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2014
MEDI A K IT
2014
MEDI A K IT
assets
T h e de f i n iti v e i n te r p r eti v e vo i c e o f
e n te r tai n me n t a n d t h e l i f e s t y l e i t i n s p i r e s .
Weekly Magazine
Unparalleled depth,
analysis and insight
delivered in a weekly
oversized glossy
and visually rich
package.
CIRCULATION 72K
DIMENSIONS TABLOID
FREQUENCY 47X / YR.
Updated: 12/20/13
THR.com
Breaking news, video
and photo galleries and
blogs fuel continuous
engagement in
entertainment’s
ultimate digital
environment that
attracts millions of
unique monthly
visitors.
MOBILE
In addition to a
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optimized site available
to any user with a
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EVENTS
From power parties to
awards season fetes,
festival gatherings and
film screenings, access
the most influential
movers and shakers
powering Hollywood
with THR’s roster of
franchise and custom
events.
NEWSLETTERS
Daily, weekly and seasonal
e-newsletters cover
breaking news across
continents. Our
newsletters include:
Headlines
Pret-A-Reporter
Breaking News
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Film Festival News
The Race
Page 2
2014
MEDI A K IT
MAGAZINE
Read by t h e m o s t p ow e r f u l p e o p l e i n t h e i n d u s t ry a n d
t h e m o s t i n f l u e n t i a l c o n s u m e r s w h o f o l l ow it.
AU DI ENCE
40% 60%
FEMALE
A F F LU E NC E
AVERAGE HHI $300K
TOTAL ASSETS $1.7MM
MALE
AVERAGE AGE 46
COLLEGE GRAD 90%
POST/GRADUATE DEGREE 40%
PU RC H A SI NG POW ER
on fashion a month $4,124
on travel a month $5,077
on beauty products a month $2,481
on electronics a month $4,668
on next auto purchase $61,170
on jewelry & watches a month $1,353
Source: Millward Brown Optimor Study
Updated: 12/20/13
Page 3
2014
MEDI A K IT
THR CIRCULATION
Wit h 4 7 i s s u e s a y ea r , u s e T H R ’ s f r e q u e n c y a n d r eac h t o
ta r g et a mi x o f i n d u s t ry m o g u l s , A- l i s t c e l e b r itie s a n d c o n s u me r
i n f lu e n tia l s i n met r o p o l ita n a r ea s f r o m c oa s t t o c oa s t.
RATE BASE
72K
Total Audience
230K
Readers per Copy
3.2
PRICE OF SUBSCRIPTION
$99 — $299 PER YEAR
15%
OTHER U. S. CITIE S
AN D INTERNATIONAL
45%
40%
EAST COAST
WE ST COAST
T H E ENGAGE M EN T
+
Average time SPENT with
magazine is 42 minutes
+
1 in 3 readers spend
more than 45+ minutes
with weekly magazine
+
41% look at it
right away
+
3 in 4 read for
business
and pleasure
+
65% read at work and
40% bring it home
+
35% reference it
throughout
the week
+
40% share issues with
spouse or partner
+
30% take it with them
when travelling
or commuting
Sources: AAM Magazine Publisher’s Statement, June 2013; Equation Readership Study, Dec. 2011
Updated: 12/20/13
Page 4
2014
MEDI A K IT
THR CONTENT
F E AT U R E S
THR’s feature well showcases longform journalism from entertainment’s most esteemed editors.
+ E
xclusive interviews
and profiles
+ Roundtable Series
+ Power Lists
+ Award-winning original
photography
+ Oscar and Emmy Awards Season
+ Film Festivals
THE REPORT
As the first editorial section, “The Report”
elaborates on the soundbites the biz is
buzzing about and takes a closer look
at the week’s headlines.
+ Breaking
news, exclusive analysis, showbiz
stocks, box office numbers
+ Y
es, I Did Say That! Who’s saying
(and tweeting) what in Hollywood
+ 7 Days of Deals: Who’s inking on the
dotted line this week
Updated: 12/20/13
Page 5
MEDI A K IT
2014
THR CONTENT
About TOWN
+ Hollywood Hits the Red Carpet
From premieres to parties, film festivals
to fundraisers, an exclusive look at what
they wore and who mingled with whom at
Hollywood’s elite celebrations.
