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M arketing &
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Promotion Dates:
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April 26 - May 23, 2009
Introduction . . . . . . . . . . . . . . . . . . . . . . . 4
Thematic Signage . . . . . . . . . . . . . . . . . . 5
Advertising . . . . . . . . . . . . . . . . . . . . . . . 13
Participating Stores . . . . . . . . . . . . . . . 17
Pod Program . . . . . . . . . . . . . . . . . . . . . . 43
Mother’s Day . . . . . . . . . . . . . . . . . . . . . 47
Victoria Day . . . . . . . . . . . . . . . . . . . . . . 49
Gifting & Packaging . . . . . . . . . . . . . . . 51
Promotional Fixture . . . . . . . . . . . . . . . 53
Corporate Promotional Programs . . . 57
Sold Space Program . . . . . . . . . . . . . . . 63
End Aisle Display Brands . . . . . . . . . . . .
Shelf Extenders . . . . . . . . . . . . . . . . . . . . .
Discovery Shelf Extenders . . . . . . . . . . . .
Community Extenders - C&D Stores . . .
Green Extenders . . . . . . . . . . . . . . . . . . . .
IMAGE Shelf Talker Program . . . . . . . . .
Limited Time Offers . . . . . . . . . . . . . . . . .
Value Added Program . . . . . . . . . . . . . . .
Air Miles® . . . . . . . . . . . . . . . . . . . . . . . . . .
Bundling Bonus Air Miles® Promotion .
Necktags . . . . . . . . . . . . . . . . . . . . . . . . . . .
Contests . . . . . . . . . . . . . . . . . . . . . . . . . . .
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Ontario Superstars . . . . . . . . . . . . . . . . . . 58
Mixed Drinks . . . . . . . . . . . . . . . . . . . . . . . 59
Premium/Specialty Beer Program . . . . 60
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Table of Contents
Special Events . . . . . . . . . . . . . . . . . . . . 61
64
66
69
69
69
70
71
74
77
81
82
83
Food & Drink . . . . . . . . . . . . . . . . . . . . . . 89
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STORES WITH DISPLAY TABLES WILL HAVE
AN EXTRA SECTION AT THE BACK OF THIS
GUIDE.
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© Liquor Control Board of Ontario, 2009
No part of this guide may be reproduced or transmitted in any form by any electronic, mechanical or other means, including
photocopying, recording, or used in any store retrieval system, without permission in writing from the Liquor Control Board of
Ontario.
Liquor Control Board of Ontario
Marketing Communications - Dept. # 903
55 Lake Shore Blvd. East
Toronto, Ontario M5E 1A4
The information contained in this publication is for the
Liquor Control Board of Ontario internal use only.
Published in Canada.
Printed on 100% recycled paper.
2
Promotional Turn 2: Open for Summer
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Promotional
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Overview
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Introduction
For the past several years, the LCBO has welcomed the onset of warm weather with a
big cocktail push in June. This year we’ve opted to try something new. We will use our
May promotion to tease our customers about the warmer days that are just around the
corner.
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Spring is a time of renewal and rejuvenation when we shed the weight of a long cold
winter. Everything gets lighter, including food and drink choices. This promotion is no
exception, we’ll feature fresh ingredients and clean, light flavours.
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We hope to inspire customers to welcome spring, start fresh and lighten up with
seasonal entertaining solutions that are delicious and completely effortless.
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Promotional Turn 2: Open for Summer
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Thematic
Signage
Thematic Signage
Component
Where to install sign
End Aisle Backer Cards
Where
Generic
End Aisle 1
End Aisle 2
End Aisle 3
End Aisle 4A
End Aisle 4B
End Aisle 5
End Aisle 6
Dimensions:
30” w x 24” h
These signs
are made from
recyclable material.
End Aisle 7
End Aisle 8A
End Aisle 8B
End Aisle 9A
Re-order Code
Product
Open for Summer
Corona Extra / Corona Light
Forty Creek Barrel Select Whiskey
Alexander Keith’s Red Amber Ale / Pale Ale
Naked Grape / Jackson-Triggs / Sawmill Creek
Three Thieves Bandit / Banrock Station
Prince Igor Extreme
Smirnoff Mojito / Pomegranate Martini /
Tuscan Lemonade
Sauza Gold / Sauze Mango
Grolsch Blond / Pilsner Urquell
Sleeman Honey Brown Lager / Original
Draught / Cream Ale
Vex Hard Kiwi Mango Lemonade / Bananatini
/ On the Beach
Vex On the Beach / Hard Kiwi Mango / Pink
Lemonade
Disaronno Amaretto / Cazadores Reposado
Tequila
Southern Comfort
Pomtini Pomegranate and Blueberry / Vodka
& Pomegranate Cooler / Appletini
Woody’s 99 Blueberry / Woody’s 99 Orange
Finlandia Vodka / Finlandia Lime
Alize Mango Passion / Gold Passion / Bleu
Liquor
Smirnoff Twisted Wild Grape / Strawberry
El Dorado 12 Year Old / El Dorado Demerara
5 Year Old
The Margarita King / The Margarita King
Pomegranate
Pama Pomegranate Liquor
Trailhead Lager / Black Oak / Niagara’s Best
Blonde
Glenmorangie The Quinta Ruban / The
Lasanta / Single Malt
Code
10020-50
10020-01
10020-02
10020-03
10020-04
10020-04
10020-05
10020-06
End Aisle 10
End Aisle 11
End Aisle 12A
End Aisle 12B
End Aisle 13
End Aisle 14
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End Aisle 15
End Aisle 16
End Aisle 17
End Aisle 18
End Aisle 19
End Aisle 20
Hero Display
Banner Stand Insert
Hero Display
#10022-41
Hero Display
#10022-42
Images
generic backer card
10020-07
10020-08
10020-08
10020-09
10020-09
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End Aisle 9B
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Continued
10020-10
10020-11
10020-12
branded backer card
10020-12
10020-13
10020-14
10020-15
10020-16
10020-17
10020-18
10020-19
10020-20
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Dimensions:
20” w x 70” h
These signs
are made from
recyclable material.
Pricer Cards
Dimensions:
8” w x 7” h
These signs
are made from
recyclable material.
6
Promotional Turn 2: Open for Summer
Thematic Signage
Component
Where to install sign
Thematic Insert
Metal Thematic Banner
Stand (at front of store)
Dimensions:
20” w x 70” h
Window Showcards
Dimensions:
28” w x 45” h
Re-order Code
Images
#10022-46
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This sign is made
from recyclable
material.
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Window Showcard
Order of Signs:
1. Open for Summer
#10022-01
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This sign is made
from recyclable
material.
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2. Girl with Hambugers
3. Bucket
#10022-02
#10022-03
CONTINUE THE PATTERN
OF SIGNS IN THE SAME
ORDER
Marketing & Product Guide
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Thematic Signage
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Continued
Component
Where to install sign
Perimeter Transparency
Install in the light box
closest to the main doors
of the store.
Dimensions:
28.5” w x 28.5” h
1. Open for Summer
Dimensions:
28.5” w x 28.5” h
Install in the second light
box closest to the main
doors of the store.
Images
#10023-01
#10023-02
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Perimeter Transparency
Re-order Code
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2. Bucket
Perimeter Transparency
Dimensions:
28.5” w x 28.5” h
Install in the third light box
closest to the main doors
of the store.
#10023-03
3. Ice Cream
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Perimeter Transparency
Dimensions:
28.5” w x 28.5” h
8
Install in the fourth light
box closest to the main
doors of the store.
#10023-04
4. Empty Glass
CONTINUE THE PATTERN
OF SIGNS IN THE SAME
ORDER
Promotional Turn 2: Open for Summer
Thematic Signage
Component
Where to install sign
Perimeter Banner
Order of Signs:
1. Open for Summer
Dimensions:
30” w x 30” h
Perimeter Banner
2. FRONT: Ice Cream
Re-order Code
Images
#10021-01
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30” w x 30” h
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#10021-02
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BACK: Bucket
Perimeter Banner
3. FRONT: Glasses with
Grapes
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Dimensions:
30” w x 30” h
#10021-03
BACK: Empty Glasses
Marketing & Product Guide
9
Thematic Signage
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Component
Where to install sign
Power Aisle Banner
Install on first set of ceiling
hooks, nearest the front
of the store and over the
Power Aisle.
Dimensions:
45” w x 30” h
1. Open for Summer
Dimensions:
45” w x 30” h
Images
#10021-11
Install on second set of
ceiling hooks, nearest the
front of the store and over
the Power Aisle.
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Power Aisle Banner
Re-order Code
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2. FRONT: Ice Cream
#10021-12
BACK: Empty Glasses
ALTERNATE THE SIGNS
IN ORDER AS YOU
CONTINUE THE PATTERN
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Social Responsibility
Vinyl Cling
10
Install on Exit Door
#10028-06
(English)
ALWAYS REMOVE THE
PREVIOUS VERSION
#10028-07
(French)
Promotional Turn 2: Open for Summer
Thematic Signage
Component
Where to install sign
Exterior Banner
Install on outside of your
store.
Exterior Banner
Order of signs
1. Open for Summer
2. Girl with Hamburgers
Re-order Code
Images
#10022-31
#10022-32
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Dimensions:
Banner: 43” w x 78” h
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Dimensions:
Banner: 43” w x 78” h
Exterior Banner
Dimensions:
Banner: 43” w x 78” h
#10022-33
CONTINUE THE PATTERN
OF SIGNS IN THE SAME
ORDER
Tasting Bar
or
Backlit Sign Holder
#10022-51
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Tasting Bar /
Backlit
3. Bucket
Dimensions:
21 15/16” w x 32 9/16” h
This sign is made
from recyclable
material.
Marketing & Product Guide
11
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Pod - Pricer Cards
Promo Fixture - Gifting
Promo Fixture Sign (short)
Promo Fixture Sign (long)
Promo Fixture Shelf Talkers
12
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Notes:
Tall & Cool / Pretty in Pink
Berry Rickey / Nightlife Martini
Tall & Cool / Pretty in Pink
Berry Rickey / Nightlife Martini
100% Delicious
LTO Shelf Talkers
AIR MILES Shelf Talkers
New Product Shelf Talkers
BBAM Shelf Talkers
Image Shelf Talkers
Thematic printed pricer cards
Thematic regular extender strips
Thematic community extender strips
Thematic Discovery extender strips
Thematic blank shelf talkers (bundled in 20’s)
Thematic blank pricer cards (bundled in 50’s)
Thematic blank extender strips (15’s)
Go Green Extender
Backer card & Shelf Talkers
Superstar Complete Kit
SuperStar Shelf Talkers Only
Malibu Melon Rum / Malibu Coconut
Mike-arita Cocktail / Mike’s Mojito Cocktail
Eight Below Vodka / Forty Creek Double Barrel
Reserve
Pricer Cards (6 versions)
Gift sign
Fresh Ideas
Fresh Ideas
Fresh Ideas (9 versions)
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Code
10024-11
10024-12
10024-01
10024-02
10024-16
10027-01
10027-02
10027-03
10027-04
10027-05
10027-11
10027-12
10027-13
10027-14
10027-15
10027-16
10027-17
10027-18
10028-02
10028-01
10028-03
10024-21
10024-22
10024-23
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Component
Mixed Drink Poster
Mixed Drink Poster
Mixed Drink Recipe Card
Mixed Drink Recipe Card
Mixed Drinks Drum Sign
On shelf
On shelf
On shelf
On shelf
On shelf
On shelf
On shelf
On shelf
On shelf
On shelf
On shelf
On shelf
On shelf
Ontario Wine Popular Pick
Ontario Wine Superstars Full Kit
Ontario Wine Superstars Pod - Hot Pod Kit Version 1
Pod - New Pod Kit Version 2
Pod - Premium Pod Kit
10024-67
10022-67
10022-61
10022-62
10022-63
These signs are
all made from
recyclable material.
Promotional Turn 2: Open for Summer
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Adver tising
Advertising
Open for Summer Free Standing Insert
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Continued
We are featuring 26 products. A variety of ready-to-drink product are on Bundling
Bonus Air Miles®.
Circulation
Participating Products
Description
Disaronno Originale Amaretto
Wolf Blass Green Tier Chardonnay Pet
Smirnoff Ice 4pk
Prince Igor Extreme Vodka*
Creemore Springs Traditional Pilsner
Espiritu De Chile Sauvignon Blanc
Peller Estates French Cross Blush Crtn
Eight Below Luxury Vodka
Bacardi Classic Mojito
Woody’s 99 Orange
Naked Grape Chardonnay Spritzer
Naked Grape Zinfandel Spritzer
Mike-arita Cocktail 355ml can
Malibu Melon Rum Liquor
Smirnoff Tuscan Lemonade
Appleton Estate Reserve Jamaica Rum*
Patriarche Pisse-Dru Beaujolais Blanc
La Vieille Ferme Cotes Du Luberon
Pilsner Urquell 6 Pk-B +
Mike’s Hard Cranberry Lemonade 4k
Forty Creek Barrel Select*
Pomtini 4pk
Vex Hard Kiwi Mango Lemonade 6pk
Bacardi Breezer Tropical Orange Smoothie 4pk
Woody’s Pink Grapefruit 4pk
Alexander Keith’s India Pale Ale 6 Pk-B
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LCBO #
2253
8128
29231
34579
53686
60640
68551
107144
112938
123117
123505
123513
123857
126326
126599
200436
276865
298505
388900
449819
605733
613778
697086
697342
697409
900266
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The Open for Summer FSI will drop on May 2nd and May 3rd in the following
publications:
• Globe & Mail
• Ottawa Sun
• Kingston Whig-Standard
• Toronto Star
• London Free Press
• Sudbury Star
• Ottawa Citizen
• Hamilton Spectator
• Kitchener-Waterloo
Record
• Toronto Sun
• Windsor Star
14
Format
750 mL
750 mL
4x330 mL
1140 mL
473 mL
750 mL
1000 mL
750 mL
750 mL
4 x 330 mL
4 x 341 mL
4 x 341 mL
355 mL
750 mL
750 mL
750 mL
750 mL
750 mL
6 x 330 mL
4x330
1140 mL
4x330 mL
6x341 mL
4x330 mL
4x330
6 x 341 mL
Promotional Turn 2: Open for Summer
Advertising
go LOCAL Free Standing Insert
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Continued
We have picked our 10 favourite local wines for summer and partnered with a local
chef who has paired the wines with his recipes. The FSI explains our choices and the
importance of “going local”.
Circulation
• Toronto Star
• Ottawa Citizen
• Hamilton Spectator
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The go LOCAL FSI will drop May 9th in the following publications:
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Participating Products
Description
Henry of Pelham Cuvee Catharine Rosé Brut VQA
Peller Estates Ice Cuvee VQA
Girl’s Night Out Merlot Chardonnay Rosé VQA
Inniskillin Brae Blanc Reserve VQA
Sibling Rivalry Red
Konzelmann Pinot Blanc VQA
Cave Spring Riesling VQA
Cave Spring Dry Rosé VQA
Pelee Island Pinot Noir Reserve VQA
Trius Merlot VQA
Format
750 mL
750 mL
750 mL
750 mL
750 mL
750 mL
750 mL
750 mL
750 mL
750 mL
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LCBO #
4051
53199
89862
109975
126151
219279
234583
295006
458521
587907
Marketing & Product Guide
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Promotional Turn 2: Open for Summer
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Par ticipating
Stores
Key
Hero Display
Number of Inserts shipped
Thematic Banner Insert
Number of Inserts shipped
POD Program
3 = Store builds all three Pods
End Aisles
Number of Sold End Aisles and
(P)remium or (S)tandard Flight
Backer Cards
Number of Backer Cards shipped for each period
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Regular & Community
Extenders
Number of Regular Extenders shipped
See Sold Space Program Extender Section for
participating extender locations.
