Develop a Business Idea and Draft Business Plan
Step 1. It’s time now to get into groups of 4-5 students in order to come together and develop a
Business Idea and a draft a number of components of a Business Plan.
Step 2. Choose a team leader
Step 3. Select an industry listed below (Assigned by lecturer. Only one team per industry)
Step 4. Teams to select a specific business within the chosen industry (List below)
Step 5. Teams to assign roles, i.e. who will present each section of the Draft. Expectations are for
each student in each team to at least discuss one component of their business plan. Overall, the
team presentation should go for around 15 minutes.
Step 6. Students will receive Presentation Paper and markers to write up their answers.
Step 7. Preparation for the Presentation is 1 hour - Answer the questions at the end of this paper.
Step 8. Each Student will present a section of the Business Plan
Step 9. Students are to present their business plans to the class. They need to convince the audience
(of which are fictional investors) why their business is fundamentally sound.
Assumptions are perfectly OK as long as they are stated.
Industry
1.
Bar and Nightclub
2.
Beauty Salon and Day Spa
3.
Carwash and Automotive
4.
Coffee Shop and Internet Cafe
5.
Computer Consulting, Repair and Reseller
6.
Day Care and Children's Products
7.
Fitness Centre, Golf Course and Sports
8.
Medical and Healthcare
9.
Pet Services and Products
10.
Restaurant, Cafe and Bakery
Specific business ideas
1. Bar and Nightclub
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Sports Bar Business Plan
Irish Pub Bar Business Plan
Nightclub, Dance Classes Business Plan
Singles Bar Business Plan
Bar and Tavern Business Plan
Nightclub Business Plan
Microbrew Bar Business Plan
2. Beauty Salon and Day Spa
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Hair and Beauty Salon Business Plan
Day Spa Business Plan
Health Spa Business Plan
3. Carwash and Automotive
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Auto Parts Store Business Plan
Auto Repair Service Business Plan
Truck Stop Business Plan
Convenience Store Gas Station Business Plan
General Freight Trucking Business Plan
Driving School Business Plan
Convenience Store Gas Station Business Plan
Freight Brokerage Business Plan
4. Coffee Shop and Internet Cafe
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Coffee Kiosk Business Plan
Internet Cafe Business Plan
Coffee Shop Business Plan
Coffeehouse Business Plan
Religious Coffee shop Business Plan
Bakery Business Plan
Cafe Bistro Coffeehouse Business Plan
5. Computer Consulting, Repair and Reseller
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Computer Consulting Business Plan
Computer Hardware Reseller Business Plan
Software Sales Business Plan
Software Publisher Business Plan
ISP Business Plan
Internet Cafe Business Plan
Wi-Fi Kiosks Business Plan
Mail Order Returns Business Plan
6. Day Care and Children's Products
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Child Day Care Services Business Plan
Child Care Business Plan
Children's Play Program Business Plan
7. Fitness Centre, Golf Course and Sports
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Multi Sport Complex Business Plan
Yoga Centre Business Plan
Inline Skating Products Business Plan
Health Club Business Plan
Retail Bicycle Shop Business Plan
Retail Tennis Shop Business Plan
Sports Equipment Cafe Business Plan
8. Medical and Healthcare
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Home Health Care Services Business Plan
Medical Billing Business Plan
Physical Therapy Massage Business Plan
Medical Equipment Developer Business Plan
Health Plan Administration Business Plan
Sports Medical Equipment Business Plan
Health Club Business Plan
9. Pet Services and Products
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Dog and Cat Kennel Business Plan
Pet Photography Business Plan
Horse Reseller Business Plan
10. Restaurant, Cafe and Bakery
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Steak Buffet Restaurant Business Plan
Fine Dining Restaurant Business Plan
Specialty Baker Business Plan
Dinner Theatre Business Plan
Organic Restaurant Business Plan
Bakery Business Plan
Mexican Restaurant Business Plan
Cafe Bistro Coffeehouse Business Plan
Dessert Bakery Business Plan
Pizzeria Business Plan
Sports Bar Business Plan
Coffee Shop Business Plan
Catering Company Business Plan
Gourmet Food Store Business Plan
In your teams, you are to come up with answers to the following questions using realistic
assumptions, where necessary, to come up with meaningful solutions.
As a team you will each need to present the findings of your draft Business Proposal. The total team
time is 15 minutes so each member should have an equal contribution to the presentation.
Detailing your Business idea
Provide a brief description of your business (type, size, structure, etc.)
What is your trading name?
Where will your business be located?
Describe your target market in terms of
key customers.
Identify and describe your major competitors.
Describe the products and services that you plan to offer to the market.
What makes your product or service unique? What is your competitive advantage?
How will your offering meet the needs of consumers?
How competitively will your products and services be priced in the market?
List the strengths of your business.
List the weaknesses of your business.
List the threats posed to your business.
List the opportunities for your business.
Market Research
What information will you need to collect about your market? How will you collect this
information?
What external factors could affect your target market?
Briefly describe the size of the market and the potential for growth.
Describe your target market and customers.
Describe some of the customer needs related to your idea that exist within the market.
Identifying resource requirements
List and describe the premises, buildings, facilities, vehicles and equipment
you will need to operate your business.
How many employees will your business require and what roles will they fill?
Marketing the business
What advertising and promotional strategies are you going to use to attract customers?
Describe your pricing strategy and explain why you have chosen this approach.
How will you distribute your products effectively in the market?