THE NEW YORK INSTITUTE OF TECHNOLOGY
SCHOOL OF MANAGEMENT
SPRING, 2008
INTRO E-COMMERCE
MGMT-775-W01
DR. STEPHEN W. HARTMAN
PREREQUISITE: MIST 595
3 CREDITS
OFFICE HOURS
MONDAYS AND WEDNESDAYS
2-4 PM
WISSER LIBRARY, 3RD FLOOR
AND BY APPOINTMENT
OFFICE TEL.: (516) 686-7972 O.W.
REFERENCE WEB SITE
COURSE WEB SITE
COURSE OBJECTIVES
This course explores how the landscape of online commerce is changing and
evolving. With balanced coverage of both the technological and the strategic
aspects of successful e-commerce, students are able to tackle the real-world
business cases included in each chapter. Reflecting changes in the economy
and how businesses are responding, this course emphasizes revenue and
transaction cost reduction models as an alternative to the older ideas of business
models.
The business phenomenon that we now call electronic commerce has had an
interesting history. From humble beginnings in the mid-1990s, electronic
commerce grew rapidly until 2000, when a major downturn occurred. Many
people have seen news stories about the “dot-com boom” followed by the “dotcom bust” or the “dot-bomb.” In the 2000 to 2003 period, many industry
observers were writing obituaries for electronic commerce. Just as the
unreasonable expectations for immediate success fueled the high expectations
during the boom years, overly gloomy news reports colored perceptions during
this time. Although the rapid expansion and high levels of investment of the
boom years are not likely to be repeated, the second wave of electronic
commerce has begun.
WEB SITE
Supplementary information for the course is available at Dr. Hartman. The Web
site contains PowerPoint slides, class announcements, the course syllabus, test
dates, and other information for the course.
TEXTBOOK
Gary Schneider, Electronic Commerce, Seventh Edition (Thompson Course
Technology, 2007). ISBN 1-4188-3703-2.
Greg Holden. Starting an Online Business For Dummies, 4th Edition
ISBN: 0-7645-8334-4. Paperback.
EXAMINATIONS
There will be two fifty question multiple choice examinations based upon the
readings in the text and lecture material.
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E-COMMERCE TERM PROJECT
The students are required to prepare and develop an E-Commerce project. The
purpose of this project is to have the students become familiar with the elements
of an E-Commerce site and its functionality. While students are not required to
make this an actual online site, the project will involve several steps.
1. Choose a product(s) or service(s) to market utilizing an e-commerce
website. Refer to Chapter 2 of Starting an Online Business for
Dummies for a range of choices.
2. Do a market study to justify choosing this particular product(s) or
service(s). Who is the competition? What is the demand? Why will it be
successful? What is your competitive advantage?
3. Explore hosting sites. What would be a practical hosting site for your ecommerce web site? Refer to Chapter 3 of Starting an Online Business
for Dummies for an in depth discussion.
4. Choose a domain name. While it is not necessary to register your domain
name unless you plan on activating the site, show all the steps necessary
to register your domain. Refer to Chapter 8 of Starting an Online
Business for Dummies for an in depth discussion.
5. Choose a web page editor and develop a web page for your business. In
addition to having a full description of the product or service you are
offering, It should have all the functionality necessary to insure a
successful online business including having inventory management, a
shopping cart, and a method of payment. Additional features such as a
newsletter, search features, guest book etc. add to the value of your
website.
6. Refer to Chapter 15 of Starting an Online Business for Dummies and
develop a marketing strategy for your online business. What search
services will you register with? What is the cost for this service? Is it
possible to start a partnership for your business?
7. What is your Operations Plan? How will this site actually operate? Be
comprehensive.
8. What is your Financial Plan? The Financial Plan should include a
statement of the financial assumptions used to generate the plan
numbers, a break-even analysis that identifies the amount of sales needed
to cover fixed and variable expenses, a statement of the sources and uses
of funds that explains how the e-business expects to secure capital and
how it will spend it, the ownership of the e-business, and what the
expected return on the business is.
9. Who will manage this business? There should be a management
statement accompanying this business plan.
10. Prepare an Issues analysis and critical risk statement that identifies
threats or opportunities the e-business will face including economic,
market and environmental considerations.
11. Due Date April 30, 2008.
