1.01 Review
Copy and answer the following questions:
1. Trey purchases notebooks for his daughter to use in school.
Trey is known as the
2. The group of consumer that a business desires to have as
customers are it’s:
NAME THAT FUNCTION
Indicate which marketing function is represented by the following situations.
1.
A billboard gives a description about the grand opening of a new store.
2.
Styles of athletic equipment are selected to be sold in a department store.
3.
A consumer answers survey questions after sampling a new blue ray player.
4.
A salesperson answers a customer’s questions about the care of a leather coat.
5.
Shoes are transported from the factory to Nike by truck.
6.
Management of a local clothing store decides to begin carrying a line of Miami
Heat jerseys.
7.
Ties sold at Macys have a markup of 35 percent based on cost.
8.
Management has decided to use television commercials rather than newspaper
ads.
9.
Winter coats were marked down 25%.
10.
Cotton for use in the production of t-shirts was shipped by truck to the company.
11.
Management attended a trade show to select merchandise for the spring season.
Marketing
C-13
1.01 -1.02 Review
1. A personal data sheet that provides a summary of information
about an individual is a:
 ___________________________________
2. Kate’s company needs a new package design for its crackers.
What marketing career category would be responsible for
creating the new package?
 ____________________________________
3. What marketing career involves catching customers’ attention,
informing them of products and persuading them to buy?
 ____________________________________
4. Nate is graduating in May; this is what type of goal?
 _____________________________________
Marketing
C-14
1.01-1.04 Magic Squares Review
Magic Square Match the words with the definitions.
Below each word write the
corresponding number. All rows and columns should equal a magic number; when adding each column
and each row you will get a number – put that in the magic number space.
Selling
Behavioral
Place
Industrial
Product
Geographic
Channel Mgmt
Promotion
Marketing concept
Demographic
MIM
Psychographic
Durable
P/S management
Price
Marketing
The magic number is ___________
1.
2.
3.
4.
5.
6.
7.
8.
9.
10.
11.
12.
13.
14.
15.
16.
The activities necessary to get a product from the producer to the consumer
Deciding to use truck over railroad- which marketing mix?
Purchasing Nike shoes because Michael Jordan wears them- which marketing segmentation.
A good that does not quickly wear out, or more specifically, one that yields utility over time
rather than being completely consumed in one use.
Deciding to sell the new line of jackets is which marketing mix consideration?
Nate is looking for a women who makes $400,000 or more – which segmentation?
Taylor was emailed a survey about her recent visit to Forever 21 – which marketing function?
Handing out free samples of a new type of candy.
Steven’s business was successful because he directed all of his efforts to satisfying the needs and
wants of the customers – this is the definition for….
Katy wants to find people who are located on the east coast – which market segmentation?
Deciding to use a wholesaler to transport products- which marketing function?
Targeting people who like extreme sports- which marketing segmentation?
Hough purchases books for the school; this is what type of good?
Will the business offer discounts to employees- which marketing function?
A stadium purchases beverages for resale- which marketing function?
A telemarketer contacting people about a stores grand opening.
Marketing
C-15
1.00 Post Assessment Test
Answer question and underline key terms
Question
Number
Question Text
1
Involves all the activities necessary to get a product from the manufacturer to
the consumer:
2
TV Guide's potential subscribers are its:
3
The process of developing, promoting, pricing, and distributing products in
order to satisfy customers' needs and wants is:
4
Jalen has a natural ability at sports; this is describing his:
5
Specific statements that clearly communicate what the business expects to
achieve.
6
Burger King's, "have it your way" mentality is an example of which element
marketing concept:
A restaurant holding a "Senior Discount Day" is which marketing function
element?
Should we use wholesalers or retailers is a question pertaining to which
marketing function element?
Dividing the market based on values and attitudes falls under which
market segmentation:
Should additional sales people be used at particular times of the day or year?
- which marketing mix element:
What does the selling function involve that makes it so important?
A: Setting High prices
B: Displaying product
C: Contact
customers
D: Obtain feedback
To promote its summer menu, Danielle's Cafe plans to e-mail a $5.00-off
coupon to its regular customers next Tuesday. The coupon will be valid from
June 1 through June 15. What does use of the coupon represent?
Highway 1 Restaurant allows customers the opportunity to enter drawings in
order to win a birthday cake. Customers register by providing their contact
information on a card. What does entering the drawings represent?
Which market segment do customers that prefer reasonably priced
recreational activities that include a variety represent?
7
8
9
10
11
12
13
14
Marketing
C-16
Answer