NSW INDEPENDENT TRIALY EXAMS – 2008 BUSINESS STUDIES -PRELIMINARY Marking Guidelines Section I B 2 1 11 C 12 C A 3 13 A C 4 14 D D C C 5 15 6 16 A A 7 17 A B 8 18 B D 9 19 C D Section II 21. (a) Criteria Identifies ONE personal quality, required by an entrepreneur, to help them succeed in business. This can include motivation, experience or expectation. (b) Criteria Outlines the role of ONE professional adviser. This can include solicitors, business consultant, accountants, bank managers, management consultants. Correctly identifies ONE professional adviser. (c) Criteria Outlines TWO ways a business can achieve a competitive advantage over its competitors. This can include quality, price, value or benefits. Outlines ONE way a business can achieve a competitive advantage over its competitors. 22. (a) Criteria Identifies one contribution of small businesses to the Australian economy. This can include employment, increasing economic activity, providing goods and services, research and development, export sales. (b) Criteria Outlines ONE factor that may cause business failure. This can include undercapitalisation, poor planning, lack of information, staff difficulties, and lack of management expertise. Identifies ONE factor that may cause business failure. (c) Criteria Explains how fluctuations in the economic cycle can impact on SMEs. Students make reference to both increases and decreases in economic activity and the impact this has on demand, income, consumer spending and ultimately sales within a business. During a boom period this may result in: Higher levels of demand and therefore employment Inflation may increase Level of spending by consumer’s increases and this results in business increasing production and sales. This will result in an increase in profits for the business. Students go on to explain the opposite effects during a recession. Students outline some characteristics in the economic cycle that may impact on SMEs but offer little if any explanation. OR they explain the impact of only Booms or Recessions. C B 10 20 Marks 1 Marks 2 1 Marks 2 1 Marks 1 Marks 2 1 Marks 3-4 1-2 Business Studies Preliminary 2004 Marking Guidelines Page 1 23. (a) Criteria Students correctly distinguish between incorporated and unincorporated business enterprise. Incorporated means that a business is officially registered as a company and is subject to certain laws. The business has a separate legal entity to the owners (limited liability). Unincorporated there is no legal difference between the owners and the business itself (Unlimited liability). Students correctly define one of the terms. (b) Criteria Students identify TWO methods that can be used to classify types of business entities. This can include legal structure, public/private, industry sector, size. Students identify ONE method that can be used to classify types of business entities. (c) Criteria Students discuss some of the advantages and disadvantages associated with a partnership. Advantages include: Lower start up costs Less costly to operate than a company Share workload or responsibility No tax on business profits Minimal government intervention Disadvantages include: Unlimited liability Possibility of disputes between partners Difficulty finding a suitable partner. Students only discuss advantages or disadvantages associated with a partnership OR they list the advantages and disadvantages with no discussion. 24.(a) Criteria Marks 2 1 Marks 2 1 Marks 3-4 1-2 Marks Correctly calculates net profit as $3000 1 (b) Criteria Describes the purpose of the balance sheet for managers of a business. This can include: to monitor debt and equity levels and compare a particular period to previous periods, used to assess overall stability of business, used to monitor accounts receivable, assess liquidity Lists a reason why balance sheets may be used by managers. (c) Criteria Distinguishes between debt and equity financing. Debt financing refers to finance which is raised by borrowing funds from outside the business, usually a financial institution. Interest is paid on funds borrowed. Equity finance refers to the funds provided by the owners of a business. Shares in the business may be sold to new owners. Students correctly define one of the terms. Marks 2-3 1 Marks 3-4 1-2 Business Studies Preliminary 2004 Marking Guidelines Page 2 (d) Criteria Describes ONE advantage and ONE disadvantage of using debt finance over equity finance. Advantages may include: Debt financing is easier to arrange and generally can be done so on short notice. Debt holders do not have rights in the management of the business Need to pay debt may be an incentive for management to ensure adequate cash flow. Disadvantages may include: Increases gearing and the higher the debt the greater the risk of being liquidated if the business fails to meet their repayments. Increase in debt may send a negative message to the shareholders of the business and may reduce the value of the stock. Interest rate rises. Only identifies the advantage and/or disadvantage with no description OR describes only an advantage OR disadvantage. 