April 29, 2011
WILLIAM D. PERREAULT, JR.
University of North Carolina
Kenan-Flagler Business School
C. B. 3490, McColl Building, Room 4526
Chapel Hill, NC 27599-3490
voice: (919) 619-2436;
EMAIL: Bill_Perreault@unc.edu
residence
2104 North Lakeshore Dr.
Chapel Hill, NC 27514
home office voice and fax: (919) 929-7921
Academic Appointments:
University of North Carolina at Chapel Hill, Kenan-Flagler Business School (Chapel Hill, NC):
William Rand Kenan Jr. Professor of Business Administration (July, 1988-present);
Associate Dean - Academic Affairs (August, 1988-June, 1991);
Robert M. and Mildred B. Hanes Professor of Business Administration (July, 1984-June, 1988.);
Professor (July, 1981-June, 1984);
Associate Professor (July 1978-June 1981);
Assistant Professor (July, 1976-June, 1978).
Cambridge University, Judge Institute of Management Studies (Cambridge, England):
Arthur Anderson Distinguished Visitor (January 1997-July, 1997).
Visiting Faculty, Jesus College
Stanford University, Graduate School of Business Administration (Stanford, CA):
Visiting Professor of Marketing, (January, 1987-July, 1987).
University of Georgia, College of Business Administration, Department of Marketing and Transportation
(Athens, GA):
Assistant Professor of Marketing and Transportation (September, 1973-June, 1976).
North Carolina State University, Department of Economics (Raleigh, NC):
Special Instructor (September 1972-May 1973)
Major Professional Honors:
 2008 Lifetime Achievement Award (Awarded by the American Marketing Association’s Selling and Sales
Management Special Interest Group) for long term, significant contribution to personal selling and sales
management research.
 2008 Excellence in Research Award (Awarded by the American Marketing Association in recognition of
scholarly article published in the discipline in the previous year that has had the greatest impact on personal
selling and sales management research.
 2006 Stern Award (Awarded by the American Marketing Association Foundation for the scholarly article
published in the previous 8 years in a top journal that has made the most significant impact in the area of
marketing and channels of distribution”).
 Coauthor of article recognized as one the “10 Most Influential Articles of the Twentieth Century in Sales
and Sales Management,” American Marketing Association Sales and Marketing Management Special
Interest Group (2001).
 American Marketing Association/Irwin 1997 Distinguished Marketing Educator Award (13th recipient)
 American Marketing Association Churchill Award for Career Contributions to Marketing Research (1997)
(2nd recipient)
 Academy of Marketing Science 1995 Outstanding Marketing Educator Award (7th recipient).
 1989 Distinguished Fellow, Society for Marketing Advances (7th recipient)
 1985 William O'dell Award (Awarded by the American Marketing Association for the Journal of Marketing
Research article published 5 years earlier and voted to have made the most significant long-run contributions
to marketing theory, marketing research, and marketing management).
Vita
William D. Perreault, Jr.
Page 2
Professional Awards and Recognitions:
 James M. Comer Award for Best Contribution to Selling and Sales Management Theory and Methodology,
Journal of Personal Selling and Sales Management, March 2007.
 Best Paper Award, American Marketing Association National Educator’s Conference (1998)
 Weatherspoon Award for Distinguished Research, Kenan-Flagler Business School (1994).
 Henry A. Latane Distinguished Alumni Award, Kenan-Flagler Business School (1992)
 Academic Trustee, Marketing Science Institute (1989-1994)
 School of Business Teaching Award for Contributions to the PhD Program (1988).
 Decision Sciences Institute's Instructional Innovation Award, Honorable Mention (1987)
 UNC Kenan Leave, based on campus-wide competition (Fall, 1986 and Fall, 1996)
 Best Competitive Paper Award, 1982 AMA Educators' Conference
 University of North Carolina Graduate School of Business Rendleman Award for Excellence in Teaching
(1978).
 National Association of Purchasing Management Doctoral Research Fellowship (1973).
 Fellow, American Marketing Association Doctoral Consortium (1972).
Biographical Listings
Who's Who in the World (starting 1993)
Who's Who in America (starting 1988)
Men of Achievement (starting 1996)
Dictionary of International Biography (starting 1995)
Who's Who in Higher Education (starting 1994)
Who's Who in American Education (starting 1994)
Who's Who in Business and Finance (starting 1980)
The International Authors and Writers Who's Who (starting 1985)
Who's Where Among Writers (starting 1983)
Outstanding Young Men of America (1976).
Education:
Ph.D. (1973). Graduate School of Business Administration, University of North Carolina at Chapel Hill.
B. S. (1970). School of Business Administration, University of North Carolina at Chapel Hill
Academic Honorary Societies (as a student at the University of North Carolina):
 Phi Beta Kappa, 1970
 Order of the Old Well (honorary society that recognizes campus leadership and scholarship),
1970
 Omicron Delta Epsilon (Honors in Economics), 1970
 Beta Gamma Sigma (Honors in Business Administration), 1969
 Gamma Beta Phi (honorary society that recognizes service and leadership at UNC), 1968
 Alpha Iota Delta (Honors in Decision Sciences), 1972
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William D. Perreault, Jr.
Page 3
Editorial Responsibilities - Scholarly Journals
Journal of Marketing Research
Editor, (July 1982-June 1985)
Editorial Review Board (November 1979-February 1993)
Chair, Editor Selection Committee (1987/1988)
Advisor to the Editor Selection Committee (1990)
Editor Selection Committee, (1995/1996)
"JMR Editorial Policies and Philosophy," (with G. Churchill), Journal of Marketing Research, Vol. 19,
August 1982, pp. 283-7.
Journal of Marketing
Editorial Review Board (August, 1982-August, 1985)
Chair, Editor Selection Committee (1988/1989)
Manuscript guest editor (2008-2009)
Editorial Review Board (May, 2005-present)
Management Science
Associate Editor - Marketing (1980-1982)
Decision Sciences
Editorial Review Board (1976-1980)
Chair, Editor Selection Committee, 1988/89
Journal of Business Research
Editorial Review Board (1976-1983)
Psychology and Marketing
Editorial Policy Advisory Board (June, 1983-1995)
Journal of Health Care Marketing
Policy Advisory Board (July, 1983-July, 1985)
Chair, Editor Selection Committee and Policy Board (1986/1987)
Journal of Marketing Letters
Founding Editorial Policy Board (July, 1988-1991)
Marketing Research
Founding policy group and editorial review board (1988-1990).
Marketing Education Review
Founding Board of Contributing Advisors, (1989-1991)
Editorial review board, 1992-1995, 2002-April 2010)
Journal of Marketing Education
Policy Advisory Board, 1993-2000
Editorial Review Board, 2000-present
Journal of Marketing Research Methods
Task force to make policy recommendations to AMA board of Directors (1991-1992) concerning the
potential publication of a new AMA journal
Journal of Strategic Marketing
Editorial review board, 2001- present
Review of Marketing Research
Founding Editorial Review Board, 2003-present
Academy of Marketing Science Review
Founding Editorial Review Board, 2010
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William D. Perreault, Jr.
Page 4
Ad hoc reviewing for:
Journal of Consumer Research, since 1978
Marketing Science, since 1982
Industrial Marketing Management, since 1985
International Journal of Research in Marketing, since 1987
Decision Sciences, since 1980
Marketing Science, since 1996
Marketing Letters, since 1996
Journal of the Academy of Marketing Science, 1990,
and other journals noted above
Current Working Papers
Gary K. Hunter and William D. Perreault, Jr. “Boundary Blurring Theory and Interorganization Relationships in
Business Markets,” draft manuscript to be submitted for publication review August 2011.
Citations
Over 1,600 citations on ISI Web of Science (April 29, 2011); this is based on a simple search for WD Perreault
and the most common misspelling (WD Perrault).
Over 5,300 citations on Google Scholar (as identified by April 29, 2011 search with Harzing’s Publish or
Perish, which computes an H-index of 27 and a G-index of 71). this is based on a simple search for WD
Perreault and the most common misspelling (WD Perrault).
