The Syllabus of
International Business: Environment and Operation
Course Code: 33331083B
Course Title:International Business Environment and
operation
Basic Infomation:
1. Credit:3
Hours: 51 hours
2. Course Cateloge: Major Section
3. For Major:International Business
Scope:Undergraduate
4. Prerequisite:Economics, International Trade
5. Preferred Textbook: International Business: Environment and Operation (the English 11st
Version), by John D. Daniels, Machinery Industry Press, 2009
Alternative Textbook: International Business (7th edition), by Charles W. L. Hill, Jianlin Zhou
etc., the Chinese People's University Press, 2009
6. Examination Form:open-book exam
7. Teaching environment:multi-media classrooms
I. The Purpose and Requirements of Teaching
The course on the principles of international business to do a comprehensive introduction.
Through case studies of famous enterprises, analysis of the international business competition method,
basic principles and competition mysteries of the master of international business operations, including
through international wealth creation, the competitive business factors, competition in international
business markets often take towels competition model and source of competitive advantage and
business competition in the international market often means taking business. Through this course, we
can understand the context of international integration of resources, to grasp the huge international
market opportunities, understand, and to further understand the formation and the international rules of
the game development process.
This course is for students in our school set up international business, provide information on
enterprises to develop the theory of international management methods and operational procedures.
With the deepening global economic integration, international operations of Chinese enterprises is
imperative, this course will engage students in the future lay the foundation for business management.
II. The Course Content And Hours Allocation
Course content and schedule of hours
Chapter
Chapter
1
Teaching content
Hours
Teaching
Globalization
6
6
6
6
6
6
6
6
6
6
6
6
3
3
Chapter
National differences in
2
political economy
Chapter
3
Cultural differences
Chapter
International Business
4
Ethics
Chapter
International trade and
5
investment environment
Chapter
International Monetary
6
System
Chapter
International business
Lab
7
strategy
Chapter
International Business
8
Organization
Chapter
Entry strategies and
9
strategic alliances
Chapter
International Business
10
Operations
Total
3
3
3
3
6
6
51
51
III The teaching content arrangement
Chapter One
Globalization
【Objective of Teaching】knowledgeobjectives: 1. Memorizing the meaning of economic
globalization, mainly in the form of vector. 2. Understanding the essence of economic globalization,
pros and cons, the attitude of developing countries in economic globalization. 3. With typical
examples, the use of the knowledge, analysis of the economic globalization process, China should be
how to seize opportunities and meet challenges. Capacity goal: to cultivate a dialectic, a comprehensive
analysis of problems, theory with practice, the use of the knowledge of practical problems. Emotional
attitude and values objectives: the challenges of globalization, the key in their own, so that the students
set to study hard and strive for the rejuvenation of the nation's ambition; of the challenges we face and
strengthen their sense of urgency and mission.
【Teaching Focus】economic globalization, the mainthe performance, substance
and impact.
【Difficult Points】mainly of economic globalization.
【Teaching Methods】lectures
【Teaching Content】
Section 1 Trend of Eeconomic
1.
2.
3.
4.
the meaning of globalization,economic globalization,
the performance of economic globalization,
Carriers of economic
the composition of the national budget system
1.
2.
3.
4.
the beneficial effects of economic globalization
the real economic globalization
challenges of economic globalization (adverse effects)
how to deal with economic globalization
Section 2 Impact of Economic Globalization
【Review Questions】
1. Analysis of economic globalization on the impact of China's economic development.
Chapter Two
National differences in political and economic
【Objective of Teaching】students understand and master the world economy and politics and
international relations on the evolution of trends and key issues facing; knowledge and understanding
of major international force in the world economy, politics status, function and their foreign strategies.
【Teaching Focus】the Cold War era of the evolution of the world economic
pattern and the characteristics of the development of world economy and trends.
【Difficult Points】different models of national economies.
【Teaching Methods】lectures
【Teaching Content】
Section 1 U.S. free-market economic
1.
2.
3.
meaning of the model
features
ways to achieve
1.
2.
3.
meaning
features
ways to achieve
1.
2.