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STUDENT PARTICIPATION
As graduate MBA students it is expected in this course that each student will at
least read the Wall Street Journal. The instructor will make available a special
student discount subscription form for those not having access to the paper.
Additionally, student discount subscription forms for Business Week, Fortune and
Investor's Business Daily will be made available.
In recent years E-Commerce has revolutionized the way we do business.
Students are therefore asked to contribute to the classroom discussion by
reading
publications
such
as
the
E-Commerce
Times,
http://ecommerce.internet.com/, New York Times, Forbes magazine, Money
magazine, and others. KEEP UP TO DATE!
While it is impossible to keep up with everything, students should at least be
aware of the major developments of the day. Consistent with this philosophy
students are asked to cut out and bring to class one article from the press each
class session relating to e-commerce. Prepare to be called on and discuss the
contents of the article with the class.
GRADE WEIGHTING
Examination #1 30%
Examination #2 30%
Term Paper
30%
Class Participation (Articles) 10%
GRADING
90-100 = A
86-89 = B+
80-85 = B
76-79 = C+
70-75 = C
0-69 = F
ATTENDANCE
If you stay current in your readings, get the notes, and do the assignments,
isolated absences should not, in general, have any adverse effects. However,
more than three absences may force your withdrawal.
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Please exchange phone numbers with those sitting around you. Please do not
call to notify me of your absence unless you have an unusual problem. Your
absence will be obvious. If you do miss a class, stay current by calling one of
your classmates and get the notes etc.
A B AVERAGE IS A PASSING GRADE
IN ALL GRADUATE COURSES.
MAKEUP EXAMINATIONS ARE NOT GIVEN.
STUDENTS WHO DO NOT PASS AT
LEAST ONE EXAMINATION WILL NOT PASS THE COURSE!
READING ASSIGNMENTS
Week
1
2
3
Chapter
Reading
Topics
Introduction
to
Electronic
Commerce
Technology Infrastructure: The
Internet and the World Wide
Web
Selling on the Web: Revenue
Models and Building a Web
Presence
Marketing on the Web
Chapter 1
Chapter 4
Prepare a brief discussion
paper that examines
different brand names after
searching for them on the
Web. How does the
presentation differ?
Examine sites such as
Amazon.com and
BarnesAndNoble.com.
What are their similarities?
Their differences?
Examine Pepsi.com and
CocaCola.com as well.
Examine these brands and
their method of ‘getting the
name out there’.
Business-to-Business
Strategies: From Electronic
Chapter 5
E-Commerce
outline due.
Chapter 2
Chapter 3
4
5
Chapter Projects
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project
State
Page 5
Exams
Data Interchange to Electronic
Commerce
13
Online
Auctions,
Virtual
Communities, and Web Portals
The Environment of Electronic
Commerce: Legal, Ethical, and
Tax Issues
Web Server Hardware and
Software
Electronic Commerce Software
Security
for
Electronic
Commerce
Payment
Systems
for
Electronic Commerce
Planning
for
Electronic
Commerce
Term
Papers
Due
and
Presentation
14
Final Exam
6
7
8
9
10
11
12
product(s) or service(s)
of your e-commerce
site. Justify it with a
preliminary marketing
survey. State your basic
operations strategy.
Chapter 6
Mid-term Exam
Chapter 7
Chapter 8
Chapter 9
Chapter 10
Chapter 11
Chapter 12
E-Commerce Term Paper
Due Date April 30, 2008
E-COMMERCE REFERENCES
CyberAtlas: Internet Statistics and Market Research for Web Marketers
http://cyberatlas.internet.com/
Publisher: Jupitermedia Corporation
Doing Business on the Internet
http://www.loc.gov/rr/business/ecommerce/inet-business.html
Publisher: LC Business Reference Service
E-Commerce Times
http://www.ecommercetimes.com/
Publisher: ECT News Network, Inc.
ebusinessforum.com: Global Business Intelligence for the Digital Age
http://www.ebusinessforum.com/
Publisher: Economist Intelligence Unit Limited
ecommerce-guide.com
http://ecommerce.internet.com/
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Publisher: internet.com Corp.
Catalog Record/Annotation 98801970
Electronic Commerce Guide
http://ecommerce.internet.com/
Publisher: Mecklermedia Corporation
Catalog Record/Annotation 98801970
Market Research & Internet Marketing Research
http://www.knowthis.com/research/marketingresearch.htm
Publisher: Knowthis
OECD: Electronic Commerce Electronic Commerce OECD: Electronic
Commerce
http://www.oecd.org/topic/0,2686,en_2649_37441_1_1_1_1_37441,00.html
Publisher: OECD
UNeTradeS.Net: Standards for Trade and Electronic Business
http://www.unece.org/etrades/
Publisher: United Nations
Virus Hoaxes and Netlore
http://www.hoaxinfo.com/
Publisher: J. Richards
Catalog Record/Annotation 2002556425
GENERAL SOURCES FOR DOING BUSINESS ON THE INTERNET