Articles in Refereed Scholarly Journals
Rich Gooner, Neil A. Morgan and William D. Perreault, Jr. (2011, in press) “Is Category Management Worth
the Effort (and Does a Category Captain Help or Hinder?), Journal of Marketing, 75, September,
http://www.marketingpower.com/AboutAMA/Documents/JM_Forthcoming/is_retail_c
ategory_management.pdf
Gary K. Hunter and William D. Perreault, Jr., (2007) “Making Sales Technology Effective,” Journal of
Marketing, 71, 1 (January), pp. 16-34. (Recognized with the American Marketing Association Foundations’ 2008
Excellence in Research Award for the article in the discipline during the previous year that has made the most
significant contribution to research on sales and sales management).
Gary K. Hunter, Michele D. Bunn, and William D. Perreault, Jr. “Interrelationships among Key Aspects of the
Organizational Procurement Process,” International Journal of Research in Marketing, Vol. 23, no. 2 (June
2006), pp. 155-170.
Gary K. Hunter and William D. Perreault, Jr. “Sales Technology Orientation, Information Effectiveness, and
Sales Performance,” Journal of Personal Selling and Sales Management, Vol. 26, no. 2 (Spring), 2006, pp. 95113. (recognized in March 2007 with the Comer Award for Best Contribution to Selling and Sales
Management Theory and Methodology).
Joseph Cannon and William D. Perreault, Jr. "Buyer-Seller Relationships in Business Markets," November,
1999 Journal of Marketing Research, p .430-460. (In February 2006 received the AMA Foundation Stern Award
for significant long-term contribution).
William D. Perreault, Jr. "The Shifting Paradigm in Marketing Research," Journal of the Academy of Marketing
Science, Fall, 1992, 367-376.
William D. Perreault, Jr. and Stephen Clopton. "A Computer-Aided Approach for Teaching and Learning
Physical Distribution Service Concepts," Journal of Marketing Education, October, 1992.
Charlotte H. Mason and William D. Perreault, Jr. "Collinearity, Power and Interpretation of Multiple
Regression Analysis," (with Charlotte H. Mason), Journal of Marketing Research, (August 1991).
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William D. Perreault, Jr.
Page 5
William D. Perreault, Jr. and Lawrence Leigh. "Reliability of Nominal Data Based on Qualitative Judgments"
Journal of Marketing Research, May, 1989, p. 135-148.
Douglas N. Behrman and William D. Perreault, Jr. "A Role Stress Model of the Performance and Satisfaction of
Industrial Salespersons," Journal of Marketing, Vol. 48, No.4 (Fall, 1984), pp. 9-21. (Recognized as one of the
th
10 most influential articles on sales and sales management in the 20 century, American Marketing Association,
2001)
Nicholas M. Didow, William D. Perreault, Jr. and Nicholas C. Williamson. "A Cross-Sectional Optimal Scaling
Analysis of the Index of Consumer Sentiment," Journal of Consumer Research, Vol. 10, No. 3 (December,
1983), pp. 339-347.
Hiram C. Barksdale, William D. Perreault, Johan Arndt, and J. A. Barnhill, Warren French, Michael Halliday,
Jehiel Zif. "A Cross-National Survey of Consumer Attitudes Toward Marketing Practices, Consumerism, and
Government Regulations," Columbia Journal of World Business, Summer, 1982 pp. 71-86.
 Translated into Japanese and republished by the Yokohama National University.
 reprinted in: Global Marketing Perspectives, J. Sheth and A. Eshghi (eds.), Cincinnati:
South-Western College Publishing, 1988.
Warren A. French, Hiram C. Barksdale and William D. Perreault, Jr. "Consumer Attitudes Toward Marketing in
England and the United States," European Journal of Marketing, 16 (1982), with), pp. 20-31.
Douglas N. Behrman and William D. Perreault, Jr. "Measuring the Performance of Industrial Salespersons,"
Journal of Business Research, Vol. 10, No. 3, August 1982, pp. 355-370.
Douglas N. Behrman, William J. Bigoness, and William D. Perreault, Jr. "Sources of Job Related Ambiguity
and the Consequences upon Salespersons' Job Satisfaction and Performance," Management Science, Vol. 27,
No. 11 (November 1981), pp. 1246-1260.
John M. Gwin and William D. Perreault, Jr. "The Industrial Sales Call Planning Process," Industrial Marketing
Management, Vol. 10 (1981), pp. 67-73.
William Bigoness and William D. Perreault, Jr. "A Conceptual Paradigm and Approach for the Study of
Industrial Innovators," Academy of Management Journal, (March 1981), pp. 68-82.
William D. Perreault, Jr. and Hiram C. Barksdale, Jr. "A Model Free Approach for Analysis of Complex
Contingency Data in Survey Research," Journal of Marketing Research, Vol. 17, No. 4 (November 1980), pp.
503-515.
Hiram C. Barksdale and William D. Perreault, Jr. "Can Consumers Be Satisfied?" Business Topics, Vol. 28, No.
2 (Spring 1980), pp. 19-30.
Reprinted in:
 Readings in Basic Marketing, edited by E. J. McCarthy, A. Brogowicz, and J. Grashof, (Irwin:
Homewood, 1981).
 Annual Editions: Marketing 1981, (Duskin Publishing Co., 1981), pp. 49-61.
William D. Perreault, Jr. and Forrest Young. "Alternating Least Squares Optimal Scaling: Analysis of
Nonmetric Data in Marketing Research," Journal of Marketing Research, Vol. 17, No. 1 (February 1980), pp.
1-13. [Recognized by the 1985 William O'Dell Award for long-run contribution to marketing research]
Reprinted in:
 A Second Generation of Multivariate Analysis: Measurement and Evaluation, Vol. II, C. Fornell
(ed.), New York: Praeger, 1982, pp. 185-216.
Abstracted in:
 Essential Readings in Marketing, ed. by Leigh McAlister and Ruth Bolton, Cambridge, Mass:
Marketing Science Institute, in press 2006.
William D. Perreault, Jr, Douglas N. Behrman, and Gary Armstrong. "Alternative Approaches for the
Interpretation of Multiple Discriminant Analysis in Marketing Research," Journal of Business Research, Vol. 7,
1979, pp. 151-173.
Reprinted in:
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William D. Perreault, Jr.
Page 6
 Marketing Research: Applications and Problems, edited by A. Jain, C. Pinson, B. Ratchford,
John Wiley and Sons, 1982.
 Multivariate Data Analysis, edited by J. Hair, R. Tatham, and R. Anderson, MacMillan, 1987.
Rosann Spiro and William D. Perreault, Jr. "Influence Use by Industrial Salesmen: Influence Strategy Mixes
and Situational Determinants," Journal of Business, Vol. 52, No. 3 (July 1979), pp. 435-455.
Reprinted in:
 Annual Editions: Marketing 1981, (Duskin Publishing Co., 1981), pp. 182-192.
William D. Perreault, Jr. "An Interactive Simulation Approach to Teaching Physical Distribution Service,"
Journal of Experiential Learning and Simulation, Vol. 1, No. 4 (October 1979), pp. 235-242.
Rosann Spiro and William D. Perreault, Jr. "An Approach for Improved Interpretation of Multivariate
Analysis," Decision Sciences, Vol. 9, No. 3 (July 1978), pp. 402-413.
William D. Perreault, Jr. and Robert H. Miles. "Influence Strategy Mixes in Complex Organizations,"
Behavioral Science, Vol. 23, No. 2 (March 1978), pp. 86-98.
William D. Perreault, Jr. and John M. Gwin. "CATCLASS: A Model for Classifying Consumers Based on
Multivariate Categorical Data," Journal of Marketing Research, Vol. 15, No. 1 (February 1978), pp. 113-115.
Rosann L. Spiro and William D. Perreault, Jr. "Factors Influencing the Sales Call Frequency of Industrial
Salespersons," (with R. Spiro), Journal of Business Research, Vol. 6, No. 1 (January 1978), pp. 1-15.
Frederick A. Russ and William D. Perreault, Jr. "Comparing Multiattribute Evaluation Process Models,"
Behavioral Science, Vol. 22, No. 6 (November 1977), pp. 423-431.
