advertising supplement THE DOWNTOWN ISSUE Live, study and work in the core MacEwan University’s urban campus energizes downtown CAPITAL IDEAS Students and business leaders connect at annual conference COMMUNITY COLLABORATORS Why industry and academia are good neighbours This section is an excerpt from Aspire magazine, a MacEwan University School of Business publication showcasing the success of its faculty, staff and students. For a complimentary copy, please call 780-633-3785 or e-mail business@macewan.ca GOOD FOR PHOTO: BLUEFISH STUDIOS The downtown location of MacEwan University School of Business benefits students, faculty and the community aspire E dmonton’s downtown is receiving renewed attention, with a number of planned projects set to revitalize the city’s core. But for faculty and students who attend MacEwan University, downtown is already the place to be. “It’s important for our business school to be downtown because we’re connected to businesses, and the people who live, work and play downtown,” says Mike Henry, Associate Dean of MacEwan University School of Business. www.MacEwan.ca/business advertising supplement business Elsie Elford, Dean of MacEwan University School of Business, agrees that an urban campus – with its physical presence stretching across a six-block span in the city’s core – is good for many reasons, including partnerships with local businesses. And at MacEwan, such relationships have been growing for almost 20 years. “We’ve been a physical presence in the downtown since 1993,” Elford says. “Since that time, when we opened as a community college, and through our transition to college and now university, we’ve maintained very strong relationships with local businesses.” Downtown revitalization is a hot topic right now, with planned development in the area including a new hockey arena, Royal Alberta Museum and restoration of Jasper Avenue. While these projects are set to create a more vibrant downtown, Henry points to MacEwan University’s role in an earlier revitalization of downtown. He says that building MacEwan itself on the old CN rail yards, in partnership with the City of Edmonton and the Province of Alberta, marked the beginning of the revitalization of downtown in the late 1980s and early 1990s. “The people who were leading MacEwan at the time were real visionaries and they said, ‘let’s build this downtown university’ and so they created this incredible community of learners here in 1993.” Over the past 20 years, MacEwan University and its faculty and students have formed many connections with the local community. Those connections will grow as downtown Edmonton does. “I think anytime you bring a group of younger generation people to an area you create a more dynamic life,” says Mayor Stephen Mandel, of MacEwan University’s role in Edmonton. “MacEwan University is really committed to downtown and to bringing thousands of younger generation people downtown and many hundreds of faculty. I think that in itself creates a dynamic of people doing things downtown.” In addition to bringing students and faculty downtown to work and study, MacEwan MacEwan University School of Business University also plays a role in the community through its career-focused business programming. “Our programs have internship or work experience components, so we have these relationships built with our business partners and they often welcome students into their offices for practical work experience,” Elford says. Students who complete a summer internship may continue on with the company part-time during the school year, as it’s easy to commute between campus and downtown offices. “That’s been going on for a long time and that’s why we’re wellknown in the community and our students are well-known and our employment rates are so high,” Elford says. As students gain work experience in downtown offices, some business professionals also leave the office and come to MacEwan University, to teach students. “We have dozens of practicing business professionals downtown, from accountants to lawyers to human resource professionals, who come and teach part-time with us. Our students get the benefit of these business practitioners with industry expertise teaching them,” Henry says. MacEwan University also partners with businesses in other ways. Henry cites a recent example: an inaugural speaker series that hosted big names, like former Bank of Canada Governor David A. Dodge. “That is possible because of our partnership with Bennett Jones LLP, a law firm that’s downtown, and we’re downtown. So Bennett Jones and its clients get the benefit of MacEwan downtown and our students get the benefit of being part of that,” he says. Connecting business leaders and future business leaders at such discussions in just one way Edmonton’s downtown university is reaching out to the community. As MacEwan University transitions to a four-year degree-granting institute, Elford says the partnerships and opportunities continue to grow. “We are establishing another level of engagement, in addition to employment, and that’s research,” she says. aspire aspire AT THE HEART: MacEwan University is, and will continue to be, a big part of the energy that exists downtown. Here, Edmonton’s future skyline is pictured, as part of a project commissioned by City Hall PHOTO: DIGITAL ART IMAGING “We want to be able to engage