Department of Industrial and Information Management-Graduate Program Institute of Information Management R361700 Electronic Commerce (電子商務) Fall 2012 (101 學年度第 1 學期) 1. This mission of the College is to serve business and society in the global economy through developing professionally qualified and socially responsible business leaders as well as through advancing the frontiers of knowledge in business management. 2. The strategic objective of Department of Industrial and Information Management-Graduate Program /Institute of Information Management is to Cultivate industrial and information management professionals who possess TIP (Technological knowledge, Innovative foundation, and Perceptive learning). Graduate Program Learning Goals (goals covered by this course are indicated by checks): V V 1 2 3 V V 4 5 Graduate students should be able to appreciate business research and to present research findings/ results effectively in speaking and in writing. Graduate students should be to integrate different functional areas in solving business problems. Graduate students should be able to analyze business situations and to recommend innovative resolutions Graduate students should be able to demonstrate leadership skills of a business manager. Graduate students should be able to identify ethical dilemmas and to determine necessary courses of action. Graduate students should possess a global economic perspective and a vision of the global business environment. Graduate students should be able to coordinate actions and solve problems jointly with other members of a professional team. Instructor: Wei-Tsong Wang Office Hours: Tue. 08:00 – 12:00 or by appointment Email: wtwang@mail.ncku.edu.tw Phone: (06)2757575 ext. 53122 Class Time & Location: Monday 13:10 – 16:00, R61204 Prerequisite: None Course Description: This course is conducted with an emphasis on the use of management strategies for conducting business in the networked organizational environment. The selected areas of electronic commerce will be introduced in this course from both theoretical and practical perspectives. Course Objectives: The objectives of the course are to help you develop basic understanding of the selected areas of electronic commerce. Although your prior understanding of Information Technology will help you comprehend the materials introduced, this course is conducted with an emphasis on the use of management strategies for conducting business in the networked organizational environment. It is expected that this course not only helps you build up your knowledge and skills on leading an organization to the road to success in the digital future, but also provides you potential research directions related to electronic commerce. Course Content: Date Topic Week 1 Introduction to the course Readings Syllabus; EC Ch. 1; 1 Week 2 Week 3 Week 4 Week 5 Week 6 Week 7 Week 8 Week 9 Week 10 Week 11 Week 12 Week 13 Week 14 Week 15 Week 16 Case EC Ch. 2; Case EC Ch. 3; Yen et al., 2011 EC Ch. 4; Standing & Lin, 2007 Handout EC Ch. 5 EC Ch. 6; Kourouthanassis & Giaglis, 2012 EC Ch. 7; Liang & Turban, 2011 Web environment and social network Social commerce Web 2.0, Web 3.0, and Web 4.0 Individual assignment #2 due (Liang & Turban, 2011) Review chapters for the Midterm Exam exam Special topic II Handout Week 17 Overview of electronic commerce E-marketplaces E-market mechanisms Social networking tools Internet marketing and electronic retailing E-tailing business models Emerging online products/services B2B electronic commerce Online selling via intermediaries and auctions Managerial issues of B2B Individual assignment #1 due (Case) Special topic I Group assignment and presentation #1 Innovative EC systems E-government E-learning and C2C Mobile computing Mobile commerce development Consumer behaviors online Market research for electronic commerce Advertising and promotion online E-commerce security E-commerce Fraud Business continuity, security auditing, and risk management Individual assignment #3 due (Case) B2C payment systems B2B payment systems Special topic III Group assignment and presentation #2 E-supply chains Collaborative commerce Order fulfillment E-commerce strategy formulation and implementation E-commerce project performance assessment Measurement and justification of EC Ch. 8; DeLone & McLean, 2003; Bagozzi, 1992 EC Ch. 9; Ambrose & Chiravuri, 2010 EC Ch. 10; Case Handout EC Ch. 11; Chi et al., 2007 EC Ch. 12; Lee et al., 2007 EC Ch. 13; 2 Week 18 e-commerce investment The economics of e-commerce Group assignment and presentation #3 Harrigan et al., 2010 Textbook: Efraim Turban, David King, Jae Lee, Ting-Peng Liang, and Deborrah Turban. (2012). Electronic Commerce 2012: A Managerial and Social Networks Perspective. 7th Edition. Pearson/Prentice Hall. ISBN-13: 978-0-273-76134-1 ISBN-10: 0-273-76134-X References: Ambrose, P.J. & Chiravuri, A. (2010). A socio-cognitive interpretation of the potential effects of downsizing on software quality performance. Information Systems Journal, 20(3), 239-265. Bagozzi, R.P. (1992). The self-regulation of attitudes, intentions, and behavior. Social Psychology Quarterly, 55(2), 178-204. Chi, L., Holsapple, C.W., & Srinivasan, C. (2007). Competitive dynamics in electronic networks: A model and the case of interorganizational systems. International Journal of Electronic Commerce, 11(3), 7-49. DeLone, W.H. & McLean, E.R. (2003). The DeLone and McLean model of information systems success: A ten-year update. Journal of Management Information Systems, 19(4), 9-30. Harrigan et al., 2010 Kourouthanassis, P.E. & Giaglis, G.M. (2012). Introduction to the special issue: Mobile commerce: The past, present, and future of mobile commerce research. International Journal of Electronic Commerce, 16(4), 5-17. Lee, S.M., Hwang, T., & Kim, J. (2007). An analysis of diversity in electronic commerce research. International Journal of Electronic Commerce, 12(1), 31-67. Liang, T.P. & Turban, E. (2011). Introduction to the special issue: Social Commerce: A research framework for social commerce. International Journal of Electronic Commerce, 16(2), 5-13. Standing, C. & Lin, C. (2007). Organizational evaluation of the benefits, constraints, and satisfaction of Business-to-Business electronic commerce. International Journal of Electronic Commerce, 11(3), 107-134. Yen, H.R., Hsu, S.H.Y., & Huang, C.Y. (2011). Good soldiers on the web: Understanding the drivers of participation in online communities of consumption. International Journal of Electronic Commerce, 15(4), 89-120. Grading Policy: Individual assignments: 25 %. Group projects: 35 %. Midterm exam: 25 %. 3 Class attendance/participation: 15 %. (*Including a grading scheme for AACSB Multiple Assessment: ) Midterm 25% COMMU CPSI LEAD GLOB VSP Speaking Writing Interdiscip. Competence/ Prob. Solving Critical Thinking/ Innovation Participation 15% Individual Assignment 25% 50% 30% Group Projects 35% 10% 30% 30% 30% 20% 20% 10% 30% 20% 20% 20% 30% 20% □ Leadership □ Ethical Reasoning Global Vision Teamwork 10% 10% 10% 4