CommerceNet
A not-for-profit 501c(6) mutual benefit corporation which is conducting the first large-scale
market trial of technologies and business processes to support interoperable electronic
commerce via the Internet.

Free Pint
Written by information professionals in the UK, this free e-mail newsletter gives "tips, tricks
and articles on how and where to find reliable Web sites and search more effectively."

Global Internet Statistics (By Language) (GlobalReach)
Provides the latest estimated figures of the number of native speakers online worldwide by
language. Includes links to more detailed language information by country, as well as a chart
showing the evolution & projections of online linguistic populations, beginning with 1996.
Also includes a section on projected e-commerce by country. Sources for the data are
included.

Internet Economy Indicators
The Internet Economy Indicators (TM), which are derived from analysis of four "layers" of the
internet economy: infrastructure, application, intermediary/market maker, and commerce, are
Dr. Hartman
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tools for tracking and understanding the rapidly expanding Internet economy. They are
designed to quantify the sales volume and employment in various groups of Internet-related

products and services.
Internet Fraud Watch (National Consumer League)
Part of the National Fraud Information Center, the Internet Fraud Watch assists consumers
to "distinguish between legitimate and fraudulent promotions in cyberspace and route reports

of suspected fraud to the appropriate law enforcement agencies."
PeerSpectives (Edward Lowe Foundation)
Designed for the business owner, the site emphasizes peer-networking and "next-level"
thinking, encouraging business owners to anticipate issues the company is likely to
encounter at the next level of growth and to understand the organizational changes required
to move the company to that level. Includes numerous short articles on such topics as
building an organization, acquiring and managing finances, human resources, legal issues,
taxes, operations and technology. Some articles include citations to additional sources of
information, including books, articles, research centers, professional associations, and web

sites.
Marketing Resources (Tenagra Corp.)
Links to various resources and statistics on Internet marketing, as well as to bibliographic
information on print publications on Internet marketing, advertising, and the business use of
the Web. Includes links to purchase information and book reviews from Amazon.com.

Wilson Internet: Web Marketing and E-Commerce
Includes links to full-text articles and other resources relating to e-commerce and web
marketing.
"Netiquette" for Doing Business on the Internet

Learn the Net
Covers a wide range of Internet basics, including a brief history or the Internet, netiquette,
email, web browsers, newsgroups, web publishing, multimedia, conferencing, security, and
privacy. Presents a guide and tutorial for learning to use the Internet, describes publishing,
researching, and doing business on the Internet. Contains a glossary, a FAQ section, and a
site search form. Provides access to French, German, Italian, and Spanish versions of site

information.
The Net: User Guidelines and Netiquette (Arlene Rinaldi)
Sets forth guidelines to "assist users of the Internet to know what is considered abuse of
available resources and ... to be responsible in how they access or transmit information
through the Internet."
Internet Business Directories

BizWeb: Business Guide to the Web
Internet resources of businesses, arranged by the companies' products and services. Uses
broad subject categories.
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
AllBusiness (AllBusiness)
Claims to be "the largest and most comprehensive business catalog in the world.".