5 = Community Extender Program
Discovery Extenders
Number of Discovery Extenders shipped
Green Extenders
Number of Green Extenders shipped
Exterior Banners
Number of Exterior Banners shipped, or
(T) = Number of Exterior Transparencies shipped
Window Showcards
Number of Window Showcards shipped
Power Aisle Banners
Number of Power Aisle Banners shipped
Perimeter Signs
Number of Perimeter Banners shipped, or
Number of Perimeter Transparencies shipped
Promo Fixture Ends
Number of Promo Fixture End Aisles
Promo Tables
S = Square Table
R = Round Table
Ontario Wine
Superstars
Y = Store recieves the complete signage kit, or
ST = Store only recieves the Shelf Talkers
Ontario Popular Picks
Yes = Store participates in the program
Beer Specialty Program
Yes = Store participates in the program
Mixed Drink
Yes = Store participates in the program
Participating Stores
1
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1
18
3
5
3
3
1
3
3
2
1
3
1
1
1
1
1
2
2
4
3
1
2
1
3
4
3
1
16
6
8
6
4
6
4
12
4
6
1
Y
6
4
10
4
6
4
4
4
4
4
12
12
4
6
6
6
1
Y
Mixed Drink
Y
Beer Specialty Program
1
Y
Y
Y
ST
Y
ST
ST
1R Y
ST
ST
ST
ST
ST
Y
ST
ST
ST
ST
ST
ST
ST
ST
Y
ST
ST
ST
Ontario Popular Picks
Y
Ontario Wine Superstars
2
Promo Table
6
6
Nesting Tables
Perimeter Transparencies
Feature Gift
3
2
1
2
2
1
Perimeter Banners
Window Showcards
Exterior Banner
Green Extenders
Discovery Extenders BRTD
Discovery Extenders Wine
6
Promo Fixture Ends
45
5
5
5
5
55
5
5
5
5
5
45
5
5
5
5
5
5
5
3 5
15 5
5 5
10 5
3 5
Discovery Extenders Spirits
Backer Cards
Regular Extenders
40
Power Aisle Banners
1
10S 15
10
10S 15
5
5S 15
5S 10
10
15S 20
5
10
5S 10
10
5
15P 25
5
5
5
5
3
5S 10
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1
Sold End Aisle
50
77
80
118
227
236
259
287
322
323
327
395
405
407
409
422
448
482
488
507
524
531
552
560
576
604
608
626
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Store #
2
2
2
2
2
2
2
2
2
2
2
2
2
2
2
2
2
2
2
2
2
2
2
2
2
2
2
2
POD Program
District
1
1
1
1
1
1
1
1
1
1
1
1
1
1
1
1
1
1
1
1
1
1
1
1
1
1
1
1
Hero Display
Region
Region 1 - District 2
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Continued
1R
ST
Y
Y
Y
Y
Y
Y
Y
Y
Y
Y
Y
Y
Y
Y
Y
Y
Y
Y
Y
Y
Promotional Turn 2: Open for Summer
Participating Stores
Marketing & Product Guide
1
1
1
6
6
4
4
4
4
4
4
4
4
4
Y
Y
Y
Y
Y
Y
Y
Y
Y
Y
Y
Y
Y
Y
Y
Y
Y
Y
Y
Y
Y
Y
ST
ST
ST
Y
Y
Y
Mixed Drink
Y
ST
ST
ST
ST
ST
ST
ST
ST
ST
ST
ST
ST
ST
ST
ST
ST
ST
ST
ST
ST
ST
ST
Beer Specialty Program
Promo Table
Feature Gift
Y
Nesting Tables
Promo Fixture Ends
1
4
4
4
2
Ontario Popular Picks
5
5
5
0
4
4
4
Ontario Wine Superstars
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3
3
5
Power Aisle Banners
3
3
4
3
2
2
1
1
2
1
1
1
1
1
1
1
1
0
6
4
6
4
16
8
4
6
6
6
6
4
4
4
4
4
4
4
4
4
4
4
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1
2
3
2
1
Perimeter Transparencies
Perimeter Banners
4
Window Showcards
Exterior Banner
Green Extenders
Discovery Extenders BRTD
Discovery Extenders Wine
Discovery Extenders Spirits
Regular Extenders
Backer Cards
10S 15 40
10 5
5 5
5 5
5
5S 10 5
5S 10 5
10 5
10 5
10 5
5 5
10 5
5 5
3 5
10 5
5 5
5 5
6 5
5 5
5 5
3 5
5
5
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58
66
67
75
76
78
91
92
112
117
122
128
129
134
162
180
189
204
241
245
280
332
338
424
463
506
577
Sold End Aisle
Store #
3
3
3
3
3
3
3
3
3
3
3
3
3
3
3
3
3
3
3
3
3
3
3
3
3
3
3
POD Program
District
1
1
1
1
1
1
1
1
1
1
1
1
1
1
1
1
1
1
1
1
1
1
1
1
1
1
1
Hero Display
Region
Region 1 - District 3
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Continued
19
Participating Stores
Continued
1
3
1
1
1
3
5
5
5
5
5
5
5
5
5
5
5
1
1
3
5S
Tr
1
1
20
65
55
6
3
3
3
6
3
3
4
1
1
6
1
3
2
1
8
2
3
6
3
3
1
2
5
3
6
5
1
3
6
3
5
1
3
3
2
3
1
3
1
1
1
5
4
2
3
8
5
12
5
6
8
16
8
6
2
Y
4
1
2
Y
8
6
6
4
4
6
4
4
4
4
6
6
6
4
2
2
2
2
1
Y
Y
Y
Y
Y
1R
2
4R
1R
1R
Y
ST
Y
ST
Y
Y
ST
Y
ST
ST
Y
Y
ST
ST
ST
Y
Y
ST
Y
ST
ST
ST
ST
ST
ST
ST
ST
ST
ST
Mixed Drink
Beer Specialty Program
Ontario Popular Picks
1
10
Ontario Wine Superstars
Y
Promo Table
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Promo Fixture Ends
Power Aisle Banners
Perimeter Transparencies
Perimeter Banners
Window Showcards
Exterior Banner
Green Extenders
Discovery Extenders BRTD
Discovery Extenders Wine
3
Nesting Tables
5
15
3
5
10
10
5
10
5
10
3
3
Feature Gift
65
5
55
5
40
40
5
65
5
5
60
40
5
5
Discovery Extenders Spirits
Regular Extenders
Backer Cards
20S 40
10
20P 25
5
10S 15
15S 30
5
20S 40
10
10
15S 20
15S 20
10
5
10
20P 30
10S 15
C
1
Sold End Aisle
22
29
31
53
59
145
146
187
194
205
209
244
267
283
284
288
300
313
331
406
419
450
454
508
513
537
582
605
606
615
ad
e
Store #
15
15
15
15
15
15
15
15
15
15
15
15
15
15
15
15
15
15
15
15
15
15
15
15
15
15
15
15
15
15
POD Program
District
1
1
1
1
1
1
1
1
1
1
1
1
1
1
1
1
1
1
1
1
1
1
1
1
1
1
1
1
1
1
Hero Display
Region
Region 1 - District 15
2
Y
Y
2
2
Y
Y
2
Y
Y
Y
Y
Y
Y
Y
Y
2
Y
Y
Y
Y
Y
Y
Y
Y
Y
Y
Y
Promotional Turn 2: Open for Summer
Participating Stores
1
Tr
1
Marketing & Product Guide
5
3
2
3
1
3
3
1
3
3
2
1
1
1
4
1
1
1
1
2
1
1
1
8
1
2
1
1
6
1
Y
4
4
4
4
4
4
4
6
4
4
4
4
4
4
4
4
4
4
4
4
4
4
4
1
1
Y
Y
Y
ST
ST
ST
ST
ST
ST
ST
ST
ST
ST
ST
ST
ST
Y
ST
ST
ST
ST
Y
ST
ST
ST
Mixed Drink
Beer Specialty Program
Ontario Popular Picks
Ontario Wine Superstars
Promo Table
Nesting Tables
Feature Gift
Promo Fixture Ends
Power Aisle Banners
Perimeter Transparencies
Perimeter Banners
Window Showcards
Exterior Banner
Green Extenders
Discovery Extenders BRTD
Discovery Extenders Wine
Discovery Extenders Spirits
Regular Extenders
Backer Cards
POD Program
Sold End Aisle
10S 15 50
5S 10 5
10 5
15 5
5 5
15 5
10 5
5 5
5S 10 5
10 5
5S 10 5
5 5
10 5
5 5
15S 15 55
5 5
5 5
5 5
5 5
10S 15 40
5 5
5 5
5 5
C
1
ad
e
1 16 63
1 16 103
1 16 104
1 16 108
1 16 151
1 16 157
1 16 158
1 16 173
1 16 184
1 16 220
1 16 225
1 16 256
1 16 258
1 16 272
1 16 359
1 16 421
1 16 451
1 16 464
1 16 473
1 16 484
1 16 487
1 16 519
1 16 565
Hero Display
Store #
District
Region
Region 1 - District 16
op
y
Continued
Y
Y
Y
Y
Y
Y
Y
Y
Y
Y
Y
Y
Y
Y
Y
Y
Y
Y
Y
Y
21
Participating Stores
Continued
1
1
3
3
4
1
1
3
3
1
1
3
2
1
1
3
12
8
6
6
12
6
4
4
4
6
12
4
8
4
4
6
4
4
6
4
8
6
8
4
4
6
1
1
Y
Y
1
1
1
3
3
3
2
4
3
1
1
9
1
7
8
4
6
4
1
1
2
Y
Y
Y
Y
ST
Y
ST
ST
ST
ST
Y
ST
ST
ST
ST
ST
ST
ST
ST
ST
ST
ST
ST
1R Y
Y
1R Y
Mixed Drink
Beer Specialty Program
Ontario Popular Picks
Ontario Wine Superstars
Promo Table
Nesting Tables
Feature Gift
Promo Fixture Ends
Power Aisle Banners
Perimeter Transparencies
op
y
1
1
3 5
5 5
3 5
15S 20 45
20S 25 40
10S 15 40
Tr
22
Perimeter Banners
Window Showcards
Exterior Banner
Green Extenders
Discovery Extenders BRTD
Discovery Extenders Wine
C
15S 25 40
5S 10 5
8S 15 40
10 5
5 5
10 5
5 5
10S 15 40
10 5
15 5
5 5
3 5
10 5
5 5
3 5
5 5
Discovery Extenders Spirits
Regular Extenders
Backer Cards
Sold End Aisle
POD Program
1
ad
e
1 19 68
1 19 69
1 19 86
1 19 87
1 19 114
1 19 137
1 19 147
1 19 155
1 19 170
1 19 230
1 19 257
1 19 285
1 19 291
1 19 292
1 19 315
1 19 335
1 19 376
1 19 379
1 19 480
1 19 493
1 19 501
1 19 602
1 19 616
Hero Display
Store #
District
Region
Region 1 - District 19
Y
Y
Y
Y
Y
Y
Y
Y
Y
Y
Y
Y
Y
Y
Y
Y
Y
Y
Y
Promotional Turn 2: Open for Summer
Participating Stores
1
1
1
10S
20S
15S
1
10S
5
5
5
45
55
50
5
55
5
5
5
5
5
5
5
5
55
5
5
5
5
5
5
5
5
55
5
5
5
5S
Tr
1
5S
15S
5
1
10S 10
5
5
5
Marketing & Product Guide
3
3
3
3
3
2
1
2
4
2
1
4
2
3
1
1
1
1
1
1
3
1
6
4
1
4
7
1
1
1
1
1
1
1
3
4
5
6
4
Y
Y
Y
1
Y
2
Y
1
Y
4
6
8
4
4
4
6
4
4
4
6
4
4
4
4
4
4
4
4
4
4
4
1
1
1
1
2
1
ST
ST Y
ST Y
Y
1R Y
1 Y
ST Y
Y
ST Y
ST Y
ST Y
ST Y
ST Y
ST Y
ST Y
ST
1R Y
ST Y
ST
ST Y
ST Y
ST Y
ST Y
ST Y
ST Y
Y
ST Y
ST Y
ST Y
Mixed Drink
Beer Specialty Program
Ontario Popular Picks
Ontario Wine Superstars
Promo Table
Nesting Tables
Feature Gift
Promo Fixture Ends
Power Aisle Banners
Perimeter Transparencies
Perimeter Banners
Window Showcards
Exterior Banner
Green Extenders
Discovery Extenders BRTD
Discovery Extenders Wine
Discovery Extenders Spirits
Regular Extenders
Backer Cards
10
10
5
20
30
25
5
15
5
10
5
5
3
5
5
10
20
15
10
5
5
5
C
5S
5S
ad
e
54
81
89
102
106
130
159
175
219
232
235
251
290
336
347
363
387
399
403
469
492
514
516
557
574
579
588
595
613
Sold End Aisle
Store #
24
24
24
24
24
24
24
24
24
24
24
24
24
24
24
24
24
24
24
24
24
24
24
24
24
24
24
24
24
POD Program
District
1
1
1
1
1
1
1
1
1
1
1
1
1
1
1
1
1
1
1
1
1
1
1
1
1
1
1
1
1
Hero Display
Region
Region 1 - District 24
op
y
Continued
2
Y
23
Participating Stores
Continued
Tr
24
5
15
10
10
5
5
5
10
5
2
4
3
5
5
1
1
3
3
1
3
3
2
1
1
3
1
12
12
10
1
1
Y
Y
4
4
12
8
6
0
4
4
4
6
4
6
4
6
4
4
4
4
12
6
4
4
6
4
6
4
4
4
8
1
Y
Y
Y
Y
Y
Y
ST
ST
ST
ST
ST
ST
ST
ST
ST
ST
ST
ST
ST
ST
1R Y
ST
ST
ST
ST
ST
ST
ST
ST
ST
ST
Mixed Drink
1
Beer Specialty Program
Y
Ontario Popular Picks
2
Ontario Wine Superstars
4
6
6
Promo Table
Nesting Tables
Perimeter Transparencies
Feature Gift
2
45
5
5
5
5
5
5
Perimeter Banners
op
y
7
1
2
1
3
2
1
1
3
2
2
3
1
3
1
2
1
Promo Fixture Ends
7
Window Showcards
Exterior Banner
Green Extenders
Discovery Extenders BRTD
3
Power Aisle Banners
40
40
40
50
40
5
5
5
5
5
5
5
5
5
5
5
5
5
C
3
1
1
20
10
15
10
20
10
10
S 10
5S 10
5S 15
10
10
10
10
10
10
5
5
5
15S 20
Discovery Extenders Wine
15P
8S
8S
8S
8S
5S
Discovery Extenders Spirits
3
Regular Extenders
1
1
Backer Cards
Sold End Aisle
35
39
45
79
82
136
142
208
222
223
231
254
261
281
305
306
307
318
319
343
358
447
468
478
504
535
561
570
594
607
POD Program
Store #
8
8
8
8
8
8
8
8
8
8
8
8
8
8
8
8
8
8
8
8
8
8
8
8
8
8
8
8
8
8
ad
e
District
2
2
2
2
2
2
2
2
2
2
2
2
2
2
2
2
2
2
2
2
2
2
2
2
2
2
2
2
2
2
Hero Display
Region
Region 2 - District 8
Y
2
Y
Y
Y
Y
Y
Y
Y
Y
Y
Y
Y
Y
Y
Y
Y
Y
Y
Y
Y
Y
Y
Y
Y
Y
Promotional Turn 2: Open for Summer
Participating Stores
3
3
3
3
1
3
3
3
3
3
1
20P 40 60
5
6
4
4
4
4
6
6
4
4
4
4
2
2
1
1
1
2
2
Y
Y
Y
Y
Y
Y
Y
Y
4
2
Y
2
1
1R
1R
1R
1R
2
1R
1R
Y
Y
Y
ST
ST
Y
Y
Y
Y
Y
Y
Y
Y
ST
Y
ST
ST
ST
Y
ST
Ontario Popular Picks
Ontario Wine Superstars
Promo Table
Nesting Tables
Promo Fixture Ends
Power Aisle Banners
Feature Gift
Y
Y
2
Y
2
2
Y
2
Y
Y
Y
Tr
1
4
Mixed Drink
1
1
Perimeter Transparencies
Perimeter Banners
Window Showcards
Green Extenders
Discovery Extenders BRTD
Discovery Extenders Wine
Discovery Extenders Spirits
Exterior Banner
3 10
6
2
3 4
1
1 6
7 8
6
3 8
3 2
2
10 10
6 5
1
7 3
12
4
Beer Specialty Program
8P 10 40
15P 30 55
8S 20 40
5 5
5
8S 10 40
15P 30 40
20P 30 55
8P 15 40
8P 15 40
15S 20 40
20P 25 55
15S 20 55
C
1
1
1
1
1
Regular Extenders
3
Backer Cards
1
1
ad
e
37
38
70
111
119
211
212
243
324
384
400
412
431
439
499
515
526
538
547
598
Sold End Aisle
Store #
9
9
9
9
9
9
9
9
9
9
9
9
9
9
9
9
9
9
9
9
POD Program
District
2
2
2
2
2
2
2
2
2
2
2
2
2
2
2
2
2
2
2
2
Hero Display
Region
Region 2 - District 9
op
y
Continued
Marketing & Product Guide
25
Participating Stores
Continued
5S
5S
10
5
10
15P 25
5
10
5S 15
5
5
5
10S 15 40
5 5
5 5
10 5
15P 20 60
3 12
1 8
3
2
3 12
3 6
1
3 8
2 8
1 4
3 12
1 4
3 6
3 6
1 4
1 4
1 4
1
1 4
1 4
3 6
3 12
1 4
5
3 6
1 0
4
1
Tr
1
26
1
1
1
3
15S 20 55
5S 10 5
20 5
20P 45 55
6
6
4
4
6
4
1
1
2
3
1
3
3
3
2
Y
6
6
6
1
Y
4
4
4
4
6
5
4
4
6
6
1
1
2
2
Y
Y
Y
Y
ST
ST
ST
1R Y
ST
ST
ST
ST
ST
ST
Y
ST
ST
ST
ST
ST
ST
Y
ST
ST
ST
Y
ST
2R Y
ST
Y
1 5R Y
Mixed Drink
Beer Specialty Program
Ontario Popular Picks
Ontario Wine Superstars
Promo Table
Nesting Tables
Feature Gift
Promo Fixture Ends
Power Aisle Banners
Perimeter Transparencies
Perimeter Banners
Window Showcards
Exterior Banner
Green Extenders
Discovery Extenders BRTD
Discovery Extenders Wine
Discovery Extenders Spirits
Regular Extenders
5
5
5
5
5
5
5
5
5
5
55
5
5
5
5
5
op
y
10
10
10
20
5
10
C
5S
Backer Cards
Sold End Aisle
42
49
56
83
98
99
121
123
125
127
140
262
303
304
308
309
349
351
375
435
441
443
466
540
578
589
624
ad
e
Store #
10
10
10
10
10
10
10
10
10
10
10
10
10
10
10
10
10
10
10
10
10
10
10
10
10
10
10
POD Program
District
2
2
2
2
2
2
2
2
2
2
2
2
2
2
2
2
2
2
2
2
2
2
2
2
2
2
2
Hero Display
Region
Region 2 - District 10
Y
Y
Y
Y
Y
Y
Y
Y
Y
Y
Y
Y
Y
Y
Y
Y
Y
Y
Y
Y
Y
2
Promotional Turn 2: Open for Summer
Participating Stores
1
1
1
1
1
1
1
3
1
Tr
1
1
1
3
20P 30 55
20S 25 65
Marketing & Product Guide
6
12
6
4
1
3
6
4
5
7
3
4
1
5
3
3
1
1
2
3
2
2
3
3
3
3
3
3
3
3
3
3
5
6
1
6
4
8
12
10
10
4
4
10
6
2
3
4
4
4
8
6
4
6
4
1
2
2
2
2
2
2
Y
Y
Y
Y
Y
Y
Y
4
4
6
4
1
Y
4
6
4
1
2
Y
Y
1R
1
1
5R
1R
1R
1R Y
1R Y
Mixed Drink
Beer Specialty Program
Y
Y
ST
Y
Y
Y
ST
ST
Y
Y
Y
Y
Y
Y
Y
ST
ST
ST
ST
Y
ST
Y
ST
Ontario Popular Picks
1
1
4
6
Ontario Wine Superstars
Y
Promo Table
1
Nesting Tables
Feature Gift
Power Aisle Banners