William R. Darden and William D. Perreault, Jr. "Classification for Market Segmentation: An Improved Linear
Model for Solving Problems of Arbitrary Origin," Management Science, Vol. 24, No. 3 (November 1977), pp.
259-271.
Melvin R. Crask and William D. Perreault, Jr. "Validation of Discriminant Analysis in Marketing Research,"
Journal of Marketing Research, Vol. 14, No. 1 (February 1977), pp. 60-68.
William R. Darden, William D. Perreault, Jr. and Donna K. Darden. "A Psychographic Classification of
Vacation Life Styles," (with W. Darden and D. Darden), Journal of Leisure Research, Vol. 9, No. 3 (1977), pp.
208-224.
William D. Perreault, Jr., Warren A. French, Clyde E. Harris, Jr. "Use of Multiple Discriminant Analysis to
Improve the Salesman Selection Process," Journal of Business, Vol. 50, No. 1 (January 1977), pp. 50-62.
Translated and reprinted in:
 Revista de Administracao De Empress. Vol 17, No. 1 (January 1977), pp. 34-41.
William D. Perreault, Jr. and Frederick A. Russ. "Improving Physical Distribution Decisions with Trade-Off
Analysis," International Journal of Physical Distribution, Vol. 7, No. 2 (Winter 1977), pp. 117-127.
Hiram C. Barksdale, William R. Darden, and William D. Perreault, Jr. "Changes in Consumer Attitudes Toward
Marketing, Consumerism, and Government Regulation: 1971-1975," Journal of Consumer Affairs, Vol. 10,
No. 2 (Winter 1976), pp. 118-139.
William R. Darden, William D. Perreault, Jr. and Michael Troncalli. "Psychographic Analysis of Vacation
Innovators," Review of Business and Economic Research, Vol. 11, No. 2 (February 1976), pp. 2-18.
Rosann Spiro, William D. Perreault, Jr and Frederick Reynolds. "The Personal Selling Process: A Critical
Review and Model," Industrial Marketing Management, Vol. 5, No. 6 (December 1976), pp. 351-363.
William R. Darden and William D. Perreault, Jr. "Identifying Interurban Shoppers: Multiproduct Purchase
Patterns and Segmentation Profiles," Journal of Marketing Research, Vol. 13, No. 1 (February 1976), pp.
51-60.
Reprinted in:
Vita
William D. Perreault, Jr.
Page 7
 Patronage Behavior and Retail Management, R. Lusch (ed.), Elsevier North-Holland, 1983.
Robert H. Miles and William D. Perreault, Jr. "Organizational Role Conflict: Its Antecedents and
Consequences," (with R. H. Miles), Organizational Behavior and Human Performance, Vol. 17, No. 1 (October
1976), pp. 19-44.
Reprinted in:
 Daniel Katz, Robert L. Kahn, and J. Stacy Adams (eds.), The Study of Organizations,
Jossey-Bass, Inc. 1980, pp. 136-156.
William D. Perreault, Jr. and Frederick A. Russ. "Quantifying Marketing Trade-Offs in Physical Distribution
Policy Decisions," Decision Sciences, Vol. 7, No. 2 (April 1976) pp. 186-201.
William D. Perreault, Jr. and Frederick A. Russ. "Physical Distribution Service in Industrial Purchase
Decisions," Journal of Marketing, Vol. 40, No. 2 (April 1976), pp. 3-10.
Joseph L. Cavinato.and William D. Perreault, Jr. "Evaluating Vendors' Distribution Service," Journal of
Purchasing and Materials Management, Vol. 12, No. 2 (Summer 1976), pp. 13-20.
William D. Perreault, Jr. and William R. Darden. "Unequal Cell Sizes in Marketing Experiments: Use of the
General Linear Hypothesis," Journal of Marketing Research, Vol. 12, No. 3 (August 1975), pp. 333-342.
Reprinted in:
 Marketing Research: Applications and Problems, A. Jain, C. Pinson and Brian Ratchford (eds.),
John Wiley and Sons, (January 1982).
William D. Perreault, Jr. and William R. Darden. "GRAFIT": Computer Based Graphics for the Interpretation
of Multivariate Analysis," Journal of Marketing Research, Vol. 12, No. 3 (August 1975), pp. 343-345.
William R. Darden and William D. Perreault, Jr. "A Multivariate Analysis of Vacation Behavior and Media
Exposure," Journal of Consumer Research, Vol. 2, No. 2 (September 1975), pp. 93-103.
William D. Perreault, Jr. and Frederick A. Russ. "Physical Distribution Customer Service: A Neglected Aspect
of Marketing Management," Business Topics, Vol. 22, No. 3 (Summer 1974), pp. 37-45.
reprinted in:
 J. Johnson (ed.), Readings in Contemporary Physical Distribution, Commerce Press, 1976, pp.
1-15.
 Translated and reprinted as: "Servico de Distribuicgo Fisica: an Aspecto Negligenciado da
Administracao Mercadologia," (with F. Russ), Revista de Administracao De Empress, Vol. 17,
No. 1 (January 1977), pp. 34-41.
 Bruce Walker and J. Hanes (eds.), Marketing Channels and Institutions, Grid Publishing,
Columbus, Ohio, 1978, pp. 119-126.
 D. T. Toolelian et al. (eds.), Marketing Management Cases and Readings, Goodyear Press, Santa
Monica, California, 1979.
 W. A. French et al. (eds.), Views of Marketing, Harper and Row, 1979.
 T. T. Ball et al. (eds.), Marketing Readings: An Enrichment of Concepts, Waveland Press, Inc.,
Prospect Heights, Illinois, 1980.
 E. J. McCarthy et al. (eds.), Readings in Basic Marketing, Richard D. Irwin Publishers, 1981.
Papers in Conference Proceedings
Neil A. Morgan, Richard A. Gooner, and William D. Perreault, Jr. “Antecedents and Consequences of Focal
Supplier Influence on Retailer Category Management, Proceedings, American Marketing Association
Educator’s Conference, Chicago, 2003.
Gary K. Hunter, William D. Perreault, Jr. and Gary Armstrong. "Sales Technology, Selling Smart, and Sales
Performance in Business Markets," (with Gary Hunter and Gary Armstrong, American Marketing Association
1998 Summer Educator’s Conference (Best Paper Award).
William D. Perreault, Jr., Michelle D. Bunn and Torger Reve “Long Term Contracts and Competitive Bidding
in Industrial Markets,” American Marketing Association 1999 Winter Educators’ Conference.
Vita
William D. Perreault, Jr.
Page 8
William D. Perreault, Jr. "Computer-Aided Problem Solving in Marketing," in Proceedings, National
Conference of the Decision Sciences Institute, Boston, Massachusetts, 1987. (This is a three page abstract of a
forty page manuscript selected as a finalist in the Institute’s “Instructional Innovation Award” Competition).
John M. Gwin, Douglas M. Behrman, and William D. Perreault, Jr. "A Canonical Rotation Analysis of the
Aspects of Sales Force Performance and Satisfaction," Proceedings, AMA Educators' Conference, 1986.
Warren French, Hiram Barksdale, William Perreault, Johan Arndt, and J. A. Barnhill. "The Problems of Older
Consumers: A Comparison of England, Israel, Norway, and the United States," in Proceedings, 1983 AMA
Educators Conference, Dearborn, Michigan, August, 1983.
George Franke, Douglas N. Behrman, and William D. Perreault, Jr. "Salesforce Performance and Satisfaction:
Contemporaneous Relationships and Selected Antecedents," in B. Walker et al. (eds.), An Assessment of
Marketing Thought and Practice, Chicago: American Marketing Association, 1982, 233-237. [This paper
received the conference Best Competitive Paper Award]
William D. Perreault, Jr. and Nicholas M. Didow, "Approaches for the Analysis of Categorical Data in
Marketing Research," Proceedings, 1981 National Conference of the American Institute for Decision Sciences.
3 p.
Stephen Clopton, Douglas N. Behrman, and William D. Perreault, Jr. "Sales Manager Experience Factors as
Predictors of Supervisory Style," Proceedings, 1980 National Conference of the American Institute for Decision
Sciences.
William D. Perreault, Jr. "Issues Related to Empirical Methods and Findings in Consumer Research," in W.
