T. Mark Griggs
144 Redwood Lane Birmingham, AL 35226
Phone: 205-286-8783 Email: tmgriggs@gmail.com Website: http://tmgriggs.com
Professional Experience
MarkeTrue
January 2011 – Present
Partner
 Sell and create online marketing programs for businesses across a wide spectrum of disciplines.
 Design and deploy Wordpress websites optimized for high SEO return for multiple clients.
 Track performance reporting using Google Analytics and web log analytics.
 Deploy SEO tactics and analytical tools for traffic analysis and optimization.
 Create multiple social media programs to target prospects for increased client reach and sales.
 Devise and deploy both internal and conquest email programs for optimized client return.
 Create digital public relations programs to increase client visibility and SEO.
 Manage multiple Google Adwords and Bing programs for clients in order to achieve high response rates.
 Actively prospect and sell programs to multiple clients in varied business sectors.
 Hire and manage sales talent and production employees to grow the enterprise.
 Create and perform project management for custom software builds.
Dirextion, Inc.
August 2007 – January 2011
Founding Partner
 Wrote the business and plan, devised and secured financing for the enterprise.
 Creative digital asset for multiple advertising agencies across the United States and Canada. White label partner
that performed all digital duties for the agency.
 Maintained contracts for planning and a placement of targeted online advertising campaigns using comScore
and Double-Click for advertising campaign buys.
 Sold and created online marketing programs for businesses across a wide spectrum of disciplines through
agency partners.
 Designed and deployed custom PHP websites optimized for high SEO for multiple clients.
 Tracked performance reporting using Google Analytics and web log analysis
 Used SEO tactics and analytical tools for web traffic analysis and optimization.
 Created multiple social media programs to target prospects for increased client reach and sales.
 Devised and deployed both internal and conquest email programs for optimized client return.
 Created digital public relations programs to increase client visibility and SEO.
 Managed multiple Google Adwords and Bing programs for clients in order to achieve high response rates.
 Actively prospected and sold programs for agency clients to multiple targets in varied business sectors.
 Hired and managed sales talent and production employees to grow the enterprise.
Media Networks, Inc./Time, Inc
November 2000 – August 2007
Southern Regional Sales
 Managed the largest geographic territory in Time, Inc.
 Exceeded all quotas and plans achieving President’s Club in six of my seven years of tenure.
 Packaged and sold forty-five national magazine products and the AOL product set.
 Sold and managed integrated online programs to advertising agencies across the Southeast.
 Devised programs to upsell clients from print only to integrated online plans.
 Instructed agency partners on how to plan and buy online advertising programs with greater efficiency.
 Created and implemented direct mail and email programs for clients.
 Responsible for satellite office management and T&E Responsibilities.
Just For Feet, Inc.
March 1997 – September 2000
Corporate Marketing Director
 Responsible for local marketing for all 88 eventually 158 big box retail locations.
 Negotiated all print and online contracts for the organization.
 Managed all online marketing efforts and ran the team to develop the first company e-commerce site.
 Devised in-store marketing efforts through the sales channel
 Managed the customer loyalty program and was responsible for managing the data warehouse for direct mail
campaigns for customer base to drive sales.
 Responsible for all weekly print advertising creation.
 Managed a team of fifteen - thirty employees.
Birmingham Business Journal
June 1995 – March 1997
Associate Publisher/Marketing Director
 Responsible for all sales and advertisement production services for organization.
 Doubled revenues in my tenures leading to the successful sale of the business.
 Built the first website for the organization in 1996.
 Responsible for editorial input and ideation.
 Created all marketing identity for the organization.
 Managed a team of 11 employees.
Consolidated Publishing
April 1993 – June 1995
Publisher/Marketing Director
 Managed daily newspaper operations and sales for 35,000 a day daily.
 Implemented the first computer network and moved the operation to full pagination.
 Installed fully computerized classified advertising system.
 Managed the operation to a 60% increase in profitability.
 Managed 110 employees.
Birmingham News Company
September 1987 – April 1993
Sales Representative
 Responsible for over 2.3 million in advertising sales annually.
 Consistently a top five performer in my tenure.
 Publisher’s Award 5 of 6 years in a row
Knowledge/Skills
All Office Software – Expert, CRM – Expert, All Online Media – Expert, All Computing Platforms- Expert, Mobile
Computing – Expert, Presentation Skills – Expert, Wordpress –Expert, Google Adwords – Expert, All Social Platforms Expert