3.
meaning
features
ways to achieve
1.
2.
3.
meaning
features
ways to achieve
Section 2 the German social market economy model
Section 3 market economy in Japan
Section 4 Welfare Market Economy
【Review Questions】
1.Do not millions of the market economy model, do you think the reality of the situation in China
under the market economy in those countries should learn from there?
Chapter Three
Cultural differences
【Objective of Teaching】the essence of different cultures and their differences, confirm the
value of cultural diversity. Capacity objectives: (1) From national holidays, cultural heritage in order to
feel the charm of colorful culture. (2) the identity of different ethnic and cultural differences, respect
for cultural diversity. Emotions, attitudes, values, goals: recognition of the national culture, respect for
other cultures.
【Teaching Focus】to understand the world the relationship between culture
and national culture, the meaning of respect for cultural diversity, the use of the
principle of equality of national culture to better protect our country's traditional
culture.
【Difficult Points】different models of national economies.
【Teaching Methods】lectures
【Teaching Content】
Section 1 Cultures around the World
1.
2.
culture,ethnic festivals
the cultural heritage
1.
2.
3.
definition of cultural
diversity,cultural diversity, the contents of the
causes of cultural diversity
1.
2.
3.
the attitude towards cultural diversity,
the need for respect for cultural diversity,
principles of respect for cultural diversity
Section 2 Cultural diversity perspective
Section 3 Respect for cultural diversity
【Review Questions】
1.How to understand the culture of both peoples, but also the world? (From the culture and personality
with a common point of view)
2. Some people think that the world today, with the continuous development of science and technology
and deepening economic globalization, world culture should tend to unity, and not to retain any
diversity. Please analyze this point of view.
3. "Equality" is equivalent to "you, for me?"
Chapter Four
International Business Ethics
【Objective of Teaching】theory and practice of international business ethics issues exist to
help students correctly understand the different cultural and ethical values in social systems, ethics and
the problems and solutions.
【 Teaching Focus 】 ethical consideration of the missing; ethical behavior in
business performance.
【Difficult Points】Ethical Lackcosts; ethical behavior in business performance.
【Teaching Methods】lectures
【Teaching Content】
Section 1 The ethical challenges of international business
1.
2.
3.
the significance of ethical challenges
traditionalworld
ethics,businessethicaldefinition of
1.
2.
3.
different interpretations of the
contract,the composition ofcultures,
cultural ethical relativism of
1.
2.
3.
4.
corruption
bribery,
disaster,
sophistry
1.
2.
3.
aspecification,from moral theory to the specification of
the need for global norms
basic principles of international business ethics
1.
2.
3.
4.
what is the international standard
Asia
European,
American
1.
2.
3.
Improve the ethical awareness of
to implement the basic elements of
master ethical issues
Section 2 Ethics and Culture
Section 3 the costlack of ethics
Section 4 The Norm
Section 5 Ethics and corporate governance
Section 6 Implementation of international ethical
Section 7 International perspective of business ethical
1.
2.
3.
relationship management of
networks
types of relationships
1.
2.
3.
4.
for aethics,do not want to report
sexual harassment,
orpersonnel
arrangements,dismissal
Section 8 Case study
【Review Questions】
1.
2.
harshfactory environments lack of security, ethical issues be considered? Why?
Test examples of the loyalty of the staff of multinational companies come from?
Chapter Five
International trade and investment
【 Objective of Teaching 】 on international trade and international direct
investment theories and empirical, to train students to analyze economic issues of
international interest and ability. The course covers merchandise trade, factor
mobility and the determinants of international direct investment, government
tariffs and non-tariff trade barriers, international regional economic integration.
【 Teaching Focus 】 situation in the world of international trade, free trade
policies and protection of trade policies of conflict, the meaning of international
investment, the role of international direct investment and development status.
【Difficult Points】free trade policy and trade policy, protection of the conflict,
the role of international direct investment and development status.
【Teaching Methods】lectures
【Teaching Content】
Section 1 Economic growth and international trade
1.
2.
3.
4.