Perimeter Transparencies
Promo Fixture Ends
1
2
2
3
2
1
Perimeter Banners
Window Showcards
Exterior Banner
Green Extenders
Discovery Extenders BRTD
Discovery Extenders Wine
40
5
40
40
55
5
5
45
40
65
40
55
45
55
5
5
5
5
40
5
55
5
Discovery Extenders Spirits
10S 15
10
10S 20
10S 15
15S 15
10
10
15S 20
10S 20
20S 45
10S 20
20S 25
15S 25
15S 20
10
10
10
5
10S 10
5
15S 15
10
C
3
Regular Extenders
1
1
1
Backer Cards
1
ad
e
90
139
152
188
201
221
224
263
340
378
386
432
434
465
471
489
543
562
563
581
587
596
611
771
776
Sold End Aisle
Store #
17
17
17
17
17
17
17
17
17
17
17
17
17
17
17
17
17
17
17
17
17
17
17
17
17
POD Program
District
2
2
2
2
2
2
2
2
2
2
2
2
2
2
2
2
2
2
2
2
2
2
2
2
2
Hero Display
Region
Region 2 - District 17
op
y
Continued
Y
2
Y
Y
Y
Y
Y
Y
Y
Y
27
Participating Stores
Continued
1
1
3
Tr
1
1
28
5S
10
5
5
6
19
8
2
1 12
2 6
2 6
2 0
1 4
8
3
3 10
3 8
1 4
1 12
3 8
3 6
2 4
3 8
6
3
3 12
1 4
1 4
1 4
1 4
1 4
2
1
6
3
3
1
1
1
4
1
3
3
4
4
6
6
4
6
4
4
4
Y
Y
1
1
1R
2
Y
2
6
4
2
Y
6
6
6
4
4
6
4
4
6
4
4
4
1
2
Y
Y
Y
Y
Y
ST
ST
ST
1R Y
ST
1R
Y
Y
ST
ST
ST
ST
ST
ST
ST
ST
Y
Y
ST
ST
ST
ST
ST
ST
ST
ST
ST
Mixed Drink
Promo Table
4
7
4
2
Beer Specialty Program
Nesting Tables
3
3
Ontario Popular Picks
Feature Gift
3
Ontario Wine Superstars
op
y
Promo Fixture Ends
Power Aisle Banners
Perimeter Transparencies
Perimeter Banners
Window Showcards
Exterior Banner
Green Extenders
Discovery Extenders BRTD
Discovery Extenders Wine
2
2
C
20P 25 40
20S 25 60
8S 10 40
5 5
5 5
5 5
10S 25 40
5 5
15 5
15S 25 40
10S 10 45
10 5
5 5
10 5
5S 10 5
10 5
10 5
10 5
10 5
15S 25 40
10S 10 45
10 5
5 5
3 5
3
10 5
5 5
10 5
Discovery Extenders Spirits
Regular Extenders
Backer Cards
3
Sold End Aisle
1
1
1
ad
e
POD Program
2 20 40
2 20 57
2 20 65
2 20 71
2 20 84
2 20 96
2 20 97
2 20 105
2 20 135
2 20 154
2 20 167
2 20 174
2 20 176
2 20 178
2 20 247
2 20 316
2 20 352
2 20 364
2 20 380
2 20 389
2 20 402
2 20 414
2 20 423
2 20 449
2 20 460
2 20 472
2 20 474
2 20 475
2 20 498
2 20 517
2 20 520
Hero Display
Store #
District
Region
Region 2 - District 20
Y
Y
2
Y
Y
Y
Y
Y
Y
Y
Y
Y
Y
Y
Y
Y
Y
Y
Y
Y
Y
Y
Y
Promotional Turn 2: Open for Summer
Participating Stores
1
1
10S
10S
5S
5S
20
20
10
20
10
5
25
10
10
15
15
10
5
15
10
10
1
1
10P
10S
3
3
3
4
1
40
40
5
5
5
7
3
Marketing & Product Guide
3
5
3
3
3
10P 20 55
15P 20 40
5S 10 5
Tr
1
1
1
5
40
55
5
5
3
10
8
3
3
3
2
2
1
2
3
3
2
3
1
4
2
2
1
1
16
8
8
0
12
12
8
1
1
3
3
3
1
1
2
1
1
10
2
1
16
6
4
12
4
4
4
8
4
5
4
6
6
4
6
6
4
6
6
2
Y
1
Y
2
Y
6
4
4
6
4
2
1
Y
Y
6
8
6
0
4
4
6
1
2
Y
Y
2
Y
Y
Y
Y
ST
ST
Y
Y
ST
ST
ST
ST
ST
1R Y
Y
ST
ST
ST
ST
ST
ST
ST
1R
Y
Y
Y
ST
Mixed Drink
Beer Specialty Program
Ontario Popular Picks
Ontario Wine Superstars
Promo Table
Nesting Tables
Feature Gift
Promo Fixture Ends
Power Aisle Banners
Perimeter Transparencies
Perimeter Banners
Window Showcards
Exterior Banner
Green Extenders
Discovery Extenders BRTD
Discovery Extenders Wine
Discovery Extenders Spirits
Regular Extenders
50
40
55
40
5
C
1
Backer Cards
3
15S
15S
10S
10S
1
1
ad
e
36
55
72
85
94
113
132
144
197
266
301
314
377
388
394
410
433
442
455
476
479
496
503
521
556
569
597
Sold End Aisle
Store #
26
26
26
26
26
26
26
26
26
26
26
26
26
26
26
26
26
26
26
26
26
26
26
26
26
26
26
POD Program
District
2
2
2
2
2
2
2
2
2
2
2
2
2
2
2
2
2
2
2
2
2
2
2
2
2
2
2
Hero Display
Region
Region 2 - District 26
op
y
Continued
Y
Y
Y
Y
2
Y
Y
Y
Y
Y
Y
Y
Y
Y
Y
Y
Y
Y
29
Participating Stores
Continued
3
1
1
1
1
1
1
1
1
1
1
1
334
385
416
418
436
470
529
555
583
599
601
1
1
1
1
1
1
3
3
20S 30 65
20S 30 65
20S 25 55
10 5
5S 20 5
10S 15 40
5S 15 5
8S 20 40
5
15
15S 25 55
3
3
4
3
2
3
4
4
3
3
3
5
5
8
4
3
4
8
3
3
3
3
3
3
3
3
3
11
1
5
3
6
7
7
3
3
3
3
6
1
2
7
4
8
12
12
5
4
6
4
4
4
6
4
4
4
8
4
6
6
6
6
6
4
4
4
4
1
2
2
Y
Y
Y
Y
1
2
Y
Y
2
2
2
Y
Y
Y
1
Y
2
Y
2
Y
3R
1R
1
2
3
1
1
1
Y
Y
Y
Y
ST
1R Y
2 Y
Rs
Y
1R Y
Y
ST
ST
Y
ST
1R Y
ST
ST
1 Y
Mixed Drink
Beer Specialty Program
Ontario Popular Picks
Ontario Wine Superstars
Promo Table
Nesting Tables
Feature Gift
op
y
Promo Fixture Ends
Power Aisle Banners
Perimeter Transparencies
C
3
Y
Y
2
2
Y
2
Y
Y
Y
2
Y
2
Y
2
Y
Y
2
Tr
3
3
3
3
3
3
3
3
3
3
3
Perimeter Banners
Window Showcards
Exterior Banner
Green Extenders
Discovery Extenders BRTD
55
40
60
5
5
40
55
Discovery Extenders Wine
25
20
25
15
15
15P 25
20P 30
20P
10P
20S
5S
Discovery Extenders Spirits
Regular Extenders
1
1
3
Backer Cards
1
1
1
Sold End Aisle
156
168
171
183
297
298
329
ad
e
Store #
1
1
1
1
1
1
1
POD Program
District
3
3
3
3
3
3
3
Hero Display
Region
Region 3 - District 1
30
Promotional Turn 2: Open for Summer
Participating Stores
3
1
1R
1
5R
1
2
2
2
2
Y
Y
Y
Y
Y
1
2
1R
1R
3R
60
40
40
60
45
55
55
55
50
40
3
7
4
6
9
2
2
3
4
4
2
3
2
3
4
3
4
12
5
4
2
Y
Y
Y
Y
Y
Y
Y
2
2
2
2
2
Tr
3
3
3
3
3
Y
Y
Mixed Drink
Y
Y
Y
Y
20
20
25
25
15
25
30
30
40
30
Beer Specialty Program
2
2
2
2
10S
10S
10S
20S
8S
15P
20P
20P
20S
15S
12
12
8
10
Y
Y
Y
Y
Y
Y
ST
Y
Y
Y
Y
Y
Y
Y
Y
Y
Y
Ontario Popular Picks
4
4
4
8
6
4
6
6
6
4
3
Ontario Wine Superstars
Feature Gift
3
3
3
5
Promo Table
Promo Fixture Ends
1R
3
3
3
5
1
3
Nesting Tables
Power Aisle Banners
3
3
Perimeter Transparencies
Y
Y
Y
Y
Y
4
2
3
6
Perimeter Banners
2
1
1
1
2
1
Window Showcards
C
1
1
1
1
1
1
1
1
1
1
4
4
6
6
6
3
Exterior Banner
55
55
40
55
55
45
Green Extenders
45
25
25
25
20
10
Discovery Extenders BRTD
15P
15P
15P
15S
10S
8S
Discovery Extenders Wine
Regular Extenders
3
Discovery Extenders Spirits
Backer Cards
1
1
1
1
1
1
ad
e
148
179
182
218
255
321
365
371
425
437
445
458
494
505
542
631
698
705
Sold End Aisle
Store #
11
11
11
11
11
11
11
11
11
11
11
11
11
11
11
11
11
11
POD Program
District
3
3
3
3
3
3
3
3
3
3
3
3
3
3
3
3
3
3
Hero Display
Region
Region 3 - District 11
op
y
Continued
Marketing & Product Guide
31
Participating Stores
Continued
1
65
65
55
55
40
40
3
40
40
40
60
40
55
50
40
1
1
1
1
1
1
1
1
10S 15 40
15P 25 55
5
6
3
5
7
3
3
5
3 12
10
1
7
15
4
3 12
3
1 12
3
3
6
2
3
3
0
3
6
3
5
1
3
12
8
8
4
6
6
4
4
2
2
1
2
4
6
1
1
1
2
1
2
1
6
3
4
4
6
6
6
2
1
1
Y
Y
Y
Y
Y
Y
Y
Y
Y
Y
Y
Y
1
Y
Y
Y
Y
Y
1R Y
ST
Y
Y
Y
Y
Y
Y
1R Y
Y
ST
Y
Y
1R
2
Mixed Drink
Beer Specialty Program
Ontario Popular Picks
Ontario Wine Superstars
Promo Table
Nesting Tables
Feature Gift
Promo Fixture Ends
Power Aisle Banners
Perimeter Transparencies
4
Y
Y
Y
2
Y
Y
2
Tr
3
Perimeter Banners
op
y
3
3
1
10S
8S
10P
20S
10S
20S
15S
10P
Window Showcards
Exterior Banner
Green Extenders
Discovery Extenders BRTD
C
3
45
25
15
30
10
20
15
15
10
15
20
15
40
20
10
Discovery Extenders Wine
20S
15S
10S
20P
8S
15S
Discovery Extenders Spirits
3
3
Regular Extenders
1
1
1
1
Backer Cards
Sold End Aisle
1
19
20
149
186
207
214
234
279
295
362
366
398
408
415
420
426
553
ad
e
Store #
12
12
12
12
12
12
12
12
12
12
12
12
12
12
12
12
12
12
POD Program
District
3
3
3
3
3
3
3
3
3
3
3
3
3
3
3
3
3
3
Hero Display
Region
Region 3 - District 12
32
Promotional Turn 2: Open for Summer
13
13
13
13
13
13
13
13
13
13
13
13
13
13
13
13
13
13
13
4
10
11
12
13
18
164
217
253
320
333
411
483
485
512
528
532
568
742
1
1
3
1
1
1
1
1
1
1
3
3
3
8P
20P
8S
8P
10S
8S
15P
20P
20P
10
35
10
10
15
20
20
30
30
10
Marketing & Product Guide
40
55
40
40
55
40
55
55
55
15P 30 40
10 5
10P 15 60
3
C
3
3
3
3
3
3
3
3
2
7
6
6
8P
10 40
5
15P 15 40
1
7T
1
6
3
8
2
1
6
2
6
1
7
5
6
2
12
16
3
0
16
3
6
4
4
1
4
2
2
2
1
4
6
4
6
6
Y
2
Y
1
Y
4
1
Y
5
Y
Y
Y
1
Beer Specialty Program
Mixed Drink
Y
Y
Y
Y
Y
Y
1R Y
Y
3R Y
ST
ST
Y
Y
Y
ST
Y
ST
1R Y
ST
Ontario Popular Picks
Ontario Wine Superstars
Promo Table
Nesting Tables
Feature Gift
Promo Fixture Ends
Power Aisle Banners
Perimeter Transparencies
Perimeter Banners
op
y
Region 3 - District 13
Window Showcards
Exterior Banner
Green Extenders
Discovery Extenders BRTD
Discovery Extenders Wine
Discovery Extenders Spirits
Regular Extenders
Backer Cards
Sold End Aisle
POD Program
Store #
3
3
3
3
3
3
3
3
3
3
3
3
3
3
3
3
3
3
3
Hero Display
District
ad
e
Tr
Region
Participating Stores
Continued
Y
2
Y
Y
Y
2
Y
Y
Y
Y
2
33
Participating Stores
Continued
3
3
3
3
3
1
3
20S 30 50
9
2
3
3
3
5
5 12
1 8
6 3
4 3
4 3
8 18
5 4
6 5
10 3
3 8
1
3 6
3
5
3
3
3
3
3
3
3
3
3
3
3
3
3
3
3
1
1
4
4
6
6
4
4
4
6
6
6
4
4
8
2
1
1
2
2
1
2
1
2
2
1
Y
Y
Y
Y
Y
Y
Y
Y
1
2
2
Y
Y
4
2
Y
4
Y
1R
1
1R
1R
1R
1 1R
1R
2
1R
4
1R
Y
Y
Y
Y
Y
Y
Y
Y
Y
Y
Y
Y
Y
Y
Y
ST
ST
Y
Mixed Drink
Beer Specialty Program
Ontario Popular Picks
Ontario Wine Superstars
Promo Table
Nesting Tables
Feature Gift
Promo Fixture Ends
Power Aisle Banners
Perimeter Transparencies
op
y
3
3
Y
Y
2
2
Y
2
2
Y
2
Tr
1
1
1
Perimeter Banners
C
3
3
3
3
3
Window Showcards
65
40
60
55
40
45
40
60
65
65
40
40
40
40
60
Exterior Banner
20
20
20
25
25
25
25
15
25
30
15
20
20
15
30
Green Extenders
10P
15S
20S
15S
20S
15S
20S
10P
20P
20S
15S
10S
8S
15S
20P
Discovery Extenders BRTD
Regular Extenders
3
Discovery Extenders Wine
Backer Cards
1
1
1
1
1
1
1
1
1
1
1
Discovery Extenders Spirits
Sold End Aisle
5
163
195
198
228
242
269
353
390
428
444
533
564
584
590
693
697
700
ad
e
Store #
14
14
14
14
14
14
14
14
14
14
14
14
14
14
14
14
14
14
POD Program
District
3
3
3
3
3
3
3
3
3
3
3
3
3
3
3
3
3
3
Hero Display
Region
Region 3 - District 14
34
Promotional Turn 2: Open for Summer
Participating Stores
3
1
1
3
3
15S
20P
15S
20P
5S
1
9
4
6
3
8
2
6
1
3
7
3
3
4
9
6
5
6
4
4
5
12
3
3
3
3
3
3
3
6
3
8
3
12
4
6
4
4
6
8
4
6
4
4
4
4
2
2
2
1
2
2
2
1
2
2
2
2
2
Y
Y
Y
Y
Y
Y
Y
Y
Y
Y
Y
Y
1
2
3
1
1
2R
4R
2R
1R
1R
Y
Y
Y
Y
Y
Y
Y
Y
Y
Y
ST
Y
Y
Y
Y
ST
Ontario Popular Picks
Mixed Drink
3
8
4
6
5
6
5
4
4
6
10
Ontario Wine Superstars
Promo Table
Nesting Tables
Feature Gift
Promo Fixture Ends
1R
3
1
3
3
Power Aisle Banners
3
3
Y
2
2
2
Y
2
2
Y
Y
Y
Y
2
2
2
Tr
1
1
1
1
3
3
Perimeter Transparencies
Perimeter Banners
Window Showcards
Exterior Banner
Green Extenders
Discovery Extenders BRTD
1R
3
3
3
Beer Specialty Program
3
Discovery Extenders Wine
55
40
40
55
65
40
55
40
40
40
5
55
55
45
55
5
C
3
3
30
30
20
20
25
25
20
15
45
15
15
25
25
25
45
15
Discovery Extenders Spirits
20S
15P
15S
10P
20P
15S
15S
10P
20P
10P
Regular Extenders
3
Backer Cards
1
1
1
1
1
1
1
ad
e
226
248
265
311
346
383
404
453
523
536
612
618
623
629
630
632
Sold End Aisle
Store #
18
18
18
18
18
18
18
18
18
18
18
18
18
18
18
18
POD Program
District
3
3
3
3
3
3
3
3
3
3
3
3
3
3
3
3
Hero Display
Region
Region 3 - District 18
op
y
Continued
Marketing & Product Guide
35
Participating Stores
Continued
1
3
1
1
1
3
3
1
1
1
1
3
3
15P 20 55
20P 30 65
15P 25 55
65
10P 20 55
20P 25 55
15S 30 40
10S 15 40
1
5
3
10
3
3
3
3
2
3
1
7
3
3
3
1
12
12
4
1
Y
1
2
Y
Y
Y
Y
Y
Y
Y
Y
Y
Y
4 1 12
11 10
8 5
6
4
1
4
2
7 4
11 10
5 7
2 16
6
6
4
6
2
2
2
1
4
1
4
1
1R
2
Y
Y
Y
Y
Mixed Drink
Beer Specialty Program
Ontario Popular Picks
Ontario Wine Superstars
Promo Table
Nesting Tables
1
ST
Y
Y
Y
ST
Y
1R Y
ST
Y
1R Y
1R Y
Y
Y
Y
Y
Y
Y
Y
2
2
2
2
2
2
2
2
Tr
3
3
6
6
6
6
Feature Gift
op
y
Promo Fixture Ends
Power Aisle Banners
Perimeter Transparencies
Perimeter Banners
Window Showcards
Exterior Banner
Green Extenders
Discovery Extenders BRTD
Discovery Extenders Wine
Discovery Extenders Spirits
Regular Extenders
Backer Cards
8P 10 40
8S 15 40
10S 15 40
10 5
10S 15 40
15P 25 55
C
1
Sold End Aisle
2
3
6
8
9
14
15
16
185
355
360
452
457
525
546
572
ad
e
Store #
22
22
22
22
22
22
22
22
22
22
22
22
22
22
22
22
POD Program
District
3
3
3
3
3
3
3
3
3
3
3
3
3
3
3
3
Hero Display
Region
Region 3 - District 22
36
Promotional Turn 2: Open for Summer
Participating Stores
3
Tr
1
1
1
3
3
15S 25 55
20S 30 55
5S 10 5
3
10 5
Marketing & Product Guide
Y
6
6
4
0
4
4
6
1
7
1
3
1
3
3
3
1
1
4
12
6
12
12
4
6
3
3
3
10
6
2
1
3
5
6
3
2
1
1
0
8
8
4
8
4
4
0
5
6
4
6
4
6
6
4
4
4
4
0
6
4
4
6
6
2
Y
Y
1
1
2
2
2
2
Y
Y
Y
Y
Y
Y
1
ST
Y
ST
Y
ST
ST
ST
ST
ST
ST
Y
ST
ST
ST
Y
Y
1R Y
ST
ST
ST
Y
ST
ST
ST
Y
1R Y
ST
ST
ST
Ontario Popular Picks
1
4
Ontario Wine Superstars
Y
Promo Table
Feature Gift
1
2
Nesting Tables
Promo Fixture Ends
6
6
Mixed Drink
5
5
5
40
5
5
5
40
40
40
5
5
5 5
20P 30 65
10 5
15 5
Power Aisle Banners
8
C
3
5
1
1
1
3
1
1
1
1
4
Perimeter Transparencies
Exterior Banner
Green Extenders
Discovery Extenders BRTD
4
Beer Specialty Program
10
10
10
8S 20
5
10
10
8S 10
8S 10
10S 15
Perimeter Banners
1
Discovery Extenders Wine
Discovery Extenders Spirits
Regular Extenders
Backer Cards
8S 10 40
15S 25 50
3 5
8S 10 40
5S 10 5
5S 15 5
Window Showcards
1
1
ad
e
32
34
46
61
109
110
120
126
133
141
153
161
166
193
202
246
278
286
337
348
367
370
372
427
459
490
539
591
603
Sold End Aisle
Store #
4
4
4
4
4
4
4
4
4
4
4
4
4
4
4
4
4
4
4
4
4
4
4
4
4
4
4
4
4
POD Program
District
4
4
4
4
4
4
4
4
4
4
4
4
4
4
4
4
4
4
4
4
4
4
4
4
4
4
4
4
4
Hero Display
Region
Region 4 - District 4
op