Wilkie (ed.), Advances in Consumer Research, Volume VI, (Ann Arbor: Association for Consumer Research,
1979).
William D. Perreault, Jr. and Douglas N. Behrman. "Isolating Predictor Variable Effects in Marketing Research
Applications of Discriminant Analysis," in R. S. Franz et al. (eds.), Proceedings, Southern Marketing
Association, 1978, pp. 41-44.
William D. Perreault, Jr., Warren A. French, and Clyde R. Harris. "Evaluating an Implicit Decision Rule: A
Case in Salesman Selection," Proceedings, American Institute for Decision Sciences, 1976, pp. 411-413.
Rosann Spiro and William D. Perreault, Jr. "Sales Call Frequency of Industrial Salesmen," Proceedings,
Southern Marketing Association, 1976, pp. 139-141.
William D. Perreault, Jr. and Frederick A. Russ. "Quantifying Trade-Offs in the Choice Among Multiattribute
Alternatives," Proceedings, Southern Marketing Association, 1975, pp. 82-84.
William D. Perreault, Jr. and William R. Darden. "Choice Among Multivariate Test Criteria: Review and a
Marketing Research Illustration," Proceedings, National Conference of the American Institute of Decision
Sciences, 1975, pp. 74-77.
William D. Perreault, Jr. "Student Initiated Testing with Statistical Item Analysis: A Case Review, in M. Hopfe
and H. Schneider (eds.), Proceedings, American Institute for Decision Sciences, 1974, pp. 74-77.
Frederick A. Russ and William D. Perreault, Jr. "Student Influence on Family Purchase Decisions," in F. C.
Allvine (ed.), Marketing in Motion, (Chicago: American Marketing Association, 1971), pp. 386-390.
Papers and chapters in books
William D. Perreault, Jr. "Issues in the Analysis of Categorical Data," in Neal, William (ed), Advanced
Research Techniques in Marketing, (Chicago: American Marketing Association, 1991).
Donna K. Hoffman and William D. Perreault, Jr. "Market Research: Consumer Preference and Perception," in
F. W. Young and R. M. Hamer (eds.), Multidimensional Scaling: History, Theory and Applications, (Hillsdale,
NJ: Erlbaum Associates, Inc., 1987),
Vita
William D. Perreault, Jr.
Page 9
William D. Perreault, Jr. "Current Issues Related to Quantitative Research in Industrial Marketing," in
D. Wilson and R. Spekman (eds.), Issues in Industrial Marketing: A View to the Future, (Chicago: American
Marketing Association, 1981).
Willliam D. Perreault, Jr. and Frederick A. Russ. "Physical Distribution Service Opportunities in Marketing
Channels," (with F. Russ), in A. Woodside (ed.), Foundations of Marketing Channels, (Austin: Austin Press,
1978), pp. 323-340.
Henry F. Rodner, Hiram C. Barksdale, and William D. Perreault, Jr. "Consumer Attitudes Toward Marketing
and Consumerism in the United States and Venezuela: A Cross National Comparison," in G. Fisk and R. Nason
(eds.) Macro Marketing: New Steps on the Learning Curve, Boulder: University of Colorado Press, 1980), pp.
318-400.
"Factor Analysis of Consumer Attitudes Toward Government Intervention and Marketing Practices," (with H.
Barksdale, Sr.), in J. F. Hair et al. (eds.), Multivariate Data Analysis, (Tulsa, Oklahoma: PPC Books, 1979),
pp. 249-266.
Miscellaneous Other Publications
J. A. Barnhill, Hiram C. Barksdale, and William D. Perreault, Jr. "Marketing, Consumerism, and Government:
A Comparison of American and Canadian Attitudes," Journal of Contemporary Business, (with), Vol. 10, No. 4
(1981), pp. 59-80.
Michael Halliday, Hiram C. Barksdale and William Perreault, Jr. "A Preliminary Analysis of Consumer
Attitudes Toward Marketing and Consumers in Australia and the U.S.A.," Australian Marketing Research, Vol.
5 (March 1981), pp. 34-49.
William D. Perreault, Jr. and Michelle D. Bunn. "Organizational Buying Contexts and the Procurement
Process," MSI Working Paper Series, 1993
Warren French, William D. Perreault, Jr. and James Thorsen "Mannerisms of the Elderly and Approaches to
Rapport," International Journal of Aging and Human Development, (1981).
Review of Multivariate Statistical Methods in Behavioral Research, by R. D. Bock in Journal of Marketing
Research, Vol. 15, No. 1 (February 1978), pp. 169-169.
"The Role of Physical Distribution Customer Service in Industrial Purchasing Decisions," (Dissertation
Abstract) Journal of Purchasing and Materials Management, Vol. 11, No. 3 (Fall, 1975), pp. 32-33.
Technical Monograph
William D. Perreault, Jr. Chi Square Automatic Interaction Detection of Categorical Data, (Cambridge, MA:
Statistical Innovations, Inc. 1982), 190 pp.
Text Books (and related materials)
William D. Perreault, Jr., Joseph P. Cannon and E. Jerome McCarthy Basic Marketing: A Global-Managerial
Approach, 18th edition (Burr Ridge, Illinois: Irwin/McGraw-Hill, 2011).
With author prepared:
Multimedia Student CD. To Accompany Basic Marketing
Instructor’s Manual to Accompany Basic Marketing
Teaching Videos to Accompany Basic Marketing
Multimedia Lecture Support Package to Accompany Basic Marketing
Learning Aid to Accompany Basic Marketing
Manual of Objective Tests to Accompany Basic Marketing
Instructor CD to Accompany Basic Marketing
William D. Perreault, Jr. Joseph P. Cannon and E. Jerome McCarthy, Essentials of Marketing, 12th edition (Burr
Vita
William D. Perreault, Jr.
Page 10
Ridge, Illinois: McGraw-Hill/Irwin, 2010, with Multimedia Student CD. (Note: this book and previous editions of
texts listed below have author developed supplementary teaching and learning materials similar to those listed
above)
Charlotte H. Mason and William D. Perreault, Jr. The Marketing Game! 3rd edition, McGraw-Hill, 2002.
Instructor’s Manual to Accompany The Marketing Game! 3rd edition, McGraw-Hill, 2002, 271 pages.
Student CD to Accompany The Marketing Game! 3rd edition.
Instructor Software and Digital Resources to Accompany The Marketing Game! 3rd edition.
William D. Perreault, Jr., Joseph P. Cannon and E. Jerome McCarthy Basic Marketing: A Global-Managerial
Approach, 17th edition (Burr Ridge, Illinois: Irwin/McGraw-Hill, 2009).
William D. Perreault, Jr. Joseph P. Cannon and E. Jerome McCarthy, Essentials of Marketing, 11th edition (Burr
Ridge, Illinois: McGraw-Hill/Irwin, 2008, with Multimedia Student CD.
William D. Perreault, Jr., Joseph P. Cannon and E. Jerome McCarthy Basic Marketing: A Global-Managerial
Approach, 16th edition (Burr Ridge, Illinois: Irwin/McGraw-Hill). (837 pages) with Multimedia Student CD.
William D. Perreault, Jr. and E. Jerome McCarthy, Essentials of Marketing, 10th edition (Burr Ridge, Illinois:
McGraw-Hill/Irwin, 2006, with Multimedia Student CD.
Motivated Learner Lectures on DVD to Accompany Essentials of Marketing
William D. Perreault, Jr. and E. Jerome McCarthy Basic Marketing: A Global-Managerial Approach, 15th edition
(Burr Ridge, Illinois: Irwin/McGraw-Hill). (837 pages) with Multimedia Student CD. Chinese translation published
in 2007.
William D. Perreault, Jr. and E. Jerome McCarthy Applications in Basic Marketing, 2004-2005 edition, (Burr Ridge,
Illinois: McGraw-Hill/Irwin).
Kenneth B. Wong, Stanley J. Shapiro, William D. Perreault, Jr. and E. Jerome McCarthy Basic Marketing: A
Global-Managerial Approach 11th Canadian Edition, McGraw-Hill/Ryerson, Toronto, Canada, 2005, 723 pages.
