Friday, April 8th, 2011
HACO INDUSTRIES’ Change of Business Name
The change of business name to HACO Tiger Brands (EA) LTD marks 3 years of a very
successful joint venture between industrialist Chris J. Kirubi, and Tiger Brands of South
Africa.
The past 3 years have seen HACO Tiger Brands double revenues and quadruple profits.
Refer to Pg. 44, Tiger Brands Annual Report 2010.
In the past 3 years of the Joint Venture between Chris Kirubi and Tiger Brands, HACO Tiger
Brands has enjoyed very robust growth borne of a stable Macroeconomic environment,
youthful population and rapid urbanization in East Africa.
Polycarp Igathe,
CEO HACO Tiger Brands
The shareholders of HACO Tiger Brands have invested over Ksh. 400 Million in CAPEX to
increase production capacity and production efficiencies. Additionally, there has been
heavy investment in Information Systems, Sales Distribution, Marketing & Talent
Development to expand HACO’s share in the fast-growing Stationery, Personal care, Home
care and Foods segments in Eastern Africa.
On Friday 8th April 2011 at 7.00 am, HACO Tiger Brands is hosting a corporate breakfast at
the Windsor Golf Club to unveil its new corporate identity. The event will be attended by
500 guests comprising of Executives from Tiger Brands (SA) and customers from Kenya,
Tanzania, Uganda, Ethiopia, Rwanda, Burundi, Sudan, Somalia, Djibouti, Congo, Angola
and Zambia.
Prof. Njuguna Ndung’u, Governor, Central Bank of Kenya, will grace the occasion as the
Chief Guest.
With the new corporate identity, HACO Tiger Brands will also be announcing firm entry and
expansion into the foods business, to augment its traditional portfolio of Ballpoint pens,
Shavers, Hair care, Skin care and Home care products.
Corporate Mission:
Adding Value to Life
Corporate Vision:
To be The Most Admired Branded Consumer Goods Company in Eastern
Africa.
Corporate Values:
1. Consumers
Doing what it takes to satisfy consumer needs
2. Integrity
Never doing anything we would be ashamed of if the facts became public
3. Performance
Having no tolerance for mediocrity
4. People
Treating people with care, concern & respect
5. Society
Responding to the needs of society whenever we can
Adding value to life with Simple, Inventive choices for
Everyone, Everywhere, Everytime.
Statements from the Business Leaders
Chris J. Kirubi
Chairman
HACO Tiger Brands
As the Chairman, I have seen HACO Industries (K) LTD grow from humble beginnings since
inception in 1972. From a single product manufacturer to a diversified and strong player in the fast
moving consumer goods market within East Africa. This has been achieved through perseverance,
dedication and commitment to quality and high exacting operating standards. The Joint venture
partnership I got into with Tiger Brands has granted Tiger Brands unrivalled market access in the
East African region and given consumers access to quality products from South Africa. I am proud
to unveil the new corporate identity of HACO TIGER BRANDS EA LTD.
Neil Brimacombe
CEO
Tiger Brands International
We partnered with Chris Kirubi in 2008 and we have since seen the HACO business deliver on plan
every year. The success of HACO TIGER Brands business is attributed to the staff that work at
HTB who are exceptionally talented, hardworking and committed to grow the business. We look
forward to a bright future as HACO TIGER BRANDS.
Polycarp Igathe
CEO
HACO Tiger Brands
HACO has over the years established market leadership with renowned brands such as BIC, TCB,
MOTIONS, PALMERS, MIADI, ACE, JEYES BLOO & SO SOFT. With the partnership with Tiger
brands, HTB offering has expanded to encompass a wide range of premium foods products such as
BEACONS confectioneries, TASTIC Rice, ALLGOLD Ketch-Up & Canned Tomatoes, CROSSE &
BLACKWELL Mayonnaise, INGRAMS Skin products, JUNGLE Oats and KOO Baked Beans. The
brands straddle major consumer categories thus establishing our corporate philosophy of ADDING
VALUE TO LIFE. Consumers are our business and we remain 100% focused on customers. Our
people Walk Proud as the HACO Family.