y
Continued
Y
2
1R
Y
Y
Y
Y
Y
Y
Y
Y
Y
Y
Y
Y
Y
Y
Y
2
Y
Y
37
Participating Stores
Continued
1
3
1
Tr
1
38
1
3
1
1
1
3
1
4
1
3
3
5
2
1
1
1
3
3
3
3
3
1
9
3
3
2
4
4
4
6
12
4
6
4
6
4
4
6
6
6
4
4
6
4
6
6
12
6
8
16
12
4
8
4
12
1
2
Y
Y
Y
Y
1
2
Y
1
2
Y
1
1
Y
1R
1R
4
6
4
4
6
6
12
4
4
4
4
4
4
2
1
Y
Y
1
1R
1R
Y
Y
Y
ST
ST
ST
Y
Y
ST
ST
ST
ST
ST
ST
Y
ST
ST
ST
ST
Y
ST
Y
Y
Y
ST
ST
ST
Y
Y
Mixed Drink
Beer Specialty Program
Ontario Popular Picks
Ontario Wine Superstars
Promo Table
1
1
2
Nesting Tables
6
Feature Gift
op
y
Promo Fixture Ends
Perimeter Transparencies
Perimeter Banners
Window Showcards
3
1
4
1
1
1
2
7
3
5
2
3
3
3
2
2
3
1
2
6
1
5
2
1
3
1
1
7
5
Power Aisle Banners
3
Exterior Banner
Green Extenders
Discovery Extenders BRTD
Discovery Extenders Wine
Discovery Extenders Spirits
Regular Extenders
Backer Cards
10P 25 40
15S 25 45
15S 20 40
5 5
5
5 5
8S 10 40
20S 25 65
15 5
8S 15 40
10 5
10 5
15 5
10 5
5S 10 5
5 5
3 5
10 5
15 5
20P 25 65
3 5
20S 25 55
10
15S 25 40
10 5
10 5
10 5
15S 25 40
15P 20 45
C
1
1
1
Sold End Aisle
26
27
62
131
138
172
192
200
213
216
239
264
277
294
310
328
330
350
374
393
413
438
502
518
527
548
567
575
593
ad
e
Store #
5
5
5
5
5
5
5
5
5
5
5
5
5
5
5
5
5
5
5
5
5
5
5
5
5
5
5
5
5
POD Program
District
4
4
4
4
4
4
4
4
4
4
4
4
4
4
4
4
4
4
4
4
4
4
4
4
4
4
4
4
4
Hero Display
Region
Region 4 - District 5
Y
Y
Y
2
Y
Y
Y
Y
Y
Y
Y
Y
Y
Y
2
Y
2
Y
2
Y
Y
Y
Y
Promotional Turn 2: Open for Summer
Participating Stores
3
8
2
3
1
4
6
6
4
6
4
1
3
1
1
1
1
3
3
3
5
3
3
3
Tr
1
1
1
1
1
3
Marketing & Product Guide
3
3
3
4
4
8
4
3
3
3
3
3
1
3
3
5
10
6
6
5
5
3
1
3
2
2
1
3
1
5
3
9
7
9
6
4
6
8
6
8
8
8
5
5
4
4
6
4
6
6
6
6
6
4
4
4
4
4
1
2
2
Y
Y
Y
2
Y
1
Y
1
1
2
Y
Y
Y
2
2
2
2
2
Y
Y
Y
Y
Y
3
1R
3R
1R
1
1
1
1
1R
1R
2R
1R
Y
ST
Y
Y
Y
ST
ST
ST
ST
ST
Y
Y
Y
ST
Y
Y
Y
ST
Y
Y
Y
Y
Y
Ontario Popular Picks
Ontario Wine Superstars
Promo Table
Nesting Tables
Feature Gift
Promo Fixture Ends
Power Aisle Banners
Perimeter Transparencies
Perimeter Banners
Exterior Banner
Green Extenders
Discovery Extenders BRTD
Discovery Extenders Wine
Window Showcards
6
Mixed Drink
8S 10 40
20S 30 55
20P 40 55
5
5S 10 5
5 5
5S 5 5
5 5
20S 30 50
5
8S 10 40
5 5
10S 10 40
15S 15 45
20P 25 60
5 5
15S 20 55
15S 20 60
20S 30 60
15S 25 55
15P 25 40
2
Beer Specialty Program
1
1
1
C
10S 10 40
Discovery Extenders Spirits
Regular Extenders
Backer Cards
1
ad
e
43
51
73
95
115
116
229
293
302
317
325
344
345
354
381
382
417
461
495
544
549
617
702
Sold End Aisle
Store #
6
6
6
6
6
6
6
6
6
6
6
6
6
6
6
6
6
6
6
6
6
6
6
POD Program
District
4
4
4
4
4
4
4
4
4
4
4
4
4
4
4
4
4
4
4
4
4
4
4
Hero Display
Region
Region 4 - District 6
op
y
Continued
Y
Y
2
Y
2
Y
2
Y
Y
Y
2
Y
Y
Y
Y
Y
Y
Y
2
2
39
Participating Stores
Continued
3
10S
10S
5S
15S
10
15
10
25
3
5
5
10
10
5
15
15
20
10
15
5
10
10
10
15
5
15
10
20
40
45
5
40
1
5S
1
10S
15S
10S
8S
Tr
1
40
1
1
1
10S
3
10P
15S
5
5
5
5
5
55
5
40
40
40
5
5
5
40
5
5
55
5
40
2
2
2
3
1
1
1
1
3
5
5
1
1
3
2
2
3
1
1
1
2
3
2
1
4
1
3
12
16
16
12
6
6
6
6
6
8
16
8
4
8
4
12
8
12
4
8
6
4
6
6
6
4
6
4
6
6
6
4
6
4
6
6
4
4
6
6
12
6
8
12
1
Y
2
Y
1
Y
1
2
2
Y
Y
Y
1
Y
ST
Y
ST
ST
Y
Y
ST
Y
Y
ST
ST
Y
ST
ST
Y
ST
Y
Y
Y
ST
ST
ST
Y
ST
ST
1R Y
ST
Y
Mixed Drink
Beer Specialty Program
Ontario Popular Picks
Ontario Wine Superstars
Promo Table
Nesting Tables
Feature Gift
op
y
6
6
6
4
Promo Fixture Ends
Power Aisle Banners
8
12
12
6
Perimeter Transparencies
Perimeter Banners
Exterior Banner
Green Extenders
Discovery Extenders BRTD
Discovery Extenders Wine
1
2
3
C
1
1
3
Window Showcards
8S 20 40
5S 10 5
10S 15 40
10
Discovery Extenders Spirits
Regular Extenders
Backer Cards
Sold End Aisle
24
28
47
48
52
74
93
100
101
124
160
181
199
238
240
252
299
312
342
401
430
446
462
467
509
510
522
558
586
POD Program
Store #
7
7
7
7
7
7
7
7
7
7
7
7
7
7
7
7
7
7
7
7
7
7
7
7
7
7
7
7
7
ad
e
District
4
4
4
4
4
4
4
4
4
4
4
4
4
4
4
4
4
4
4
4
4
4
4
4
4
4
4
4
4
Hero Display
Region
Region 4 - District 7
Y
Y
Y
Y
Y
Y
Y
Y
Y
Y
Y
Y
Y
Y
Y
Y
2
Y
Y
Promotional Turn 2: Open for Summer
Participating Stores
40
40
5
5
40
55
45
45
45
55
60
3
3
1
1
3
3
1
3
10P 15 55
3
5
1
5
3
2
1
2
3
2
6
3
5
8
6
6
4
4
4
10
3
1
1
1
3
3
4
1R
4
4
0
12
2
1
Y
Y
1
1R
3
2
1
Y
Y
1
2R
1R
2
Y
1
2R
4
Mixed Drink
Y
6
4
4
4
6
6
4
4
6
4
4
2R
Beer Specialty Program
1
C
3
Y
Y
Y
Y
Y
Y
ST
Y
Y
ST
ST
Y
Y
Y
Y
Y
Y
Y
ST
Y
Ontario Popular Picks
5R
Ontario Wine Superstars
Y
Y
Y
Y
Y
Y
Promo Table
2
1
1
1
1
1
Nesting Tables
6
4
4
4
4
Y
2
Y
Y
Y
Y
Y
Y
2
2
2
Y
Tr
3
Perimeter Transparencies
Perimeter Banners
Window Showcards
7
3
3
4
Feature Gift
15
20
10
10
10
20
25
25
20
25
30
4
Promo Fixture Ends
1
1
1
1
10S
10S
5S
5S
10S
15S
15S
15P
10S
15S
20P
3
Power Aisle Banners
1
1
3
Exterior Banner
55
40
45
40
45
40
Green Extenders
30
20
20
20
15
10
Discovery Extenders BRTD
20P
10S
15P
8P
8S
10S
Discovery Extenders Wine
Regular Extenders
3
Discovery Extenders Spirits
Backer Cards
1
1
1
1
1
1
ad
e
21
23
25
143
165
190
203
233
249
250
268
326
356
361
481
497
545
566
571
573
Sold End Aisle
Store #
21
21
21
21
21
21
21
21
21
21
21
21
21
21
21
21
21
21
21
21
POD Program
District
4
4
4
4
4
4
4
4
4
4
4
4
4
4
4
4
4
4
4
4
Hero Display
Region
Region 4 - District 21
op
y
Continued
Marketing & Product Guide
41
Participating Stores
Continued
10S
10S
5
40
40
5
5
5
5S
3
15S
Tr
1
42
1
15S
5
5
5
5
3
3
3
3
4
5
1
3
3
3
2
3
1
1
60
5
5
40
6
4
4
5
1
6
4
2
4
3
1
3
1
1
1
5
8
6
8
12
5
10
6
4
10
12
12
6
4
6
8
8
4
12
4
6
4
6
6
4
6
4
2
1
2
Y
Y
Y
1
2
Y
Y
2
Y
2
Y
4
4
4
6
6
4
4
4
4
4
6
6
4
6
4
ST Y
Y
Y
1R Y
ST Y
ST Y
ST Y
Y
Y
ST Y
ST Y
ST Y
ST Y
ST Y
ST Y
ST Y
ST Y
ST Y
ST Y
ST Y
ST Y
1 2R Y
ST Y
ST Y
ST Y
ST Y
ST Y
Y
ST Y
ST Y
ST Y
Mixed Drink
Beer Specialty Program
Ontario Popular Picks
Ontario Wine Superstars
Promo Table
Nesting Tables
Feature Gift
Promo Fixture Ends
op
y
3
5
5
Power Aisle Banners
12
Perimeter Transparencies
Exterior Banner
Green Extenders
Discovery Extenders BRTD
Discovery Extenders Wine
Discovery Extenders Spirits
2
5
2
6
1
1
3
3
2
3
3
1
C
5
40
45
45
5
Perimeter Banners
1
10
25
15
25
10
5
10
10
30
10
10
5
5
5
10
5
10
15
10
10
10
20
5
10
10
5
10
20
3
10
5
Window Showcards
3
5S
10S
10S
15S
5S
Regular Extenders
3
Backer Cards
1
1
1
Sold End Aisle
30
44
60
64
88
107
169
196
210
260
270
271
273
274
275
276
282
289
296
339
369
373
429
440
530
541
550
559
610
621
622
ad
e
Store #
25
25
25
25
25
25
25
25
25
25
25
25
25
25
25
25
25
25
25
25
25
25
25
25
25
25
25
25
25
25
25
POD Program
District
4
4
4
4
4
4
4
4
4
4
4
4
4
4
4
4
4
4
4
4
4
4
4
4
4
4
4
4
4
4
4
Hero Display
Region
Region 4 - District 25
2
Y
Y
Promotional Turn 2: Open for Summer
op
y
Po d Pro gram
C
The pod program consists of three Sold Space displays
that will feature New, Hot or Premium products in the
most favourable and high traffic locations of participating
stores.
Participation is mandatory for selected stores.
If you have questions regarding participation in
this program, please direct them to your District
Manager.
Tr
ad
e
The following guidelines apply for all pods in any
configuration:
• Keep the product at good reach level – use
wooden risers when needed.
• Pods are always free standing floor displays.
• Pods should not encroach on other sold programs
or impede store traffic.
• The positioning and size of the pods are not open
to negotiation by suppliers.
• Only feature the products listed in this guide.
• Always keep the pods visible, accessible and safe
to shop from.
• Maintain signage for the duration of the
promotion. Replace or update signage as
necessary.
• Re-merchandise and consolidate as displays sell
down.
Pod Program
op
y
Continued
Hot Product Pod - Malibu Melon Rum Liquor / Malibu Coconut Rum Liquor
+126326 • Malibu Melon Rum Liquor • 750 mL
Create the season’s hottest cocktails with this brand new Malibu flavour that captures
the essence of light, luscious melon.
+477836 • Malibu Coconut Rum Liquor • 750 mL
Give your cocktails Caribbean flair and the taste of coconut with classic Malibu or
simply add to your favourite mix!
C
These Products are not being force-shipped. Please ensure you order (adjust
your MINS) and have sufficient quantity to build and maintain the POD display
throughout the promotion.
ad
e
Components:
• Flat Merchandiser
• Preprinted Pricer Card (2 versions)
New Product Pod - Mike-arita Cocktail / Mike’s Mojito Cocktail
+123257 • Mike-arita Cocktail • 355 mL
Try the newest taste of summer! Blending tequila and lime, Mike’s latest addition is an
amazing Margarita, always ready to serve.
+123265 • Mike’s Mojito Cocktail • 355 mL
From coolers to cocktails, Mike’s introduces this authentic-tasting Cuban classic, the
Mojito. Conveniently pre-mixed, of course!
Tr
These Products are not being force-shipped. Please ensure you order (adjust
your MINS) and have sufficient quantity to build and maintain the POD display
throughout the promotion.
Components:
• Flat Merchandiser
• Preprinted Pricer Card (2 versions)
44
Promotional Turn 2: Open for Summer
Pod Program
op
y
Continued
Premium Product Pod - Eight Below Luxury Vodka / Forty Creek Double Barrel Reserve
+107144 •Eight Below Luxury Vodka • 750 mL
A subtle hint of Niagara Icewine is added to quadruple-distilled vodka. The result is
smooth, clean and sophisticated.
C
+94771 • Forty Creek Double Barrel Reserve • 750 mL
This Ontario boutique distillery blends three aged whiskies, then re-barrels them to
create a creamy softness, rich in spice.
These Products are not being force-shipped. Please ensure you order (adjust
your MINS) and have sufficient quantity to build and maintain the POD display
throughout the promotion.
Tr
ad
e
Components:
• Flat Merchandiser
• Preprinted Pricer Card (2 versions)
Marketing & Product Guide
45
Pod Program
Product Planogram
FACE PRODUCT
BACKER CARD
Hot Product Pod
Malibu Liquor
+477836
FACE PRODUCT
BACKER CARD
FACE PRODUCT
+123257
Front of Store
TRAFFIC FLOW
FACE PRODUCT
+123265
BACKER CARD
46
Premium Pod - Eight Below / Forty
Creek
New Product Pod
Mike’s Cocktail
Tr
N
+126326
TRAFFIC FLOW
ad
e
FACE PRODUCT
H
N
+107144
The HOT & PREMIUM PODs
should be built in the
power aisle or in another
prominent location.
C
+94771
TRAFFIC FLOW
Premium Product Pod
Eight Below/Forty Creek
FACE PRODUCT
P
N
Backer Cards
op
y
Continued
NEW Pod - Mike’s
Hot Pod - Malibu
The NEW Pod
should always be
built at the front
of the store
(in the power aisle).
Promotional Turn 2: Open for Summer
Tr
ad
e
C
op
y
M other ’s Day
Mother’s Day
op
y
May 10, 2009
Overview
Whether you’re simply looking for a beverage to serve or for a menu-pairing option,
we have a small selection of Beers, Wines and Spirits that are great solutions for
Mothers’ Day.
Promotion Dates
C
Ship date:April 27, 2009
Install: Upon receipt
Participating Stores
All Stores.
Participating Products
Description
Format
8771
Voyant Chai Cream Liquor
750 mL
37069
Veuve Clicquot Ice Jacket
750 mL
69591
Morte Subite Kriek
375 mL
78048
Voga-Quattro
750 mL
92668
Jacob’s Creek Sparkling Rose
750 mL
103267
Young’s Double Chocolate Stout
500 mL
116327
Grey Goose La Poire Vodka
750 mL
602888
Morte Subite Framboise
375 mL
618876
Tequila Rose Cream Liquor
750 mL
620104
Angels Gate Sussreserve Riesling VQA
750 mL
637504
Hendrick’s Gin
750 mL
698548
Fruili
250 mL
Tr
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e
LCBO #
Merchandising Instructions
Install the pre-printed shelf-talkers (12 versions) in front of each corresponding product
in their regular shelf location.
48
Promotional Turn 2: Open for Summer
Tr
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e
C
op
y
Vic toria Day
Victoria Day
Overview
op
y
May 17, 2009
Promotion Dates
Ship date:May 4, 2009
Install: Upon receipt
Participating Stores
All Stores.
C
As the warm-weather approaches, we have a small number of easy-solution products
for a no-fuss long weekend. From Ready-to-Drink products Wines and Spirits, just
chill, serve on ice, add mix or pair with a recipe.
Participating Products
Description
Canadian Club
Peller Estates French Cross Pinot Grigio Carton
Mommessin Beaujolais Grande Reserve Aluminum Bottle
Vex Pink Hard Lemonade
The Margarita King
Polar Ice Arctic Berry Vodka
Bacardi Classic Mojito
Bombay Sapphire London Dry
Dr. McGillicuddy Fireball Whisky Shooter Liquor
Jackson-Triggs Okanagan Merlot VQA
ad
e
LCBO #
42
16394
63438
72835
79988
83410
112938
316844
447953
543876
Format
750 mL
1000 mL
750 mL
6 x 341 mL
750 mL
750 mL
750 mL
750 mL
750 mL
750 mL
Tr
Merchandising Instructions
Install the pre-printed shelf-talkers (10 versions) in front of each corresponding
products in their regular shelf location.