SuperPages.com
Maintained by Verizon Information Services, the site allows users to search yellow and white
pages nationwide. Also includes other features such as product reviews and an interactive
MerchantMatch page.
Internet Services and Consultants for Businesses

BtoB: Advertising Age's Newspaper of the Marketing Revolution (Crain Communications)
Site includes the Web Price Index, a monthly study of the cost of web services; NetMarketing
200, a ranking of two hundred business-to-business sites, searchable by name, rank, or
industry; and the BtoB 100, a listing of top advertisers by spending or by medium.

eBizSearch
"eBizSearch is an experimental niche search engine that searches the web and catalogs
academic articles as well as commercially produced articles and reports that address various
business and technology aspects of e-Business. The search engine crawls websites of
universities, commercial organizations, research institutes and government departments to
retrieve academic articles, working papers, white papers, consulting reports, magazine
articles, and published statistics and facts." From the eBizSearch Web Site, February 6,
2003.

eCommerce-guide.com
This portal to information on electronic commerce offers daily news, feature articles, product
reviews, case studies, and an e-commerce events calendar, as well as an e-commerce-


focused discussion forum.
Internet Access Providers (Yahoo)
Internet Business Consultants (Yahoo
E - COMMERCE BIBLIOGRAPHY
Afuah, Allan. Internet Business Models and Strategies: text and
Cases. Table of Contents:
http://www.loc.gov/catdir/toc/mh021/00040692.html
Boston: Irwin/McGraw-Hill, 2001.
HD30.37.A33 2001
(Dobbs Ferry)
Bunnell, David. Making the Cisco Connection: the story behind the real
Internet
Superpower. New York: Wiley, 2000.
HF5478 .B862000
(Dobbs Ferry)
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Bunnell, David. The E-bav Phenomenon: business secrets behind the
world's
hottest Internet company. New York: Wiley, 2000.
HF5478 .B86 2000
(Dobbs Ferry)
Cunningham, Michael J. B2B: How To Build A Profitable e-Commerce
Strategy.
Cambridge, Mass. Perseus, c2001.
HF5548.32.C885 2001x
(Dobbs Ferry)
E-Commerce: Fundamentals and applications. ElectronicLink: Version of
Resource: Table of Contents http://wwwJoc.gov/catdir/toc/wilev021/20
Chicester, New York: Wiley, 2001.
HF5548.32 E.186 2001
(Manhattan)
Focazio, Martin T. The e-Factor: Building a 24/7 Customer-Centric,
Electronic Business for the Internet Age.
New York: AMACOM, 2001.
HF5548.32.F63 2001
(Yorktown)
Goldstein, Douglas E. E-healthcare; harness the power of internet and
e-care.
Gaithersburg, MD : Aspen Publishers, 2000.
R859.7.E43 G65 2000
(Dobbs Ferry)
Hall, Robert Ernest. Digital dealing: How E-markets are Transforming
the Economy. New York. W.W. Norton, 2001.
Hartman, Amir. Net Ready: Strategies for success in the E-conomy.
Electronic
Link:
Version
of
Resource:
Table
of
Contents
http://ww.loc.gov/catdir/toc/mh021/00687
New York: McGraw-Hill, 2000.
Keen, Peter G. W. The eProcess Edge; Creating Customer Value and
Business Wealth in the Internet Era. California: Berkeley, 2000
HD30.28.K44 2000
(Dobbs Ferry)
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Kalakota, Ravi. M-Business: the race to mobility.
New York: McGraw-Hill, 2002.
HF5548.32 .K354 2002
(Dobbs Ferry)