Kenneth B. Wong, Stanley J. Shapiro, William D. Perreault, Jr. and E. Jerome McCarthy. Case Book to Accompany
Basic Marketing: A Global-Managerial Approach, McGraw-Hill/Ryerson, Toronto, Canada, 2005, 304 pages.
William D. Perreault, Jr. and E. Jerome McCarthy Essentials of Marketing, with Multimedia CD-ROM , 9th edition
(Burr Ridge, Illinois: Irwin/McGraw-Hill, 2003).
William D. Perreault, Jr. and E. Jerome McCarthy Applications in Basic Marketing , 2003-2004 edition, (Burr
Ridge, Illinois: McGraw-Hill/Irwin).
William D. Perreault, Jr. and E. Jerome McCarthy Basic Marketing: A Global-Managerial Approach , 14th edition
(Burr Ridge, Illinois: Irwin/McGraw-Hill, 2002). (814 pages).
William D. Perreault, Jr. and E. Jerome McCarthy Applications in Basic Marketing , 2002-2003 edition, (Burr
Ridge, Illinois: McGraw-Hill/Irwin), in press.
William D. Perreault, Jr. and E. Jerome McCarthy. Essentials of Marketing, with Multimedia CD-ROM , 8th edition
(Burr Ridge, Illinois: Irwin/McGraw-Hill, 2000).
William D. Perreault, Jr. and E. Jerome McCarthy. Applications in Basic Marketing, 1999-2000 edition , (Burr
Ridge, Illinois: Irwin/McGraw-Hill, 2000)
William D. Perreault, Jr. and E. Jerome McCarthy. Basic Marketing: A Global-Managerial Approach , 13th edition
(Burr Ridge, Illinois: Irwin/McGraw-Hill, 1999). (791 pages).
William D. Perreault, Jr. and E. Jerome McCarthy Basic Marketing: A Global-Managerial Approach , 12th Edition
(Burr Ridge, Illinois : R. D. Irwin, Inc., 1996). (833 pps.)
William D. Perreault, Jr. and E. Jerome McCarthy (contributing author along with others) Multimedia MBA,
Vita
William D. Perreault, Jr.
Page 11
corporate edition, , produced in CD-ROM format as a joint publication of R. D. Irwin, Inc. and Compact
Publishing., 1995
Charlotte H. Mason and William D. Perreault, Jr. The Marketing Game, 2nd edition (Burr Ridge, Illinois: Irwin/
McGraw-Hill, 1995), accompanied by
Student Software for Use with The Marketing Game, 2nd edition
Instructor Software for Use with The Marketing Game, 2nd edition, and
Instructor's Manual for the Marketing Game, 2nd edition
E. Jerome McCarthy, William D. Perreault, Pascale G. Quester, John W. Wilkinson, and K.Y. Lee, Australasian
Edition of Basic Marketing, (with), Sydney, Australia: Irwin, 1994.
E. J. McCarthy and William D. Perreault, Jr. Essentials of Marketing, 6th ed., (Burr Ridge, Il: Irwin, 1994), :
E. J. McCarthy and William D. Perreault, Jr. Basic Marketing: A Global-Managerial Approach (with), 11th Edition
(Homewood, Illinois, Irwin, 1993).
with supplements as noted above
E. J. McCarthy, Stanley J. Shapiro and William D. Perreault, Jr. Basic Marketing: A Managerial Approach 6th
Canadian Edition (Burr Ridge, Illinois, Irwin, 1993).
Applications in Basic Marketing, 1995-1996 Edition (with E. J. McCarthy), (Burr Ridge, Illinois: Irwin, 1995),
Applications in Basic Marketing, 1994-1995 Edition (with E. J. McCarthy), (Burr Ridge, Illinois: Irwin, 1994).
Applications in Basic Marketing, 1993-1994 Edition (with E. J. McCarthy), (Homewood, Illinois: Irwin, 1993).
Applications in Basic Marketing, 1992-1993 Edition (with E. J. McCarthy), (Homewood, Illinois: Irwin, 1992).
Basic Marketing: A Managerial Approach (with E. J. McCarthy and Stanley J. Shapiro) Fifth Canadian Edition
(Homewood, Illinois, Irwin, 1992).
Computer-Aided Problems in Sales Force Management, (with R. L. Spiro), Homewood, Illinois: R. D. Irwin, Inc.,
1991); accompanied by complete software system and instructor materials.
Applications in Basic Marketing, 1991-1992 Edition (with E. J. McCarthy), (Homewood, Illinois: Irwin, 1991).
Essentials of Marketing (with E. J. McCarthy), 5th ed., (Homewood, Il: Irwin, 1991), 545 p., accompanied by the
following author prepared materials (to be published by Irwin):
Basic Marketing: A Managerial Approach (with E. J. McCarthy), 10th ed., (Homewood, Il: Irwin, 1990), 734 p.,
Spanish translation (1992).
Japanese translation (1992)
Applications in Basic Marketing, 1990 Edition (with E. J. McCarthy), (Homewood, Illinois: Irwin, 1990).
Essentials of Marketing (with E. J. McCarthy and Stanley J. Shapiro), Second Canadian Edition, (Homewood,
Illinois: Irwin, 1988), p. 637,
Essentials of Marketing (with E. J. McCarthy), 4th ed., (Homewood, Il: Irwin, 1988), 512 p.,
Charlotte H. Mason and William D. Perreault, Jr. The Marketing Game! (with, Homewood, Ill: Irwin, 1987, 121 p.,
accompanied by author prepared student software, instructor software, and
Instructor's Manual for The Marketing Game, 235 p.
Basic Marketing: A Managerial Approach (with E. J. McCarthy), 9th ed., (Homewood, Il: Irwin, 1987), 749 p.,
accompanied by the following author prepared materials (also published by Irwin):
Basic Marketing: A Managerial Approach (with E. J McCarthy and Stanley J. Shapiro), Fourth Canadian Edition,
(Homewood, Illinois: Irwin, 1986), p. 891,
Essentials of Marketing (with E. J. McCarthy), 3rd ed., (Homewood, Illinois: R. D. Irwin, 1985), 580 p.
Vita
William D. Perreault, Jr.
Page 12
Basic Marketing: A Managerial Approach (with E. J. McCarthy), 8th ed., (Homewood, Il: R. D. Irwin & Co.,
1984), 884 p.
Translated into Spanish and published as:
Comercializacion: Un Enfoque Gerencial, (Madrid, Spain: El Ateneo Pedro Garcia S.A., 1987),681 p.
Conference Proceedings Edited
Co-editor with K. Bernhardt et al, The Changing Marketing Environment: New Theories and Applications, (,
Chicago: American Marketing Association, 1981, 417 p.
William D. Perreault, Jr. (editor), Advances in Consumer Research, Volume IV, (Atlanta: Association for Consumer
Research, 1977), 419 p.
Selected Presentations Not Elsewhere Noted
Invited presentation, “50 Years of Research in Sales and Sales Management,” at AMA Educator’s Conference,
Austin, Texas, February 2011).
“Research Contributions of 4 Doctoral Consortium Fellows—25 years later”, at American Marketing Association
Doctoral Consortium, Georgia State University, 2009.
“Advances in Research Methods in Marketing Research,” at American Marketing Association Doctoral Consortium,
University of Maryland, 2006.
“Future Directions in Marketing Research,” at American Marketing Association Doctoral Consortium, University of
Connecticut, 2005
Gary Hunter and William D. Perreault, Jr. “Sales Technology in Category Management for Consumer Package
Goods,” at AMA Educator’s Conference, Phoenix (February, 2004)
Invited presentation, “Empirical Research in Marketing,” American Marketing Association Doctoral Consortium,
University of Minnesota, June 2003
Invited Presentation, “Relationship Marketing: Past, Present and Future Research,” Academy of Marketing Science,
May 2002.
Invited Presentation, “Research, Publication and the Tenure Review Process,” American Marketing Association
Doctoral Consortium, Emory University, June 2002.
Invited Presentation, “Research Stimulated by the Most Influential Sales Articles of the 20 Century,” American
Marketing Association, August, 2001.