25. (a) Criteria Students correctly outline how supply chain management is related to the value chain within a business. The supply chain is the range of suppliers from which the business purchases materials and resource. It is crucial that the supply chain is well coordinated to ensure that the operations are on track and value is continually being added in production. If the supply chain is irregular this will reduce the value chain and negatively impact on the value chain within a business. Lists some link between supply chain management and the value chain in the business. (b) Criteria Students distinguish between rostering and scheduling. Rostering is a method of coordinating human resources with the production process. Scheduling determines the time that each task in a process will take and enables the best sequence to be identified. Only correctly defines one of the terms. (c) Criteria Students outline an inventory control system which may be implemented by business to maximise efficiency and reduce costs. Students can describe either the Just In Time (JIT) or the two-bin approach. Students correctly identify an inventory control system but do not outline it. (d) Criteria Students discuss TWO methods of quality control which can be adopted by management. They can discuss either: Total Quality Management (TQM) Value-added Management (VAM) Kaizen- continuous improvement. Students discuss ONE method of quality control OR they identify TWO methods but do not discuss either. Students only list one method of quality control. Marks 3-4 1-2 Marks 2 1 Marks 2 1 Marks 2 1 Marks 3-4 2 1 Business Studies Preliminary 2004 Marking Guidelines Page 3 Section III 26. Criteria Presents a sustained, logical and well-structured business report that provides comprehensive assessment of the advantages and disadvantages associated with the various establishment options Provides a comprehensive description of the legal considerations the owners need to be aware of and comply with. Provides a thorough examination of the business planning process the owners need to undertake to implement a solid business plan Provides a detailed discussion on the types of control the owners can use to monitor and evaluate the business plan. Extensively uses relevant business terminology and concepts in appropriate forms Presents a well-organised business report that provides a solid assessment of the advantages and disadvantages associated with the various establishment options Provides a sustained description of the legal considerations the owners need to be aware of and comply with. Provides a detailed examination of the business planning process the owners need to undertake to implement a solid business plan Provides a thorough discussion on the types of control the owners can use to monitor and evaluate the business plan. Uses relevant business terminology and concepts in appropriate forms Presents a business report that provides some discussion on the advantages and disadvantages associated with the various establishment options Makes mention of some of the legal considerations the owners need to be aware of and comply with Provides a some outline of the business planning process the owners need to undertake to implement a solid business plan Satisfactorily uses relevant business terminology and concepts in appropriate forms Presents a business report that provides some limited discussion on the advantages and disadvantages associated with the various establishment options Lists some of the legal considerations the owners need to be aware of and comply with May make mention of the business planning process the owners need to undertake to implement a solid business plan Uses basic business terminology and concepts in appropriate forms Identifies some options for establishment of a business Provides a limited outline of the business plan Does not write in an appropriate business format Marks 17 – 20 13 - 16 9 - 12 5–8 1-4 Business Studies Preliminary 2004 Marking Guidelines Page 4 Answers may include: An introduction by making mention of the scenario provided in the stimulus material. Identifies the various establishment options which may be considered by Jacqueline and Pierre. These may include: 1. Establishing a new business 2. Buy an existing business 3. Buy a franchise. Students need to outline some of the advantages and disadvantages associated with each option. Some answers are outlined below: Establishment Advantages option Establishing a Business owner has greater new business control over all the key business decisions Start from scratch so no poor history with staff, suppliers or customers. Business may be worth more in the future if successful Personal satisfaction Greater scope for choice Buy an A good business history existing increases likelihood of business success Established customer base - instant income Stock may already be acquired for sale Equipment available for immediate use Buy a franchise The franchisor often provides training The franchisee does not need to have previous business experience The investment risk may be lower Well planned advertising exists. Immediate benefit from franchisors goodwill Disadvantages Risk of failure as it is