WD Branded Products Retail Setup Sheet
My Passport™
Essential™ Patterns
Portable Hard Drives
Fuchsia Leaf
Black Hole
Wave
Boom Box
Cityscape
Headline Positioning
Smart backup and storage.
Ad Copy
39 Character DMR copy (500 GB) – My Passport Essential 500GB USB drive
72 Character DMR copy (500 GB) – My Passport Essential 500GB ultra-portable USB drive with automatic backup
Highlights
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Automatic, continuous backup
Password protection
Visual back up screen
Keywords
external storage, external drive, portable storage, portable drive, hard drive, backup, continuous backup, Western
Digital, WD, My Passport Essential, USB 2.0, eco-friendly, power-saving, automatic backup, password protection
Copy
Short
See your life safe in one place with WD’s ultra-portable My Passport™ Essential™ USB drive. It features automatic,
continuous backup, a visual display of your backup as it happens, easy file retrieval, and password protection.
Medium
See your life safe in one place with WD’s ultra-portable My Passport™ Essential™ USB drive. WD SmartWare™ software
automatically and continuously backs up your data, gives you a visual display of your backup as it happens, and helps
you easily restore files. The drive also features password protection and hardware-based encryption.
Long
See your life safe in one place with WD’s ultra-portable My Passport™ Essential™ USB drive. It features automatic,
continuous backup, a visual display of your backup as it happens, easy file retrieval, and password protection.
WD’s smallest portable drive ever – WD is an expert in portable storage, so they designed a smaller, high-quality
integrated USB hard drive inside a stylish package. With a variety of fun colors, there’s sure to be one to suit your style.
WD SmartWare™ - See your life safe in one place.
See your backup as it happens – Seeing is believing. Visual backup displays your content in categories and
shows the progress of your backup.
Protect your data automatically – Relax. Your data is secure. Automatic, continuous backup will instantly
make a second copy whenever you add or change a file.
Bring back lost files effortlessly – Retrieve your valuable data to its original location whether you’ve lost all
your data or just overwritten an important file.
Take control – Customize your backup, set drive security, run diagnostics, manage the power settings, and
more from the WD SmartWare control center.
Drive lock – Gain peace of mind knowing that your data is protected from unauthorized access or theft with password
protection and military-grade 256-bit hardware-based encryption.
Ready to plug-and-play with Windows PCs – if you’re a Mac user, check out our Mac version of this product.
USB 2.0 powered - Powered directly from the USB port on your PC. No separate power supply is needed*.
* An optional cable is available for the few computers that limit power from the USB port.
Planet friendly – We designed a small box that uses recycled material and minimizes waste. We encourage you to
recycle it.
Features
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Automatic, continuous backup
Visual backup control center
Password protection and 256-bit encryption
USB 2.0 interface
Ideal for
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Protecting your data with automatic, continuous backup
Retrieving lost data effortlessly
Adding extra storage space for photos, videos and music
Securing private or sensitive data
Contents
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Ultra-portable hard drive
WD SmartWare software
USB cable
Quick Install Guide
Compatibility
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Formatted NTFS
Windows® XP, Windows Vista®, Windows 7
Mac OS® X Tiger®, Leopard®, Snow Leopard™ (requires reformatting)
Note: Compatibility may vary depending on user’s hardware configuration and operating system.
Product Dimensions
Length
Width
Height
Weight
4.3 in (110 mm) ± 0.10
3.2 in (83 mm) ± 0.10
0.6 in (15 mm) ± 0.10
0.44 lb (0.20 kg)
Product Specifications
Data transfer rate1
Interface
RoHS compliant2
Up to 480 Mb/sec
USB 2.0 and 1.1
Yes
Environmental Specifications
Operating temperature
Non-op. temperature
5°C to 40°C
–20°C to 65°C
Packaging Specifications
Hybrid box (clamshell)
Retail package size
Face Width
Shelf Depth
Face Height
Retail package weight
Master carton size
Master carton weight
Pkgs. per master carton
Master cartons per pallet
Pallet load dimensions
Pallet weight
English
Metric
6.06 in
2.00 in
7.00 in
0.61 lb
10 in x 5.4 in x 7.3 in
4.1 lb
5
210
48 in x 40 in x 49 in
914 lb
154 mm
51 mm
178 mm
0.28 kg
254 mm x 137 mm x 185 mm
1.86 kg
5
210
1219 mm x 1016 mm x 1242 mm
414.69 kg
Retail UPCs
PAN-AM
Capacity3
Order Number
UPC
Pattern
500 GB
500 GB
500 GB
500 GB
500 GB
WDBAAA5000AD1-NESN
WDBAAA5000AD2-NESN
WDBAAA5000AD3-NESN
WDBAAA5000AD4-NESN
WDBAAA5000AD5-NESN
7 18037 76932 5
7 18037 76935 6
7 18037 76937 0
7 18037 76939 4
7 18037 76941 7
Fuchsia Leaf
Black Hole
Wave
Boom Box
Cityscape
Limited Warranty4
Pan Am
2 years
For service and literature:
support.wdc.com
www.westerndigital.com
800.ASK.4WDC
800.832.4778
+800.6008.6008
+800.ASK.4WDEU
+31.88.0062100
1
A USB 2.0 host and USB 2.0 certified cable are required to obtain Hi-Speed USB performance.
2
WD complies with the Restriction of Hazardous Substances (RoHS) Directive 2002/95/EC of the European Parliament, which is
effective in the EU beginning July 1, 2006. RoHS aims to protect human health and the environment by restricting the use of
certain hazardous substances in new equipment, and consists of restrictions on lead, mercury, cadmium, and other
substances.
3
As used for storage capacity, one megabyte (MB) = one million bytes, one gigabyte (GB) = one billion bytes, and one terabyte
(TB) = one trillion bytes. Total accessible capacity varies depending on operating environment. As used for buffer or cache, one
megabyte (MB) = 1,048,576 bytes. As used for transfer rate or interface, megabyte per second (MB/s) = one million bytes per
second, and gigabit per second (Gb/s) = one billion bits per second. Effective maximum SATA 3 Gb/s or 1.5 Gb/s transfer rate
calculated according to the Serial ATA specification published by the SATA-IO organization as of the date of this specification
sheet. Visit www.sata-io.org for details.
4
The term of the limited warranty may vary by region. Visit our website at support.wdc.com/warranty for details.
This document is the property of Western Digital Technologies, Inc. (WD) and may contain
confidential, privileged, and/or non-disclosable information. Any distribution, reading, copying
or use of this document without authorization by WD is strictly prohibited and may be unlawful.
If you have questions regarding the distribution of this document, please contact your
designated WD contact or WD account manager.
North America
Latin America (Spanish)
Asia Pacific
Europe (toll free where available)
Europe, Middle East, Africa
Western Digital, WD, and the WD logo are
registered trademarks in the U.S. and other
countries; and My Passport, Essential, WD
SmartWare, and the FIT Lab logo are trademarks of
Western Digital Technologies, Inc. Other marks
may be mentioned herein that belong to other
companies. Product specifications subject to
change without notice.
© 2010 Western Digital Technologies, Inc.
All rights reserved.
Western Digital
20511 Lake Forest Drive
Lake Forest, California 92630
U.S.A.
4879-705152-A00
Jul 2010