Invited Presentation, "Developing a Research Program," AMA Doctoral Consortium, University of Western
Ontario, August 2000.
Invited Presentation, "Technology, Category Management, and Relationship Forging in National Accounts
Management," AMA Faculty Consortium on Business to Business Markets, Northwestern University, August 2000.
Invited Presentation, "Where Marketing is Headed," SMA Doctoral Consortium, Orlando, October 2000.
Invited Presentation, "Perspectives on Interorganizational Relationships in Business to Business Marketing,"
University of Alabama, April, 2000.
Invited Presentation, "Interorganizational Marketing Relationships and Governance", Georgia Institute of
Technology, April, 1999.
Invited Presentation, "Survey Research Methods in Marketing: Appraisal and Outlook," AMA Doctoral Consortium,
University of Southern California, 1999
Vita
William D. Perreault, Jr.
Page 13
Invited Presentation, "Future Directions for Marketing Research", SMA Doctoral Consortium, Atlanta, 1999.
Invited Presentation (plenary session), "Rigor and Relevance in Marketing Research", AMA Doctoral Consortium,
University of Georgia, 1998.
Invited Presentation, "Rigor and Relevance in Scholarly Research," Academy of Marketing Science, Norfolk,
Virginia, 1998
Invited Presentation, "Technology, Marketing, and Marketing Education," AMA Faculty Consortium on Marketing
Education, DePaul University, July 1997.
Invited Presentation, "Making Marketing Teaching and Research More Rigorous and Relevant," plenary session of
the AMA Doctoral Consortium, University of Cincinnati, 1997.
Invited Presentation, "Quantitative Research Methods in Marketing," AMA Doctoral Consortium, University of
Colorado, 1997.
Invited Presentation, "Issues in Strategic Marketing Education," AMA Faculty Consortium on Strategic Marketing,
Scottsdale, Arizona, June, 1996.
Invited Presentation, "Outcomes Assessment in Marketing Education," Southern Marketing Association, Atlanta,
1995
Invited Panel Presentation, "Future Directions for Higher Education in Business," American Marketing Association,
Washington, 1995.
Invited Presentation, "Technology and Its Impact on Marketing Education: Pedagogical and Substantive Issues,"
Academy of Marketing Science, Orlando, FL 1995
Invited Panel Presentation, "Quality Practices in Marketing," Southern Marketing Association, Atlanta, Ga., 1995
Panel Presentation, "Research Directions in Relationship Marketing," AMA Faculty Consortium on Relationship
Marketing, Atlanta GA, 1994
Invited Presentation, "New Developments in Relationship Marketing," AMA/Emory Special Conference on
Relationship Marketing, summer 1994.
Invited Presentation, "High Involvement Teaching and Learning in Marketing," AMA Doctoral Consortium,
University of Santa Clara, 1994.
Invited Presentation, "Tips on Doing Research," Society for Marketing Advances Doctoral Consortium, 1994.
Panel presentation (organizer and chair), "The Swing of the Pendulum in Marketing Measurement," AMA Winter
Educators' Conference, 1994.
Invited presentation, AMA Doctoral Consortium, University of Illinois, "Information Technology Impacts on
Marketing"
Invited presentation at 1993 AMA Summer Educator's Conference in Chicago on "Issues in the Use of Marketing
Simulations."
Invited presentation, AMA Marketing Educators' Conference, Chicago, Illinois, August, 1992, "Issues in the Use of
Marketing Simulations."
Invited workshop, AMA "Great Ideas for Teaching Marketing" Workshop, August 8, 1992, Chicago, Illinois.
Invited presentation, AMA Advanced Research Techniques Forum, Lake Tahoe, Nevada, June 14, 1992, "A
Hierarchical Aggregation Search Procedure for Moderated Regression Models"
Invited presentation, Business Week '92, University of North Carolina at Wilmington, "Building Relationships with
Customers," March 18, 1992.
Vita
William D. Perreault, Jr.
Page 14
UNC Marketing Seminar Series, "Future Directions in Marketing Research," Fall, 1992.
Distinguished Scholar Presentation Series, Texas A&M University, "Market Governance vs. Long Term
Relationships in Industrial Markets," November 1, 1991.
Moderator and presenter, 1991 AMA Doctoral Consortium, University of Southern California, opening panel
discussion on "Frontier Directions in Marketing and Marketing Research"
1991 AMA Educators' Conference, San Diego, "Developments Related to Integrating Ethics in the Marketing
Curriculum"
1991 AMA Educators' Conference, San Diego, "Generalizations in Marketing and Marketing Education"
Invited Presentation, University of Virginia, "Coping with Collinearity in Multiple Regression," Charlottesville, Va.
April, 1990.
Invited Presentation, 1990 American Marketing Association Faculty Consortium (Enhancing Teaching
Effectiveness), "Improving Effectiveness in Teaching Large Sections," Flagstaff, Arizona, July 14-17, 1990.
Invited Presentation, 1990 SMEA Conference, "Teaching Marketing Management: Strategic vs. Operational
Orientations," Long Beach, Mississippi.
Invited Presentation, 1989 SMA Conference, "Development, Dissemination, and Use of Marketing Knowledge,"
New Orleans, La.
Invited Presentation, Conference of the Marketing Education Group, Glasgow Scotland, July 14, 1989.
The State of the Art in Marketing Research, keynote address, 1989 American Marketing Association Faculty
Consortium on Marketing Research, Michigan State University, East Lansing, Michigan, June 24, 1989.
"Long-term contracts and competitive bidding in industrial markets," Marketing Seminar Series, Michigan State
University, April 21, 1989.
"Research Designs to Improve the Quality of Coded Data," Marketing Science Institute Conference on Making
More Effective Use of Market Information, Phoenix, Arizona, April 12, 1989.
"The First PhD Marketing Seminar at UNC," AMA Winter Educator's Conference, February 13, 1989, St.
Petersburg, Florida.
"Current Research in Organization Buying," Marketing Seminar Series, University of Alabama, January 25, 1989.
"Simulation Models", American Marketing Association Conference on Software Solutions for Sales and Marketing,
Chicago, Illinois, June, 1988.
"Improving the Quality of Judgment Based Data," Marketing Seminar Series, Ohio State University, May 1988.
"Research and Teaching in Personal Selling and Sales Management: Opportunities and Challenges" keynote
address to the Southwest Marketing Association Special Workshop, San Antonio, Texas, March, 1988.
"Opportunity Analysis and Marketing Strategy", American Furniture Manufacturers Association, High Point, NC,
February, 1988.
"New Approaches for Research on Salesperson/Consumer Interactions" presentation for a special session, Annual
Conference of the Association for Consumer Research, Boston, 1987.
"Integrating Microcomputer-Based Instruction in the Marketing Curriculum" (invited special session), Southwest
Marketing Association Annual Conference, 1987.
"Customer Commitment", presentation to the Marketing Faculty Seminar, University of Washington, spring 1987.
"Developing and Maintaining Research Impact and Productivity," invited address to the Business School Faculty,
Vita
William D. Perreault, Jr.
Page 15
Portland State University.
"New Ideas on Teaching the First Marketing Course" (invited special session), Southwest Marketing Association
Annual Conference, 1987 and Southern Marketing Association, 1986.
"Computer-Aided Instruction in Marketing: Opportunities and Challenges", Special Session at the Annual
Conference of the Southern Marketing Association, 1986.
"Computer-Aided Problem Solving in the Business Curriculum" IBM Academic Conference on Information
Systems (ACIS), 1986
Brand Share and Brand Loyalty" (with Morgan Jones and Jane Landwehr), 1986 Marketing Science Conference.
Jackknifing, Multicollinearity, and Regression Analysis (with Charlotte Mason, 1986 Marketing Science
Conference.
"Research Impact in Marketing" (keynote address), Albert Haring Symposium at the University of Indiana, 1985.
"Heuristics for Response Function Segmentation," University of Texas, Spring, 1984.
"Aggregating Response Functions," Virginia Polytechnic Institute and State University, Spring, 1984.
"Developments in Marketing Education," State University of New York-Albany, Spring, 1984.