5.
sources of economic
growth,economic growth, the trade effect of
growth conditions and benefits of trade impact of
free trade
theory,protectiontrade theory and policy
1.
2.
Internationaldefinition of investment and type
International investment and other subjectsdifference between
1.
2.
3.
meaning and content of
the investment environment in conflict
investment environment assessment
1.
2.
3.
investment,internationalthe multilateral investment
agreement,regional multilateral
bilateral agreements
1.
2.
3.
dominance of investment
internalization
integrated theory of international production
Section 2 International investment
Section 3 International investment environment
Section 4 regulations and policies
Section 5 Theory of international Investment
【Review Questions】
1.Comment on China's export tax rebate policy;
2. How to assess the investment environment?
3. How direct investment?
Chapter Six
International Monetary System
【Objective of Teaching】the meaning of the international monetary system
and stages of development, described the post-war generation and the collapse of
the Bretton Woods system, the causes and characteristics of the contents of the
Jamaica system, and analyzes the current reform of the international monetary
system problems encountered so that the students on the development of the
international monetary system have a clear understanding of, and understand the
current problems in the international monetary system and reform.
【Teaching Focus】evolutionof the international monetary system, the current
international monetary system, the main features and defects.
【 Difficult Points】 specific gold standard, the international monetary system
defects.
【Teaching Methods】lectures
【Teaching Content】
Section 1 Outlines of the international monetary
1.
2.
system,international monetary system, the meaning and content of
the international monetary system,type
1.
2.
gold standard
system,gold standard system andgold exchange standard
1.
2.
3.
4.
5.
the establishment of the Bretton Woods monetary system
the Bretton Woods monetary system of the main
features of the Bretton Woods monetary system and the role of
the collapse of the Bretton Woods monetary system,
Jamaicamonetary system
1.
2.
system,thecurrent international monetary system, the main features of
different countries, the Group is the attitude of the international monetary
system reform,
the direction of the international monetary system reform
Section 2 the international gold standard
Section 3 the Bretton Woods monetary system
3.
Section 4 internationalreform of the monetary
【Review Questions】
1.What is the international monetary system? It includes what type?
2. What is the gold standard system, what features it has?
3. How to understand the gold standard system and the gold exchange standard?
4. What are the contents of the Bretton Woods monetary system? Its features
and functions that?
5. Why the collapse of the Bretton Woods monetary system?
6. Jamaica What are the main contents of the agreement?
7. What are the existing features of the international monetary system?
8. The world's major countries and groups of countries on the reform of the
international monetary system's stance?
Chapter Seven
The International business strategy
【Objective of Teaching】various types of international strategy, content, and
advantages and disadvantages. Multinational M & A strategy and master key
international strategic alliances.
【 Teaching Focus 】 contact the currentthe background of economic
globalization, to grasp the basic content of each strategy and suitable conditions
to compare the advantages and disadvantages of various strategies, and
according to actual circumstances and conditions, flexible use of various
strategies.
【Difficult Points】a variety of business strategyThe meaning and advantages
and disadvantages, and how to implement.
【Teaching Methods】lectures
【Teaching Content】
Section 1 Product Export Strategy
1.
2.
3.
,the meaning ofstrategic
exports,exports ofstrategic
advantages,disadvantages of strategic exports
1.
2.
trade agreement
franchise
1.
2.
strategy
transnational enterprises
1.
2.
3.
4.
5.
alliance,the concept of
production and development of
conditions for the formation of
the leaguetypes,
advantages and disadvantages of
Section 2 strategy contract
Section 3 Foreign Directinvestment
Section 4 International strategic
【Review Questions】
1.Advantages and disadvantages of products which export strategy?
2. Contractual agreement to form and content strategy for what?
3. Licensing trade, which have their own advantages and disadvantages of
franchising?
4. International Strategic Alliance Formation, type?
5. International strategic alliances and weaknesses?
Chapter Eight
the International Business Organization
【Objective of Teaching】in international business activities, the evolution of
organizational structure; familiar with the international structure of the basic form
of organization; master of organizational choice factors.
【 Teaching Focus 】 various forms of corporate legal structure, different
corporate governance structure, how companies choose their own organizational
structure.
