Course:
E-commerce and Ebusiness
Tutor:
Germinal Isern
Confirmed by:
Director of MSPC_________________
Max Hess
Astrakhan 2009
INSTRUCTOR:
GERMINAL ISERN
Computer Engineer UCV
M.S. Computer Science UCV,
M.S Electronics and Computers USB
M.S. Telecommunications and Business INT Paris
France Telecom
PhD Computer Science UCV, PhD candidate Education
E-MAIL:
gisern2002@yahoo.com , gisern@clarku.edu
COURSE NAME:
COURSE NUMBER:
E-Commerce and E-Business
MSIT 3833
LOCATION:
Astrakhan State University , Russia
PREREQUISITE:
Working knowledge of Computers and Information Systems
and the Internet
[II] REQUIRED AND RECOMMENDED TEXT (MATERIALS)
TEXT:
Schneider, Gary P., “Electronic Commerce”, Seventh Annual Edition,
Boston, Massachusetts: Thomson Course Technology, 2006.
ISBN-13: 978-1-4188-3703-7, ISBN-10: 1-4188-3703-2
SOFTWARE: Microsoft FrontPage 2000, 2003, 2007.
Any version of FrontPage will do.
2
[III] GENERAL OVERVIEW OF COURSE AND OBJECTIVES
This course focuses on the explosive field of Electronic Commerce. "Ecommerce" (Electronic Commerce or EC) is the buying and selling of goods and
services on the Internet, especially the World Wide Web. Electronic Commerce is a
complete introduction to the world of electronic commerce, including balanced
coverage of technical and business topics. Case studies and plentiful business
examples complement conceptual coverage to provide a real-world context.
Implementation strategies are analyzed, using examples of both successful and
unsuccessful implementations. Additionally, this course will prepare the student to
understand the steps an organization must take to effectively use E-Commerce to
achieve a competitive advantage in this exciting and new marketplace. Students shall
develop web-pages of their own to market hypothetical products using FrontPage
2000/2003 or if they already understand the HyperText Markup Language
(HTML) or XML.
The Second Wave (Fourth Edition) describes how the landscape of online
commerce is changing and evolving. With balanced coverage of both the
technological and the strategic aspects of successful e-commerce, readers are able to
tackle the real-world business cases included in each chapter. Reflecting changes in
the economy and how businesses are responding, this text emphasizes revenue and
transaction cost reduction models as an alternative to the older ideas of business
models. The author has included the latest technological developments, including
increased coverage of wireless technology (m-commerce), so readers are aware of
all the latest developments.
An important component of this course is to evaluate where E-Commerce is
today along its evolving development and to facilitate an ongoing dialogue on how
government, industry, and consumers can work together to meet this important
challenge. Additionally, this course will prepare the student to understand the steps
an organization must take to effectively use E-Commerce to achieve a competitive
advantage in this exciting and new marketplace.
The course is designed to cover concepts strategic to E-Commerce such as:
background overview, current status & future potential, research and handouts regarding
various corporate perspectives, government regulations, legal issues, security (S.E.T. and
SSL), privacy, infrastructure development (Faster access. ADSL, Cable Modems, FDDI),
E-Banking, evaluating E-Commerce Web pages (HTML vs. XML), ethics and the Internet,
distribution of purchases via E-Commerce, currency conversion issues (Euro), develop an
effective and efficient Web page for E-Commerce, taxation of E-Commerce, development
of lower cost systems to handle e-commerce applications, the No Electronic Theft Act of
1997, etc.
3
[IV] COURSE CALENDAR
Week Chapter
1
Topic
2
3
Chap. 1
Chap. 2
Chap. 3
4
Chap. 4
- Introductions and Course Overview
- Introduction to Electronic Commerce
- Technology Infrastructure
- Selling on the Web
- Set groups for the final project
- Marketing on the Web
5
Chap. 5
- Business-to-Business Strategies
6
Exams
Date
EXAM #1
Ch. 1-3
- E-Commerce Report and Presentation Due
- MS FrontPage Demonstration (on your own)
7
8
Chap. 6
9
Chap. 7
Chap. 8
Chap. 9
10
11
12
13
14
15
- Online Auctions
- Web page Development Progress Report Due
- The Environment of Electronic Commerce
- Web Server Hardware and Software
- Electronic Commerce Software
EXAM #2
Ch. 4-8
Chap. 10 - Electronic Commerce Security
- Consumer Protection Report Due
Chap. 11 - Payment Systems for Electronic Commerce
Chap. 12 - Planning for Electronic Commerce
- Presentation & MS FrontPage Projects Due
EXAM #3
Ch. 9-12
4
[V] COURSE REQUIREMENTS, POLICIES AND GRADING
STANDARDS
[Table 1] Grades are based on the following:
15%
10%
5%
5%
25%
40%
Class participation / Attendance / Contribution
E-Commerce Report and Presentation
Homework
Consumer Protection and the Internet
Web page development and 15-20 minute group presentation Report
Exams
[Table 2] Marking Scheme:
A+
4.3
101+
A
4.0
97-100
A-
3.7
93-96
B+
3.3
89-92
B
3.0
85-88
B-
2.7
81-84
C+
2.3
77-80
C
2.0
73-76
F
0.0
0-72
I
Incomplete
W
Withdrawal
AU
Audit
T
Transfer Credit
5
[VI] E-Commerce REPORT and PRESENTATION
DUE DATE:
Select a topic to work on, and talk to me to make sure that it is not taken and it is
interesting. Some of the topics for the E-Commerce report could be in the following
areas:
 Search Engine Optimization

