Sources of Information on Advertising
Outdoor Advertising Association of America
1850 M St. NW, Suite 1040
Washington D.C. 20036
202-833-5566
http://www.oaaa.org
Eight Sheet Outdoor Advertising Association
Box 2680
Bremerton, WA 98310
800-874-3387
http://www.esoaa.com
Advertising Council
261 Madison Ave., 11th Floor
New York, NY 10016
212-922-1500
http://www.adcouncil.org
American Advertising Federation
1101 Mt. Vernon Ave. NW, Suite 500
Washington, DC 20005
202-898-0089
http://www.aaf.org
American Association of Advertising Agencies
405 Lexington Ave., 18th Floor
New York, NY 10174
212-682-2500
http://www.aaaa.org
American Marketing Association
250 South Wacker Dr., Suite 5800
Chicago, IL 60606
312-648-9000
http://www.ama.org
Cabletelevision Advertising Bureau
830 Third Ave., 2nd Floor
New York, NY 10022
212-508-1200
http://www.cabletvadbureau.com
Direct Marketing Association
1120 Avenue of the Americas
New York, NY 10036
212-768-7277
http://www.the-dma.org
National Market Research Firms
Claritas: The Precision Marketing Source
53 Brown Road
Ithaca, NY 14850
800-876-6732
http://www.claritas.com
Claritas has a variety of products that provide information needed to precisely define,
analyze, and understand the demographics of your target markets. Claritas will produce
unique reports designed specifically to meet your local council needs. Claritas has the ability
to provide information by county, zip code, metropolitan statistical area (MSA), etc. Please
call for further information.
Find/SVP
625 Avenue of the Americas
New York, NY 10011
212-645-4500 or 800-FIND-SVP
http://www.findsvp.com
Find/SVP provides the answers to your most pressing questions and will do your research for
you when you are in a crunch. They do secondary information searches on an as-needed
basis.
Scarborough Research
11 W. 42nd St.
New York, NY 10036
212-789-3560
http://www.scarborough.com
Scarborough is a leading provider of local market consumer information. Scarborough’s
research can help you understand your council’s target markets with its integrated measures
of media usage, lifestyles, demographics, and many other factors.
Helpful Web Sites
The Annie E. Casey Foundation
http://www.aecf.org
The Annie E. Casey Foundation home page provides useful information about American
youth. This organization produces several publications that might be helpful to your local
market research efforts.
The Independent Sector
http://www.indepsec.org
This Web site indicates the level of volunteerism and charity in the United States. Includes
information from annual surveys conducted by this organization.
Market Target—Local Market Intelligence
http://www.usadata.com
Here you will find data on various target market segments. Data are provided by
Scarborough Research.
Marshall Marketing & Communications Inc.
http://www.mm-c.com
Marshall Marketing & Communications provides market-specific consumer information for
more than 85 markets. The company also does customized research projects.
U.S. Government Sources of Current Data
American Housing Survey (AHS)
http://www.census.gove/pub/hhes/www/ahs.html
These data are from a sample of about 55,000 housing units surveyed at a two-year period
by the U.S. Bureau of the Census for the Department of Housing and Urban Development.
Bureau of Justice Statistics
http://www.ojp.usdoj.gov/bjs
The Bureau of Justice Statistics collects data from a number of surveys and from
administrative sources, including the Uniform Crime Reports.
Bureau of Labor Statistics
http://stats.bls.gov/blshome.html
This home page has an extensive menu of sites for current social (especially labor) and
economic data, including unemployment rates and consumer price index information.
Centers for Disease Control and Prevention (CDC)
http://www.cdc.gov
The CDC is the major clearinghouse for information on the current prevalence of disease and
various health conditions and efforts at their control and prevention.
Consumer Expenditure Surveys
http://stats.bls.gov/csxhome.htm
This quarterly survey of about 5,000 consumer units (similar to households) provides
information on the purchasing patterns of the U.S. population.
Current Population Survey (CPS)
http://www.census.gov/hhes/cpsdesc.html
A description of the monthly data from the current versions of the CPS is available at this
site. Historical data from earlier surveys are available through the Consortium for
International Earth Science Information Network.