the business community in another way now, to reach out and assist them more with their own issues and questions and need for information.” Partnerships with businesses are a win for all involved, as students gain research experience and the chance to interact with real businesses and help solve problems. At the same time, faculty engage in applied scholarship and businesses benefit from the results and connections formed. “Whether it’s examining intergenerational workplaces, marketing campaigns, promotions or rebranding, there are so many issues out there that we feel our students can have real-world experience by partnering with the local community,” Elford says. For Leo Wong, an Assistant Professor at MacEwan University’s School of Business, making the material taught in the classroom relevant to the local community is a regular part of his job. Wong describes a group project he led students through in a marketing course on consumer behaviour, which enabled them to practice what they had been learning throughout the semester. “Students had to seek out local businesses and consult with them on how to improve their marketing from a consumer behaviour perspective, particularly around their social responsibility,” he says. The project engaged students and the local business community, and Wong says the business community was responsive to students’ work. Outside the classroom, Wong continues to build community involvement among students. He’s an advisor with Students in Free Enterprise (SIFE), a campus club that’s part of a global non-profit aiming to bring together the top leaders of today and tomorrow to create a better, more sustainable world. Since starting on campus in 2011, SIFE has attracted more than 30 students. One of the projects the SIFE club recently worked on was consulting work with a non-profit to help improve the organization’s mandate. An upcoming project will see them partner with businesses in the City Centre Mall to help small companies be more efficient. “Students have the opportunity to apply the things that they’ve learned in a real world setting. They’re taking that classroom knowledge out into the real world,” Wong says. Wong believes those opportunities are only set to grow. “MacEwan University is MacEwan University has had a physical presence in downtown since 1993. Over the years, MacEwan University has built strong relationships with local businesses. embedded in the community, physically, but also through knowledge. I think there’s a huge potential that we’re just discovering and through more and more examples of our students getting out into the community, our faculty getting out into the community, we’re going to have a lot more. I think the ingredients are all here,” he says. MacEwan’s single sustainable campus plan will further such community connections, as the operations of all four MacEwan campuses are consolidated downtown. While completion of the plan is at least a decade away, excitement about the initiative is already strong. “Our board has really embraced sustainability by saying let’s put all of our operations on one campus downtown. We’re making maximum use of public transit, with the LRT coming right to our doorsteps. It really is putting sustainability into practice and I think that it reflects what is happening downtown, with businesses, the city, and the province,” Henry says. “As downtown revitalizes and brings in energy, you can also feel the energy on campus from our students. As a business professional said to me not too long ago, ‘there’s a real buzz downtown about Edmonton’s potential.’ We’re a city that’s about to take major leaps in terms of our place in Western Canada and the world, and that’s emulating where our students are at – they’re about to take a major leap into their careers and into their lives.” www.MacEwan.ca/business advertising supplement COMMUNITY ROOTS While downtown Edmonton has been home for MacEwan University since the City Centre Campus opened in 1993, MacEwan’s existence in Edmonton extends even further. MacEwan was founded in 1971 as Grant MacEwan Community College (GMCC), located in Scona Campus (Strathcona High School). Over the years MacEwan has operated out of various campuses, including the Jasper Place Campus in Edmonton’s west end in the 1970s and the Mill Woods Campus, which opened in the city’s southeast in 1976. In 1988, the provincial government committed $100 million for the construction of MacEwan City Centre Campus. Construction began in 1991 on the north edge of downtown, on the former Canadian National rail yards. The downtown campus took up four full city blocks and is a combination of angular concrete towers and three storey glass buildings. In 1999, GMCC was renamed Grant MacEwan College. According to an article published the year after the City Centre Campus was completed, building a downtown campus was an innovative project. In the Merit Contractors Association’s magazine Open Mind, MacEwan’s Vice-President of Administration, Barry Snowden, said the City Centre Campus was designed to be a neighbourhood of buildings that would be open and inviting to the community, rather than an intimidating institutional structure. In 2002, Alberta College became officially integrated with Grant MacEwan College, to become the college’s fourth campus (in addition to the Mill Woods Campus, City Centre