+ Rambling Reporter Scoops on the
industry from an insider.
+ Power Lunch Where Tinseltown’s power
players convene to seal the deal.
+ Hitched, Hatched, Hired Personal
milestones of the industry’s power players.
THE
BUSINESS
the RepoRt
◄ publicity
Jolie’s message How a crisis
became a media moment ��� 20
film
Cannes lessons 4 takeaways
from the rain-soaked fest ���� 20
An InsIde Look BehInd The heAdLInes
Deals
meryl’s musiCal Why big stars
are singing for little money �� 24
studios sweating Crowded
summer at the Box office
Heat index
jolie: oli scariff/getty images. douglas: andreas rentz/getty images. darnell: jemal countess/getty images. lawrence, pascal: valerie macon/getty images. hart: jason merritt/getty images. robinov: kevin winter/getty images. earth:
courtesy of columbia pictures. elysium: kimberley french/columbia tristar. epic: blue sky studios/20th century fox (2). smurf: courtesy of sony animation. turbo: dreamworks animation. down: reiner bajo/columbia pictures.
Jampacked release calendars and executive intrigue make for an especially stressful blockbuster
season as the $200 million gambles begin rolling out By Pamela McClintock and Kim Masters
m i k e da r n e l l
Fox’s reality chief faces a
huge task in rebooting
American Idol after
a disastrous season, with
a finale down 40 percent and
a median age up to 51�2�
W
i t h U. S. t ick et Sa l e S a l r e a dy
matters,” says Warners distribution chief Dan Fellman.
down 11 percent this year and the number Buzz is good on the studio’s biggest bet of the summer,
Man of Steel (June 14). Riskier is Guillermo del Toro’s
of big-budget movies sharply up, summer
robots vs. monsters epic Pacific Rim in July, but Warners
2013 is turning into a nail-biter. Volatile
only has a 25 percent stake in the film. Its main financier,
political situations at several studios are making matters
Legendary Pictures, is the bigger question. Founder
worse for top execs.
Thomas Tull has made no secret that he is looking for a
sony Its parent has denied that it’s for sale, but activnew home, possibly Universal, and if his company takes
ist shareholder Daniel loeb now is pushing the company
a hit, his mood isn’t likely to improve.
to spin off entertainment assets. Amid the pressure on
ParamounT J.J. abrams’ Star Trek Into Darkness is
studio chiefs michael lynton and amy Pascal, Sony will
underwhelming domestically ($83.7 million and countrelease seven big films this summer, tops in Hollywood.
ing) but performing far better overseas, which was one of
After Earth, a sci-fi epic from m. night shyamalan starring
Paramount’s objectives. The big remaining question
Will smith and son Jaden, enters a crowded market
mark is the troubled Brad Pitt zombie film, World
May 31. Competitors believe it might have trouble
War Z, which opens only one week after Man
matching the $37.1 million bow of April’s similar
of Steel, on June 21. The studio financed extensive
Oblivion. Smith’s Men in Black 3 grossed $624 milreshoots — or, rather, shoots, since the third act
lion worldwide for Sony last summer but cost too
Pascal
was entirely reconceived — and executives have been
much (a blistering New York Times piece May 18
in overdrive trying to reverse negative buzz.
pegged Sony’s profit margin at a slim 6.5 percent).
universal Fast & Furious 6 looks poised to
Other risks include White House Down, which
deliver (can it match Fast Five’s $626.1 million in
follows the similarly themed Olympus Has Fallen
such a crowded market?). Chiefs adam Fogelson
($132.5 million in March). On July 12 comes
Robinov
and Donna langley have turned in an improved perGrown-Ups 2, a follow-up to an original that grossed
formance in recent months, with such hits as the horror
$271.4 million but must compete with mega-budgeted
movie Mama and the comedy Identity Thief. Despicable
Pacific Rim. July also brings The Smurfs 2 (one of
Me 2 (July 3) seems like a sure thing. But RIPD, a
many animated films in the game this summer), and
supernatural action movie with ryan reynolds, has some
matt Damon’s Elysium is another sci-fi bet in August.
joking that it should drop “D” from the title. Sources say
Warner Bros. Chief Jeff robinov needs to preside over
bosses at Comcast expect this film to lead to a loss.
a strong summer to quell speculation about his future
Disney What exactly is the budget of The Lone Ranger?
following the elevation of Kevin Tsujihara to the top job.