"New Developments in Non Metric Data Analysis for Marketing Research," University of Michigan, Research
Seminar Series, Ann Arbor, February, 1981.
"Alternating Least Squares Optimal Scaling," Guest Speaker, North Carolina Chapter of the American Statistical
Association, February, 1980.
"An Optimal Scaling Analysis of the Index of Consumer Sentiment," (with N. Didow), paper presented at the
Macromarketing Workshop, August 1980.
"Applications and Extensions of Interaction Analysis," Symposium on Interaction Analysis, ORSA/TIMS
Conference, New Orleans, 1979.
"The Use of Influence by Industrial Salesmen," (with R. Spiro), Symposium on Influence in Personal Selling,
American Psychological Association National Conference, 1978.
"Analytical Issues in Market Segmentation Research," (with W. Darden), Institute of Management Science College
of Marketing Session, American Marketing Association National Conference, 1977.
"Senior Citizens' Consumer Rights," Southeastern Gerontological Association, November, 1974.
"Student Attitudes Toward Bank Marketing Practices," Southern Bank Marketing Association, Spring, 1970.
Technical Reports (for published computer programs)
William D. Perreault, Jr. and William R. Darden. "User's Manual and Source Listing for the GRAFIT
Program," 1976.
William D. Perreault, Jr. and John M. Gwin. "User's Manual and Source Listing for the CATCLASS Program,"
1978.
William D. Perreault, Jr. "User Instructions and Source Listing for PURETYPE: A FORTRAN IV Algorithm
for Linear Typal Analysis." (1976)
Teaching
Undergraduate Courses:
Vita
William D. Perreault, Jr.
Page 16
Sales Management
Principles of Marketing
Transportation Management
Logistics Management
Consumer Behavior
Marketing Research
Advertising Management
Marketing Strategy
MBA Courses:
Marketing Management
Marketing Research
Marketing Strategy
Behavioral Theory in Marketing
Competitive Marketing Strategy (simulation)
PhD Courses:
Marketing Theory
Research Methods in Marketing
Research on Business to Business Markets
Research in Industrial Sales
Quantitative Models in Marketing
Data Quality and Measurement
Multivariate Methods for Marketing Research
Computer Methods for Doctoral Research in Business (prior to 1979)
Dissertation Supervision (at UNC except as noted):
Claudia Kubowitz-Malhotra (Committee, completed May 2006)
Susan Wei (Committee, completed April 2006), first place winner of Kaufman Foundation Dissertation
Proposal Competition and recipient of Institute for Study of Business Markets Dissertation Proposal
Award (both 2005)
Jesper Neilsen (Committee, completed June 2004)
Rung-ting Tu (Committee, completed June 2004)
Rich Gooner (Co-chair, completed December 2001)
Gary Hunter (Chair, completed July 1999)
Ed Irving, (Co-chair, completed 1995)
Larry Garber (Committee, completed 1995)
Mark Moon, (Co-chair, completed 1994)
Tom Boyd (Committee, completed 1993)
Joe Cannon (Chair, completed 1992)
George Milne (Committee, completed 1991).
Roxanne Leftkoff Hagius (Committee, completed 1990).
Jane Landwehr (Chair, completed 1986)
Michele D. Bunn (Chair, completed 1986), first place winner, Irwin Foundation Doctoral Dissertation Research
Fellowship Competition
Ugar Cagli (Chair, completed 1985)
Donna Hoffman (Business School Advisor and committee, completed 1984)
Steve Clopton (Chair, completed 1981), recipient of National Association of Purchasing Management
Dissertation Fellowship.
Unal Boya (Chair, completed 1981)
Hiram C. Barksdale, Jr. (Committee, completed 1982)
Robert Might (Committee, completed 1982)
Martha McEnally (Committee for Dissertation submitted at the University of Texas, 1980).
Nick Williamson (Chair, completed 1980)
John Gwin (Chair, completed 1979). American Marketing Association Dissertation Proposal Competition
Award.
Douglas N. Behrman (Chair, completed 1978). American Marketing Association Dissertation Proposal
Competition Award.
Richard Ratliff (Committee, completed 1978)
R. A. Shockley (Committee, completed 1978)
James Pope (Committee, completed 1978)
Vita
William D. Perreault, Jr.
Page 17
Robert W. Kolb (Committee, completed 1978)
Mary Mericle (Committee, completed 1977)
Rosann L. Spiro (Chair, completed May 1976, University of Georgia)
John Browning (Committee, completed October 1976, University of Georgia)
Mikael Ahlund (Committee, completed Spring 1975, University of Georgia)
Dub Ashton (Committee, completed Spring 1975, University of Georgia)
Ronald L. Vaughn (Committee, completed Spring 1975, University of Georgia)
Executive development programs:
Harvard Center for Computer Graphics, Market Segmentation Workshops (1981, 1982).
Center for Management Research (1981).
Executive Program (1979), Long Range Plan Advisor (1981, 1982).
Government Executives Institute (1978, 1979, and 1980).
Curriculum Development, North Carolina Graduate Realtor's Institute (Summer, 1979).
Young Executives Institute (1977, 1978).
Management Institutes of the United States Chamber of Commerce (Spring 1975 and 1976).
Sales Management Institute, (University of Georgia), Fall 1975.
Advanced Management Program. Instituto de Estudios Superiores de Administration. Caracas, Venezuela (Fall
1975).
Distribution Customer Service Program. North Carolina State University (Summer, 1973).
Various programs in corporations, 1985-2009
Computer-augmented instructional materials:
"Sales Analysis at the CHEMGROW Company," (with Kevin Lebensburger), in C. Futrell, Sales Management,
(Hinsdale, Ill.: The Dryden Press, 1981), pp. 415-422. (case and database)
"PDS: A Computer Package for Student Exercises in Physical Distribution Service" (Developed as an
investigator with the joint IBM/UNC Courseware Development Project, 1985-1988.
"Data Analysis Exercises for Marketing Research", 1980.
PLUS Software for Computer-Aided Problems in Marketing and software for The Marketing Game!
Basic Marketing Hypertext Reference, with David O. Robinson, Homewood, Illinois: Richard D. Irwin, 1993.
Basic Marketing Hypertext II Reference, Burr Ridge, Illinois: Richard D. Irwin, 1994.
Basic Marketing Hypertext Reference for Windows, Burr Ridge, Illinois, Irwin/McGraw-Hill, 1999
Instructor Support Multimedia CD ROM for Basic Marketing, 12th edition.
Student CD-Rom to Accompany Basic Marketing, 13th, 14th, 15th , 16th, and 17th edition
Interactive PowerPoints to Accompany Basic Marketing, 14th , 15th, 16th, and 17th edition
Service to professional associations
American Marketing Association:
 Panel to judge proposals and select university to host the 2007 Doctoral Consortium
 Selection Committee, 2006 and 2007 Distinguished Educator Award
 Best paper award judge, 2006 AMA Winter Educator’s Conference
 Track Chair, Summer Educator’s Conference, August 2004, Boston Massachusetts
 Conference Organizer and Co-chair, 2000 Winter Educator’s Conference
 Coordinator, AMA Special Interest Group Preconference Workshop on eCommerce and Marketing, Winter
2000.
 Journal of Marketing Research Editor Selection Committee, 1996
Vita
William D. Perreault, Jr.
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President of Academic Council (educator division) and member AMA Board of Directors, 1995/96.
Selection Committee, 1996 Distinguished Educator Award
Editor Selection Committee, Journal of Marketing Research, 1996
Nomination Committee, 1996
President-elect of AMA Academic Council (educator division) and Board of Directors, 1994/95.
AMA New Journal Task Force (Journal of Marketing Research Methods), 1992-93.
Conference Committee, Advanced Research Techniques (ART) Forum, Lake Tahoe, 1992.
Vice President of Publications, 1986, 1987, and 1988.
Member, Board of Directors, 1986, 1987, 1988; along with other responsibilities prepared white paper
entitled "AMA Publications: Opportunities and Challenges", 30 pg.
AMA Strategic Planning Committee (1987, 1988); along with other responsibilities prepared white paper
entitled "The AMA Role in Taking a Stand on Critical Issues" and co-authored "A Strategic Assessment of
AMA Communications to Members"
Chair and Organizer, Session on AACSB Testing Program, 1984 AMA Conference.