Campus and Jasper Place Campus on Stony Plain Road and 156th Street). More development happened in the next few years: In 2004, MacEwan became an accredited degree-granting institution, in 2005, the student residence opened at the City Centre Campus and in 2007 the Robbins Health Learning Centre opened. In 2009, Grant MacEwan College became MacEwan University, Alberta’s sixth university. the community. One way we do this is through continuing education. We have 20,000 people who come to MacEwan University for some kind of programming, in addition to the 12,000 full-time equivalent students. as the centre for business, being located in the downtown core of Edmonton seems a natural fit for MacEwan University School of Business. Downtown Advantage Leaders discuss why MacEwan University’s urban campus is a great boon to local businesses and students alike. David Atkinson President, MacEwan University: If you look across North America right now, 20 per cent of all undergraduate enrollments are in business – that’s huge. If you look at business schools across the country you will find that their reputation is built as much on their relationship with the business community as it is on the students that they prepare for the business community. We will continue to listen to members of our business community, to talk with them, to interact with them. Part of being an urban institution is reaching out and connecting with MacEwan University School of Business Elsie Elford Dean, School of Business: Downtown Edmonton is energized. New developments are underway or on the horizon. Energy, vibrancy and the core of business are great words to describe an urban downtown, and they are also great words to describe a downtown university. MacEwan University has been a cornerstone of Edmonton’s downtown since its iconic clock tower was completed in 1993. As downtowns are seen Mike Henry Associate Dean, School of Business: MacEwan University is Edmonton’s downtown university and our School of Business is a proud part of both. The future of our institution and the downtown community is extremely bright, with shared growth, revitalization and energy. The School of Business is our university’s window into the business community. This portal allows us to graduate business students who are well prepared to contribute relevant and social value to their community. aspire By Caroline Barlott Photos by Stephen Wan - Sports and business define Bill Comrie’s life. Now the retired CEO and hockey dad is sharing lessons learned with MacEwan University students W hen Bill Comrie talks about giving up his draft into the NHL over 40 years ago he sounds nonchalant, as if it’s something that happens every day. It was 1969 and 19-year-old Comrie had been drafted by the Chicago Blackhawks. When Comrie’s father passed away suddenly, Comrie left his promising career to support his mother and younger brothers. “We didn’t have any money and when my dad died, my little brothers and my mother said, ‘You can’t go. You can’t leave,’ ” Comrie says. “So I stayed.” He gave up his spot in the NHL and took over his father’s business, a furniture store called Alberta Factory Sales. While Comrie’s career path veered in a different direction than he had expected, he quickly shifted all his energy into the store. He had a knack for business, including experience buying and selling cars, and he soon looked at ways to improve the store. Over the next 30 years, he grew the single 4,500-square-foot downtown Edmonton business, which averaged just a few customers a day, to an impressive retailer of household furniture, mattresses, appliances and home electronics. Alberta Factory Sales became Bill Comrie’s Furniture Warehouse and was renamed the Brick Warehouse, and later The Brick. When Comrie stepped down as The Brick’s CEO and chairman in 2004, the organization became an income trust with an initial public offering worth $400 million. aspire Now Comrie, the 2012 Dr. Charles Allard Chair of Business, is sharing that story and many others with MacEwan students. The Dr. Charles Allard Chair is an honorary teaching position with the School of Business that recognizes a business person who has demonstrated remarkable business talent, skill and philanthropy. This is an apt description of Comrie, who is the 26th Allard Chair. As part of his new role, he attended a private dinner, which welcomed him as Allard chair, visited MacEwan University classrooms and students, presented the keynote speech at the Student Business Conference and participated in panel discussions. After a few months of engaging with MacEwan business students, Comrie, who holds an Honorary Degree of Doctor of Laws from the University of Alberta, says he is impressed with the students’ desire for knowledge. Students are eager to hear about his experiences and ask questions on topics such as The Brick’s marketing practices and techniques for distribution. In March, Comrie spoke to Bob Gurney’s advanced leadership class of 40 students. Gurney, School of Business faculty, says his students gained more than just an inside look at the business world from Comrie. They also learned the importance of community involvement, compassion and a desire to give back. “All of the hidden work that Bill does – including his work with the community, with charities and for his employees – is phenomenal, and