【Difficult Points】various business management organizational structure, how
companies choose their own organizational structure.
【Teaching Methods】lectures
【Teaching Content】
Section 1 legal form of Corporate
1.
2.
3.
4.
organization,individual enterprises
partnerships,
limited liability company
Co., Ltd.
Section 2 Corporate Management
1.
2.
3.
4.
structure,theexport structure ofDepartment,
parent-subsidiary structure of
the International Department of the structure
global structure
Section 3 the organizational structure of the third quarter
and set up choice
3.
choose business
organization,business choice of the
structuref
foreign organizations,structure set
1.
2.
the organizational control Model
the choice of mode of organizational control factors to be considered
1.
2.
basic
principles
of
organizational
Section 4 the organizational control mode
【Review Questions】
1.Corporate legal form of organization are there?
2. Brief business organization and management of international operations in the
form of evolution.
3.
International
Department
organizational
structure
What
are
the
characteristics?
4. What is the organizational structure of globalization? What are the basic forms
of concrete?
5. Brief business organization selected basic principles.
6. Enterprise to choose the control mode of organization?
Chapter Nine
Entry strategies
【Objective of Teaching】to make students adapt to the trend of globalization
requirements, in other related management and economic courses, based on
further enhancing the understanding of international business.
【Teaching Focus】marketing strategythe meaning and how to implement, how
to simply management and benchmarking SWOT analysis, international business
development strategy.
【Difficult Points】SWOT analysis, international business development strategy.
【Teaching Methods】lectures
【Teaching Content】
Section 1 Outlines marketing
1.
2.
3.
strategy,marketing,strategic management process of
"benchmarking" Management
SWOT analysis
1.
2.
3.
theexport entry mode
the contract into the mode
mode of investment
1.
2.
3.
the scope of international market development strategy for
international market development
strategy,international market development strategy formeans
1.
2.
3.
competition,themarket leader in strategy
market challenger strategy
the market follower strategy
Section 2 International market entry strategy
Section 3 international market development Strategy
the fourth quarterstrategy of international market
4.
the market filled by strategy
【Review Questions】
1.How to develop marketing strategy?
2, What is the benchmarking management?
3, international market entry strategy which mode?
4, the international market development strategy involves the specific strategy?
5, how enterprises according to their position in the market to develop
competitive strategy?
Chapter Ten
International Business
【Objective of Teaching】the process of enterprises as in international business
management problems and solutions to, and can be combined with the practical
application of knowledge and case analysis. .
【 Teaching Focus 】 international operationsthe meaning, characteristics and
stage, the basic strategy of international business operations and organizational
security.
【Difficult Points】the basic strategy of international business operations.
【Teaching Methods】lectures
【Teaching Content】
Section 1 Substantial International Management
1.
2.
3.
operations,international mobility and the barriers to
generation of international
operations,international operationsconcept
1.
2.
3.
the main body of international operations - Enterprise
Enterpriseof the four changes in
behavior,characteristics of multinational enterprises
Section 2 management of the International Section
Section 3 Four stages of international operations business
1.
2.
3.
4.
the four International Operation Phase
multi-national organizational structure ofcompanies,
multinational corporations characteristics of the rapid development of
the international management of issues
1.
2.
3.
4.
5.
6.
7.
strategy,the basic theory of international operations
entrepreneurs should consider the question
international market, market
definition,investment feasibility studies
the highest among the international operations of the seven operators of the
role
international business survey
methods,the basic strategic framework to determine
1.
2.
3.
4.
operation,exporting
turnkey
projects,licensing and franchising business
joint
Section 4 Basic International operationbasic
Section 5 Mode of international
5.
ventures,wholly owned subsidiary of
Section 6 the organization of international operations protect
1.
2.
3.
4.
5.
6.
7.
internal support
system,management guidelines to develop
oroperators the choice of
personnel,branches and subsidiaries and their connection
subsidiaries Management
parent company's management and control model
multinational business organizations of which the design
【Review Questions】
1.If you are a business leader, you encounter different views on how to deal with
the time?