a new business with no customer base Time is needed to develop a customer base, employ staff and develop lines of credit from suppliers If start up period is slow it may not generate profits for a long time. Existing image and policies may be difficult to change, especially if the business has a bad reputation. Success of business may be due to previous owner and contacts may be lost when previous owner leaves. Difficult to assess the value of goodwill so may cost more Franchisor controls operations Profits must be shared with the franchisor The franchisor often charges a service fee for advice The franchisee is often required to purchase stock form the franchisor Limited scope for expansion Business Studies Preliminary 2004 Marking Guidelines Page 5 Students provide some description of the legal considerations the owners need to be aware of and comply with. They may describe some of the following: 1. Registration of business name 2. Zoning 3. Health regulations 4. Trade practices 5. Patents Students examine the business planning process the owners need to undertake to implement a solid business plan. This includes an examination of some of the following: 1. The business planning process – SWOT, market analysis, target market 2. Vision, mission and goals- vision and mission statements, types of goals, allocation of goals to functional areas 3. Forecasting – breakeven analysis, decision trees, budgets 4. Monitoring and evaluating the business plan Students discuss the types of control the owners can use to monitor and evaluate the business plan. This can include the following controls: 1. Sales controls 2. Market reports 3. Budgets Using the controls to take corrective action. Business Studies Preliminary 2004 Marking Guidelines Page 6 Mapping Grid Q Content Developing a business plan- vision, mission and goals Nature of business – importance of business goals Nature of business – Business environment and its impact: other institutional influences Establishing a business - Taxation and on costs. Key business functions – Marketing: overview of marketing mix Developing a business plan: planning process- budgets Nature of business- business life cycle Establishing a business – taxation and on-costs Nature of business – Government : Regulatory bodies Key business functions- accounting and finance Nature of business: the business environment and its impact on business Key business functions- interdependence of business functions: span of control Establishing a business: Key considerations in setting up a business: capital Key business functions- coordinating business functions: planning and controlling Key Business functions: employment relations: maintenance Developing a business plan: the business planning processSWOT Nature of business- competitive situation Key business function: marketing Developing a business plan: forecasting-breakeven analysis Developing a business plan: forecasting-breakeven analysis Establishing a business - key personal features in establishing a business. Establishing a business –identifying business opportunities Outcomes P5.6 P2.1 P5.1 Band 3-4 2-3 2-3 P2.1, P5.1 P2.1, P5.1 3-4 2-4 P2.1, P4.2 P3.1 P2.1, P5.1 P1.1 P5.6 P5.3 3-4 3-5 3-5 3-5 4-6 3-5 P2.1, P5.1 3-4 P2.1, P5.1 3-5 P2.1, P5.1 4-6 P2.1 P2.1, P5.1 3-4 4-6 P1.2 P5.1 P5.1, P5.6 P5.1, P5.6 P2.1 3-5 4-5 4-6 4-6 2-3 P2.1, P5.1 2-4 P4.2 3-5 P1.1 2-3 P4.1, P5.3 3-5 P4.1, P5.3 4-6 P5.3 P1.2 2-3 3-5 23 (c) 24 (a) 24 (b) 24 (c) Establishing a business - identifying the target market – determining competitive advantage. Nature of business – SMEs in Australia – contribution of small business sector to the economy. . Nature of business –SMEs in Australia – success and failure of small business Nature of business –. The business environment and its impact on business – economic cycles. Nature of Business - types of business entities Nature of Business – types of business entities – classification of business Nature of Business - types of business entities – legal structure Key business functions – balance sheets – net profit Key business functions- key uses of financial statements Establishing a business – capital: source and cost P1.2, P5.3 P5.6 P2.1, P2.2, P5.1 P2.1, P5.1 3-5 4-5 3-5 3-5 24 (d) Establishing a business – capital: debt/equity comparison P2.1, P5.2 4-6 25 (a) Key business functions – Operations supply chain management P2.1, P2.2 2-3 1 2 3 4 5 6 7 8 9 10 11 12 13 14 15 16 17 18 19 20 21(a) 21(b) 21(c) 22 (a) 22 (b) 22 (c) 23 (a) 23 (b) Business Studies Preliminary 2004 Marking Guidelines Page 7 25 (b) Key business functions –operations: rostering and scheduling P2.1, P5.3 2-4 25(c) 25(d) Key business functions – operations : inventory control Key business functions – operations: quality control management Establishing a business – Key considerations in setting up a business: establishment options and legal considerations. Developing a business plan – the business planning process, monitoring and evaluation, types of control : sales, market reports, budgets P2.1, P2.2, P5.3 P2.1 P2.2, P5.3 3-5 3-6 P2.1, P2.3, P4.2, P5.1, P5.3, P5.5 3-6 26 Business Studies Preliminary 2004 Marking Guidelines Page 8