Kubota, Takashi, editor..Cyberlaw for Global E-Business : Finance, Payment,
And Dispute Resolution. Hershey PA : Information Science Reference, 2008.
ISBN: 9781599048284.
Lee, In, editor. E-Business Innovation and Process Management. Hershey, PA :
CyberTech Pub., 2007. ISBN: 1599042770.
Levy, Mitchell A. E-volve-or-Die.com; Thriving In the Internet Age Through
E-Commerce Management. Indianapolis: New Riders, 2001.
HF5548.32.L48 2001
(Dobbs Ferry)
Mann, Catherine. Global Electronic Commerce; A Policy Primer. Washington,
DC: Institute for International Economics, 2000.
HF5548.32.M36 2000
(Dobbs Ferry)
May, Paul. The Business of E-Commerce; From Corporate Strategy to
Technology. Cambridge: Cambridge University Press, 2000.
HF5548.32.M39 2000x
(Bronx)
Patel, Keyur. Digital Transformation; the essentials
of e leadership. New York: KPMG McGraw-HUI, 2000.
HF5548.32 .P38 2000
(Manhattan)
Pavlik, John V. Journalism and the New Media.
New York: Columbia University Press, 2001.
PN4784 .E53 P38 2001
(Dobbs Ferry)
Spector, Robert. Amazon.com: Get Big. Fast. New York:
Harper Business, c2000.
Z473.A485 S64 2000
(Bronx)
Tiernan. Bernadette. E-tailing. Chicago: Dearborn, 2000.
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HF5548.32 .T532000
(Dobbs Ferry)
E-COMMERCE - INFORMATION RESOURCES MANAGEMENT
Fingar, Peter. The Death of "e" and the Birth of the real new economy:
business models, technologies and strategies for the 21st century.
Tampa: Meghan-Kiffer Press, 2001.
HF5548.32 .F4542001x
(Dobbs Ferry)
Flynn, Nancy. The E-Policv Handbook: Designing and Implementing
Effective E-Mail, Internet, and Software Policies. New York :
AMACOM, 2001.
HE7551.F58 2001
(Dobbs Ferry)
Fraumeni, Barbara. Government Statistics e-commerce and the electric
economy. Resource: http://Durl.access.gpo.gov/GPO/LPS18323
Washington, D.C.: U.S. Census Bureau, 2000.
Kanter, Rosabeth Moss. E-Volve: Succeeding in the Digital Culture of
Tomorrow. Boston: Harvard Business School Press, 2001.
HC79.I55 K358 2001
(Dobbs Ferry)
E- COMMERCE- INTERNET MARKETING
Bayne, Kim M. The Internet Marketing Plan: the complete
guide to instant web presence.
ElectronicLink: Version of Resource
Table of Contents http://www.loc.gov/catdir/toc/onix03/9905
New York: Wiley, 2000.
HF5415.1265 .B39 2000
( Manhattan Audio Visual)
Birch, Alex. The Age of E-Tail: Conquering The New World of
Electronic Shopping. Oxford, UK.: Capstone Pub, 2000.
HF5429.12.B57 2000
(Dobbs Ferry)
Bergeron, Bryan P. The Wireless Web: How to Develop and
Execute a Winning Wireless Strategy.
New York: McGraw-Hill, 2001
HF5548.32.B467 2001
(Dobbs Ferry)
Bruner Rick E. NetResults.2: best practices for
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Web marketing. Indianapolis, IN.: New Riders, 2001.
HF5415.1265 .B7 2001x
(Dobbs
Ferry/Yorktown)
Coupey, Eloise. Marketing and the Internet.
Upper Saddle River, NJ.: Prentice Hall, 2000.
HF5415.1265 .C68 2001
(Manhattan)
Hofacker, Charles F. Internet Marketing
ElectronicLink: Version of Resource: Table of Contents
http://www.loc.gov/catdir/toc/onix06/00036498.html
New York: Wiley 2001.
HF5415.1265 .H638 2001
(Manhattan)
Levine, Rick. The Cluetrain Manifesto: The End of Business As Usual.
Cambridge: Perseus Books, c2000.
HF5548.32.C56 2000
(Dobbs Ferry/Bronx)
Plunkett, Jack. Plunkett's E-Commerce & Internet
Business Almanac. Houston, TX: Plunkett Research, 2000.
