Department of Industrial and Information Management-Graduate Program
Institute of Information Management
R361700 Electronic Commerce (電子商務)
Fall 2012 (101 學年度第 1 學期)
1. This mission of the College is to serve business and society in the global economy through
developing professionally qualified and socially responsible business leaders as well as
through advancing the frontiers of knowledge in business management.
2. The strategic objective of Department of Industrial and Information Management-Graduate
Program /Institute of Information Management is to Cultivate industrial and information
management professionals who possess TIP (Technological knowledge, Innovative foundation,
and Perceptive learning).
Graduate Program Learning Goals (goals covered by this course are indicated by checks):
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Graduate students should be able to appreciate business research and to present research findings/ results
effectively in speaking and in writing.
Graduate students should be to integrate different functional areas in solving business problems.
Graduate students should be able to analyze business situations and to recommend innovative resolutions
Graduate students should be able to demonstrate leadership skills of a business manager.
Graduate students should be able to identify ethical dilemmas and to determine necessary courses of action.
Graduate students should possess a global economic perspective and a vision of the global business
environment.
Graduate students should be able to coordinate actions and solve problems jointly with other members of a
professional team.
Instructor: Wei-Tsong Wang
Office Hours: Tue. 08:00 – 12:00 or by appointment
Email: wtwang@mail.ncku.edu.tw
Phone: (06)2757575 ext. 53122
Class Time & Location: Monday 13:10 – 16:00, R61204
Prerequisite: None
Course Description:
This course is conducted with an emphasis on the use of management strategies for conducting
business in the networked organizational environment. The selected areas of electronic commerce
will be introduced in this course from both theoretical and practical perspectives.
Course Objectives:
The objectives of the course are to help you develop basic understanding of the selected areas of
electronic commerce. Although your prior understanding of Information Technology will help you
comprehend the materials introduced, this course is conducted with an emphasis on the use of
management strategies for conducting business in the networked organizational environment. It is
expected that this course not only helps you build up your knowledge and skills on leading an
organization to the road to success in the digital future, but also provides you potential research
directions related to electronic commerce.
Course Content:
Date
Topic
Week 1
 Introduction to the course
Readings
Syllabus; EC Ch. 1;
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Week 2
Week 3
Week 4
Week 5
Week 6
Week 7
Week 8
Week 9
Week 10
Week 11
Week 12
Week 13
Week 14
Week 15
Week 16
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Case
EC Ch. 2;
Case
EC Ch. 3;
Yen et al., 2011
EC Ch. 4;
Standing & Lin, 2007
Handout
EC Ch. 5
EC Ch. 6;
Kourouthanassis & Giaglis,
2012
EC Ch. 7;
Liang & Turban, 2011
Web environment and social network
Social commerce
Web 2.0, Web 3.0, and Web 4.0
Individual assignment #2 due (Liang &
Turban, 2011)
Review chapters for the
 Midterm Exam
exam
 Special topic II
Handout
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Week 17
Overview of electronic commerce
E-marketplaces
E-market mechanisms
Social networking tools
Internet marketing and electronic retailing
E-tailing business models
Emerging online products/services
B2B electronic commerce
Online selling via intermediaries and
auctions
Managerial issues of B2B
Individual assignment #1 due (Case)
Special topic I
Group assignment and presentation #1
Innovative EC systems
E-government
E-learning and C2C
Mobile computing
Mobile commerce development
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Consumer behaviors online
Market research for electronic commerce
Advertising and promotion online
E-commerce security
E-commerce Fraud
Business continuity, security auditing, and
risk management
Individual assignment #3 due (Case)
B2C payment systems
B2B payment systems
Special topic III
Group assignment and presentation #2
E-supply chains
Collaborative commerce
Order fulfillment
E-commerce strategy formulation and
implementation
E-commerce project performance
assessment
Measurement and justification of
EC Ch. 8;
DeLone & McLean, 2003;
Bagozzi, 1992
EC Ch. 9; Ambrose &
Chiravuri, 2010
EC Ch. 10;
Case
Handout
EC Ch. 11;
Chi et al., 2007
EC Ch. 12;
Lee et al., 2007
EC Ch. 13;
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Week 18
e-commerce investment
 The economics of e-commerce
 Group assignment and presentation #3
Harrigan et al., 2010
Textbook:
Efraim Turban, David King, Jae Lee, Ting-Peng Liang, and Deborrah Turban. (2012). Electronic
Commerce 2012: A Managerial and Social Networks Perspective. 7th Edition. Pearson/Prentice
Hall.
ISBN-13: 978-0-273-76134-1
ISBN-10: 0-273-76134-X
References:
Ambrose, P.J. & Chiravuri, A. (2010). A socio-cognitive interpretation of the potential effects of
downsizing on software quality performance. Information Systems Journal, 20(3), 239-265.
Bagozzi, R.P. (1992). The self-regulation of attitudes, intentions, and behavior. Social Psychology
Quarterly, 55(2), 178-204.
Chi, L., Holsapple, C.W., & Srinivasan, C. (2007). Competitive dynamics in electronic networks:
A model and the case of interorganizational systems. International Journal of Electronic
Commerce, 11(3), 7-49.
DeLone, W.H. & McLean, E.R. (2003). The DeLone and McLean model of information systems
success: A ten-year update. Journal of Management Information Systems, 19(4), 9-30.
Harrigan et al., 2010
Kourouthanassis, P.E. & Giaglis, G.M. (2012). Introduction to the special issue: Mobile commerce:
The past, present, and future of mobile commerce research. International Journal of Electronic
Commerce, 16(4), 5-17.
Lee, S.M., Hwang, T., & Kim, J. (2007). An analysis of diversity in electronic commerce research.
International Journal of Electronic Commerce, 12(1), 31-67.
Liang, T.P. & Turban, E. (2011). Introduction to the special issue: Social Commerce: A research
framework for social commerce. International Journal of Electronic Commerce, 16(2), 5-13.
Standing, C. & Lin, C. (2007). Organizational evaluation of the benefits, constraints, and
satisfaction of Business-to-Business electronic commerce. International Journal of Electronic
Commerce, 11(3), 107-134.
Yen, H.R., Hsu, S.H.Y., & Huang, C.Y. (2011). Good soldiers on the web: Understanding the
drivers of participation in online communities of consumption. International Journal of Electronic
Commerce, 15(4), 89-120.
Grading Policy:
Individual assignments: 25 %.
Group projects: 35 %.
Midterm exam: 25 %.
3
Class attendance/participation: 15 %.
(*Including a grading scheme for AACSB Multiple Assessment: )
Midterm
25%
COMMU
CPSI
LEAD
GLOB
VSP
 Speaking
 Writing
 Interdiscip. Competence/ Prob. Solving
 Critical Thinking/ Innovation
Participation
15%
Individual
Assignment
25%
50%
30%
Group
Projects
35%
10%
30%
30%
30%
20%
20%
10%
30%
20%
20%
20%
30%
20%
□ Leadership
□ Ethical Reasoning
 Global Vision
 Teamwork
10%
10%
10%
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