Mobile Commerce

E-Commerce Security

Launching a Successful online Business

Specific E-Commerce Companies or Businesses: eBay, Dell, eBay, Google,
Yahoo, etc.

E-Tailing

E-Government

Legal, Ethical, and Societal impact of E-Commerce

You could select the company you work for!

Etc.
If you have some other ideas to work on, please let know ASAP to see if I like it too. In this
report you are expected to:
1. Develop a five to seven page report on this subject.
2. Use all resources available to you in gathering information on this subject.
3. Design your work in standard report form for graduate school including:
-
Table of Content
-
Introduction
-
Definition of Terms
-
Examples of companies that already have used the technique and their
results
6
-
Summary
-
Bibliography (at least five different references)
4. Be prepared for interactive discussion of this subject in class.
5. You MUST prepare a PowerPoint presentation (at least 20 slides).
6. This report is designed to be completed by each student’s individual effort.
7. Collaborative effort is acceptable only for the “Web Page Development
Project”.
[VII] CONSUMER PROTECTION AND THE INTERNET REPORT
DUE DATE:
Consumer Protection represents a major issue for all organizations using ECommerce. How must they prepare. In this report you are expected to:
1. Develop a five to seven page report on this subject. The three to five pages
represent the body of the report. The cover page, table of contents and
bibliography represent additional pages.
2. Use all resources available to you in gathering the information on this subject.
3. Prepare a report as you did for the “E-Commerce report” in section [VI].
4. Be prepared for interactive discussion of this subject in class.
5. This report is designed to be completed by each student’s individual effort.
6. Collaborative effort is acceptable ONLY for the “Web Page Development
Project”.
[VIII] WEBPAGE DEVELOPMENT FOR E-COMMERCE PROJECT
DUE DATE:
(Progress Report: )
By the third week of the course the class shall be to divide up into "expert groups"
Each student will be assigned to a group of not more than four other students. Each group
shall develop a WebPage based using Microsoft FrontPage 2000/2003/2007, HTML or
XML of their choosing. Additionally, each group is responsible for preparing a brief
presentation (between 15-20 minutes) to the class.
Consider your presentation as if it were a real business opportunity to "sell" this idea
to top management. The instructor shall play the part of a stern bureaucrat who does not
appreciate the strategic value of technology in general and does not understand the impact
E-Commerce has on the future of the organization he controls.
7
The attached "Awarding Peer Points in Groups to get Individual Group Assignment
Points" shall be incorporated in this course to generate each group member’s mark. This
process is designed to help assure a clear measurement of each individual’s effort within
each group.
Each group shall submit a rough draft and a one page document outlining progress
made on their proposal one class ( ) before the presentation date.
The web page shall be based upon the research the group makes regarding the
following concepts:
1. What is the estimated budget given your criteria for the size and functionality of
your web site? Brief presentation of this technology's cost/benefit analysis must
be incorporated in each group’s presentation.
2. What determines a viable WebPage that generates a large number of "hits"?
3. What organization must be contacted to secure your web site name and URL ?
How much does it cost?
4. How were either or both SET and SSL used in assuring customer security of your
web site?
5. What must be done to assure customer attraction and attention spans and how
often should a robust web site be updated?