50
Promotional Turn 2: Open for Summer
op
y
G if ting & Pack a ging
C
Please Note - These items are always available for
ordering:
Year Round Gift Wrapping Kit (+151688)
Order from your supplying warehouse
Plexi Gift Bag Holder
Order from IMAGE Hotline (order# GFT 100)
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Generic Header Card for the Acrylic Gift Card Holder
Order from IMAGE Hotline (order #GFT 095)
Gifting & Packaging
op
y
Continued
Overview
Participating Stores & Distribution
The following Stores will receive one
case of 12 bags:
15, 19, 21, 31, 34, 35, 57, 62, 164, 185, 209, 212, 226,
243, 269, 295, 334, 346, 353, 371, 373, 385, 387, 412,
416, 432, 438, 445, 452, 457, 459, 494, 501, 505, 522,
523, 528, 536, 540, 542, 544, 549, 556, 566, 623, 630,
5, 6, 14, 20, 22, 25, 27, 36, 40, 44, 47, 50, 58, 60, 61, 63,
64, 68, 72, 79, 80, 82, 83, 90, 93, 95, 97, 101, 102, 106,
115, 130, 132, 140, 143, 145, 148, 154, 153, 155, 156,
165, 166, 168, 175, 179, 182, 183, 186, 187, 190, 192,
196, 198, 200, 201, 202, 207, 210, 211, 218, 228, 242,
244, 246, 249, 252, 255, 263, 265, 278, 279, 287, 288,
298, 300, 311, 324, 325, 333, 340, 343, 345, 351, 359,
360, 361, 362, 367, 378, 381, 382, 384, 386, 388, 389,
393, 394, 398, 400, 402, 404, 407, 425, 426, 428, 431,
434, 437, 443, 444, 453, 465, 470, 481, 484, 490, 495,
499, 518, 521, 545, 546, 553, 559, 568, 572, 579, 584,
586, 587, 590, 602, 601, 616, 617, 624, 629, 631, 700,
702, 750, 771, 776
C
During our P2
promotion we will
be highlighting a
teal blue organza
fabric bottle bag
accented with
orange daisy’s.
Makes a great
presentation for
a hostess gift and
is also perfect
for celebrating
Mother’s Day!
ad
e
+154286 • Organza Daisy Bag • $4.95
Key Dates
Bags and Signage will arrive the week of
April 20th.
Merchandising Instructions
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• These bags are to be merchandised in
the Plexi Fabric Bag Holders (re-order
#GFT095).
• Display either on the Promo fixture
ends or gift centers.
• No particular brands are featured
with this bag however, please use
brands that are suitable for Mother’s
Day, featured in the FSI or product
that best represents your customer
segment groups.
52
The following Stores will receive two
cases of 12 bags:
253, 383, 575, 593, 698
The following Stores will receive three
cases of 12 bags:
1, 149, 171, 217, 329, 390, 417, 525, 555, 573
The following Stores will receive five
cases of 12 bags:
10, 38, 355
There will be minimal inventory
available for re-ordering at the Durham
warehouse.
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Promotional Fixture
Promotional Fixture
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Promotion Dates: April 26 - May 23, 2009
Overview
With a Spirit, Wine, Beer or Ready-to-Drink product to suit just about everyone’s taste,
you’ll find a variety of entertaining solutions using fresh ingredients, pairing options
for lighter menus or refreshing drinks for the warm-weather ahead.
Key Dates
April 26 - May 23, 2009
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Participating Stores
Please see the Participating Stores section of this guide.
Signage
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• Use the pre-printed Category Signs in the sign bands.
• Use the pre-printed shelf talkers to communicate the product information.
Participating Products
Description
Format
31955
Roland Bouchacourt Cotes De Provence Rose
750 mL
54304
Harviestoun Bitter & Twisted
500 mL
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LCBO #
54
65177
X-Rated Fusion Liquor
750 mL
103015
Smirnoff Tuscan Lemonade
750 mL
116327
Grey Goose La Poire Vodka
750 mL
118687
Innis & Gunn Blonde
330 mL
125740
Antica Raspberry Sambuca
750 mL
234583
Cave Spring Riesling VQA
750 mL
293043
Stoneleigh Marlborough Sauvignon Blanc
750 mL
Promotional Turn 2: Open for Summer
Promotional Fixture
Merchandising Instructions
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Promotion Dates: April 26 - May 23, 2009
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The Promotional Fixture is two rounded ends at the front of the Power Aisle.
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Promotional Fixture
Stores with two ends and a Promo Table
(Featured Gifts would be merchandised on the Promo Table)
Promotional Fixture
Stores with two Ends and without a Promotional Table
Marketing & Product Guide
55
Promotional Fixture
Promotion Dates: April 26 - May 23, 2009
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Promotional Fixture
Stores with two ends and a Promo Table
Merchandising Instructions (continued)
(Featured Gifts would be merchandised on the Promo Table
The Promotional Fixture is divided into two separate parts, the front end and the fourfoot side.
• All the participating products that the store currently lists should be merchandised
on the side of the fixture with a minimum of two facings each.
• Expand the facings (if necessary) to maintain a full looking display.
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• Featured Gifts should be displayed on the rounded end.
Promotional Fixture
Stores with two Ends and without a Promotional Table
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Stores that only have one end dedicated for the
Promotional Fixture.
• All the participating products that the store
currently lists should be merchandised on the
fixture with a minimum of two facings each.
• Merchandise Featured Gifts on the top shelf.
56
Promotional Turn 2: Open for Summer
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Corp orate
Promotional
Pro grams
Ontario Superstars
Popular Pick Program
Ontario Superstars
Southbrook Cabernet Merlot Shiraz VQA
+45609 • 750mL • $15.05
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Promotion Dates: April 26 - May 23, 2009
This bright and fruity red is the perfect partner for BBQ’d beef and
veal dishes.
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Reif Estate Chardonnay Sauvignon Blanc VQA
+65599 • 750mL • $11.95
Light straw colour with aromas of crisp apple to gooseberry. Serve
with lightly seasoned fish and poultry.
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Components:
• Backercard
• Shelf Talker
Popular Pick
Naked Grape Shiraz
+665216 • 1000mL • $10.45
Naked Grape Shiraz is a bold unoaked wine with crisp, rich
blackberry and spice flavours. Ideal with ribs, beef, lamb or game.
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LIMITED TIME OFFER
Valid until May 24, 2009
Was:
Save:
Now:
$10.45
$ 1.00
$ 9.45
Components:
• Backercard
58
Promotional Turn 2: Open for Summer
Mixed Drink Fixtures
Approved Drinks
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Promotion Dates: April 26 - May 23, 2009
Components
Tall & Cool / Pretty in Pink
Berry Rickey / Nightlife Martini
Mixed Drink Posters (2 Versions)
Mixed Drink Recipe Cards (2 Versions)
Mixed Drink Drum Signs ( 1 Version)
Participating Stores
See the Participating Stores section of
this guide.
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Display Spot #1 -Tall & Cool / Pretty in Pink
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# of
LCBO# Product
Format Shelves
116046 UV Vodka Lemonade
750 mL
8
125740 Antica Raspberry Sambuca 750 mL
8
Original
Fixture
# of
bottles
72
72
Small
Fixture
# of
bottles
32
32
Display Spot #2 - Berry Ricky / Nightlife Martini
Format
750 mL
750 mL
# of
Shelves
8
8
Small
Fixture
# of
bottles
32
32
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LCBO# Product
602763 Absolut Raspberri
65177
X-Rated Fusion Liqueur
Original
Fixture
# of
bottles
72
72
Marketing & Product Guide
59
Premium / Specialty Beer Program
Overview
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Promotion Dates: March 4 - May 27, 2009
As rainy days give way to the blooms of May, we have a selection
of 11 fabulous Premium Beers to enjoy. All are great tastes for
Spring!
Promotion Dates
February 23, 2009
March 4, 2009
May 27, 2009
Participating Stores
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Ship date: Install: Take down: Please see participating stores section of this guide.
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Participating Products
Product Name
Pietra
Trafalgar Oak Aged Rye
Trafalgar Cedar Cream Ale
Hirschbraeu’s Doppel Hirsch Doppelbock
Great Lakes Green Tea & Ginseng Ale
Rogue Brutal Bitter
Rogue’s Brewery’s Kells Irish Lager
Westmalle Tripel
Weltenburger Kloster Asam Bock
Orval Trappist Ale
Eggenberg Brewery’s Urbock 23
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LCBO#
100495
67173
104679
106237
105874
909770
113399
676577
893974
439992
65763
Format
330 mL
650 mL
341 mL
500 mL
650 mL
650 mL
650 mL
330 mL
500 mL
330 mL
330 mL
Merchandising Instructions
Ensure the pre-printed shelf talkers are displayed in front of the featured brands using
the clips provided.
60
Promotional Turn 2: Open for Summer
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Sp ecial Events
Special Events
Special Events
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Continued
There are 11 LCBO locations that play host to the Special Events Program. The
mission of the LCBO Special Events program is “to engage our customers in a world of
discovery through exciting, entertaining and knowledge-filled special events”. Where
possible, the goal is to assist in the overall integration of the brand through themed,
multi-faceted events.
“What’s On Board” signage
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A “What’s On” Board will be distributed to each Full Service store for May. The
signage will encourage customers to speak with the Special Event Coordinator to find
out what exciting courses and Open Events will be taking place.
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For more information about upcoming events, log on to www.lcbo.com and click on
Learn.
MIKE’S READY FOR SUMMER
Date:
May 8, 2009
Stores:
#10, #38, #149, #329, #368, #412, #459, #522, #536, #573
Date:
May 15, 2009
Stores:
#355
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Start your summer season off with something new. Mike’s Mojito Cocktail and
Mikearita Cocktail will make a great addition to your first outdoor get-together.
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Promotional Turn 2: Open for Summer
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S old
S pace
Pro grams
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Standard
Description
Naked Grape Chardonnay Spritzer 1364 mL
Naked Grape White Zinfandel Spritzer 1364 mL
Corona Extra 6 Pk-B + 1980 mL
Corona Light 6 Pk-B+ 1980 mL
Forty Creek Barrel Select Whisky 1750 mL
Forty Creek Barrel Select 750 mL
Forty Creek Barrel Select Whisky* 1140 mL
Alexander Keith’s Red Amber Ale Tc 473 mL
Alexander Keith’s India Pale Ale 6 Pk-B 2046 mL
Alexander Keith’s India Pale Ale 473 mL
Jackson-Triggs Prop Select Sauvignon Blanc Cask 3000 mL
Naked Grape Shiraz Bib 3000 mL
Sawmill Creek Autumn Blush 1500 mL
Three Thieves Bandit Pinot Grigio Carton 1000 mL
Banrock Station Unwooded Chardonnay Carton 1000 mL
Banrock Station Shiraz Carton 1000 mL
Prince Igor Extreme Vodka 1140 mL
Prince Igor Vodka (P.E.T) 1750 mL
Prince Igor Extreme Vodka 750 mL
Smirnoff Mojito - Kaffir Lime 750 mL
Smirnoff Pomegranate Martini 750 mL
Smirnoff Tuscan Lemonade 750 mL
Sauza Gold Tequila 750 mL
Sauza Mango Tequila 750 mL
Sauza Gold Tequila 1140 mL
Grolsch Blond 500 mL
Pilsner Urquell 500 Ml-C + 500 mL
Pilsner Urquell 6 Pk-B + 1980 mL
Sleeman Honey Brown Lager(W) 473 mL
Sleeman Original Draught(W) 473 mL
Sleeman Cream Ale-Can 473 mL
Vex Bananatini 2046 mL
Vex Hard Kiwi Mango Lemonade 6 Pk-B 2046 mL
Vex On The Beach 6 Pk-B 2046 mL
Vex On The Beach 6 Pk-B 2046 mL
Vex Hard Kiwi Mango Lemonade 1000 mL
Vex Pink Lemonade 1000 mL
Disaronno Amaretto 750 mL
Cazadores Reposado Tequila 750 mL
Disaronno Originale Amaretto 1140 mL
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Premium
Location LCBO #
123505
HD
123513
186510
1
617720
8805
2
550715
605733
53694
3
900266
907147
66274
4
32946
383356
622019
4
668954
668962
34579
5
190363
604926
74682
6
106070
126599
27235
7
75366
233742
57851
8
255380
388900
39651
8
39677
73361
123067
9
697086
127597
127597
9
54189
123075
2253
10
125187
605881
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End Aisle Display – Brands
Premium
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Standard
Premium
Standard
Support Programs
3 BAM
3 BAM
LTO
LTO
10 BAM
VA
LTO
Contest
Contest
Contest
LTO
LTO
LTO
LTO
10 BAM
15 BAM
VA
NT
VA
7 BAM
10 BAM
LTO
LTO
LTO
LTO
LTO
8 BAM
VA
Support Programs are sold as Value Add (VA), Limited Time Offers (LTO), Necktag (NT), or AirMiles (BAM&BBAM)
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Promotional Turn 2: Open for Summer
End Aisle Display – Brands
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Standard
Description
Southern Comfort 750 mL
Southern Comfort (P.E.T.) 750 mL
Southern Comfort 1140 mL
Pomtini Pomegranate And Blueberry 1320 mL
Pomtini Vodka & Pomegranate Cooler 4 Pk-B. 1320 mL
Appletini 1320 mL
Woody’s 99 Blueberry 1320 mL
Woody’s 99 Raspberry 1320 mL
Woody’s 99 Orange 1320 mL
Finlandia Vodka 750 mL
Finlandia Vodka 1140 mL
Finlandia Lime Vodka 750 mL
Alize Mango Passion Liquor 750 mL
Alize Gold Passion 750 mL
Alize Bleu Liquor 750 mL
Smirnoff Twisted Wild Grape 1320 mL
Smirnoff Twisted Strawberry Acai 4 Pk-B 1320 mL
Smirnoff Twisted Lime 1320 mL
El Dorado 12 Year Old Rum 750 mL
El Dorado Demerara 5 Year Old Rum 750 mL
The Margarita King 750 mL
The Margarita King Pomegranate 750 mL
Pama Pomegranate Liquor 750 mL
Iceberg Vodka 1140 mL
Hpnotiq Liquor 750 mL
Trailhead Lager 473 mL
Black Oak Pale Ale 6 Pk-B 2046 mL
Niagara’s Best Blonde Premium Ale 6 Pk-B 2046 mL
Glenmorangie The Quinta Ruban Highland Malt 750 mL
Glenmorangie The Lasanta Highland Malt 750 mL
Glenmorangie Single Malt 750 mL
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Premium
Location LCBO #
105601
11
113894
187732
36319
12
613778
123083
123091
12
123109
123117
20362
13
208629
584888
54528
14
430090
603530
29785
15
77180
123711
60608
16
894014
79988
17
123174
414
18
530774
600981
65029
19
547430
612903
68072
68080
20
94052
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Continued
Support Programs
LTO
LTO
LTO
LTO
VA
LTO
LTO
LTO
LTO
7 BAM
ST, LTO
VA
VA
LTO
8 BAM
LTO
LTO
7 BAM
7 BAM
7 BAM
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Support Programs are sold as Value Add (VA), Limited Time Offers (LTO), Necktag (NT), or AirMiles (BAM&BBAM)
Marketing & Product Guide
65
LCBO#
460360
114967
205617
477885
5363
616409
R7: Rum B
R8: Rum C
R9: Rum D
R10: Rum E
R11: Canadian Whisky A
633685
45898
1438
500538
608604
R12: Canadian Whisky B
R13: Canadian Whisky C
R14: Canadian Whisky D
R15: Canadian Whisky E
R16: Scotch A
R17: Scotch B
R18: Gin A
R19: Liqueurs A
R20: Liqueurs B
R21: Liqueurs C
R22: Liqueurs D
R23: Brandy A
R24: Brandy B
R25: Tequila A
331504
1487
4465
189209
15347
35238
618876
605709
605600
313049
623678
603357
16022
602755
Description
El Jimador Tequila Reposado Gold 750 mL
Finlandia Vodka 1750 mL
Stolichnaya Vodka 1140 mL
Polar Ice Vodka (P.E.T) 1750 mL
Wyborowa Vodka 750 mL
Angostura 1919 Aged 8 Years Select Rum
750 mL
Havana Club Anejo Blanco 750 mL
Bacardi Superior 1750 mL
Captain Morgan White Rum 1140 mL
Captain Morgan Spiced Rum 1140 mL
The Macallan Cask Strength Single Malt 750
mL
Canadian Club Reserve* 750 mL
Crown Royal 750 mL
Teacher’s Highland Cream 750 mL
Gibson’s Finest Sterling Edition 1140 mL
Grant’s Ale Cask Reserve 750 mL
The Famous Grouse 1140 mL
Tequila Rose Cream Liquor* 750 mL
Ramazzotti Sambuca 1140 mL
Grand Marnier 1140 mL
Dr. Mcgillicuddy’s Peach Schnapps 750 mL
Carolans Irish Cream 1140 mL
Navan Liqueur 750 mL
Duff Gordon Brandy 750 mL
Olmeca Tequila Gold 750 mL
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Extender Location
R1: Vodka A
R2: Vodka B
R3: Vodka C
R4: Vodka D
R5: Vodka E
R6: Rum A
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Shelf Extenders
Support
Programs
LTO
LTO
LTO
LTO
6 BAM
VA
6 BAM
LTO
10 BAM
VA
LTO
LTO
LTO
5 BAM
VA
LTO
LTO
LTO
LTO
15 BAM
VA
LTO
12 BAM
6 BAM
LTO
Participating
Extenders
40 45 50 55 60 65
Y Y
Y Y Y Y Y
Y
Y Y Y Y
Y Y
Y Y Y Y Y Y
Y
Y
Y
Y
Y
Y
Y
Y
Y
Y
Y
Y
Y
Y
Y
Y
Y
Y
Y
Y
Y
Y
Y
Y
Y
Y
Y
Y
Y
Y
Y
Y
Y
Y
Y
Y
Y
Y
Y
Y
Y
Y
Y
Y
Y
Y
Y
Y
Y
Y
Y
Y
Y
Y
Y
Y
Y
Y
Y
Y
Y
Y
Y
Y
Y
Y
Y
Y
Y
Y
Y
Y
Y
Y
Y
Y
Y
Y
Y
Y
Y
Y
Y
Y
Y
Y
Y
Y
Y
Y
Y
Y
Y
Y
Y
Y
Y
Y
Y
Y
Y
Y
Y
Support Programs are sold as Value Add (VA), Limited Time Offers (LTO), Necktag (NT), or AirMiles (BAM&BBAM)
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* Y = your store implements this extender.
**See the Participating Stores section of this Guide to determine how many regular
shelf extender locations your store has.
