Dr. Aneesha Sharma

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RD-506, Purva Riviera, Marathahalli, Bangalore-560037 M: +91-9986296120
aneesha.sharma@gmail.com
R: +91-80-41651487
Dr. Aneesha Sharma
Design Researcher & Visual Designer
Academic Qualifications
2006-2012:
PhD, Industrial Design Centre (IDC), IIT-Bombay
1997-1999:
M.Des (Visual Communication), Industrial Design Centre (IDC), IIT-Bombay
1992-1997:
B.F.A (Applied Arts), Sir J.J. Institute of Applied Arts, Mumbai
Awards:
1984-1992: National Scholarship for Drawing and painting from Department of Culture,
Government of India.
Guru-Shishya: (Master-Apprentice) Scholarship for children gifted in the Arts from age 10-18.
Work Experience
Total Experience: 13 years in Design and Education
2012-2014:
Senior Faculty at Srishti School of Art, Design and Technology, Bangalore.
2003-present:
Branding and UX Design Consultant, Aadya Design
2005-2006:
Adjunct Professor, Symbiosis Institute of Design (SID), Pune
2000-2003:
Visual Designer, National Informatics Centre, New Delhi
1999-2000:
Web Designer, Rediff on the Net, New Delhi
Doctorate
2006-2012: IDC, IIT-Bombay
I have recently completed my Doctorate from IIT-Bombay where I have researched on the topic of
'Phenomenon of letting go in Visual Arts and Design: Exploration into self-transformative creative
experiences'.
Area of work: Creativity and Innovation, Experiences of creation, Phenomenology of Selftransformation, Art and Design.
Areas of Research Interest:
Design Thinking, Creativity and Innovation, Creative and Aesthetic experiences, Research in
Design, Qualitative Research Methods, Design education and curriculum design.
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Publications:
1. Investigation of Creative Experience of Creator and Aesthetic Experience of Viewer in
Design, Research into Design: Supporting Sustainable Product Development, Research
Publishing, Singapore, ISBN: 978-981-08-7721-7 (2011)
2. Investigating the experience of ‘letting go’ in creative process of designers, Research
into Design: Supporting Multiple Facets of Product Development (Pp.86-93),
Research Publishing, Singapore, ISBN: 978-981-08-2277-4 (2009) (with Ravi
Poovaiah)
3. A Heuristic Inquiry into the phenomenon of ‘letting go’ in creative process of
designers, Qualitative Research on Illness, Wellbeing and Self-Growth: Contemporary
Indian Perspectives, edited by Dr.Kumar Ravi Priya and Dr.Ajit K. Dalal, (in print:
ISBN: 978-1-13-802037-5)
Conferences:
2011:
International Conference on Research into Design (ICoRD '11),
10-12 January, 2011, Indian Institute of Science (IISc.), Bangalore, India.
Paper presentation: Investigation of Creative Experience of Creator and Aesthetic
Experience of Viewer in Design
2010:
National Workshop on Qualitative Research Methods: Potential for the
Science of Well-Being and Self-Growth,
24-27 February 2010, Department of Humanities and Social Sciences, Indian
Institute of Technology, Kanpur, India.
Paper presentation: A Heuristic Inquiry into the phenomenon of 'letting go' in
creative process of designers
2009:
International Conference on Research into Design (ICoRD '09),
7-9 January 2009, Indian Institute of Science (IISc), Bangalore, India
Paper presentation: Investigating the experience of 'letting go' in creative process
of designers.
2008:
National Seminar on 'Research Methods - as inspirations for design',
8 November 2008 at IDC, IIT-Bombay, Mumbai, India
Presentation: Research methodologies in Qualitative Research
Talks, Seminars and Workshops:
2014:
NIAS (National
Institute of Advanced
Studies), Bangalore
Invited talk on “Phenomenon of letting go: A peek into
creative experiences of artists” for open public
Workshop on “First and Second person Research
Methods” for PhD students
S-Labs, Bangalore
Workshop on “ Visual Design for Digital Interfaces” for
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graduate students
2013:
NID, Bangalore
External Jury of PG, Visual Communication Students at
NID
IIM-Bangalore
Workshop on the topic of “Creative thinking for
Innovative Problem Solving” for graduate students
(Indian Institute of
Management)
2008:
IDC, IIT-Bombay
(Industrial Design Centre)
2005:
VNIT-Nagpur
(National Institute of
Technology)
2001
IDDC, IIT-Delhi
(Industrial Design Centre)
National Seminar on “Qualitative Research Methods” for
Graduate (M.Des) students
National Workshop on “Teaching and Learning methods”
for AICTTE, All India Engineers Teacher-Training
Program
Workshop on “Toy Design” for Graduate (M.Des)
students
Teaching Experience:
I have 3 years of Teaching experience on topics related to Foundation Studio, UX design, Visual
Communication, and Liberal Arts.
June2012-present:
Srishti School of Arts, Design and Technology, Bangalore
Senior Faculty
Member of Planning Committee for Doctoral program
2005-2006:
Symbiosis Institute of Design, Pune
Adjunct Professor
Curriculum Design for UG Design Program
Professional Experience Brief
Brand Strategy and Identity design:
I have consultancy experience in strategy design for marketing and business development through robust and
targeted business branding solutions. This involved market research analysis, competitor research, client
needs analysis and Market Positioning.
User experience design/Interaction design:
I have worked on consultancy projects for design of desktop/web applications. The works included design of
content, interaction, Usability and visual Design from the ideation to execution process while keeping in
mind the PDLC process constraints.
Design for Print:
I have experience in consultancy projects, which involved designing for Brand and for varied client
requirements in the area of print and publications.
Design for Online media:
I have worked on numerous projects for design of online media which includes portal and website design,
the projects functioned for multiple purposes from online-presence, for branding, to e-commerce and online
shopping.
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