Disney chairman robert iger personally intervened to
The Great Gatsby has performed and The Hangover Part
lower the cost of the Johnny Depp Western from $250 milIII probably is critic-proof but faces a strong Memorial
lion to $215 million. Now that original figure is believed
Day rival in Universal’s Fast & Furious 6. “The second,
to be a distant memory. The good news: Disney is raking
third and fourth weekend could turn out to be what
illustration by
+
+
+
+
+
michael douglas
His turn as liberace
in Behind the Candelabra
wins raves at Cannes as the
steven soderbergh
HBO pic shoots to the front
of Emmy contenders�
B i l l l aw r e n c e
The Cougar Town co-creator
proves himself the King
of the Upfronts, selling new
shows at NBC (Undateable),
Fox (Surviving Jack)
and TBS (Ground Floor)�
m e l i s s a j oa n h a r t
Not everyone can be
Zach Braff: The actress shuts
down her Kickstarter campaign
for a rom com after raising only
$51,000 from 315 donors,
far short of her $2 million goal�
showbiz stocks
$ 1 5 . 5 4 (+4.5%)
realD (rld)
Paramount moved up by one
day the release of Star Trek Into
Darkness, which uses RealD’s
3D technology, and analyst Eric
Wold predicts six of summer’s
top 10 movies will be in 3D�
$ 2 5 .7 6 (-4%)
FaCeBooK (fb)
Nielsen says minutes
per user on desktops dropped
6 percent in a year�
may 13-20
www.thr.com | The hollywood RepoRTeR
Pixel Pusher
| 17
BACKLOT
In its fourth season, CBS’
Hawaii Five-0 filmed on one
of Hawaii’s many beaches.
Hawaii bEts on 100 morE YEars
Godzilla, Tim Burton and Cameron Crowe all are filming in the state, which recently has boosted
its tax incentives even as it celebrates its centennial as a site for film production By Matthew Fleischer
X act ly on e cen t u ry ag o,
Hollywood silent-film director John Griffith Wray took his
production crew to the remote
American colony of Hawaii to
film two shorts, the first ones ever
made on the islands: The Shark
God and Hawaiian Love.
“It’s fascinating to think that
when those first productions
came here, this was still a monarchy,” says Hawaii state film
commissioner Donne Dawson.
“Our queen was still alive. We’ve
come a long way.”
To mark the centennial of
local film production, Hawaii is
celebrating. There’s a film retrospective of island-filmed
titles in October at the Hawaii
International Film Festival and an
exhibit on fashion in cinema
at the Modern Hotel, held in
conjunction with Hawaii Fashion
Month. But even as they toast
the state’s past, officials are looking
for additional ways to lure more
filmmakers from the mainland.
Spurred on by a dip in production spending — from $245 million
in 2012 to an estimated $202 million in 2013 — the Hawaii
state legislature recently approved
a 5 percent across-the-board
increase to the state’s existing tax
credit, effective July 1. Qualifying
film and TV projects now will
receive a 20 percent rebate for
shoots on Oahu and 25 percent on
the neighboring islands. The law
also extended the credit’s sunset
date from 2015 to 2019, raised the
per-project incentive cap from
$8 million to $15 million and made
the boosts retroactive to Jan. 1.
Dawson says the new incentives
have led to a surge of inquiries
from Hollywood producers. “We
have seen a definite increase
in interest since the incentives
passed,” she says.
Socrates Buenger, owner and
CEO of the new 21,000-squarefoot Maui Film Studios, the
only soundstage in Maui located
in the Kahului industrial
region, says that landing new
productions is an ongoing process.
