Affiliate Marketing & Online Business Development Specialist
Collections Etc. (www.CollectionsEtc.com) is one of the most successful value-driven
home décor, housewares, garden and giftware catalog companies in the U.S., with many
of the fun and functional products we offer (over 1500 items at $14.99 or less) created by
our in-house development team. The result is a unique selection that, coupled with our
customer focus, has propelled the growth of the company and captured the hearts of our
loyal print-catalog and online following.
As we seek to grow our business, we are recruiting for an Affiliate Marketing and online
Business Development professional to help lead the efforts in supporting the customer
acquisition and growth initiatives of our eCommerce Department.
What will you be doing for us?
You will have the opportunity to make a difference in this hands-on role. As the Affiliate
Marketing and Online Business Development Specialist, you will lead the effort to grow
our overall business through growth in third-party relationships, including Affiliate
Marketing, strategic online partnerships and new business development and project
management. Part producer, part rainmaker, and all go-getter, this role has broad
responsibilities that include analyzing opportunities, developing channel and project
goals/ budgets/ P&Ls, creating and managing new project plans, recruiting and retaining
affiliates and other online business and advertising partnerships, and optimizing related
programs based on key metrics. This important business growth role encompasses:
Affiliate Marketing
 Owns, develops, and manages affiliate program from end to end, achieving
aggressive revenue goals and ROI target for program.
 Develops strategy for affiliate program, including awareness, acquisition and
retention tactics to achieve program targets.
 Manages and builds relationship with affiliate management service (Commission
Junction) to ensure partnership in a growing program.
 Identifies, recruits, and develops relationships to former and new potential
affiliates.
 Optimizes current affiliate network and partners, develops relationships with key
affiliates, and negotiates for better placement and visibility.
 Serves as primary contact for affiliate relationships including assisting affiliates
with HTML links, promotions, reporting, and commission payments.
 Manages all affiliate communications and responds to and resolves affiliate
inquiries and concerns.
 Performs ongoing best-practices analysis of other merchant affiliate programs,
and makes recommendations for enhancements for overall program.
Online Advertising and External Partnerships
 Analyzes, recommends, and oversees participation in new third party advertising
programs and eCommerce partnerships, such as online co-registration programs,
display advertising (Yahoo, AOL, Facebook, etc.), ad and link barters and
exchanges, etc.
 Advises and directs existing external advertising, marketing and vendor
partnerships to ensure maximization of results (eBay, contests, etc.).
 Monitors all external partner data feeds and makes recommendations to optimize.
 Manages optimization of website for partnership performance, recommending
new promotions, web pages, content, and categories to maximize results with top
partner programs.
New Initiatives Research, Analysis and Project Management
 Identifies new markets and strategic eCommerce partnerships to extend our online
business.
 Analyzes and prepares program proposals and budgets, complete with P&L
projections.
 Performs research on techniques, tools, products, and promotions to enhance
overall eCommerce performance.
 Leads contract negotiations to ensure favorable results for Collections Etc.
 Develops and manages new initiative projects to launch.
What do you need to bring to the table?
We require a strong, extroverted individual who is result driven and able to identify,
recruit, and maintain relationships with affiliates and other external partners. This
individual must be creative and able to provide us with strategies, techniques, tools, and
ideas to offer unique programs to our partners compared to other merchants.
 Required skills/experience:
o Demonstrated success growing a successful eCommerce Affiliate
Marketing program (Commission Junction preferred) from an advertiser
(merchant company) perspective.
o Experience negotiating contracts and proven ability to influence internal
and external partners.
o Experience with strategic marketing planning and program management,
product feed management and optimization.
Ideal candidates will possess:
 Bachelor’s Degree in Marketing, Business Communications, E-Commerce or
related discipline strongly preferred.
 Experience in Catalog industry or high-volume e-tail a plus.
 Strong initiative and a self-starter who actively works to optimize programs and
look for new growth opportunities.
 Willingness to actively recruit, network, and maintain affiliate and partner
relationships.
 Demonstrated familiarity with online marketing and advertising business
concepts, contracts and terms, and ability to lead negotiations with vendors on
new business and manage the contract review process.
 Ability to effectively communicate and interact with a diverse audience; strong
interpersonal skills.
 Good planning, organizing, and time management skills. Effectively handles
multiple tasks in a fast-paced deadline driven environment.
 Ability to work well in a team environment.
 Excellent project management, analytical, and decision making and problem
solving skills, including ability to develop budgets and formal project plans.
 Superior follow-through and attention to detail and accuracy of own work.
 Strong computer skills including advanced MS Excel and MS Powerpoint,
familiarity with other MS Office software, basic HTML knowledge, database
programs, and report writing required.
What do you get from us?
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The opportunity to work for an excellent company
Competitive salary
Friendly, comfortable, and productive work environment
A company orientation that encourages testing new approaches
The chance to impact the bottom line and make a real difference!
Plus we offer a generous benefits package which includes:
 Medical, Dental, Vision and Long Term Care Insurance
 401(k) Savings and Investment Plan
 Short- and Long-Term Disability coverage
 Life Insurance for Self and Dependents
 Flexible Spending Accounts
 Tuition Reimbursement
 Paid Time Off Plan
 Onsite Fitness Center
 Employee Discounts AND MORE!!!
We’re an industry leader, and we still are looking to grow. Come join our team and help
us grow. For consideration, please email resume and salary history to:
RecruiterMR@collectionsetc.com. Local candidates only, please