he tends www.MacEwan.ca/business advertising supplement LESSONS LEARNED: As the 2012 Dr. Charles Allard Chair of Business, Bill Comrie shares his business experience with students to stay quiet about it. He’s very humble,” Gurney says. When speaking to Gurney’s class, Comrie had tears in his eyes while talking about a one-time bonus cheque he gave to all The Brick employees in 2004. The combined total of the bonus was over $40 million and the individual amount depended on length of service, meaning some longtime employees received $50,000. Comrie says he gave bonus cheques because he wanted to show appreciation for his employees in a concrete way. “The students felt and shared his emotions,” Gurney says. Comrie doesn’t just give back to his employees; he’s also a generous supporter of the community. His reason for giving back is simple: “I think that when you make money, [you have] an obligation to give back,” he says. Comrie’s volunteer positions include chairing the Stollery Children’s Hospital Foundation’s capital campaign in 1997, which raised $14 million for the establishment of the hospital. He also helped raise over $45 million as chair of the Mazankowski Alberta Heart Institute campaign. And while Comrie retired as CEO of the Brick eight years ago, he is still involved with the company’s Sports Central program, which last year gave 11,000 pieces of sports equipment, including items such as hockey helmets, skates and bicycles, to kids whose families couldn’t afford the gear. At the moment, the only Sports Central store where kids can receive donated sports equipment is located in Edmonton but Comrie says he would like to expand into other parts of the province because he believes sports positively impact kids’ lives. In fact, he credits his hockey career for his ability to create a strong team environment at The Brick. He played for the Moose Jaw Canucks and the Edmonton Oil Kings prior to being drafted into the NHL by the Chicago Blackhawks. “I wasn’t lucky enough to be able to go to university, but I was lucky enough to play hockey and it taught me the team concept. Not too many people make it individually; we need to work together,” he says. Comrie’s passion for hockey is still strong. He encouraged his four sons, Mike, Paul, Eric and Ty, to pursue the sport; Comrie’s daughter Cathy works as a psychologist. Mike and Paul played for the Oilers while Eric was a first-round pick in the Western Junior Hockey MacEwan University School of Business LOCAL LEADER: Bill Comrie says MacEwan University students are eager to ask questions and hear about his experience League. Fourteen-year-old Ty plays for a team Comrie coaches. One of the stories Comrie shared with MacEwan University students is how his sons, Paul and Mike, made it to the NHL. Both for the sale. Customers could shop from midnight to 6 p.m. the next day on marked discounted items. While Comrie ran an ad in the newspaper and on the radio for the first sale, no one, including his partners in the “All of the hidden work that Bill Comrie does is phenomenal, and he tends to stay quiet about it. He’s very humble,” says Bob Gurney, MacEwan University faculty. boys played hockey growing up, but Comrie says both were smaller than the other players. “People often told them ‘There’s no way you’ll ever play junior hockey, no way you’ll ever play college hockey and you’ll never play in the NHL.’ But they both did all of that.” The Comrie boys adopted their dad’s strong work ethic and a positive, nothing-stands-inmy-way attitude. “Bill is one of those people who has both a competitive spirit and strong values,” Gurney says. Those values helped Comrie succeed in business, even though some of his early marketing ideas were initially a source of amusement for others, such as the “Midnight Madness” sale. It was while at a busy late night drive-in movie that Comrie came up with the idea business, thought it was a good idea. “They said, ‘Are you crazy? We can’t get more than one or two people during the day. How are we going to get anyone at midnight?’ ” But the night of the sale, three hours before the doors were unlocked, Comrie looked outside and saw close to 1,000 people lined up. He called his two brothers and a friend to help and when the doors opened for the sale, people rushed in and inventory sold out. The furniture store made more money in two and a half hours than it had in the previous year. Comrie tells that story in classroom visits with MacEwan University students. “If you believe in yourself and you’re willing to work hard towards your dream, you can be successful,” he says. aspire Beyond Bottom Line Photo: bluefish studios MacEwan University faculty members research how corporate social responsibility creates both economic and social value By Kristiana Indradat PRME EXAMPLE: Fernando Angulo researches how an integrated approach to corporate social responsibility influences a corporation’s performance, such as Enbridge’s sponsorship of the Ride to Conquer Cancer, Syncrude’s support of the Sport & Wellness Centre in Fort McMurray and Safeway’s partnership with the Canadian Breast Cancer Foundation aspire www.MacEwan.ca/business advertising supplement W hen shopping at his local supermarket, Fernando Angulo sees a social initiative at work. The store’s employees are sporting pink shirts and greeting customers at the