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Promotional Turn 2: Open for Summer
Shelf Extenders
LCBO# Description
609867 Eastdell Estates Unoaked Chardonnay VQA
750 mL
R27: Ontario Blend B
593905 Kittling Ridge White Zinfandel/Vidal 1500
mL
R28: Ontario Blend C
16592 Xoxo Sauvignon Blanc Chenin 750 mL
R29: Ontario Non-VQA A
228569 Cave Spring Gamay VQA 750 mL
R30: Ontario Non-VQA B
53827 Dan Aykroyd Cabernet Merlot VQA 750 mL
R31: Ontario Non-VQA C
276170 Pelee Island Blanc De Blanc Seyval Blanc
VQA 750 mL
R32: Ontario Non-VQA D
348979 Inniskillin Pinot Grigio 750 mL
R33: Ontario VQA A
620708 Creekside Cabernet VQA 750 mL
R34: Ontario VQA B
594200 Peninsula Ridge Inox Chardonnay VQA 750
mL
R35: Australia/New Zealand A 214270 Rosemount Diamond Cellar Shiraz/
Cabernet 750 mL
R36: Australia/New Zealand B 606392 Wolf Blass Eaglehawk Chardonnay 750 mL
R37: Australia/New Zealand C 621870 The Little Penguin Shiraz 750 mL
R38: Australia/New Zealand D 189415 Wyndham Estate Bin 555 Shiraz 750 mL
R39: USA A
322727 Santa Carolina Chardonnay 1500 mL
R40: USA B
253872 Santa Rita Cabernet Sauvignon Reserva 750
mL
R41: Chile A
379180 Robert Mondavi Private Selection
Chardonnay 750 mL
R42: Chile B
340380 Two Oceans Sauvignon Blanc 750 mL
R43: France Blend A
22384 Chateau De Gourgazaud 750 mL
R44: France Blend B
8094
Deinhard Bereich Bernkastel Green Label
750 mL
R45: France South A
621227 Straccali Chianti Docg 750 mL
R46: France South B
563122 Fat Bastard Shiraz Vdp 750 mL
R47: France Bordeaux/
150110 Lamberti Donini Trebbiano Chardonnay
Burgundy A
1500 mL
R48: Italy Central A
360552 Crus & Dom. De France Chateau De
Courteillac 750 mL
R49: Italy Central B
298505 La Vieille Ferme Cotes Du Luberon 750 mL
R50: Italy North A
8979
Rodet Cotes Du Rhone 750 mL
R51: Italy North B
336743 Yvon Mau Merlot Vdp 750 mL
R52: Southern Europe A
53868 Jaffelin Bourgogne Aligote 750 mL
R53: Southern Europe B
31898 Calvet Saint Emilion 750 mL
R54: Germany A
669226 Voga Pinot Grigio 750 mL
R55: Sparkling A
497248 Trius Chardonnay VQA 750 mL
R56: Sparkling B
79046 Citra Trebbiano D’Abruzzo Doc 1500 mL
Support
Programs
6 BAM
Participating
Extenders
40 45 50 55 60 65
Y Y Y Y
4 BAM
Y
Y
Y
Y
Y
Y
5 BAM
NT
LTO
LTO
Y
Y
Y
Y
Y
Y
Y
Y
Y
Y
Y
Y
Y
Y
Y
Y
Y
Y
Y
Y
Y
Y
4 BAM
5 BAM
4 BAM
Y
Y
Y
Y
Y
Y
Y
Y
Y
Y
Y
Y
Y
Y
Y
Y
Y
Y
Y
Y
Y
Y
Y
Y
Y
Y
Y
Y
Y
Y
Y
Y
Y
Y
Y
Y
Y
Y
Y
Y
Y
Y
Y
Y
Y
Y
Y
Y
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Extender Location
R26: Ontario Blend A
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Continued
5 BAM
5 BAM
LTO
8 BAM
LTO
4 BAM
Y
Y
Y
LTO
5 BAM
LTO
LTO
Y
Y
Y
Y
Y
Y
Y
Y
Y
Y
Y
Y
Y
Y
Y
Y
Y
Y
4 BAM
LTO
LTO
Y
Y
Y
Y
Y
Y
Y
Y
Y
Y
Y
Y
Y
Y
Y
Y
LTO
LTO
6 BAM
LTO
LTO
7 BAM
4 BAM
LTO
LTO
Y
Y
Y
Y
Y
Y
Y
Y
Y
Y
Y
Y
Y
Y
Y
Y
Y
Y
Y
Y
Y
Y
Y
Y
Y
Y
Y
Y
Y
Y
Y
Y
Y
Y
Y
Y
Support Programs are sold as Value Add (VA), Limited Time Offers (LTO), Necktag (NT), or AirMiles (BAM&BBAM)
Marketing & Product Guide
67
Shelf Extenders
LCBO#
432856
904334
R59: Beer 1
R60: Beer 2
R61: Beer 3
R62: Beer 4
R63: Party Zone 1
R64: Party Zone 2
50922
6668
643650
676379
54262
569418
R65: Party Zone 3
558544
Support
Description
Programs
Holsten Maibock 500 Ml-C 500 mL
LTO
Budweiser 6 Pk-C 2130 mL
4 BAM,
BBAM
Headstrong Munich Lager 473 mL
LTO
Staropramen 500 mL
LTO
Guinness Draught 6 Pk-B + 1980 mL
VA
Innis & Gunn Oak Aged Beer 330 mL
2 BAM
Jose Cuervo Margarita 750 mL
VA
Mott’s Clamato Caesar Original 4 Pk-B 1420 VA
mL
Wild Vines Raspberry Zinfandel 750 mL
LTO
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Extender Location
R57: Ontario Beer A
R58: Ontario Beer B
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Continued
Participating
Extenders
40 45 50 55 60 65
Y Y Y
Y Y Y Y Y Y
Y
Y
Y
Y
Y
Y
Y
Y
Y
Y
Y
Y
Y
Y
Y
Y
Y
Y
Y
Y
Y
Y
Y
Y
Y
Y
Y
Y
Y
Y
Support Programs are sold as Value Add (VA), Limited Time Offers (LTO), Necktag (NT), or AirMiles (BAM&BBAM)
Tr
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* Y = your store implements this extender.
**See the Participating Stores section of this Guide to determine how many extender
locations your store has.
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Promotional Turn 2: Open for Summer
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Discovery Shelf Extenders
Extender Location
LCBO#
Description
D1: Discovery Wines 1
D2: Discovery Wines 2
D3: Discovery Wines 3
D4: Discovery BSM 1
D5: Discovery BSM 2
D6: Discovery BSM 3
D7: Discovery Spirits 1
D8: Discovery Spirits 2
D9: Discovery Spirits 3
78568
89987
8128
90787
679613
122978
37812
480624
637504
Pillitteri Estates I Baci Pinot Grigio 750 mL
Jolie Terre Reserve Merlot (P.E.T.) 750 mL
Wolf Blass Green Tier Chardonnay (P.E.T.) 750 mL
KLB Rasberry Wheat 500 mL
Red Leaf Lager 6pkb 2046 mL
Real Sangria 1500 mL
Phillips Root Beer Schnapps Liquor* 750 mL
Woodford Reserve Distiller’s Select Bourbon 750 mL
Hendrick’s Gin 750 mL
Support Programs
VA
LTO
LTO
LTO
LTO
5 BAM
VA
LTO
VA
Support Programs are sold as Value Add (VA), Limited Time Offers (LTO), Necktag (NT), or AirMiles (BAM&BBAM)
C
Community Shelf Extenders
Extender Location
LCBO#
C1: Community Extender 1 58180
Description
Havana Club Anejo Reserva 1140 mL
Support Programs
LTO
C2: Community Extender 2
C3: Community Extender 3
C4: Community Extender 4
C5: Community Extender 5
Ballantine’s 1140 mL
Pelee Island Shiraz/Cabernet 750 mL
Mezzacorona Pinot Grigio Trentino Doc 750 mL
Gray Fox Cabernet Sauvignon 750 mL
LTO
LTO
LTO
LTO
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3186
637199
302380
527515
Support Programs are sold as Value Add (VA), Limited Time Offers (LTO), Necktag (NT), or AirMiles (BAM&BBAM)
Green Shelf Extenders
Extender Location
G1: Green Extender
LCBO#
455014
Description
Banrock Station Shiraz 750 mL
Support Programs
Support Programs are sold as Value Add (VA), Limited Time Offers (LTO), Necktag (NT), or AirMiles (BAM&BBAM)
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The LCBO has launched a new promotional program which aims to highlight
the LCBO’s environmental achievements. Green extenders will feature products
from suppliers that contribute to projects that support wildlife and wildlife habitat
restoration and rehabilitation in Ontario.
Marketing & Product Guide
69
Support Programs
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Description
Colio Rosso Secco Carton 1000 mL
Seagram Vodka Tropical Lemon Lime Spritzer 1364 mL
Creemore Springs Traditional Pilsner 473 mL
Creekside Shiraz VQA 750 mL
Spanish Quarter Red 750 mL
Creekside Estate Pinot Grigio VQA 750 mL
Polar Ice Northern Maple Vodka 750 mL
Georgian Bay Dipper (W) 473 mL
Robert Simpson Antigravity Light Ale 6 Pk-B 2130 mL
Century Reserve 15 Year Old Whisky 750 mL
Remy Pannier Blanc De France 1500 mL
Segura Viudas Brut Sparkling 750 mL
Remy Pannier Rouge De France 1500 mL
Colio Estate Cabernet/Merlot VQA 750 mL
Colio Estate Lily Sparkling VQA 750 mL
Steam Whistle Pilsner 6 Pk-B 2046 mL
Compass Box The Peat Monster Vatted Malt* 750 mL
Broker’s Premium London Dry Gin* 750 mL
Bouchard Pere & Fils Pinot Noir Bourgogne 750 mL
Moretti Beer 6 Pk-B 2130 mL
El Dorado Demerara 5 Year Old Rum* 750 mL
EA 16, LTO
Tr
ad
e
LCBO#
19067
38471
53686
66654
72546
83196
83428
88724
90753
105858
123471
158493
339432
432054
509083
547646
604470
605162
605667
676130
894014
op
y
IMAGE Shelf Talker
70
Promotional Turn 2: Open for Summer
Tr
Marketing & Product Guide
Save
$1.10
$1.50
$1.30
$2.00
$2.00
$2.45
$2.00
$0.15
$1.50
$1.00
$2.00
$1.50
$1.50
$0.20
$2.50
$1.00
$1.00
$1.00
$2.00
$5.00
$5.00
$0.15
$3.00
$0.30
$1.00
$0.20
$1.00
$0.20
$1.50
$1.00
$1.00
$0.50
$2.00
$1.00
$0.20
$1.00
$2.00
$1.00
$1.00
$2.00
$0.25
C
Description
Smirnoff Vodka 1140 mL
Pama Pomegranate Liquor 750 mL
Gordons Gin 1140 mL
Crown Royal 750 mL
Sauza Silver 750 mL
Ballantine’s 1140 mL
Cointreau 750 mL
Staropramen 500 mL
Deinhard Bereich Bernkastel Green Label 750 mL
Wolf Blass Green Tier Chardonnay (P.E.T.) 750 mL
Grant’s Ale Cask Reserve 750 mL
Peller Estates French Cross Cab Merlot Carton 1000 mL
Peller Estates French Cross Pinot Grigio Carton 1000 mL
Rickards Red TC 473 mL
Starbucks Cream Liquor 750 mL
Chateau De Gourgazaud 750 mL
De Valcourt X.O. Aged 10 Years Brandy* 750 mL
Smirnoff Twisted Wild Grape 1320 mL
Naked Grape Shiraz Bib 3000 mL
Patron Silver Tequila 750 mL
Patron Anejo Tequila 750 mL
Hockley Dark (W) 473 mL
The Famous Grouse 1140 mL
Sleeman Honey Brown Lager(W) 473 mL
Jack Daniel’s Sour Mash 750 mL
Slavutich Premium Beer 500 mL
Bacardi Superior 1750 mL
Headstrong Munich Lager 473 mL
Bouchard Pere & Fils Macon-Lugny St-Pierre 750 mL
Dan Aykroyd Cabernet Merlot VQA 750 mL
Jaffelin Bourgogne Aligote 750 mL
Vex Hard Kiwi Mango Lemonade 1000 mL
Havana Club Anejo Reserva 1140 mL
Espiritu De Chile Sauvignon Blanc 750 mL
Trailhead Lager 473 mL
Strewn Cabernet Franc/Cabernet Sauvignon VQA 750 mL
Jackson-Triggs Prop Select Sauvi Blanc Cask 3000 mL
Smirnoff Twisted Strawberry Acai 4 Pk-B 1320 mL
Citra Trebbiano D’Abruzzo Doc 1500 mL
Jolie Terre Reserve Merlot (P.E.T.) 750 mL
Klb Rasberry Wheat 500 mL
ad
e
LCBO #
190
414
802
1487
2485
3186
6502
6668
8094
8128
15347
16345
16394
16907
20669
22384
27185
29785
32946
34595
34603
34660
35238
39651
41384
43208
45898
50922
51573
53827
53868
54189
58180
60640
65029
65342
66274
77180
79046
89987
90787
op
y
Limited Time Offers
Support Programs
EA 18
Shelf Extender
Community Ext.
Shelf Extender
Shelf Extender
Discovery Ext.
Shelf Extender
Shelf Extender
EA 15
EA 4A
Shelf Extender
EA 8B
Shelf Extender
Shelf Extender
Shelf Extender
Shelf Extender
EA 9B
Community Ext.
EA 19
EA 4A
EA 15
Shelf Extender
Discovery Ext.
Discovery Ext.
71
Limited Time Offers
Tr
72
Save
$0.50
$3.00
$1.00
$1.00
$1.00
$3.00
$1.00
$1.00
$1.00
$0.20
$0.20
$1.00
$1.00
$1.00
$1.00
$2.00
$1.00
$1.00
$1.00
$1.00
$1.00
$1.50
$1.50
$1.00
$1.50
$1.00
$1.00
$1.00
$1.00
$0.75
$1.00
$1.00
$1.00
$1.00
$1.00
$1.00
$0.25
$1.00
$1.00
$1.00
$2.00
C
Description
Kingsgate Sherry 750 mL
Panama Jack’s French Vanilla Cream 750 mL
Southern Comfort (P.E.T.) 750 mL
L’Ambiance Classique White 1500 mL
L’Ambiance Classique Red 1500 mL
Finlandia Vodka 1750 mL
Seagram Blueberry Swirl 1364 mL
Appletini 1320 mL
Woody’s 99 Orange 1320 mL
Mike-arita Cocktail 355ml can 355 mL
Mike’s Mojito Cocktail 355ml can 355 mL
Vex On The Beach 6 Pk-B 2046 mL
Pelee Island Pinot Noir VQA 750 mL
Lamberti Donini Trebbiano Chardonnay 1500 mL
Pelee Island Rouge 1000 mL
Colio Extra Dry White 1500 mL
Corona Extra 6 Pk-B + 1980 mL
Hochtaler Dry White 1500 mL
Domaine D’Or Superior Red 1500 mL
Domaine D’Or Superior White 1500 mL
Stolichnaya Vodka 1140 mL
Pasqua Pinot Grigio Delle Venezie 750 mL
Wolf Blass Yellow Label Cabernet Sauvignon 750 mL
Pelee Island Blanc De Blanc Seyval Blanc VQA 750 mL
Stoneleigh Marlborough Sauvignon Blanc 750 mL
La Vieille Ferme Cotes Du Luberon 750 mL
Mezzacorona Pinot Grigio Trentino Doc 750 mL
Santa Carolina Chardonnay 1500 mL
Canadian Club Reserve 750 mL
Yvon Mau Merlot Vdp 750 mL
Crus & Dom. De France Chateau De Courteillac 750 mL
Robert Mondavi Private Selection Chardonnay 750 mL
Sawmill Creek Autumn Blush 1500 mL
Centennial 10 Year Old Limited Edition Rye 750 mL
Pilsner Urquell 6 Pk-B + 1980 mL
Alize Gold Passion 750 mL
Holsten Maibock 500 Ml-C 500 mL
Santa Carolina Cabernet Sauvignon/Merlot 1500 mL
Dr. Mcgillicuddy Fireball Whisky Shooter Liq. 750 mL
Peller Estates French Cross Blush 1500 mL
El Jimador Tequila Reposado Gold 750 mL
ad
e
LCBO #
90860
107227
113894
114231
114249
114967
122986
123083
123117
123257
123265
127597
135939
150110
158048
165308
186510
188284
193813
193821
205617
213496
251876
276170
293043
298505
302380
322727
331504
336743
360552
379180
383356
387209
388900
430090
432856
447466
447953
459917
460360
op
y
Continued
Support Programs
EA 11
Shelf Extender
EA 12A
EA 12B
New Pod
New Pod
EA 9A & 9B
Shelf Extender
EA 1
Shelf Extender
Shelf Extender
Shelf Extender
Community Ext.
Shelf Extender
Shelf Extender
Shelf Extender
Shelf Extender
Shelf Extender
EA 4A
EA 8A
EA 14
Shelf Extender
Shelf Extender
Promotional Turn 2: Open for Summer
Limited Time Offers
Tr
Marketing & Product Guide
Save
$0.15
$0.75
$1.00
$1.00
$3.00
$2.00
$1.00
$1.00
$1.00
$2.00
$0.30
$1.00
$1.00
$1.00
$1.00
$1.00
$1.00
$1.50
$1.00
$2.00
$1.00
$1.00
$1.00
$5.00
$1.00
$0.45
$1.00
$1.00
$1.00
$1.00
$1.00
$2.00
$1.00
$1.00
$1.00
$1.00
$1.00
$1.00
C
Description
Gosser Beer 500 mL
Spinelli Quartana Chardonnay Terre Di Chieti 750 mL
Malibu Coconut Rum 750 mL
Polar Ice Vodka (P.E.T) 1750 mL
Woodford Reserve Distiller’s Select Bourbon* 750 mL
Trius Chardonnay VQA 750 mL
Sourz Apple Liquor 750 mL
Obikwa Sauvignon Blanc 750 mL
Gray Fox Cabernet Sauvignon 750 mL
Beringer Founders Estate Cabernet Sauvignon 750 mL
Grolsch Premium Lager + 500 mL
Wild Vines Raspberry Zinfandel 750 mL
Fat Bastard Shiraz Vdp 750 mL
Old Speckled Hen 4 PK C 2000 mL
Sola Nero White 1500 mL
Finlandia Lime Vodka 750 mL
Argento Malbec 750 mL
Hpnotiq Liquor 750 mL
Zirkova Premium Vodka 750 mL
Olmeca Tequila Gold 750 mL
Alize Bleu Liquor 750 mL
Ramazzotti Sambuca 1140 mL
Forty Creek Barrel Select Whisky 1140 mL
The Macallan Cask Strength Single Malt 750 mL
Kegtini Seabreeze Cocktail 4 Pk-B 1420 mL
Woody’s Pink Grapefruit 700 mL
Corona Light 6 Pk-B+ 1980 mL
Tequila Rose Cream Liquor 750 mL
Monkey Bay Sauvignon Blanc 750 mL
The Little Penguin Shiraz 750 mL
Three Thieves Bandit Pinot Grigio Carton 1000 mL
Carolans Irish Cream 1140 mL
Pelee Island Shiraz/Cabernet 750 mL
Naked Grape Shiraz 750 mL
Brahma Beer 6 Pk-B + 2130 mL
Red Leaf Lager 6pkb 2046 mL
El Dorado Demerara 5 Year Old Rum* 750 mL
Rickard’s Red 6 PK-B 2046 mL
ad
e
LCBO #
469262
474239
477836
477885
480624
497248
508333
527465
527515
534263
535294
558544
563122
563601
572891
584888
591693
600981
602201
602755
603530
605709
605733
608604
613653
613760
617720
618876
620062
621870
622019
623678
637199
665216
676734
679613
894014
927228
op
y
Continued
Support Programs
Hot Pod 2
Shelf Extender
Discovery Ext.
Shelf Extender
Community Ext.
Shelf Extender
Shelf Extender,
EA 13
EA 18
Shelf Extender
EA 14
Shelf Extender
EA 2
Shelf Extender
EA 1
Shelf Extender
Shelf Extender
EA 4B
Shelf Extender
Community Ext.
Discovery Ext.