6. Exactly what hardware and software must be in place to assure reliability and
scalability for future growth?
7. Develop a check list of recommended implementation methods. In what order of
sequence must they be applied and why?
8. Choice of Web browser and why?
9. Choice of HTML or XML and why?
10. Be prepared for interactive discussion of this subject in class.
Each group is responsible for submitting to the instructor a copy of the MS
FrontPage file and if applicable a copy of any Powerpoint presentation it uses to prepare the
presentation.
8
[IX] HOMEWORK STANDARDS
1.
These standards are applied so that you will get full credit for your efforts. It also
aids in the distribution of homework back to each student.
2.
All homework must be typed and use bullet format (short, concise answers paragraph
form not needed) wherever possible. Bullet format represents only the main relevant
essence of an answer, i.e. reduced wordiness.
3.
Homework handed in on paper is required for the first homework assignments. After
that you will be required to upload all your homework to the Blackboard’s “Digital
Dropbox”.
Please put “Clark University”, your name, the course number (3833), the chapter
number and date assigned on the top page.
Cover page same as directed above. Subject =”Clark 3833”. The file sent must be
named as follows:
The first six letters of your last name, the chapter of the homework assigned
and finally the all four numbers of the course. For example, mine would be
the following for chapter nine:
ISERN_ch09_3833.doc
[X] Team Presentations Plan
Each team:
1. Shall present their materials in class...
2. Shall deliver a print out of their work to me on the date of their presentation...
3. Shall have 15-20 minutes to complete their presentation...
4. May use either PowerPoint or transparencies as visual aides in their presentation...
5. Member MUST participate in the presentation process...
6. Member shall have approximately 5 minutes to complete their part of the
presentation...
9
[XI] Team Structural Format
These comments are intended to make the group collaboration on your team presentation
more dynamic, less stressful, better managed and controlled.
1. Chose a leader of the team who shall coordinate not dictate who does what and is the
first speaker that starts the presentation, introduces the other members and
summarizes the closing remarks...
2. Use your e-mail capacity to help each other LEARN the Computer Projects and
Access together as ONE entity...
3. The team leader shall communicate to me progress and problems the team is having,
NOT every member of the team...
4. Such communications shall be by e-mail ONLY if an emergency, otherwise see me
in class...
5. When sent by e-mail let me know the team LETTER and the members of that
group...
6. DO NOT wait until the last minute to put this project together...
7. Develop a one page project status report and print it out to be handed to me on .
10
Clark University
MSIT_3833
Peer Evaluation Form
2009
Team Letter __________ _______
Name_______________________
Please share your personal, confidential insights into your team experience in this course. Your
frank and honest assessment is required here, not vague generalizations or superficial comments.
Assess each team member's contribution to the project ( 1 is low and 10 is high ) and make some
comments about who did what and how well you worked together.
Your Name______________________________
Contribution____________________
Other Name_____________________________
Contribution____________________
Other Name_____________________________
Contribution____________________
Other Name_____________________________
Contribution____________________
Comment on your team experience:
Comment on this project assignment:
Suggestion(s) for improvements:
11