TROY UNIVERSITY MASTER SYLLABUS SORRELL COLLEGE OF BUSINESS MBA 6611 Business Strategy Prerequisites Completion of a minimum of 24 GSH in the MBA program with a B average or better, including ACT 6691, MBA 6651, MBA 6631, MBA 6661, and MBA 6640 or MBA 6641, or program director approval. Students should be in the last term of their program when completing this course. Description This course is the capstone course in the MBA program. It integrates the skills and knowledge developed in earlier courses and emphasizes case analysis. Formulation and implementation of strategies are stressed. The course includes an end-of-course comprehensive examination. A grade of “B” or better is required to complete this course successfully. The course may not be transferred into the MBA program. Prerequisites: Completion of a minimum of 24 semester hours in the MBA program, with a “B” average or better, including the following courses: ACT 6691, MBA 6651, MBA 6631, MBA 6661 and MBA 6640 or MBA 6641; or approval of the department chair. Students should be in the last term of their program when completing this course. Objectives On completion of the course, the student should be able to: 1. Describe the strategic-management process, citing appropriate theories and research, and specifically including strategy formulation, implementation, and evaluation. 2. Identify and critically evaluate mission statements, strategic objectives, and organizationlevel strategies. 3. Identify and justify company strengths, weaknesses, opportunities, and threats. 4. List and describe the major competitive challenges facing organizations today. 5. Apply industry competitive analysis and company situational analysis to a manufacturing or service industry case study scenario to craft a strategic plan that optimizes the conditions for sustainable competitive advantage, correctly using quantitative tools, matrices, and models. 6. Apply management, marketing, finance, and information strategies to business objectives in an apt scenario, effectively bridging the gap between theory and practice. Master Syllabi are developed by the senior faculty in each business discipline. This Master Syllabus must be used as the basis for developing the instructor syllabus for this course, which must also comply with the content specifications outlined in the Troy University Faculty Handbook. The objectives included on this Master Syllabus must be included among the objectives on the instructor’s syllabus, which may expand upon the same as the instructor sees fit. The statement of purpose seeks to position the course properly within the curriculum and should be consulted by faculty as a source of advisement guidance. Specific choice of text and other details are further subject to Program Coordinator guidance. 1 August 2005 Master Syllabus: MBA 6611 2 Purpose To examine how and why a well conceived and well executed strategy enhances a company’s long-term performance, to integrate the knowledge gained in the core curriculum, and to enable the application of the strategic-management process in actual business settings. The course centers on the theme that a company achieves sustained success if and only if its leadership can implement proficiently an astute, time-strategic game plan for running the company. MBA capstone. It adheres closely to the capstone examination preparation guidelines prepared for the MBA program. Approved Texts Textbooks for this course are standardized by major unit (by campus in Alabama, by region in UC, and within TROY eCampus). Instructors are directed to ascertain with their major-unit Department or Program Chairs which of the following materials have been approved for their major unit. David, F. R. (2005 or current). Strategic management: Concepts and cases (10th ed.). Upper Saddle River, NJ: Prentice Hall. Harrison, J. S., & St. John, C. H. (2005 or current). Foundations of strategic management (3rd ed.). Mason, OH: Thomson/South-Western. Rothaermel, F. (2012 or current). Strategic management: Concepts and cases. (1st ed.). Boston, MA: McGraw-Hill/Irwin. [eVersions available in numerous formats. Connect Plus available with 1st and subsequent editions, LearnSmart available for 2nd and subsequent editions.] Thompson, A. A., Strickland, A. J., & Gamble, J. E. (2005 or current). Crafting and executing strategy: The quest for competitive advantage: Concepts and cases [with online content and premium content card] (14th ed.). Boston, MA: McGraw-Hill. Wheelen, T. L., & Hunger, J. D. (2004 or current). Strategic management and business policy (9th ed.). Upper Saddle River, NJ: Prentice Hall. Supplements Bartlett, C. A., & McLean, A. N. (2005 or latest revision). GE’s talent machine: The making of a CEO [Case #9-304-049]. Cambridge, MA: Harvard Business School. Eisenmann, T., Bakshi, S., Briens, S., & Singh, S. (2005 or latest revision). Google, Inc. [Case #9-804-141]. Cambridge, MA: Harvard Business School. Troy University Faculty Handbook (2010): Section 3.9.2.8 [extract] — essential elements of the syllabus (somewhat modified for space): 1. Course title 2. Course number + section 3. Term 4. Instructor 5. Prerequisites 6. Office hours 7. Class days, times 8. Classroom location 9. Office location + e-mail address 10. Office telephone 11. Course description, objectives 12. Text(s) 13. Other materials 14. Grading methods, 16. General supports criterion weights, (computer works, make-up policy, writing center) mid-term grade 17. Daily assignments, reports holidays, add/drop 15. Procedure, course & open dates, dead requirements day, final exam 18. ADA statement 19. Electronic device statement 20. Additional services, statements 21. Absence policy 22. Incomplete-work policy 23. Cheating policy 24. Specialization requirements (certification, licensure, teacher competencies) Master Syllabus: MBA 6611 3 Ghemawat, P., Bradley, S. P., & Mark, K. (2004 or latest revision). Wal-Mart stores in 2003 [Case #9-704-430]. Cambridge, MA: Harvard Business School. Thompson, A. A., Stappenbeck, G. J. (2002 or current). Business strategy game player’s package V7.20 [manual, download code sticker, CD] (7th ed.). Boston, MA: McGrawHill. Troy University Faculty Handbook (2010): Section 3.9.2.8 [extract] — essential elements of the syllabus (somewhat modified for space): 1. Course title 2. Course number + section 3. Term 4. Instructor 5. Prerequisites 6. Office hours 7. Class days, times 8. Classroom location 9. Office location + e-mail address 10. Office telephone 11. Course description, objectives 12. Text(s) 13. Other materials 14. Grading methods, 16. General supports criterion weights, (computer works, make-up policy, writing center) mid-term grade 17. Daily assignments, reports holidays, add/drop 15. Procedure, course & open dates, dead requirements day, final exam 18. ADA statement 19. Electronic device statement 20. Additional services, statements 21. Absence policy 22. Incomplete-work policy 23. Cheating policy 24. Specialization requirements (certification, licensure, teacher competencies)