till. As they ring in groceries, those employees are doing more than selling goods. They are part of Safeway’s breast cancer awareness and fundraising efforts. It’s an everyday example, says Angulo, of a company integrating Principles of Responsible Management Education (PRME) into its business model. As a participant in the PRME program, which is a call to action by the United Nations to institutions of management education around the world, MacEwan School of Business conducts research on topics related to PRME – just one of its many commitments to the initiative. Faculty members, like Angulo, are researching how corporations create sustainable social, environmental and economic value. Angulo says that Safeway’s involvement in breast cancer awareness is a classic example of a corporation exercising good citizenship, which is one extension of his research in corporate social responsibility. Another example is seen at Enbridge where, among other initiatives, there exists a Volunteers in Partnership (VIP) program that encourages employees to participate in volunteer activities in their communities. “Employees benefit by making a positive difference in their communities and the environment in which they live and work,” says Art Meyer, Senior Vice President, Enbridge, and past MacEwan Allard Chair in Business. Corporate social responsibility is also seen at Enbridge in its sponsorship of the Ride to Conquer Cancer, which is supported by many staff. “We view corporate social responsibility as the right thing to do in business,” Meyer says. “We also benefit when communities prosper since the people we employ or work with live in those communities.” Those sorts of benefits to business and the community are what Dr. Angulo is after through his research. Angulo, Albena Pergelova (MacEwan) and a colleague from Atlanta’s Georgia State University are studying how an integrated approach to the implementation of corporate social responsibility influences a corporation’s performance. They’re using secondary data examining companies in the United States and primary data studying profit and non-profit organizations in Alberta. “How can helping non-profit organizations and social causes – good citizenship – influence the performance of a company?” Angulo asks, “And how does integrating that way of thinking with being a green employer that cares for the environment, and a good employer that satisfies employees, create better financial performance?” The positive relationship between financial performance and different lines of corporate social responsibility has been drawn in the past, says Angulo. Benefits of corporate social responsibility include improved stakeholder perceptions and market competitiveness, which are related to increased sales and investor interest. His team, however, is keen to learn how the interactions of these strategies generate not only economic value, but social value as well. They want to switch the current conversation on corporate social responsibility and offer a different view on the subject. “The normal idea is to link social responsibility and financial performance. We’re acknowledging social responsibility is important to the bottom line, but we’re tweaking it a little and asking what are its actual effects on society?” he says. To that end, Angulo and colleague Pergelova have written and presented a paper, titled “Marketing and Corporate Social Performance: Steering the Wheel towards Marketing’s Impact on Society”. The paper contends that social performance should be examined for its own MacEwan University School of Business legitimacy, not whether or not it might prove to be connected to financial performance. The paper explores why such a shift is needed, noting businesses have increasingly had to respond to empowered consumers, and calls for researchers to elaborate models and arguments that will help organizations to be more oriented to societal impact. Angulo presented the paper at a conference in the United Kingdom in July. “It went unbelievably well,” he says, “It really offers a different perspective than what’s in the mainstream right now, and people were interested in that new angle.” He continues to conduct empirical research, including interviews with various non-profit and profit organizations in Alberta. Any business owners who are interested in participating in this research are encouraged to contact Angulo. Angulo isn’t the only MacEwan faculty member researching corporate social responsibility. With a strong belief in regional development, Eloisa Perez, a faculty member of MacEwan School of Business, and her colleagues are embarking on a research project to determine the social return of small to mid-size companies in the Edmonton region. She believes the study will yield a valuable map of what companies do now and how they can create sustainable value while making meaningful contributions to their communities. The challenge for the researchers will be in defining what social return looks like and determining the measures that accurately capture it. The project may look at measures such as job creation, customer satisfaction and innovation. “We’re acknowledging social responsibility is important to the bottom line, but we’re tweaking it a little and asking what are its actual effects on society?” says Fernando Angulo, MacEwan University