serve as speakers, etc.
Number of members
Make database readily available to faculty
included
4. Investigate development of Business
Continuing
Dean
Development of
Roundtable or other structure to provide
program
greater cooperation with business and to
provide students with access to business
leaders
5. Plan and implement a process for the
Continuing
CIU
Assessment completed
regular assessment of external relationships
CIC
and results reported to
faculty
16
17