EA 16, ST
73
Value Add Program
op
y
Available from your supplying warehouse
VA Approved
Canadian Club Classic 50 mL
Appleton Reserve 50 mL
50mL Prince Igor Extreme
Danfield’s 50 mL x 2
Sourz Berry 50 mL x 2
Danfield’s 50 mLx2
Danfield’s 50 mL
Gibson’s 12 YO 50 mL.
Forty Creek Whisky 100mL
Gift Box
Canadian Club Classic 100mL
Mountain Rock Whisky 50 mL
Mountain Rock Whisky 50 mL
Recipe Book
VA Mother Carton #
342089
524108
893313
892448
341040
892075
365155
488114
897199
811109
898403
895698
622332
622365
Tr
ad
e
C
LCBO #
Description
42
Canadian Club 750 mL
8904
Appleton Special Gold Rum 750 mL
12476
Prince Igor Vodka (P.E.T) 1140 mL
38281
Schenley O.F.C.(P.E.T) 1750 mL
53082
Alberta Pure Vodka (P.E.T) 1750 mL
65284
Black Velvet (P.E.T) 1750 mL
114892
Golden Wedding 1140 mL
189209
Gibson’s Finest Sterling Edition 1140 mL
261768
Pure Gold Whisky (P.E.T) 1750 mL
453084
Moet & Chandon Imperial Champagne 750 mL
461434
Alberta Springs 1750 mL
550715
Forty Creek Barrel Select 750 mL
604926
Prince Igor Extreme Vodka 750 mL
616409
Angostura 1919 Aged 8 Years Select Rum 750 mL
Please refer to Weekly Merchandising Bulletins for updates.
74
Promotional Turn 2: Open for Summer
Value Add Program
Tr
Marketing & Product Guide
VA Approved
Canadian Club Classic 50mL
Cinzano Glasses
Bacardi 8 YO 50 mL
Sparkling Wine Stopper
Wiser’s Deluxe 50 mL
Recipe Booklet
Appleton Reserve 50 mL
Bolivar Coffee Liqueur 50 mL
50mL Prince Igor Extreme
Enviro bags
Enviro Bags
Flor De Cana 5 YO Mini
Sauza New Flavour
Sour Puss Raspberry 50mL
Danfield’s 50mLx2
Sourz Berry 50mL x 2
Branded Summer Bag
Branded Summer Bag
Lime Margarita Rimmer
Alize Rose 50mL
Danfield’s 50mLx2
Banff Ice 50mL
i baci Magnet
i baci Magnet
Salt Rimmer
Iceberg Vodka 50mL
Iceberg Vodka 50mL
Branded Summer Bag
Branded Summer Bag
Banff Ice 50mL
Bacardi Limon 50 mL
Danfield’s 50mL
Camitz Stopper
Salt Rimmer
Disaronno 50 mL
Malibu Coconut 50mL
Gibson’s 12 YO 50 mL
Forty Creek Whisky 100mL
Branded Drop Stop
Flora World Flower Coupon
Premium Wine Opener
C
Description
Canadian Club 750 mL
Cinzano Sweet Vermouth Red 1000 mL
Bacardi Gold Rum 1140 mL
Codorniu Brut Clasico Sparkling 750 mL
Lamb’s White Rum 1140 mL
Voyant Chai Cream Liquor 750 mL
Appleton Special Gold Rum 750 mL
Small Cask Brandy 1140 mL
Prince Igor Vodka (P.E.T) 1140 mL
Durbanville Hills Sauvignon Blanc 750 mL
Durbanville Hills Shiraz 750 mL
Flor De Cana Grand Reserve 7 Year Old Rum* 750 mL
Sauza Gold Tequila 750 mL
Phillips Root Beer Schnapps Liquor* 750 mL
Schenley O.F.C.(P.E.T) 1750 mL
Alberta Pure Vodka (P.E.T) 1750 mL
Barefoot Cellars Pinot Grigio 750 mL
Barefoot Cellars Sauvignon Blanc 750 mL
Jose Cuervo Golden Margarita 750 mL
Alize Mango Passion Liquor* 750 mL
Black Velvet (P.E.T) 1750 mL
Sourz Berry Fusion Liquor 750 mL
Pillitteri Estates I Baci Pinot Grigio 750 mL
Pillitteri Estates I Baci Cabernet Merlot 750 mL
The Margarita King 750 mL
Mickey Finn Sour Raspberry Liquor* 750 mL
Mickey Finn Sour Blueberry Pomegranate Liq* 750 mL
Barefoot Cellars Cabernet Sauvignon 750 mL
Barefoot Cellars Chardonnay 750 mL
Bols Creme De Cacao White * 750 mL
Bacardi Classic Mojito 750 mL
Golden Wedding 1140 mL
Camitz Sparkling Vodka 750 mL
The Margarita King Pomegranate 750 mL
Cazadores Reposado Tequila* 750 mL
Malibu Island Melon Rum Liquor* 750 mL
Gibson’s Finest Sterling Edition 1140 mL
Pure Gold Whisky (P.E.T) 1750 mL
William Fevre Champs Royaux Chablis 750 mL
Gallo Family Vineyards White Zinfandel 750 mL
Beaulieu Vineyards Coastal Savignon Blanc 750 mL
ad
e
LCBO #
42
422
2220
6262
6932
8771
8904
11494
12476
22251
22269
26286
27235
37812
38281
53082
53983
54023
54262
54528
65284
75374
78568
78576
79988
80317
80325
97113
97121
110023
112938
114892
115469
123174
125187
126326
189209
261768
276436
285767
295253
op
y
Available from supplier’s representatives
75
Value Add Program
VA Approved
Flora World Flower Coupon
Dr. McGill Cherry 50mL
Gift Box
Sauza Mango 50mL
Canadian Club Classic 100mL
Cuervo Especial 50mL
JT winery tour pass
Shot Glasses
Mountain Rock Whisky 50 mL
JT Winery tour pass
Dr. McGill Cherry 50mL
Mini Spice
Mini Spice
Cuervo Especial 50mL
Mountain Rock Whisky 50 mL
Glass
Recipe Book
Cork Stopper
Creme de Cassis 50mL
Reyka Vodka 50 mL
Compressed Bar Towel
Branded Drop Stop
Baileys Original Irish Cream 50 mL
Cozzie for the can
Bud Light Collectible NHL Team Coasters
C
Description
Gallo Family Vineyards White Zinfandel 1500 mL
Dr. Mcgillicuddy’s Peach Schnapps 750 mL
Moet & Chandon Imperial Champagne 750 mL
Banff Ice Vodka 1750 mL
Alberta Springs 1750 mL
Captain Morgan Spiced Rum 1140 mL
Jackson-Triggs Prop Rsv Riesling VQA 750 mL
Wodka Zoladkowa Gorzka* 750 mL
Forty Creek Barrel Select* 750 mL
Jackson-Triggs Prop Rsv Cab Fr/Cab Sauv VQA 750 mL
Dr Mcgillicuddy French Kiss Vanilla Schnapps* 750 mL
Mott’s Clamato Caesar Extra Spicy 4 Pk-B 1420 mL
Mott’s Clamato Caesar Original 4 Pk-B 1420 mL
Jose Cuervo Clasico Tequila Joven* 750 mL
Prince Igor Extreme Vodka* 750 mL
Bottega Sambuca D’Anice Stellato* 700 mL
Angostura 1919 Aged 8 Years Select Rum* 750 mL
Hungaria Grande Cuvee Brut 750 mL
Chateau De Montgueret Cremant De Loire Brut 750 mL
Hendrick’s Gin* 750 mL
Guinness Draught 6 Pk-B + 1980 mL
Bouchard Pere & Fills Beaujolais Villages 750 mL
Sterling Vintner’s Chardonnay 750 mL
Bavaria Holland Beer 6 Pk-C (Mid Cone) 3000 mL
Bud Light 6 Pk-B 2046 mL
Tr
ad
e
LCBO #
308460
313049
453084
454462
461434
500538
526277
547679
550715
560680
561936
569400
569418
601120
604926
605212
616409
619288
621896
637504
643650
665448
669242
676429
908632
op
y
Available from supplier’s representatives (continued)
76
Promotional Turn 2: Open for Summer
AIR MILES® Reward Miles
Tr
Marketing & Product Guide
BAM Approved
5
10
8
10
8
8
8
7
5
6
6
7
10
6
10
7
7
7
6
5
4
4
5
4
6
10
5
7
6
4
10
10
12
5
10
5
5
5
4
4
4
C
Description
Black Velvet 750 mL
Seagrams 83 1140 mL
Alberta Premium 1140 mL
Captain Morgan White Rum 1140 mL
Lamb’s Palm Breeze 750 mL
Disaronno Amaretto 750 mL
Gilbey’s London Dry 1140 mL
Negra Modelo 6 Pk-b 1950 mL
Teacher’s Highland Cream 750 mL
Silent Sam Vodka 750 mL
Wyborowa Vodka 750 mL
Alberta Springs 750 mL
Forty Creek barrel Select Whisky 1750 mL
Rodet Cotes Du Rhone 750 mL
Dewar’s White Label 750 mL
Gaston De Lagrange VS 750 mL
Stock 84 VSOP brandy 1140 mL
Marquis De Villard brandy 1140 mL
Duff Gordon brandy 750 mL
Xoxo Sauvignon Blanc Chenin 750 mL
Colio Extra Dry White Carton 1000 mL
Kwv Cabernet Sauvignon 750 mL
Painted Turtle Sauvignon blanc 750 mL
Santa Rita 120 Sauvignon blanc 750 mL
Long Flat Cabernet/Merlot Carton 1000 mL
Pure Gold Whisky (P.E.T) 1140 mL
Coyotes Run Unoaked Chardonnay VQA 750 mL
Calvet Saint Emilion 750 mL
Naked Grape Chardonnay bib 3000 mL
Fetzer Valley Oaks Pinot Grigio 750 mL
Ron Carioca White 1750 mL
Prince Igor Extreme Vodka* 1140 mL
Canadian Club 1750 mL
Ruffino Chianti Classico Riserva Ducale. 750 mL
Russian Prince (P.E.T) 1140 mL
Antinori Toscana Igt 750 mL
Smirnoff Grand Cosmopolitan 750 mL
Wild Horse Canyon Merlot 750 mL
Wild Horse Canyon Shiraz 750 mL
Wild Horse Canyon Chardonnay 750 mL
Wild Horse Canyon Sauvignon blanc 750 mL
ad
e
LCBO #
539
901
1305
1438
2089
2253
2709
4341
4465
5132
5363
6361
8805
8979
11130
12567
13839
14654
16022
16592
19075
22004
22194
23606
24802
26229
26740
31898
32938
34041
34124
34579
34637
45195
53546
53876
53967
54411
54429
54437
54445
op
y
Support Programs
Shelf Extender
EA 10
Shelf Extender
Shelf Extender
EA 2
Shelf Extender
Shelf Extender
Shelf Extender
Shelf Extender
EA 5
BBAM
BBAM
BBAM
77
AIR MILES® Reward Miles
Tr
ad
e
68072
68080
68551
69914
72108
73791
74096
74583
74690
75366
76083
85316
88799
91678
91686
94052
94656
95950
107144
109967
111443
112433
122077
122689
122978
123505
123513
126466
132498
189415
190363
Description
Latour Chardonnay 750 mL
Francis Coppola Presents Bianco Pinot Grigio 750 mL
Harbour Estates Midnight Cabernet/Merlot VQA 750 mL
Small Cask brandy (P.E.T) 375 mL
El Dorado 12 Year Old Rum* 750 mL
20 Bees Pinot Grigio VQA 750 mL
Ch Des Charmes Riesling VQA 750 mL
Two Oceans Pinot Noir 750 mL
Mommessin Chardonnay Grande Reserve Aluminum Bottle
750 mL
Glenmorangie The Quinta Ruban Highland Malt 750 mL
Glenmorangie The Lasanta Highland Malt 750 mL
Peller Estates French Cross blush Carton 1000 mL
Latour Pinot Noir 750 mL
Painted Turtle Cabernet Shiraz (P.E.T.) 750 mL
Carlsberg 6 Pk-b+ 1980 mL
Mineo Cavallina Nero D’Avola Syrah 750 mL
Tuborg Green beer+ 500 mL
De Sousa Dois Amigos Vidal VQA 1500 mL
Sauza Mango Tequila* 750 mL
bacardi breezer blueberry Guava 1320 mL
Giovello Prosecco 750 mL
Alberta Pure Vodka (P.E.T.) 750 mL
XOXO Shiraz Cabernet 1500 mL
Peter Lehman Cabernet Sauvignon 750 mL
Glenmorangie Single Malt 750 mL
Santa Carolina Brut Reserve 750 mL
Lambs Palm breeze (P.E.T.) Traveller 750 mL
Eight below Luxury Vodka 750 mL
Eastdell Riesling VQA 750 mL
Chambord Royale 750 mL
Bacardi Black 750 mL
Georges Duboeuf Beaujolais-Villages 750 mL
Henkell Trocken 750 mL
Real Sangria 1500 mL
Naked Grape Chardonnay Spritzer 1364 mL
Naked Grape White Zinfandel Spritzer 1364 mL
Canadian Club Classic 750 mL
Latour Chardonnay L’Ardeche 750 mL
Wyndham Estate Bin 555 Shiraz 750 mL
Prince Igor Vodka (P.E.T) 1750 mL
78
BAM Approved Support Programs
4
BBAM
4
4
4
7
EA 16
5
4
5
5
C
LCBO #
55533
56424
58479
59535
60608
60707
61499
61598
63446
op
y
Continued
7
7
5
4
3
4
3
1
6
7
3
5
8
8
4
7
4
8
10
4
7
8
4
5
5
3
3
8
4
8
15
EA 20
EA 20
BBAM
EA 7
EA 20
Hot Pod 1
Discovery Ext.
Hero
Hero
BBAM
Shelf Extender
EA 5
Promotional Turn 2: Open for Summer
AIR MILES® Reward Miles
Tr
Marketing & Product Guide
BAM Approved
4
10
5
5
10
4
4
4
20
4
4
6
3
5
4
4
8
4
8
5
4
4
5
8
8
4
3
8
4
4
6
8
4
4
6
4
4
6
6
12
8
C
Description
Ch Des Charmes Pinot Noir VQA 750 mL
Appleton Estate Reserve Jamaica Rum* 750 mL
Alpenbitter No 7 750 mL
Rosemount Diamond Cellar Shiraz/Cabernet 750 mL
Sauza Gold Tequila 1140 mL
Santa Rita Cabernet Sauvignon Reserva 750 mL
Santa Rita Sauvignon blanc Reserva 750 mL
Patriarche Pisse-Dru Beaujolais Blanc 750 mL
Mumm Carte Classique Extra Dry Champagne 750 mL
Peller Estates French Cross Red 1500 mL
Prince Igor Vodka* 375 mL
Luksusowa Vodka 1140 mL
Holsten Premium Pilsener 6 P-b+ 1980 mL
Two Oceans Sauvignon blanc 750 mL
Inniskillin Pinot Grigio 750 mL
Bolla Pinot Grigio Delle Venezie 750 mL
Banff Ice Vodka 1140 mL
Pierre Sparr Gewurztraminer 750 mL
Mcclelland 5 Year Old Islay Malt Whisky* 750 mL
Amarula Cream 375 mL
Mike’s Hard Lemonade 4 Pk-b 1320 mL
Colio Estate Unoaked Chardonnay VQA 750 mL
Masi Serego Alighieri Rosso Veronese 750 mL
Sandro bottega Club Grappa* 750 mL
Colio Estate Pinot Grigio VQA 750 mL
Muskoka Cream Ale 6 Pk-b 2046 mL
Arbor Mist Exotic Fruits White Zinfandel 750 mL
Iceberg Vodka* 1140 mL
Santa Carolina Cabernet Sauvignon 750 mL
Deakin Estate Sauvignon blanc 750 mL
Smirnoff Orange Twist Vodka* 750 mL
Mcclelland Speyside Single Malt* 750 mL
Fat Cat Hawkes bay Chardonnay 750 mL
Peller Estates Family Series Chardonnay VQA 750 mL
Trius Cabernet Franc VQA 750 mL
Kittling Ridge White Zinfandel/Vidal 1500 mL
Peninsula Ridge Inox Chardonnay VQA 750 mL
Angus The bull Cabernet Sauvignon 750 mL
Smirnoff Watermelon Twist Vodka* 750 mL
Navan Liqueur 750 mL
Mountain Rock Whisky 750 mL
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LCBO #
195511
200436
213900
214270
233742
253872
275677
276865
308064
322792
329342
329714
330902
340380
348979
363622
368258
373373
404160
410829
428334
432062
447326
478156
503391
508622
512988
530774
535344
560839
566158
573337
576124
582825
587964
593905
594200
602615
603001
603357
605113
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Continued
Support Programs
Shelf Extender
EA 7
Shelf Extender
Shelf Extender
Shelf Extender
BBAM
EA 18
Shelf Extender
Shelf Extender
Shelf Extender
79
AIR MILES® Reward Miles
BAM Approved
15
8
5
6
4
5
5
4
4
10
6
4
2
4
3
4
4
4
4
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Description
Grand Marnier 1140 mL
Bolivar Coffee Liqueur 1140 mL
Wolf blass Eaglehawk Chardonnay 750 mL
Eastdell Estates Unoaked Chardonnay VQA 750 mL
Steelback Tiverton Honey brown 6pk-b 2046 mL
Creekside Cabernet VQA 750 mL
Los Molinos Gran Reserva 750 mL
Straccali Chianti Docg 750 mL
Relax Riesling 750 mL
Peller French Cross Sauvignon blanc 1500 mL
Havana Club Anejo blanco* 750 mL
Voga Pinot Grigio 750 mL
Innis & Gunn Oak Aged beer 330 mL
Nickel brook Ale 6 Pk-b 2046 mL
bacardi breezer Island Pineapple 4 Pk-b 1320 mL
Mike’s Light 4 Pk-b 1320 mL
Bottega Vino Dei Poeti Prosecco 750 mL
Labatt blue 6 Pk-C 2130 mL
Budweiser 6 Pk-C 2130 mL
Support Programs
Shelf Extender
Shelf Extender
Shelf Extender
Shelf Extender
Shelf Extender
Shelf Extender
Shelf Extender
Shelf Extender
BBAM
Shelf Extender,
BBAM
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LCBO #
605600
605758
606392
609867
616565
620708
620971
621227
621888
623231
633685
669226
676379
676536
697334
698845
897702
904318
904334
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Continued
80
Promotional Turn 2: Open for Summer
LCBO#
Description
109975
Inniskillin Brae Blanc Reserve VQA 750 mL
317016
Inniskillin Cabernet Franc VQA 750 mL
904318
Labatt Blue 6 Pk-C 2130 mL
904334
Budweiser 6 Pk-C 2130 mL
2
512988
Arbor Mist Exotic Fruits White Zinfandel 750 mL
3
924266
Big Rock Grasshopper Wheat Ale 6 Pk-B+ 2046 mL
54429
Wild Horse Canyon Shiraz 750 mL
4
54437
Wild Horse Canyon Chardonnay 750 mL
4
54445
Wild Horse Canyon Sauvignon Blanc 750 mL
4
55533
Latour Chardonnay 750 mL
4
1
1
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4
BAM
4
4
4
3
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Option
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Bundling AIR MILES® Reward Miles
69914
Latour Pinot Noir 750 mL
4
132498
Latour Chardonnay L’Ardeche 750 mL
4
BBAM
Total
4
4
4
12
4
10
10
10
4
12
2
10
Complete details about the Bundling Bonus AIR MILES© (BBAM) support program are
published on http://www.lcbotrade.com/programs_gpp_s_bbam.htm.
