Music Media Project #4
Project Name
Commercial Jingle
Due Date
November 5
Project Type
Individual
Standards Addressed:
1. Performing on instruments, alone and with others, a varied repertoire of music.
2. Composing and arranging music, within specified guidelines.
3. Singing, alone and with others, a varied repertoire of music.
Understanding relationships between music, the other arts, and disciplines
outside the arts.
Goals of the Project
 Students will create a product jingle.
 Students will create a commercial for a product.
New Vocabulary
 Jingle
 Pentatonic Melody
Materials and Equipment
• Mac desktop
• Headphones
• GarageBand
• FlipCam
Things to discuss before we begin:
 The students will familiarize themselves with popular commercial
jingles through the watching or listening to of commercials such as:
o FreeCreditReport.com
o Subway’s Five Dollar Footlong
o McDonald’s I’m Lovin’ It
o MeowMix
o KitKat
o OscarMayer
Steps to Create
 Think of a product that you would like to ‘sell.’
o What would the commercial look like? What would the jingle
sound like?
 Open Garageband.
 Select “New Project” and “Loops.”
 Save your project under a name of your choice.
 Create a catchy pentatonic jingle that is memorable, short, and catchy
through the use of musical typing.
 Add 2-4 looping tracks underneath your jingle to complete your song.
 Save your finished composition with an iLife preview.
 “Select the “Share” button at the top of your screen.
 “Send song to iTunes.”
 Create a short script for your commercial in a Pages document.
 Email your script to Mrs. Keith for approval.
 Once you have been given approval from Mrs. Keith, read the next step.
 With the use of no more than 2 classmates, film your commercial using
a FlipCam.
 Insert the Flip into the Mac’s USB port. (It’s on the back of the
computer.)
 Open iPhoto.
 Import your video clips to iPhoto and delete from the camera when
finished.
 Open iMovie.
 Title your movie a name of your choice.
 Select “File.”
 Select “Import.”
 Select “Movie.”
 In the pop-up screen, select “Create New Event,” and title it
“firstname_lastnameJingle.”
 Select “Import.”
 Edit your video clips to your liking.
 Drag your selected clips into the top left screen.
 Arrange your clips to your liking.
 Using the music note button at the bottom-right hand side of the screen,
select your Jingle from the iTunes list, and drag it into your movie.
 Edit your jingle as needed.
 Incorporate any other still pictures, text boxes, transitions, etc. as
needed to complete your jingle.
 Select “Share.”
 Select “Export Movie,” and export it to your desktop.
 Email your movie to Mrs. Keith.
 Copy and paste the self-evaluation and project-evaluation below to an
email to Mrs. Keith
 Complete the two evaluations.
 Email them to Mrs. Keith
Challenge! (Optional, no extra credit)
 Create a jingle “mash-up!” Export at least 5 different commercial jingles
from YouTube into iMovie and create a mash-up.
NAME:
Self-Evaluation
Describe how you used your time efficiently.
Did you meet the project goals?
What did you enjoy about this project?
How can you use this knowledge with another project?
Is there anything you wish you had done differently with this project?
Would you like to share this work with other people?
Project Evaluation
Describe the hardest parts of this project.
Describe the easiest parts of this project.
How could this project be improved?
Would you have liked:
 more time to work on the project
 less time to work on the project
 no more or less…the timing was perfect for this project.
Additional Comments:
Tips for a Successful Jingle:
• Know the product: What are you trying to sell? A service? A
product? A company? What does it do, provide or offer?
Familiarize yourself with its benefits, capabilities, and
distinction. What makes it superior to others of its kind?
• Drill the name: The jingle must mention and repeat the specific
name of the product or company and what it does. You want
to ensure that the consumer remembers the name in
conjunction with the type of product. If they repeat it, they
are more likely to buy it. With a good jingle, the consumer
may actually begin to call all products of that type by the
trade name! For example, Kleenex tissues -- ever heard
someone ask for a 'Kleenex?' You know that they mean tissue.
• Set your slogan to a tune: There is much evidence to show that
we remember tunes better than mere words. That's why a
jingle is generally much easier to remember than just a
slogan. I can remember advertising jingles from when I was
young -- well, a looong time ago. It's usually the song that I
remember. In fact, teachers often make songs to help
students remember certain concepts.
Your tune should be
light and lively, set in an upbeat major key. The tempo should
be quick and the rhythm snappy, like a march or a cheer. I
tend to remember jingles that are witty or funny.
• Use assonance (repetition of vowel sounds -- 'eat cheap') and
alliteration (repetition of consonant sounds -- 'Lemonlime'): This makes your jingle fun to sing!
• Choose strong words: Select action verbs, clear nouns and
adjectives that stand out. Avoid overused, dull words. For
example, a 'nice, fast car' becomes a 'smooth, speedy ride.'
• Use puns: Use a play-on-words to help the consumer remember
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the product. The pun makes use of homonyms, homophones
and homographs: two words pronounced or spelled the same
but with different meanings (like 'red' and 'read,' or 'ate' and
'eight'). For example, 'This sewing machine is "sew"
superior!' 'Meow Mix is the purrfect cat food!'
Use repetition: Hearing a name in relation to a product lodges it
in the memory. The old cigarette commercial: 'Have a Lark,
have a Lark, have a Lark today!' uses repetition.
Use rhymes: This technique is very helpful. Rhyme the name and
product or the name and a characteristic. Or make your jingle
a rhyming phrase, like this: 'Have another Nutter-Butter
peanut butter sandwich cookie!'
Use onomatopoeia: This is a big word... It just means words that
mimic sounds, like buzz, ring, clang, pop, etc. Remember
Alka-Seltzer: 'plop-plop, fizz-fizz oh what a relief it is?'
Use hyperbole: Exaggerate in a funny or memorable way. York
Peppermint Patty used this well in the commercials where
people described feeling like 'an Olympic skier' or other cold
sensations when they ate a York Peppermint Patty.
Use similes and metaphors: Compare the product to something
that's totally unrelated to the product but gives the consumer
a positive image and association ('You're in good hands with
Allstate,' or 'April fresh Downy'). You can use this to make a
'negative simile' also. With this, you make a
comparison suggesting that the product helps you avoid
something (for teens, using a product and not being a nerd).
This can be poetic and lyrical or silly and funny.
Suggest a relationship: Develop a mental image between the
product and a respected person, group of people, profession,
or idea such as: 'Choosy Mothers Choose Jif.'
• List attributes: Write them into your song. Remember 'BK
Whopper's 2 all-beef patties, special sauce, lettuce, cheese on
a sesame seed bun?' Nyquil has used the same technique.
• Use a combination: Chances are, you will use several of these
advertising techniques together.
• Keep it simple: Review and revise; cut out any excess words that
slow your jingle down or aren't really needed. Advertisers
pay for everything and want their slogans to be direct.
• Keep it smooth: As you revise, clean up any sloppy wording.
Repeat it to make sure it flows and isn't awkward in any way.