SUPERBRANDS ANNUAL 2015
ROLLS-ROYCE
by building a car capable of beating the
land speed record and achieving over
1,000mph using the EJ200 engine as part
of its propulsion system. The speed record
attempt is scheduled for 2015.
Brand History
rolls-royce.com
Market
The Group operates via two main business
divisions, Aerospace and Land & Sea. These
business divisions address markets with two
strong technology platforms, gas turbines
and reciprocating engines. Aerospace
comprises Civil Aerospace and Defence
Aerospace. Land & Sea comprises Marine,
Power Systems and Nuclear.
Rolls-Royce is a global
business providing and
supporting integrated power
solutions for use on land, at
sea and in the air. The Group
has customers in more than
120 countries, comprising
The markets have a number of similar
more than 380 airlines and
characteristics: they have very high barriers to
entry; they offer the opportunity for organic
leasing customers, 160
growth; and they feature extraordinarily
armed forces, 4,000 marine
long programme lives, usually measured
customers, including 70
in decades. The size of these markets is
generally related to world gross domestic
navies and a growing nuclear
product growth or, in the case of the
customer presence. The
defence markets, global security and the
scale of defence budgets. Rolls-Royce annual
Group employs over 55,000
revenues are more than £15.5 billion, half
people in 45 countries;
of which comes from services. The
more than 17,000 of
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Group’s order book in 2014 stood
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at just over £70 billion.
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Product
Rolls-Royce is probably best
known for aero engines that
power many of the world’s most
advanced passenger jets. Its Trent family of
engines is also a leader in power for modern
widebody aircraft. In civil aerospace, RollsRoyce powers commercial aircraft, from
business jets to the largest airliners. A fleet of
almost 13,000 engines is currently in service.
The Group remains the second largest
provider of defence aero-engine products
and services globally with 16,000 engines
currently in the service. Its engines power
aircraft in every major sector including:
transport; combat; patrol; trainers; helicopters;
and unmanned aerial vehicles (UAVs).
In the marine market, its products include
established names such as Kamewa,
Ulstein, Aquamaster and Brown Brothers
which, together with a strong focus on
research and development, have made
Rolls-Royce a pioneer of many important
technologies, including aero-derivative
marine gas turbines, controllable pitch
propellers and water jets. The company
is also a world leader in the design of
offshore support vessels.
In the power systems market, Rolls-Royce is
a world-leader in high-speed reciprocating
engines, propulsion and distributed
1904
Henry Royce meets Charles Rolls,
whose company sells high quality cars
in London.
1914
At the start of World War I, Royce
designs his first aero engine, the
Eagle, which goes on to provide half
of the total horsepower used in the air
by the allies.
1940
Royce’s Merlin powers the Hawker
Hurricane and Supermarine Spitfire in
the Battle of Britain. Four years later,
development begins on the aero
gas turbine.
1953
Rolls-Royce enters the civil aviation
market with the Dart in the Vickers
Viscount. It becomes the cornerstone
of universal acceptance of the gas
turbine by the airline industry.
1976
Concorde, powered by the RollsRoyce Snecma Olympus 593, becomes
the first and only supersonic airliner to
enter service.
1987
Rolls-Royce returned to the private
sector becoming the only company in
Britain capable of delivering power to
use in the air, at sea and on land.
1999
Rolls-Royce acquires Vickers for
£576 million, transforming Rolls-Royce
into the global leader in marine
power systems.
2003
BMW takes over the responsibility for
Rolls-Royce cars.
Achievements
Rolls-Royce is highly ranked in several
external indices that benchmark corporate
responsibility performance, including
the Dow Jones Sustainability World and
European Indexes; it has retained its position
in both for the 13th consecutive year.
2011
Trent 1000 engines power the new
Boeing 787 Dreamliner into service.
2012
Rolls-Royce opens a new 154,000m2
aero engine build facility in Singapore.
2013
Rolls-Royce announces its
involvement in the Bloodhound SSC
adventure: a project that aims to build
a car capable of beating the land
speed record.
The company continues to be one of
the most highly rated companies in the
CDP Index. Furthermore, The Group’s
2014 carbon disclosure score of 89,
2014
energy systems through its MTU product
family. The MTU range is produced in
Friedrichshafen in Southern Germany and
employs around 11,000 people.
The world’s most fuel-efficient aero
engine, the new Rolls-Royce Trent
XWB, enters service on the Airbus
A350 XWB.
The Trent XWB is the latest Rolls-Royce
engine to enter service in late 2014. It is the
sixth member of the highly successful Trent
family and the world’s most efficient large
aero engine.
Promotion
The company vision is to create ‘better
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power for a changing world’.
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Rolls-Royce seeks to achieve this
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through a strategy of delivering
its highest score to date,
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innovation and growing profitably.
demonstrate its commitment
en
large aero
Rolls-Royce invests over £1 billion
to continually improving its
annually in research and development
environmental performance.
and more than £30 million annually in
Rolls-Royce led the Global 500
training. The Group is determined to give
industrials in governance and strategy,
an effective response to the problem of
emissions management and reporting.
climate change and other environmental
Recent Developments
concerns and has a programme of
Rolls-Royce now produces the MTU
continuous improvement for its production
diesel engine range as a result of a major
acquisition in Germany. The acquisition
combined Rolls-Royce’s medium-speed
ROLLS-ROYCE HAS
diesel and gas engines business with MTU’s
13,000
COMMERICAL
high-speed reciprocating engines. The
AIRCRAFT IN SERVICE
acquisition significantly enhanced RollsRoyce’s core diesel and gas engine product
and systems portfolio and its global
network of sales and service facilities.
Brand Values
As part of its commitment to supporting
STEM projects in the community, RollsRoyce is a sponsor of the Bloodhound
SSC adventure. This project aims to
enthuse young people about engineering
and service activities around the world.
Similarly, it is committed to research and
development in order to provide leadingedge technologies that reduce fuel burn,
emissions and noise across all its products.
It is also at the forefront of research into
advanced technologies, such as nuclear
power, that provide new approaches to
low-carbon energy.
Rolls-Royce is one of the most famous brands in the world. The company brand promise
is ‘trusted to deliver excellence’. The Rolls-Royce brand means more than standards of
engineering – it is about the reputation of the company across all its activities.
The brand is at the heart of everything Rolls-Royce does.
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