“We need to let people know
we exist here and that we have a
really good tax incentive,” he says.
When Hollywood thinks of
Hawaii, it’s the state’s beaches and
jungle vistas that immediately
come to mind. But Dawson says
producers would be remiss to discount the state’s urban amenities.
“People know us for the diversity of our landscapes,” she says,
“but our architecture is quite
diverse, too. It’s easy to shoot
period pieces that take place on
our islands because the buildings
of those eras all still exist.”
Hollywood slowly is starting to
figure that out.
The iconic Aliiolani Hale, a
former governmental palace that
now serves as the home of Hawaii’s
Supreme Court, stands in as
the fictitious headquarters for
CBS’ Hawaii Five-0 team. It
also played an important role in
Tim Burton’s upcoming Weinstein
Co. feature Big Eyes. The
biopic, starring Amy Adams and
Christoph Waltz as feuding married
artists Margaret and Walter Keane,
wrapped shooting on Oahu in
late September. And Legendary/
Warner Bros.’ Godzilla, starring
Bryan Cranston, also recently completed a visit to Honolulu.
Director Cameron Crowe’s
still-untitled Hawaii feature,
meanwhile, just started shooting
on Oahu and will take advantage
of the island’s numerous military
facilities. Will Burton’s and Crowe’s
projects give local production the
boost Wray’s did a century ago?
“We are excited to be
celebrating 100 years of film
production,” says Georja Skinner,
chief officer of Hawaii’s Creative
Industries Division. “We really
feel we have a great tax-incentive
program that will take us another
100 years.”
With Elvis Presley on Tap, the Hawaiian Film Festival Joins the Party
Hawaii-born Keo Woolford’s
The Haumana will close the fest.
“Movies have been made in Hawaii
for 100 years, and we’ve been here
for one-third of that time,” says
Chuck Boller, executive director
of the 33rd Hawaii International
Film Festival, which kicks off
Oct. 10. The event, screening 209
features, runs through Oct. 20 in
Oahu, then moves to the Big Island
and Kauai from Oct. 24 to 27. As
part of the state’s celebratory
party, the fest has programmed
movies set in the Aloha State like
Elvis Presley’s Blue Hawaii (1961),
which will screen on Waikiki
Beach. With its traditional focus
on movies from Asia and the
Pacific Region, HIFF will open with
the U.S. premiere of South Korean
feature Final Recipe as well as
Japanese animation master
Hayao Miyazaki’s The Wind
Rises and close with the locally
produced The Haumana, about
students at a hula school. To
round things out geographically,
the fest’s EuroCinema section,
presented by Honolulu’s Luxury
Row, will shine a spotlight on 19
European films. — GREGG KILdAy
hawaii five-0: mario perez/cbs. haumana: courtesy of hawaii international film festival.
madE in Hawaii
backlot
E
xecutive Suite
E
The Race
Award Season Opinion Column
Box office Reports
Social Action
+ Milestones & Anniversaries
+ Walk of Fame & Industry Honors
+ On Location
+8
Decades of The Hollywood Reporter
+ made in Reports on the destinations
acting as film and TV sets.
70 | The hollywood RepoRTeR | 10.18.13
STYLE
STYLE
AUTOS
Madonna
mesh for success
The Couture Precieuse
chain cuff watch by Piaget
(madonna is a fan) goes
bold in 18-karat rose gold
with a pave-set dial
featuring 400 diamonds;
price upon request, call
(877) 8PIAGET
PINK POUT POW!