REF HF5548.32.P55
(Dobbs Ferry Ref and Audio Visual)
Steinbock, Dan. The Birth of Internet Marketing
Communication. Westport, CT.: Quorum, 2000.
HF5415.1265 .8735 2000
(Bronx)
Sterne, Jim. World Wide Web Marketing: integrating
the web in your marketing strategy. Table of Contents
New York: Wiley, 2001. Electronic Link:
http://www.loc.gov/catdir/toc/onix07/2001033011.html
HF5415.1265 .8742 20
(Dobbs Ferry)
Strauss, Judy. E Marketing. Upper Saddle River, N.J.:
Prentice Hall, 2000
HF5415.1265 .8774 2001(Manhattan)
Trepper, Charles H. E-Commerce Strategies.
Redmond, Wash. Microsoft Press, c2000.
HF5548.32.T74 2000
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(Bronx)
E-COMMERCE - INTERNET SECURITY. PRIVACY AND FRAUD
Know the rules, use the tools: privacy in the digital age:
a resource for Internet users. Washington, D.C.: U.S. Senate
Judiciary Committee. 2001.
Resource: http://purl.access.gpo.gov/GPO/LPS16318
Camp, L. Jean. Trust and Risk in Internet Commerce.
Cambridge: MIT Press, 2000.
HF5548.32.C355 2000
(Dobbs Ferry)
Merkow, Mark S. The E-privacv Imperative:
Protect
your
Company's
survival
in
New York, AMACOM, 2002
HF5548.32.M47 2002
(Dobbs Ferry)
the
Electronic
Age.
Mintz, Anne P. Web of Deception: misinformation on the Internet.
Medford, NJ.: Cyberage Books, 2002
ZA4201
.W43
2002
(Dobbs
Ferry)
Schneier, Bruce. Secrets and Lies: Digital Security in a Networked World.
New York. Wiley, 2000.
QA76.9.A25S352 2000
(Dobbs Ferry)
Sindell, Kathleen. Safety Net: protecting your business
on the Internet. ElectronicLink: Version of Resource:
Table
of
Contents
http://www.loc.gov/catdir/toc/Wilev023/20
New York: Wiley, 2002.
HV6773 .S56 2002
(Manhattan)
E-CQMMERCE- LEGAL
Brinson, J. Diane. Internet Law and Business
Menlo Park, CA.: Ladera Press, 2000.
KF889.B75.2000x
(Dobbs
Dr. Hartman
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Ferry)
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Butler, Susan. eBusiness Legal Kit for Dummies. Foster City, CA:
IDG Books Worldwide, c2000.
HF5548.32.B88
(Dobbs
Cases in Electronic Commerce.
Boston.
Irwin/McGraw-Hill,
HF5548.32.C365
2000x
Ferry)
c2000.
Ferrer, Gerald. Cvberlaw; your rights in Cyberspace.Cincinnati:
Thomson
Learning,
KF390.5.C6 C935 2001
(Dobbs Ferry)
2001
Impari, Steven D. Internet law: the Complete Guide.
North Vancouver, B.C., Canada: Specialty Technical
Publishers, 1998. Loose-leaf format updated quarterly.
REF KF390.5.C6 1568
(Dobbs Ferry)
Jasper, Margaret C. Banks and their Customers.
Dobbs Ferry, N.Y.: Oceana Publications, 2000
KF975.G37 2000
(Dobbs Ferry)
E-COMMERCE- WEB DESIGN
Eccher, Clint. Professional Web design: techniques &
templates. Hingham, MA: Charles River Media, 2002.
TK5105.888.E37 2002
(Dobbs Ferry)
Feiler, Jesse. Managing the Web-Based Enterprise. San Diego: CA,
Morgan Kaufman, c2000.
HF5548.32.F44 2000
(Dobbs Ferry)
McClelland, Deke. Web Design Studio Secrets. Foster City, CA.:
IDG Books Worldwide, 2000.
TK5105.888.M3747 2000x
(Yorktown)
Mohler, James L. Flah 5: graphics, animation and interaction.
Albany: Delmar Thomson Learning, 2001.
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T385.M632 2000
(Manhattan)
Neilson, Jakob. Designing Web Usability. Indianapolis: New Riders,
c2000.
TK5105.888.N56 2000x
(Dobbs Ferry)
Rosenfeld, Louis. Information architecture for the World Wide Web.
Cambridge, MA: O'Reilly, 2002.
