Shark Shield - Update - 21st February 2014
The company continues to perform well against management’s strategic plan and financial goals; the
summary below provides an overview of the highlights for the most recent quarters.
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In line with the IM and management forecasts, our revenues for 1H FY14 where $441K with an
above forecast profit of $81K
Shark Shield was awarded a $50K Commonwealth Commercialisation Grant to assist with expertise
to raise capital, specifically the professional development of branding, financials and information
memorandum/prospectus. Shark Shield is not required to repay this grant.
Shark Shield was awarded a $300K Western Australian State Government Grant to fund the
development of the company’s surf board innovation to commercialisation. $265K in the first year
paid in February 2014 and the remainder in 2015. Shark Shield is not required to repay this grant.
The company is in advanced discussions with a two times worlds champion surfer /celebrity to be
the face of the new surfboard product range
Discovery Channel Program on Shark Shield in January 2014 can be seen here, this was filmed in
Western Australia
Shark Shield features in Diana Nyad record breaking swim from Cuba to Florida, see it here
Jim Sammon The Kayak Fishing Show initial Shark Shield test was completed, see the video here
with 4,700+ views in one week, formal product review is still to come
TV/Internet Advertisement for our global retail channel completed by Luke Tipple, Marine
Biologist and Discovery Channel Host, see the video here
New 30 Day Money Back Guarantee launched to improve customer and dive shop confidence in
Shark Shield, see the promotion here
Shark Shield Wikipedia entry has been updated here, this is a redirect from the old Protective
Oceanic Device page with removed unfavourable press
Australian Eastern States sales representative on commission only has been engaged
Brand.com has been engaged as a reputation manager to replace negative Shark Shield search
results with new positive content
New retail posters, product packaging and other marketing related material has been completed
to improve our retail presence
Shark Shield attended DEMA in November; the world's largest dive trade show and requited a
number of new dive retailers in the USA
Numerous press releases, most notably our “Is Shark Shield the Answer to Hawaii’s Shark Attacks”
release into the North American market received over 93,000 impressions
The Managing Director and her family are on target to be permanently relocated to Florida in
April
Yours sincerely
Lindsay Lyon
Executive Chairman
Shark Shield Pty Ltd
P: +61 8 9468 2082
F: +61 8 9300 0900
www.sharkshield.com
Shark Shield Pty Ltd (ABN: 87 099 782 091)
Building 7, 1 Winton, Joondalup 6027
Western Australia