951 Huntington Drive
Elk Grove Village, IL 60007
Anton Safonov, CHA, CHRM
Mobile: 541.999.4304
antonsaf@comcast.net
Home: 224.353.6016
Profitability is the destination. Experience is the guide.
Profile
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Industry certified, dynamic, results-oriented professional that offers a solid background of international
experience highlighted by significant accomplishments.
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Innovative and organized with a history of developing comprehensive strategies and translating them into
practical tactics that produce results. Outstanding communication, negotiation, and interpersonal skills with
a reputation for forming productive relationships at all levels.
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Independent self-starter and natural leader that build cohesive teams and fosters collaborative efforts,
providing the motivation and direction to drive excellence.
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Strong critical thinking, problem solving, and time management skills with proven success at handling
multiple responsibilities and projects in high-pressure environments.
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Excellent Computer Software/Property Management System proficiency: Excel, Word, Outlook, Power
Point, Access/MSI( Nova Plus, WinPm);Brilliant ( PmPro);Image ( Visual Matrix);Remco ( Nite Vision);Auto
Clerk; Soft Brands (Medallion); HSS( Front Clerk);Micros Systems ( Fidelio, Opera); ACT! Sales 2005-08.
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Superb understanding/thorough analysis capability of industry’s key data reports, such as: Smith Travel’s
STAR, daySTAR; TravelCLICK’s Hotelligence, FuturePACE, RateVIEW, and Rubicon Group’s MarketVision for
most accurate forecasting, revenue boost and top placement results.
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Over 9 years of superbly successful hotel operations experience and progression with proven
track record of revenue generation, value creation and innovative growth.
Experience
2008-Present
Best Western At O’Hare
Rosemont, IL
Interim General Manager
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Assumed full responsibility for 142-unit, full service Chicago O’Hare Airport Best Western franchised
property in prime location (only 1 mile across O’Hare) with the total team member count of 50.
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Managing property operations on a day to day basis for optimum performance in guest service, employee
professionalism and performance, sales/marketing, property appearance and profit while property is in
the process of being sold. This is a temporary assignment.
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Responsible for assistance in establishing the annual hotel/restaurant budget, developing the local and
national sales and marketing programs.
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Training all employees for their positions to maximize service, production and efficiency.
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Conducting employee performance evaluations as prescribed, control staffing.
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Maximizing profits, controlling cost and establishing preventive maintenance programs to protect the
physical assets.
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Handling Payroll, and responsible for the property budget and forecast.
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Managing in compliance with all local, state and federal laws and regulations.
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Maintaining” hands on” approach in the daily operation, involved in rooms, F&B, engineering, banquets,
and sales.
Anton Safonov, CHA, CHRM
When Solid Foundation Matters.
Page 2
Experience
2006-2008
Best Western Pier Point Inn
Florence, OR
General Manager
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Held full responsibility for the success of the 55-unit, select service Riverfront Resort on the rugged
Oregon Coast with the total team member count of 22.
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Championed the Hotel's Business Plan and focused on opportunities to build and expand the business
volume.
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Developed and nurtured a team of Management and Line Staff members that are directed towards the
achievement of the hotel's goals and priorities.
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During a period of one year, achieved a 34% revenue increase and a profit improvement from 15-52%.
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Ranked #1 in RevPar change in the region by Smith Travel’s Star report for 24 consecutive months.
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Improved low season occupancy from 19% to 49% via “grass roots” promotional programs
involving employee motivation, customer feedback and special marketing initiatives( maintained top
placement with all of the major Third Party/GDS booking engines through promotional rate /package plans).
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Led a complete $1.7MM 55 room/public Areas renovation project with “Two-way” PMS implementation Visual Matrix by Image.
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Earned and maintained top 20% district performer rankings by consistently producing highest scores during
franchise (Best Western) Quality Assurance inspections.
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Obtained and maintained Pier Point Inn’s 3-diamond AAA rating.
Experience
2003-2006
Best Western Mountain View Inn
Multi-Property General Manager
Best Western Riviera (Stanford University)
Best Western Executive Suites
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Mountain View, CA
Menlo Park, CA
Redwood City, CA
Led the integrated marketing and positioning of 3 select services, competitive S.F. Bay Area
environment properties totaling 136 units along with 55 team members. Properties were located
within 10 miles radius of each other, each in its own suburban market.
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Responsible for the yearly business plan that includes budgeted revenues and expenses along with 5-10
Years’ capital expenditure plan.
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Maintained strong and active community leadership in relationship to community and charity services
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Reduced labor POR and employee turnover by combined 50% via all properties.
