COURSE TITLE
COURSE TYPE
TEACHING HOURS PER WEEK
ECTS
COURSE OUTCOMES AND
OBJECTIVES
COURSE DESCRIPTION
REFERENCES
Tourism Destination Management
Theoretical
3 hours
4
The aims of this class is to provide students with
 an understanding of the processes involved in tourism
destination development;
 a theoretical framework of destination management
and planning issues and strategic approaches;
planning and marketing applications for destination
management
On completion of this module, the student will be able to :
 identify and critically appraise the main components
of a destination development plan;
 critically appraise the principles and practice of
destination marketing and distribution and their
application to the strategic management of a
destination;
 critically assess the main methods of monitoring the
performance of a destination;
 synthesise good practice in destination management
and planning in a variety of destination contexts;
 be aware of the process of tourism development and
the associated impacts;
 develop a critical approach to the examination of
tourism development issues in fragile environments;
 analyse and interpret tourism development proposals
from a social, cultural and environmental perspective;
This module is designed for students to learn about the
challenges and issues faced by locations pursuing tourism
as an economic (business) and community development
(social, cultural and environmental) strategy. It focuses on
the management of the destination and provides an
understanding of the skills and issues involved in this
evolving aspect of tourism management. It, also, looks at
the relationship of tourism to 1) business and economic
development, 2) natural resources and the environment,
3) culture and history, and 4) community and society.
Select examples of tourism from destinations throughout
the country, Europe and the World will be presented and
discussed.
Books:
1) Kirshenblatt-Gimblett, B. (1998). Destination culture:
tourism, museums, and heritage. Berkeley: University of
California Press.
2) Laws, E. (1995). Tourist destination management:
issues, analysis, and policies. London; New York:
Routledge
3) Morgan, N., Pritchard, A. & Pride R. (Eds.) (1995).
Destination branding : creating the unique destination
proposition. London; New York: Routledge.
4) Brent Ritchie, J.R. & Crouch, I.G. (2003). The
competitive destination: a sustainable tourism
perspective. Oxon, UK: CABI Publications.
Journals/ E-Journals (EBSCO -Research Database):
 Annals of Tourism Research
 International Journal of Contemporary Hospitality
Management
 Journal of Hospitality and Tourism Research
 Journal of Travel & Tourism Marketing
 Journal of Quality Assurance in Hospitality & Tourism
 Journal of Sustainable Tourism Management.