TK5105.888.R67 2002
(Bronx)
Shelly, Gary B. Web Design: introductory concepts and techniques.
Cambridge, MA: Course Technology, 2002
TK5105.888.S52 2002
(Dobbs Ferry)
Smith, Bud F. Creating Web Pages for Dummies. New York:
Hungry Minds, c2002.
QA76.76.H94 S62 2002x
(Manhattan)
Tamura, Randall A. Domino 5 Web Programming With XML, Java and
JavaScript.
Indianapolis: Que, 2000.
HF5548.4.L673 T35 2000x
(Dobbs Ferry)
Towers, J. Tarin. Dreamweaver 3 for Windows And Macintosh.
Berkeley:
Peachpit Press, 2000.
TK5105.8885.D74 T6933
(Dobbs Ferry)
Weinman,
Lynda.
Dreamweaver
lynda.com/books, c2000
TK5105.8885.D74 W45 2000x
(Dobbs Ferry/Yorktown)
3:
H-O-T.
Berkeley,
CA.:
Williams, Robin. The Non-Designer's Web book: an easy guide
to creating, designing, and posting your own Web site. Berkeley, CA.:
Peachpit Press, 2000.
TK5105.888.W69 2000x
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(Dobbs Ferry)
Worsley, Tim. Building a Website. London: Dorling Kindersley,2000.
TK5105.888.W69 2000x
(Dobbs Ferry)
MAGAZINES
Business 2.0. San Francisco, CA.: Business 2.0 Media, Inc.
eWeek. New York: Ziff Davis Media Also available online in full-text
format
thru EBSCO Masterfile from 5/00.
Internet World. Westport, CT: MecklerCorp. Related Internet site:
http://www.iw.com Also available online in full-text format thru Wilson
from
7/99; Proquest from 8/15/99 and EBSCO Masterfile from 7/99.
SUBSCRIPTION DATABASES
These can be accessed through the Mercy College Library Home Page.
ABI/INFORM Global
ABI indexes and abstracts articles in the area of business and
management
From 1,600 English-language U.S. and international professional
publications,
Academic journals and trade magazines. Articles from over 900
periodicals are
full-text. Coverage varies by publication, with indexing for many
beginning in
the 1970s and full text in the 1990s. Updating is daily.
MasterFILE Select (EBSCOhost)
This database provides indexing and abstracting for over 2,650
magazines,
journals, and newspapers in a broad range of topic areas and full-text
for
articles in over 760 of the publications. Indexing for many articles
begins
in 1984, with full text in the early 1990s. Updating is daily.
Wilson Omnifile Full Text Select
Wilson Omnifile provides complete full-text coverage of selected articles
from
Dr. Hartman
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more than 1400 periodicals indexed in Readers' Guide Abstracts,
Humanities
Abstracts, Social Sciences Abstracts, General Science Abstracts,
Education
Abstracts, and Wilson Business Abstracts. Coverage begins in 1994;
updating
is weekly.
Internet Search Engines
About.com
http://www.about.com Also includes a subject directory.
Business.com
http://www.business.com
It is also a directory for business information.
Google
http://www.google.com This search engine continues to expand its
usefulness in all subject areas
.
Internets
http://www.internets.com
Searches can be done using the search engine or by category.
LawGuru
http://www.lawguru.com
Links to other law search engines and a legal directory.
LawRunner
http://www.lawrunner.com A Legal Research Tool that operates
in conjunction with AltaVista search engine and selected legal
databases.
Wisenut
http://www.wisenut.com - Categories and direct links to websites.
Dr. Hartman
MGMT 775
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