retro style
Glashutte Original’s
Pavonina in 18-karat red
gold features a
distinctive open-link
bracelet that echoes
its rounded case;
$27,500, at Tourbillon in
Beverly Hills and
Orange County’s South
Coast Plaza
Give ’em some serious lip this spring as winter’s red fades
and color goes from bubble gum to bright fuchsia By Meg Hemphill
Limited Edition
Rouge A Levres matte
lipstick in Silly by
MAC from the brand’s
spring 2013 Fashion
Sets collection,
$15, at MAC Pro Store,
West Hollywood
night watch
Vacheron Constantin’s Patrimony
Traditionelle sparkles with
nearly 6.5 carats of diamonds;
$101,300, at Vacheron
Constantin, Beverly Hills and
South Coast Plaza
Silky Smooth
Shiseido’s Perfect
Rouge lipstick in
Bubblegum Pink has
hyaluronic acid
that locks in moisture,
$25, at Barneys
New York, Beverly Hills
how audi took
oVER hollywood
Garner
tank top
Cartier’s Tank American
(Jennifer garner wears a
version) in 18-karat rose gold
evokes vintage glam
with its scalloped bracelet;
$36,500, at Cartier
nationwide
50 | The hollywood RepoRTeR | 05.31.13
A warming trend in women’s
watches emerges with yellow and rose
gold bracelets and diamond accents
that blur the line between
timekeepers and treasured jewelry
photographed by
Travis Rathbone
Produced by Laurie brookins. ProP styLing: sarah guido/haLLey resources.
garner, kidman: john shearer/invision/aP. madonna: charLes sykes/invision/aP.
Linked In
58 | The hollywood RepoRTeR | 06.28.13
Long-Lasting
The new formula of
Chanel’s Rouge
Allure Luminous
Intense Lip Colour in
Extatique is less
creamy, helping it
stay on longer, $34, at
Chanel, Beverly Hills
downey jr: michael buckner/getty images for audi. iron man: paramount/courtesy of everett collection.
castelaz: michael buckner/getty images for vf. moore: jason merritt/getty images for race to erase ms.
L
Kidman
Super-Pigmented
Luminous Creme
lipstick in
Vento by Bite Beauty.
Isla Fisher wore
a bold lip shade by
the brand to
The Great Gatsby’s
New York premiere;
$24, at Sephora,
Beverly Center
Fisher
Downey and wife Susan at the Iron Man 3 premiere in front of an Audi
R8 Spyder, featured in the film. Above, Downey as Tony Stark with the
R8. Audi provided cars and technical assistance to the filmmakers.
Audi has waged a full-frontal attack on the
ook to t h e iron m an 3
Elektra Records president Jeff Castelaz, who
hearts, minds and wallets of Hollywood since
drives an S5: “Audi has done an incredible job
premiere outside the El Capitan
2006, displacing BMW and Mercedes-Benz
building rocket-fast cars that don’t look ostentaTheatre in Hollywood in April.
as the Hollywood car du jour with a savvy comtious or lame. A friend who plays guitar in an
There’s Robert Downey Jr. pulling
bination of sponsorships, product placements
arena rock band drives an A7. It looks tame,
up in a 2014 R8 Spyder he drove
and an expensive-to-maintain fleet of 35 VIP
but when you get inside the car, it’s like the
himself. Over there, it’s Gwyneth Paltrow arrivand 30 chauffeur-driven vehicles
cockpit of the space shuttle. But he
ing in an A8L TDI clean diesel as are castmates
in Los Angeles and New York that,
can park it in Silver Lake and not
Don Cheadle and Guy Pearce. There’s Ben Kingsley
Audi by
according to Audi, directly
look like the punch line of a joke on
pulling up in a A8L, Hayley Atwell arriving in
the Numbers
increase sales. “The entertainEntourage.” Says Criminal Minds
a Q7 TDI and Chris Evans, Jon Favreau and
THR loitered
ment community influences
actor Shemar Moore, “When Iron Man
Zachary Levi all in A8Ls. Audi had more
at two industry
hotspots and
audiences around the world,”
came out and I saw the R8, I lost my
than 40 chauffeur-driven cars on hand at
counted. The final
says Audi of America president
mind. I said if and when CBS gives
the premiere, all part of its plan to take
score from the valet:
Castelaz
Scott Keogh via e-mail. “You can
me a raise, I’m going to get one.”
over Hollywood, or at least its driveways.
feel it when you speak
Moore turned 40 and gave himself
Look at the parking queue for any
2-3 P.M.