Tutorial Presentation, 1983 AMA Causal Modeling Conference
Presentation, AMA Marketing Faculty Consortium (1982, 1984, 1989, 1990, 2000)
Faculty Fellow and Presenter, AMA Doctoral Consortium (1982, 1983, 1984, 1985, 1986, 1988, 1989, 1990,
1991, 1996, 1997, 1998, 1999, 2000, 2002, 2003, 2004, 2005)
Presentation, 1988 Winter Marketing Educator's Conference
Paper Presentation, 1982 National Educators Conference
Presentation: 1982 AMA Theory Conference
Chair and Organizer, Research Methods Track, 1981 National Educators' Conference (and co-editor of
Proceedings)
Chair, 1981 AMA Dissertation Competition
Faculty, AMA Workshop on Industrial Marketing (1981)
Founding Board of Directors, Triangle Chapter of AMA (1981-1982)
Organizing Committee, Triangle Chapter of AMA (1980)
Paper Referee, Management Track, 1980 National Conference
Moderator, AMA/Oklahoma State University teleconference on the "State of the Art in Sales Management
Research" 1979
Dissertation Proposal Competition Referee, 1978 and 1979
Dissertation Competition Judge, 1979, 1980, 1981, 1986, 1988, 1989
Discussant, Sales Management Session, 1979 National Conference
Paper Referee, Management Track, 1979 National Conference
Participant, AMA Workshop on Marketing and the Quality of Life, 1978
Paper Referee, Educational Track, 1977 National Conference
Chair, New Directions in Marketing Education Session, 1977 National Conference
Chair, Product Management Session, 1976 National Conference
Association for Consumer Research:
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Dissertation Proposal Competition Judge, 1981
Competitive Paper Referee, 1976, 1977, 1978, 1979, 1980, 1981, 1983, 1986, 1988 National Conferences
Discussion Leader for Cognitive Processes Session, 1977 National Conference
National Conference Planning Committee, 1977
Discussion Leader for Empirical Methods Session, 1978 National Conference
Proceedings Editor, 1976
Dissertation Proposal Competition Judge, 1981
Decision Sciences Institute:
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Doctoral Student Workshop on Teaching (1990), November 1990, San Diego.
Publications Committee (1987); Chair (1988)
Council (Board of Directors), 1978-1981
Chair and Organizer, Symposium on "Analysis of Categorical Data in Marketing Research," 1981
Conference
 Paper Referee, 1975, 1978, 1980, 1984 National Conferences
 Discussion Leader, Educational Innovations Session of 1975 Southeastern AIDS Conference
Vita
William D. Perreault, Jr.
Page 19
Society for Marketing Advances:
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Fellow's Selection Committee (1991-1997)
Judge, Best Paper Competition (1990, 1991)
Vice President, Research and Publication (1984-85)
Keynote presentation, national conference (1984)
Paper Referee for 1981 Conference, Research Track
Chair and Organizer for Research Methods Track, 1979 Conference.
Chair and Organizer, Multivariate Methods in Marketing Track for 1978 Conference
Paper Referee for 1976 Conference, Research Track
University Service
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Search committee for Dean of School of Journalism and Mass Communication (2005-2006)
Chair of subcommittee to review candidate for endowed chair, 2005, 2006, 2007
Responsibility for marketing faculty recruiting, spring and fall, 2005 (9 candidates on site)
Kenan-Flagler Business School Faculty Advisory Committee to the Dean, 2003-present
Kenan-Flagler Business School Promotion and Tenure Committee, 2003/2004
Review Committee for Appointment to Endowed Professorships, (Chair, 2003, member 2004)
Phd program committee representative for marketing, 1999-2000
Search Committee, Kenan-Flagler Chief Financial Officer (1995)
Search Committee, Vice Chancellor for Technology Development (1995)
Building Committee, McColl Building and Parking Deck (1988-1997)
Research Committee, 1994-1997
Chair, Business School Information Systems Committee (1991-1994)
Director, Kenan-Flagler Computing and Information Technology Department (Staff), 1991-1994
Director and Principal Investigator, “Multimedia Technology Innovations in Higher Education” ($500,000
grant plus mini computer from IBM), 1990-1991.
Chair, Search Committee for Director of Kenan-Flagler Technology and Computing Services (1994)
Faculty, Chancellor's Bridges Program (1993)
Kenan-Flagler Business School Research Task Force, (1992-93)
Search Committee for Dean of Kenan-Flagler School, (1991-92)
Kenan Convocation Organizing Committee Co-chair (1992-93)
Director, Business Foundation of North Carolina (1989-1991)
Chancellor's Advisory Committee on Community and Cultural Diversity (1990-1991)
Chancellor's Advisory Committee on International Programs and Education (1990-1991)
Kenan Convocation Organizing Committee (1989)
Dean's Advisory Committee (1987/88)
School of Business Research Committee (1988)
School of Business PhD Program Committee (1987-1988); along with other responsibilities, prepared white
paper entitled "The UNC Doctoral Program in Business Administration: Opportunities and Challenges"
School of Business Dean's Advisory Committee, 1987-1988 Carolina Today Program, 1987
Promotion and Tenure Guidelines Committee, School of Business (1984-1985)
Administrative Board of School of Business Administration (1980, 1981, 1982, 1983, 1984)
School of Business Committee on Promotion and Tenure Policies (1980, 1981)
School of Business Space Committee (1979-1980)
Morehead Fellows Selection Committee (1979, 1980, 1981, 1982, 1983)
Word Processing Vendor Selection Committee (1980)
Dean Search Committee for Business School (1978)
University Housing Advisory Board (1976-1978)
Ph.D Program Policy Committee (1978, 1979, 1980)
Teaching Evaluation and Effectiveness Committee (1977-1978)
Research Grant Review Committee (1979)
Study of Admissions Procedures in UNC MBA Program ("The Relationship Between Academic
Performance in the MBA Program and Select Admissions Criteria"), Spring 1978.
College of Business Committee on Research Evaluation (University of Georgia), 1973-1974.
Board of Directors, Carolina Union (1972-1973)
Vita
William D. Perreault, Jr.
Page 20
Other significant professional service
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
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Marketing Science Institute, Academic Trustee (1991-1994)
Marketing Science Institute, Executive Director's Advisory Committee (1987-1990).
Advisory Committee, U.S. Bureau of the Census (1982-1985; Chair, 1985).
Marketing Test Development Panel, American College Testing Program of the American Assembly of
Collegiate Schools of Business, 1983.
 Advisory Committee, Andenberg/PBS Project on Electronic Education, University of Nebraska, 1984.
 External Reviewer on approximately 200 faculty personnel actions (tenure, promotion to full, appointment
to chair, etc.), since 1979
 Board of Advisors, Institute of America, 2003-2007.
Select business and government relations
Advisor to:
 Academic Advisory Board, Copernicus: The Marketing Investment Strategy Group, 1995-2005
 Mobil Oil Corporation, 1995
 Donnelly Marketing Services, 1993
 Southwestern Bell, 1990
 Arthur Anderson Strategic Operations Group, 1989-90
 Jamaica Broilers Group, Ltd., 1988-1989
 IBM Corporation, 1986-1987
 The Fails Management Institute, 1979-1982 (Designed and implemented studies for Whirlpool Corporation,
Owens Corning Fiberglass, and Libbey-Owens-Ford Glass).
 Rose's Stores Incorporated (1982).
 United Carolina Bancshares (1980-1981).
 Apparel, Inc. (1980, 1981).
 Aircraft Owners and Pilots Association, 1979-1980.
 Carmichael Advertising Agency, 1979-1980.
 Landmark Communications, 1979.
 Management Improvement Corporation of America, 1979.
 Bureau of Consumer Protection, Division of Marketing Practices, Federal Trade Commission, 1976-1977.
 Porter Brothers, Inc., Shelby, NC, (1976-1979).
 Advanced Engine Products, California (1977).
 Follow Through Program (Federal Program under HEW to assess educational innovations), 1974-1975.
 Venezuelan Ministry of Education, Caracas, Venezuela, 1972.