faculty. Innovation, Perez says, is essential to the formation of a knowledgebased economy. Research conducted at universities like MacEwan can foster innovation and is crucial in keeping Alberta competitive in the global market. Perez acknowledges that even if the intention to have a social impact exists, businesses may not have the support they need to fully engage in social initiatives. In order to address this, the study will also ask companies to consider what kind of supports they need in order to succeed. Students involved in the study will gain real perspective on how businesses are managed, while potentially making a significant impact on the best practices of business owners. “PRME principles should help create a shift in thinking for businesses,” Perez says. “Planting a seed in the minds of students is a start.” Angulo agrees and says that he sees social consciousness growing in the minds of his students. “They’re seeing, for example, people demanding companies to be more environmentally conscious.” He says stakeholders are looking for leaders who not only produce business and profits, but they’re also looking for leaders who can deliver sustainable benefits for society. As educators and practitioners of PRME principles, Angulo and Perez believe sharing concepts, theories and empirical evidence with students help them become more conscious of the social environment businesses operate within, and consequently, will inform them as future business leaders. aspire A Sustainable Conference Premier School of Business event connects students and industry leaders By Kelley Stark M Photos: Stephen Wan ore than 1,000 people gathered in downtown Edmonton for MacEwan University’s annual Student Business Conference, on March 6, 2012. The conference, the premier event for MacEwan University School of Business, featured speeches and panel sessions with successful, local business leaders, and a career fair where students networked with industry and learned what jobs are out there when they finish school. aspire www.MacEwan.ca/business advertising supplement Attendance was high, with at the conference, students also almost 950 students and an took part in panel sessions. additional 150 speakers, staff There were eight different panels, “When we start to think about the and volunteers at this year’s conranging from Travel and Tourism community more than ourselves, we create ference. The speaker and panel to Supply Chain Management a better environment for everyone and it sessions were well-attended and and International Business. The according to John Alexander, panels offered the opportunity becomes richer in the end,” says Gary Inglis, Project Co-ordinator for the confor students to learn from people a MacEwan University student and Student ference, students were engaged working in industry right now, as Business Conference Co-ordinator. throughout the day. “Tons of panel members willingly shared students walked into our career their experiences. fair and stayed,” he says. For students, the chance to The conference’s theme was hear firsthand about the sucsustainability – as it applies to green practices myself at the edge of my seat when Peter was cesses and journeys of various business leadand sustainable business practices, too. Peter speaking.” ers was a highlight. “The presentations gave Thum, Founder of Ethos Water, was a fitting The afternoon keynote speaker, Bill Comus an ideal perspective of how the speakers speaker for the topic. Thum, who led Ethos rie, retired furniture business store CEO and became successful in their careers. Hearing as its president through its acquisition by hockey dad, was just as popular. He told the their stories inspires and allows students to Starbucks in 2005, provided the morning’s story of giving up a promising pro-hockey become successful in their own careers,” says keynote speech. Ethos was started in 2001, career to take over his late father’s failing Shaun Abel, one of the student with the mission to address the world water furniture store. Comrie made an impression co-ordinators. crisis and help children get clean water. on Alysha Currie, another of the event’s Inglis heard his peers say that they Thum shared with students stories co-ordinators. “Bill Comrie’s speech really “learned to think outside of the box.” He from his time in Africa in 2008. While in showed the success that can come from adds: “What I think the conference taught Africa, Thum noticed a large amount of hard work and determination,” she said. students was to stop thinking about the ‘me’ weaponry and saw firsthand how war had Victoria Forbes, a student who attended the and rather about the community. affected the continent. He was inspired and conference, adds, “I was amazed at his rags to When we start to think about the founded a business that melts guns down to riches story in creating The Brick.” community more than ourselves, we Not just students were inspired by Commake jewellery, then uses the profits from create a better environment for everyone and the jewellery to destroy even more guns. rie’s speech, though. Alexander was touched it becomes richer in the end.” Gary Inglis, one of the student when Comrie became emotional telling the For student Jordyn Pivarnyik, the takeco-ordinators of the conference, says Thum story of how he personally gave out bonuses away from the conference