High School and Beyond Survey
http://nces.ed.gov/surveys/hsb
This longitudinal survey tracks about 15,000 people who were high school sophomores or
seniors in 1980; the most recent follow-up survey was in 1992–93. Recent follow-up survey
questions have included those on completed levels of education and income.
Map Stats
http://www.census.gov/datamap/www/index.html
U.S. Bureau of the Census county statistics, including type of household, race, population,
school enrollment, and employment, can be found on this Web site.
National Center for Education Statistics (NCES)
http://nces.ed.gov/
The NCES is the major source of educational statistics in the United States, including data
from population surveys, surveys of educational establishments, and various kinds of
administrative data.
National Center for Health Statistics
http://www.cdc.gov/nchs
This is the home page through which to start searches for vital statistics data, including
current data on births, deaths, marriages, infant mortality, and other topics. This home page
provides useful information and e-mail contacts on the current major surveys of American
health.
Population Reference Bureau
http://www.prb.org
The Population Reference Bureau provides U.S. and world population data. It also provides
links to state data including population, economics, crime, education, and environmental
information.
National Household Education Survey
http://nces.ed.gov/nhes
This survey, conducted in 1993, had two different parts: About 11,000 parents of 3- to
7-year-olds responded to the School Readiness component, and 12,700 parents of children in
grades three through 12 and 6,500 youths in grades six through 12 answered the School
Safety and Discipline part of the survey.
U.S. Bureau of the Census
http://www.census.gov
This home page provides a basic introduction to the U.S. Bureau of the Census, the current
state of Census 2000, various press releases, subscription information, and more. It has links
to many other major sources of U.S. census data.
U.S. Census Bureau Tiger Mapping Service
http://tiger.census.gov
The TIGER (Topographically Integrated Geographic Encoding and Referencing) system is a
huge electronic map of every block in the United States developed for the 1990 Census and
updated since then. This home page provides extensive information on this important part of
the U.S. census and on current and future developments in this field. One part of this home
page can produce maps of any area of the United States at different levels of aggregation in
a few seconds and also provide the accompanying census data; see the “U.S. Gazetteer” at
http://www.census.gov/cgi-bin/gazetteer.
Other Sources for Statistical Data
American Demographics magazine
P.O. Box 10580
Riverton, NJ 08076-0580
800-529-1502
http://www.demographics.com
American Sports Data
234 N. Central Ave.
Hartsdale, NY 10530
914-328-8877
http://americansportsdata.com
Center for Media and Public Affairs
2100 L St. NW, Suite #300
Washington, DC 20037
http://www.cmpa.com
Computer Industry Almanac
225 Allen Way
Incline Village, NV 89451
http://www.c-i-a.com
Current Population Reports
U.S. Bureau of the Census
U.S. Department of Commerce
Population Division
Washington, DC 20233
301-457-2422
Join Together
441 Stuart St.
Boston, MA 02116
617-437-1500; fax: 617-437-9394
e-mail: info@jointogether.org
Web site: http://www.jointogether.org
Marketing to Emerging Minorities
EPM Communications
160 Mercer St., 3rd Floor
New York, NY 10012
212-941-0099; fax: 212-941-1622
http://www.epmcom.com/mma.htm
Nielsen Media Research
299 Park Avenue
New York, NY 10171
212-708-7500; fax: 212-708-7795
http://www.nielsenmedia.com
Research Alert
EPM Communications
160 Mercer St., 3rd Floor
New York, NY 10012
212-941-0099; fax: 212-941-1622
http://www.epmcom.com/ra.htm
Roper Starch Worldwide, Inc.
205 E. 42nd St., 17th Floor
New York, NY 10017
212-599-0700; fax: 212-867-7008
e-mail: info@roper.com
Web site: http://www.roper.com
Sporting Goods Manufacturers Association
200 Castlewood Drive
North Palm Beach, FL 33418
561-842-4100; fax: 561-863-8984
http://www.sgma.com
U.S. Bureau of the Census
Public Information Office, #2705-3
Washington, DC 20233
301-457-2800
Youth Markets Alert
EPM Communications
160 Mercer Street, 3rd Floor
New York, NY 10012
212-941-0099; fax: 212-941-1622
http://www.epmcom.com/yma.htm