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Reached and surpassed monthly/yearly financial targets increasing revenue and occupancy by 47% and
30 % respectively, successfully reinventing all three properties and their market standings/rankings.
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Launched $1.5 million strategic growth plan leading to aggressive development and expansion in centercity and secondary markets.
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Supervised $4.5 MM 70-room renovation project/Two-way PMS implementation-Night Vision by REMCO-via
all properties.
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Generated maximum financial and operational performance within the framework of the Company's Mission
Statement.
Anton Safonov, CHA, CHRM
Together Everyone Achieves More.
Page 3
Experience
1999-2003
Radisson SAS Slovenian Hotel & Conference Center
Moscow, Russia
Director of Rooms
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Responsible for Front Desk, Bell Staff, and Reservation teams of the Four Star, 410- unit beauty.
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Worked closely with the property’s Revenue Manager to provide the best value in class.
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Hired and trained team members; conducted weekly meetings; invented and enhanced employee incentive
programs; monitored guest satisfaction scores on various in- chain and third party channels; completed and
ensured the best and cost effective coverage for all areas of responsibility, and reported to the General
Manger on an ongoing basis.
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Achieved a nearly perfect 9.98 out of Carlson’s 10 point maximum guest satisfaction score, during the
last three years with the Hotel.
Education
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Exceeded budgeted revenues for four years in a row. Topped $37.5 million in room revenues.
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Decreased department turnover by 55 percent over four years.
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Exceeded the biannual Franchise inspection of 93-96 percent yearly.
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Earned Department of the Year two out of the four years in Front Office.
Miami Dade College
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Associate Of Arts in Hospitality Administration/Travel & Tourism Management
University Of Phoenix ( Online)
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San Francisco, CA
Bachelor Of Science in Business/ Hospitality Management
Carlson Hotels
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Miami, FL
Moscow, RU
Revenue Management, Customer Service Excellence, Yield Management, Foundation Of Leadership at
Team Building, Supervisors and Managers Training, Carlson Sales Training, Human Resources Skills,
ReV PAR, Sexual Harassment, STAR, TIPS.
Best Western International
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San Francisco, CA
Selling Smart, Maximizing GM Productivity, Director of Housekeeping, My Best Customer Care, BAR
Management.
Educational Institute of the American Hotel/Motel Lodging Association
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CHRM (Certified Hotel Revenue Manager)
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CHA (Certified Hotel Administrator)
Best Western International
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General Manager Certified (Levels I & II) – Current through 2010.
“I Care” Champion
Portland, OR
Phoenix, AZ
Anton Safonov, CHA, CHRM
Training Education Accountability Motivation.
Page 4
Awards
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1999 Top 5% of Graduating Class of MDC.
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2000 Department Head of the Month in Management Executive Club with Radisson SAS Slovenian.
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2001 Department Head of the Month in Management Executive Club with Radisson SAS Slovenian.
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2002 Department Head of the Year in Management Executive Club with Radisson SAS Slovenian.
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2003 Department Head of the Month in Management Executive Club with Radisson SAS Slovenian.
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2005 Manager of the Year with BPR Properties. (in ref. to “Triage” GM Position)
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2005 Sales Excellence Award via Best Western Rivera from BWI.
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2005 Hotel of the month with BPR Properties via BW Mountain View Inn.
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2006 Hotel Of the month with BPR Properties via Best Western Executive Suites.
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2006,2007 #1 STAR ranked Hotel of the Oregon State Region via Best Western Pier Point Inn.
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2007 Best Western Director’s Award for prestigious top 20% Quality Assurance placement.
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2007 Best Western Chairman’s Award for Top Customer Satisfaction and community involvement.
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2008 “I care” Champion with Best Western International – selected to administer the course in district 2 after
earning top 5% participation scores via attending staff members from BW Pier Point Inn.
Affiliations
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Best Western International’s Global Marketing Group member.( Worldwide Sales)
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Best Western International District 2 Oregon Co-Op Secretary.
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Participating member of CLIA (California Lodging Association), IH&LA ( Illinois Hotel & Lodging Association),
OLA (Oregon Lodging Association), OGA (Oregon Golfing Association), CVALCO (Lane County Travel,
Oregon), LCLA (Lane County Lodging Association, Eugene, Oregon), OCLA (Oregon Coast Lodging
Association, Astoria, Oregon), FAHA (Florence Area Hotels, Oregon), AH&LA (American Hotel& Lodging)
Association.
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Florence Area Chamber Of Commerce Board Member and Distinguished Sponsor Coordinator.
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Florence, OR Humane Society Board Member and Distinguished Sponsor Coordinator.
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Florence Events Center, “Friends of the Events Center” Board Member and Distinguished Sponsor
Coordinator.