will be helpful to was an inspirational speaker. “Our theme that totalled more than $40 million dollars her future job search. “Most people look for was sustainability and I think Peter Thum to all of his employees, before retiring as personality in someone rather than just credid an amazing job of inspiring students to chairman and CEO. dentials,” she says. “If you’re a great person learn from every situation.” he says. “I found In addition to the 12 speakers that spoke and you show them that you have the drive, they’ll be willing to train you.” The conference proved to be a success on all fronts. Students benefited from the speakers’ knowledge and past experiences, while the job fair provided opportunity to see what kind of jobs exist. For speakers at the event, the Student Business Conference was a chance to see the calibre of students studying at MacEwan University: students who will soon be working in the business world. Conference attendee and student Shawn Gander finished the busy day feeling inspired, aware of the potential of him and his peers. “The business world is open, and anyone – regardless of age, sex, religion, etc. – can make a mark,” he says. ATTENTIVE AUDIENCE: (Left Page) Almost 950 students attended this year’s Student Business Conference. Audience members listened to speakers including Peter Thum, Founder of Ethos Water. (This Page) Students and industry leaders came together for a day of learning and networking with businesses at the career fair MacEwan University School of Business aspire advertising supplement Industry Expertise Meet three business people who know the value of a downtown university firsthand Rachel Gosse, Deloitte Rachel Gosse works as a Partner in Deloitte’s office in the City Centre mall, which picked up five prospective accountants from MacEwan University’s School of Business in its most recent round of hires. She says students from the school emphasize the attention faculty are able to pay to them because of MacEwan University’s small class sizes. Deloitte is also involved in teaching at MacEwan University and Gosse says this lets the company stay on top of the latest developments in the world of up-and-coming accountants. “It’s a positive influence in our work environment to see people actively giving back to and influencing those joining our profession,” she says. “Having people on campus also helps our awareness of changes in programs and issues facing the school or students. It adds an additional point of contact to our firm for the school.” By Eric Astley | Photos by Ryan Hidson W hile some of the benefits of what MacEwan University’s downtown campus brings to the city’s core are obvious – such as the social capital created by an enterprising and educated student body or the entertainment offered by the school’s various sports teams – MacEwan University’s enriching relationship with downtown Edmonton reaches far beyond this. Its impact on nearby businesses counts for a lot and below, three local business leaders explain what MacEwan University’s downtown location means to them. John Haliburton, Sunlife Financial Everyone is in sales, to hear John Haliburton tell it. Haliburton, who spends his days recruiting salespeople for Sunlife Financial and his nights teaching at MacEwan University, says that sales skills are required for many aspects of day-to-day life. And he thinks MacEwan University does a better job of imparting those skills than most schools. The move to a single downtown campus, right next to many head offices, will pay dividends. “The closer the students are to businesses, the more often business leaders will come to the classroom as guest speakers. That will improve the whole experience,” he says. “And the reverse is also true. It will help the downtown core with a higher calibre of part-time employees.” When Haliburton’s role switches to recruiting salespeople for Sunlife, he makes sure the company is visible at campus job fairs. “MacEwan has a great number of students with business acumen ... It’s a great source of potential managers and salespeople,” Haliburton says. Danika Packwood, MNP Danika Packwood co-ordinates human capital for the accounting and consulting firm MNP. The company employs 200 financial professionals in its Edmonton offices. As a MacEwan University grad twice over herself, she appreciates that students from the school who come to work at MNP have learned their skills in small classes with a strong emphasis on real-world skills. “MacEwan University students are a little more hands-on, a little more technical, I think, because the classes are smaller,” she says. “They have more one-on-one time with the instructors. They’re not afraid to come out and ask questions.” MacEwan University’s downtown location and MNP’s office in the Bell Tower are just four blocks apart. This also makes MacEwan University an attractive choice for MNP professional functions. Packwood rented the CN Conference room for intense sessions of accountant training, and she says MNP employees studying for the national accounting exam often find somewhere quiet on campus to hit the books. This section is an excerpt from Aspire magazine, a MacEwan University School of Business publication showcasing the success of its faculty, staff and students. For a complimentary copy, please call 780-633-3785 or e-mail business@macewan.ca