SPAGO
to customers and dealers.
the car as a birthday present.
recent high-profile Hollywood event —
Audi ......................7
They cite movies, TV shows
Other car companies reach out to
the Elton John AIDS Foundation Oscar
BMW ....................11
and events that we have
the industry — BMW, Ford and
viewing party, the Women in Film preMoore
Lexus ................... 6
been involved with. It puts Audi
GM among them — but Audi has
Emmys and Oscars receptions, the Chrysalis
Lincoln ................. 6
in the conversation.”
been relentless. A beachhead was
Butterfly Ball, an Art of Elysium Golden Globes
Audi’s understated, form-followsestablished during the 2009
event, the Motion Picture & TV Fund’s Reel
5:30-6:30 P.M.
function designs also sync perfectly
awards season when Audi launched
Stories, Real Lives fundraiser and the brand’s
FOUR
with Hollywood’s post-recession
its first “influencer” program,
own Golden Globes and Emmy preparties — and
SEASONS
Audi ......................7
aversion to unvarnished bling. “I
designed to get Hollywood engaged
you’ll see an armada of Audi sedans and SUVs,
BMW
....................
8
with the brand and behind the
drivers idling, waiting to whisk away Diane Keaton, wanted something that wasn’t gaudy
Lexus ................... 9
but comfortable and elegant,” says
wheel. Audi put in place an armada
Elizabeth Banks, Jessica Chastain, Michael Sheen,
Mercedes............ 20
Mauricio Umansky, CEO of high-end
of 90 white Q7 TDI diesel SUVs
Joel McHale, Keira Knightley, Damian Lewis,
real estate firm The Agency. Adds
to roam the streets of Los Angeles
Dustin Lance Black, Josh Lucas and Brian Grazer.
Sheer Shade
Lightweight
lipstick in
Roman Holiday
by Nars, $26, at
Nars flagship,
West Hollywood
Fisher: stephen lovekin/getty images. deschanel: Frederick m. brown/getty images.
Once barely on the industry’s radar, the German carmaker has
waged a quiet war against Mercedes and BMW through relentless event
sponsorships and A-list loaners (up to a year!) By Jon Alain Guzik
it’s all golden
Omega brand ambassador
nicole kidman wears
several iterations of the De
Ville Ladymatic, here in
yellow gold with diamonds;
$82,500, at Omega
boutiques in New York and
the Beverly Center
Ultra Hydrating
La Creme Lip Cream
in Marshmallow
Bunny by Too Faced.
Makeup artist
robin glaser uses
the brand’s lipsticks
on Zooey deschanel
on New Girl;
$21, at Sephora,
Beverly Center
Deschanel
photographed by
Updated: 12/20/13
HOLLYWOOD STYLE
beauty
STYLE
watches
+
+
+
+
+
+
Fashion, Beauty and Hollywood Style
Jewelry and Timepieces
Real Estate and Hollywood Homes
Travel and Hollywood Hideouts
Automotive
Gift Guides & Gadgets
Mike Lorrig
Page 6
2014
MEDI A K IT
THR EDITORS
JANICE MIN
Editorial Director
Photo credit: Joe Pugliese
Min joined THR in June 2010 to
spearhead the transformation of the
80-year-old brand, earning her a 2012
NEJ Luminary Award, named a 2012
“Hollywood Mavericks” in Details
Magazine, and 2011 Game Changers in
Media nod from The Huffington Post.
As editor-in-chief of US Weekly, she was
named one of the Post’s Most Powerful
Women in New York (2007) and one of
Crain’s 40 Under 40 (2006). She
regularly appears on Today and
Entertainment Tonight and has been
featured in The New York Times, USA
Today, The New Yorker and on Nightline.
TIM GOODMAN
Chief TV Critic
Joined THR in October 2010. Goodman
built his reputation as one of the most
distinctive voices writing about television as
a long time critic, columnist and blogger
(The Bastard Machine) for the San
Francisco Chronicle.
SHIRLEY HALPERIN
Music Editor
Joined THR in October 2010. Has covered
music as a senior writer for Entertainment
Weekly and recently wrote about American
Idol full-time for the Los Angeles Times
while also contributing to Rolling Stone.