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In Summary:
• Option 1 - “Buy the two listed products at the same time and receive the BBAM”
• Option 2 - “Buy two of the same listed product and receive the BBAM”
• Option 3 - “Buy three of the same listed product and receive the BBAM”
• Option 4 - “Buy two of the three listed products and receive the BBAM”
Marketing & Product Guide
81
Description
Grand Marnier 750 mL
Wiser’s Deluxe 1140 mL
Torres Coronas Tempranillo Do 750 mL
Smirnoff Tuscan Lemonade 780 mL
Cave Spring Gamay VQA 750 mL
Krupnik Honey Liqueur 750 mL
Havana Club Anejo Reserva 750 mL
Fetzer Valley Oaks White Zinfandel 750 mL
Skyy Vodka 1140 mL
Necktags Approved
Cosmo Recipe Necktag
Wiser’s Join the Wiserhood” Contest
Tempranillo & Tapas
Dress For Success
Recipe
Recipe Necktag
Win a Trip to Discover Cuba
Product Information
Recipe Necktag
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LCBO #
1784
1800
29728
126599
228569
290403
443903
517458
630780
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Necktags
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Promotional Turn 2: Open for Summer
Havana Club Viva Cuba 2009
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Contests
How to Play:
Visit www.havana-cultura.com/canada and click on the contest entry button on the
contest page.
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Draw:
The contest staring date is Wednesday April 1, 2009 and closing date is Tuesday June
30, 2009 at 11:59 pm EST. The winner will be selected by random draw to be conducted
on or about Tuesday July 7, 2009.
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Prize:
There will be one (1) Grand Prize to be awarded. The Grand Prize awarded will be
a trip for two (2) to Cuba. One (1) two (2) person trip to Cuba, including economy
airfare, hotel accommodation in Havana, Cuba for three (3) nights, breakfast and $600
CDN in spending cash with a retail value of approximately $4,000 CDN based on a
Toronto departure.
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Participating brands:
+443903 • Havana Club Anejo Reserva • 750 mL
Marketing & Product Guide
83
Contests
Miller Genuine Draft Hidden Ride Contest
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Continued
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How to Play:
Contest begins on or around April 27, 2009. Randomly assigned PIN numbers (“PIN”)
will be printed on gamecards (the “Cards”) that will be distributed inside of specially
marked 15 can packs and 18 bottle packs of Miller Genuine Draft distributed in British
Columbia (“BC”), Alberta (“AB”), Manitoba (“MB”), Saskatchewan (“SK”), Yukon
(“YU”), Nunavat (“NU”) and Northwest Territories (“NWT”); 24 bottle packs and
6 bottle packs distributed in Ontario (“ON”); and to those requesting a PIN without
purchase see Rule 2 below. To enter the sweepstakes, obtain a PIN and then visit www.
nothingtohide.ca (the “Contest Website”) or text your PIN to short code “25858” (the
“Contest Text-in Number”). Click on the link to the Miller Genuine Draft Hidden Ride
Contest and follow the instructions to enter your PIN as required. If you enter via text
message, text your PIN to short code 25858. Once you have entered your PIN, you will
receive a verification message either by return email or text confirming that your PIN
has been accepted and that you have been entered into the draw. Limit: one (1) Card
per purchase. Each Card will have one (1) PIN number assigned to it and is only valid
for one (1) entry into the draw, regardless of entry method. Any subsequent entries
with the same PIN will not be accepted. All PINs must be received by 11:59:59 pm (PT)
on September 1, 2009 (the “Entry Deadline”).
NO PURCHASE NECESSARY: To obtain a PIN card without purchase, mail a 50 word
essay on “Why you would like to participate in the Miller Genuine Draft Hidden Ride
Contest” along with a hand-printed self-addressed envelope to: Miller Genuine Draft
Hidden Ride Contest, 33 Carlingview Dr., Toronto, ON M9W 5E4. Only original handprinted essays will be accepted; no duplicates or mechanical reproductions. Limit: One
(1) Card request per outer stamped envelope. Request must bear sufficient postage.
Please allow ten (10) days for processing and return.
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Draw:
On or around September 7, 2009, a random drawing will be conducted from the total
entries received.
84
Promotional Turn 2: Open for Summer
Contests
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Continued
Miller Genuine Draft Hidden Ride Contest continued
Prize:
There is one (1) Hidden Ride (the “Prize”) available to be won. The Prize consists of:
(i) one (1) Harley-Davidson Motorcycle. The year, make and model of the HarleyDavidson Motorcycle will be determined and at the sole discretion of Sponsors and
Harley-Davidson. Approximate retail value of the Harley-Davidson Motorcycle is
$19,300.00 CAN.
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Participating brands:
+693093 • Miller Genuine Draft • 6pk-B+ 2130 mL
Marketing & Product Guide
85
Contests
Alexander Keith’s Summer Vacation Contest
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Continued
Rules:
No purchase necessary. Must be 19 years of age or older to participate. Entry ballots
will be available in participating Liquor Control Board of Ontario (“LCBO”) stores in
Ontario until May 24, 2009 or while supplies last. Contest begins on or about April 27,
2009 and closes on May 24, 2009 at 11:59 p.m. Limit one (1) ballot per person per day.
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How to play:
To participate, legibly and fully complete the ballot (including correctly answering the
skill-testing question without assistance) and return it in an envelope bearing sufficient
postage to: Keith’s “Summer Vacation” Contest c/o Publicis, 111 Queen Street East,
Suite 200, Toronto, Ontario, M5C 1S2. All ballots must be postmarked no later than
the contest close date (May 24, 2009) and must be received no later than May 28, 2009.
Ballots postmarked later than May 24, 2009 and/or received later than May 28, 2009 are
void.
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Draw:
A random draw will take place on approximately May 29, 2009 from among all eligible
entries received during the contest period. The selected entrant will be contacted by
phone and/or e-mail within two (2) business days of the draw. If a selected entrant is
unable to be contacted after three (3) attempts, he or she forfeits the prize and another
entrant may, at the sole discretion of Labatt Brewing Company Limited (the “Contest
Sponsor”), be selected.
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Prize:
There is one (1) grand prize to be won across all participating LCBO locations. The
grand prize will consist of a trip for the winner and one (1) travelling companion to
Halifax, Nova Scotia, including return economy class airfare from Toronto to Halifax,
five (5) nights hotel accommodation in Halifax (double occupancy), transportation to
and from the Halifax airport, lobster dinner for two (2), Alexander Keith's Brewery
Tour experience, Alexander Keith's store merchandise credit in winner's name in
amount of $100CAD, spending allowance in amount of $400CAD payable to winner
only, Halifax tourism information package, taxes and gratuities on included services.
Approximate retail value of the prize is $5,000CAD. Dates of travel must be taken
between June 12 and September 12, 2009 – dates are subject to availability and are at
Contest Sponsors discretion. Winner and companion are responsible for valid travel
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Promotional Turn 2: Open for Summer
Contests
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Continued
Alexander Keith’s Summer Vacation Contest continued
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documentation and for all expenses not specifically described as part of the prize,
including, but not limited to, insurance, gratuities, meals, transfers to and from their
home and Toronto airport, and all personal expenses and taxes. Prize is not redeemable
for cash. Alcohol is not part of the prize. Winner and travel companions must have
valid travel documents and must be able to travel at times and/or dates stipulated by
the Contest Sponsor (subject to change by Contest Sponsor) or prize will be forfeited.
Contest sponsor reserves the right to adjust elements of the prize. Beverage alcohol
is not included in the prize. The odds of winning depend on the number of eligible
entries received across all participating LCBO stores in Ontario.
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Participating brands:
+53694 • Alexander Keith's Red Amber Ale • TC 473 mL
+900266 • Alexander Keith's India Pale Ale • 6 Pk-B 2046 mL
+907147 • Alexander Keith's India Pale Ale • 473mL
Marketing & Product Guide
87
Contests
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Continued
Wiser’s Join the Wiserhood
How to Play:
There are two ways to enter this contest:
1) visit www.thewiserhood.com and follow the online instructions to enter (and to
view complete Contest Rules and Regulations) or
2) hand print your name, age, address, province, postal code, phone number and
e-mail address, readily legible, on a plain piece of paper for mail-in (no mechanically
reproduced entries are allowed).
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The hand printed entry must be mailed in a self-addressed, stamped envelope to:
Wiser’s Join the Wiserhood Sweepstakes
PO Box 3690
Markham Industrial Park Stn.
Markham, ON
L3R 6G9
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Draw:
The contest starting date is April 1, 2009 and closing date is June 30, 2009. The winner
will be selected by a random draw to be conducted on or about July 8, 2009.
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Prize:
There will be one (1) Grand Prize trip package available to be won. The declared
grand prize winner will have their choice of authentically Canadian Destinations for
four (4) persons: a) East Coast Exploration approximate retail value $13,000 CAD b)
West Coast Adventure approximate retail value $13,000 CAD c) Arctic Expedition
approximate retail value $13,000 CAD. There will be 50 secondary prizes (Ironhead
prize packs available to be won online instantly). Each prize pack has an approximate
retail value of $80 CAD and will be awarded to selected entrants residing in each
province and territory as follows: B.C. – 8, AB – 7, SK -7, MB – 3, ON – 14, QC -1, NB –
1, NS -2, P.E.I – 1, NF – 3, YK – 1, NWT – 1, NU – 1.
Participating brands:
+893 • Wiser’s Deluxe • 750 mL
88
Promotional Turn 2: Open for Summer
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FOOD
&
DRINK
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FOOD & DRINK
FOOD & DRINK
The Early Summer 2009 issue of FOOD & DRINK will be distributed in stores April 29,
2009. PLEASE DO NOT DISPLAY THE ISSUE PRIOR TO THIS DATE
Discover the hottest trends in food and drink, and fresh takes on using seasonal, fresh
ingredients.
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Features:
• Start your summer grilling with sensational new BBQ hors d’oeuvres.
• Lemons liven up five refreshing summery cocktails.
• Transform leftover chicken into entirely new, delicious dishes.
• Explore new world white varietals and seasonal recipes created to complement each.
• Treat mom and dad to special menus designed for their special days
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This issue should be merchandised prominently in the magazine stands. The stands
should be positioned in the selling area of the store. If your store does not have a stand,
please display FOOD & DRINK at all checkouts, customer service and the Info centre.
Once your supply has been depleted, please store the stand until the next issue arrives
in store. Do not use the stand to display other materials.
To request additional copies once your original supply has run out, please e-mail
wayne.leek@lcbo.com. Your email should include the following information:
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Store # and contact name
# of additional copies and why
English or French edition
We will distribute the magazines equitably among all store who request overs 10 days
after original distribution. As supply is limited, please understand that stores may not
receive the quantity requested.
Watch for the Summer 2009 issue of FOOD & DRINK, which will be in stores on
Wednesday, June 24th.
90
Promotional Turn 2: Open for Summer
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LCBO #
PRICE
198192
51953
982462 (VE)
165241
454355
6445
297184
578641
897702
501080
89292
676130
911388
65359
542548 (VE)
47845
255448
63826
545004 (VE)
620054
382713
554089
4051
32888
11452 (VE)
610972
46946
341024
232033
53678
593855
234583
926626 (VE)
54353
603357
1875
554089
35386 (VE)
537258
232033
$10.90
$57.00
$18.95
$16.15
$9.00
$2.60
$11.95
$10.95
$14.95
$10.95
$8.95
$12.25
$12.75
$12.95
$24.95
$19.85
$13.95
$13.95
$19.95
$16.95
$10.95
$13.95
$29.95
$14.95
$16.95
$14.95
$17.95
$15.85
$13.95
$14.95
$13.00
$14.25
$38.95
$19.95
$48.95
$13.75
$13.95
$19.95
$2.20
$13.95
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STORY/ PRODUCT
MATCHMAKER MATCHES
Savoury & James Amontillado Deluxe
Pol Roger Brut Champagne
Ascheri Barbera D’Alba Fontanelle
Leon Beyer Pinot Gris
Sutter Home White Zinfandel
Creemore Springs Brewery (473 mL)
Colio Estate Cabernet Franc VQA
Casilliero Del Diablo Sauvignon Blanc
Bottega Vino Dei Poeti Prosecco
Bend In The River Qualitatswein
Trimbach Pinot Blanc
Moretti Beer (6 pk)
King Brewery Pilsner (6 pk)
Strewn Gewurztraminer VQA
Henri Bourgeois les Baronnes Sancerre
J. Drouhin Côtes de Beaune Villages
Fetzer Valley Oaks Fumé Blanc
No. 99 Wayne Gretzky Estate Unoaked Chardonnay VQA
Mission Hill Chardonnay Reserve VQA
Babich Sauvignon Blanc
Nederburg Sauvignon Blanc
Hoegaarden (6 pk)
Henry of Pelham “Cuvee Catherine” Brut Rosé Sparkling VQA
Folonari Pinot Noir
Willm Riesling Réserve
Sacred Hill Whitecliff Sauvignon Blanc
Taylor’s Reserve Late Bottle Vintage Port
Southbrook Farms Framboise (375 mL)
Vineland Estates Riesling Semi-Dry VQA
Peninsula Ridge Sauvignon Blanc VQA
Astoria La Robinia Prosecco
Cave Spring Riesling VQA
Perrin & Fils Châteauneuf-Du-Pape “Les Sinards”
Stoneleigh Pinot Noir
Navan Liqueur
Martini and Rossi Asti
Hoegaarden (6 pk)
Kim Crawford Sauvignon Blanc
Tiger Beer (500 mL)
Vineland Estates Riesling Semi-Dry VQA
Marketing & Product Guide
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LCBO #
505370
336735
37606
61598
2527
341669
620104
175505
451641
588863
106450 (VE)
158493
256552 (VE)
31955
38471
16840
6452
1545 (VE)
144493
56689(VE)
31120
69336
446633
506519
332304
1784
27375
PRICE
$15.95
$10.50
$10.95
$9.95
$12.95
$10.90
$14.15
$17.95
$24.95
$14.95
$16.95
$14.95
$18.95
$10.60
$9.30
$12.95
$9.95
$19.95
$14.75
$39.95
$11.25
$14.95
$7.45
$16.90
$15.80
$45.10
$18.35
637363
108555 (V)
965293 (V)
982264 (VE)
104786
101741 (V)
721050
123133
116038
73031
40626
112839
31070
$29.95
$83.95
$69.95
$45.95
$32.95
$29.95
$24.95
$19.35
$28.95
$8.25
$6.35
$40.00
$33.50
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STORY/ PRODUCT
Wolf Blass Yellow Label Riesling
Baden Gewürztraminer QBA
Yellow Tail Rosé
Two Oceans Pinot Noir
Mouton Cadet Blanc
Remy Pannier Sparkling Chardonnay
Angels Gate Sussreserve Riesling VQA
Firestone Sauvignon Blanc
Trius Brut Sparkling VQA
Madfish Sauvignon Blanc/Semillon
Santa Margherita Pinot Grigio
Segura Viudas Brut Sparkling
Cave Spring Chardonnay Estate VQA
Côte de Provence Rosé
Seagram Vodka Tropical Lemon Lime Spritzer (4 pk)
Bolla Valpolicella
20 Bees Baco Noir VQA
Flat Rock Pinot Noir VQA
Montecillo Crianza La Rioja
Stratus Icewine Red VQA (200 mL)
Duff Gordon Osborne Santa Maria Cream
Trumpour’s Mill Pinot Gris VQA
Citra Montepulciano d’Abruzzo
Cesari Mara Vino Di Ripasso Valpolicella
Jaboulet Parallèle 45 Côtes du Rhône
Grand Marnier
Casa Dos Vinhos Fine Old Madeira
SPIRITS TO DISCOVER
Stradivarius Grappa (700 mL)
Gaja Rennina Grappa di Brunello di Montalcino (500 mL)
Grappa del vino Luce (500 mL)
Sarpa di Poli (700 mL)
Leblon Cachaça
Porto Morretes Cachaça (700 mL)
Ouzo of Plomari (700 mL)
Ouzo 12
Metaxa
Jinro Chamjinisulro Soju (375 mL)
Charm Soju (360 mL)
Kurokame shochu
Shochu Yokaichi Mugi
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LCBO #
PRICE
69336
615062
$14.95
$15.00
573147 (VE)
430546 (VE)
612804
34025
35667
649996
319384 (VE)
31955
1545 (VE)
$19.95
$14.95
$13.25
$14.25
$12.45
$17.95
$14.95
$10.60
$19.95
283291
415901 (VE)
167551
80556 (V)
258699
619452
316570 (VE)
739995 (V)
501304
$14.95
$24.95
$13.95
$36.95
$20.80
$15.95
$18.95
$14.95
$7.95
107144
122499
91710
107722
85316
113183
123505
123513
910430 (V)
656561
$44.95
$39.95
$18.95
$15.95
$13.95
$2.25
$9.95
$9.95
$19.95
$20.95
1875
395228
$13.75
$19.95
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STORY/ PRODUCT
A PRINCELY COUNTY
Trumpour’s Mill Pinot Gris VQA
Trumpour’s Mill Gamay VQA
MATCHMAKER: MAIN-EVENT SALADS
Malivoire Chardonnay VQA
Henry of Pelham Sauvignon Blanc VQA
Waupoos Premium Cider (4 pk)
Inniskillin Riesling Reserve VQA
Dopff & Irion Crystal D’Alsace Sylvaner
Wolf Blass Yellow Label Sparkling Brut
Carte Noire Rosé
Côtes De Provence Rosé
Flat Rock Cellars Pinot Noir VQA
WANDERING WHITES
Henry of Pelham Riesling Reserve
Cave Spring Indian Summer Riesling (375 mL)
Vineland Estates Riesling VQA
Acacia Chardonnay
J. Lohr Estates Riverstone Chardonnay
Hawkes Bay Sauvignon Blanc
Oyster Bay Sauvignon Blanc
Vinum Chenin Blanc
Robert’s Rock Chenin Blanc/Chardonnay
GLOBETROTTING
Eight Below Luxury Vodka
Beefeater 24
Tempus Two Copper Wilde Chardonnay
Angels Gate Merlot VQA
Giovello Prosecco
Estrella Damm Lager (500 mL)
Naked Grape Chardonnay Spritzer (4 pk)
Naked Grape White Zinfandel Spritzer (4 pk)
Tommasi Valpolicella Classico Superiore Ripasso
J. Lohr Estates Seven Oaks Cabernet Sauvignon
PERFECT PAIR
Martini and Rossi Asti
Henry of Pelham Special Select Late Harvest Vidal VQA (375 mL)
Marketing & Product Guide
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Promotional Turn 2: Open for Summer