She is the author of three books.
Carol McColgin
Style Editor
MARK MILLER
MATTHEW BELLONI
Miller joined THR in Jan. 2013 after serving
as Director of Editorial Operations at
Newsweek/Daily Beast. Prior to this, he was
West Coast editor there, overseeing pop
culture and entertainment and, after that,
was Chief of Correspondents.
Formerly an attorney at an entertainment
litigation firm in Los Angeles, Matt joined
THR in 2006 to write for THR’s Hollywood,
Esq. blog. In addition to heading the
THR newsroom, Matthew continues to
moderate THR’s roundtable series.
STEPHEN GALLOWAY
KIM MASTERS
Joined THR in 1993. A graduate of
Cambridge and AFI, Galloway created
THR’s signature Roundtable Series as well
as the high-profile Power 100 Women in
Entertainment Mentorship Program that
pairs inner-city youth with Hollywood execs.
Joined THR in June 2010. The awardwinning journalist is also the host of
weekly radio show, The Business. Previous
work includes covering entertainment for
The Daily Beast, contributing editor at
Vanity Fair, covering politics for The
Washington Post’s Style section and a
contributing editor at Time.
Deputy Executive Editor
Executive Editor, Features
DEGEN PENER
Culture Editor
Joined THR in October 2010. Pener was
previously the editor-in-chief of Angeleno,
entertainment director of Details magazine,
editor-at-large and West Coast editor of Elle,
staff writer at Entertainment Weekly and
columnist for The New York Times Style
Section and New York.
Updated: 12/20/13
Executive Editor
Editor-at-Large
TODD McCARTHY
Chief Film Critic
Joined THR in October 2010 after a
near life-long career as an internationally
regarded film critic at Variety. He
is also the filmmaker behind several
documentaries.
Covered fashion for six years at Us Weekly
(including annual style issue and style
specials) before joining THR in Oct. 2010.
Carol oversees all Hollywood Style
fashion content and market coverage
both in-book
and online.
MERLE GINSBERG
Senior Style Writer
Joined THR in October 2011. The Senior
Lifestyle Editor is a best-selling author,
television personality and leading expert
on entertainment fashion who has
covered style for WWD, People, W,
Harper’s Bazaar, Rolling Stone, The New
York Times Magazine, Today,
Entertainment Tonight and Access
Hollywood.
ERIN WEINGER
Style Editor, THR.com
Joined THR in March 2013. She was
previously designer Kelly Wearstler’s
director of digital content and fashion,
and before that a staff writer for the LA
Times Image section.
Page 7
2014
MEDI A K IT
THR PHOTOGRAPHERS
Frank W. Ockenfels 3
Ruven Afandor
Joe Pugliese
Wesley Mann
WESLEY MANN
Photographed for THR:
Robin Williams, Jimmy Kimmel,
Mary Tyler Moore, Michael J. Fox,
Mark Ruffalo, James Earl Jones and
Martin Scorsese.
JOE PUGLIESE
Photographed for THR:
Steven Spielberg, James Cameron,
Peter Jackson, Michael Bay, Hugh
Hefner and the casts of Entourage
and Glee.
Updated: 12/20/13
MARY ROZZI
Photographed for THR:
Julia Louis-Dreyfus, Melissa
McCarthy and the 2011 Oscar
Actress Roundtable, which included
Glenn Close, Viola Davis, Carey
Mulligan, Octavia Spencer, Charlize
Theron and Michelle Williams.
FRANK W. OCKENFELS 3
Photographed for THR:
Brad Pitt, Chloe Grace Moretz, Larry
Flynt, Ben Affleck, the 2012 Oscar
Director’s Roundtable, David Fincher.
Mary Rozzi
PEGGY SIROTA
Photographed for THR:
Snoop Dogg, Sidney Poitier, Halle
Berry, the 2013 Emmy Drama Actor’s
roundtable, Angelina Jolie, Jennifer
Yuh Nelson
JESSICA CHOU
Photographed for THR:
Set visits with the casts of Breaking
Bad, Modern Family, Revenge,
Behind-the-scenes photos of the
Oscar and Emmy roundtables.
AUSTIN HARGR AVE
Photographed for THR:
Bill Clinton, Daniel Day-Lewis, Steven
Spielberg, Ricky Gervais, Kristen
Stewart, photo/video lounges at
ComicCon, Sundance Film Festival,
and Toronto Film Festival.
RUVEN AFANDOR
Photographed for THR:
Nicole Kidman, Hugh Jackman, Sofia
Coppola, Marion Cotillard, Michael
Douglas, the 2013 Oscar Actor’s
Roundtable, casts of Les Miserables
and Skyfall.
Page 8
2014
MEDI A K IT
THR.COM
t h e i n s i d e r ’ s g u i d e t o e n te rtai n me n t
a n d t h e H o l ly wo o d l i f e s t y l e .
AU DI ENCE
45% 55%
MALE
FEMALE
AVERAGE AGE 40
COLLEGE GRAD 76%
POST/GRADUATE DEGREE 20%
11
MILLION *
MON THLY
U N IQUE S
A F F LU E NC E
AVERAGE HHI: $80K
Average HHI $100K+: 38%
PU RC H A SI NG & I N F LU ENC ER POW ER
Over-index across categories with online shopping habits
give advice about electronics 160
makes/Influences travel business decisions 204
Give advice about music 152
read/posted product reviews online 285
Give advice about online shopping 174
describe online apparel spending as “heavy” 169
gives advice on websites/internet content 181
gives advice on travel 147
Source: comScore September 2013; Nielsen @plan Q2 2013
Updated: 12/20/13
Page 9
2014
MEDI A K IT
THR.COM BLOGS AND CHANNELS
I N D US T RY & L I F E S T YL E CON T E N T W I T H A N AU T HOR I TAT I V E VO I C E
THR.COM CHANNELS
MOVIES
Breaking
news,
box office
charts,
reviews,
video and
photo
galleries,
trailers
and clips.
TV
Breaking
news,
reviews,
ratings, video
and photo
galleries,
blogs and
clips.
MUSIC
Breaking
news, charts,
blogs, video
and photo
galleries
and clips.
THE
BUSNESS
Breaking
news for the
core industry
audience
as well as
international,
labor, political
and real
estate
content.
PRET-AREPORTER
The style site
covers the
intersection
of style,
fashion,
beauty, and
Hollywood
curated by
THR’s
in-the-know
style team.
CULTURE
PHOTO
Hollywood
lifestyle
coverage,
from travel
and real
estate to
tech, auto,
dining, books
and more.
Highlytrafficked
galleries from
all major
entertainment
events, red
carpet
premieres
and exclusive
THR photo
shoots
VIDEO
AWARDS
Original,
All the
exclusive and
people,
sponsored
places and
video content predictions
in a single,
on the road
interactive to the Oscars
destination. and Emmys.
THR.COM BLOGS
LIVE FEED
Your daily
jolt of TV
news and
buzz.
by Borys Kit
What’s hot in the world of fanboy
entertainment, from blockbuster
films to the comic books that
inspire them.
INSIDE INDIE
The digital destination
covering the world of
independent filmmaking.
EARSHOT
THE R ACE
Who’s winning the
major awardsseason races and
what it means.
IDOL WORSHIP
HOLLYWOOD, ESQ.
BASTARD MACHINE
by Tim Goodman
by Shirley Halperin
by Shirley Halperin
The intersection of
entertainment and law.
THR’s chief TV critic juggles
his anger, insight, fear,
power and adoration for the
current TV season.
What music people are
talking about.
Idol mania is tracked with
daily recaps, reviews and
the buzz around TV’s
biggest show.
by Eriq Gardner &
Matthew Belloni
Updated: 12/20/13
HEAT VISION
Page 10
2014
MEDI A K IT
PRET-A-REPORTER
THE NEW STYLE SITE FRO M
T H E H O L LY W O O D R E P O RT E R
Pret-a-Reporter
Newsletter
Exclusive content
delivered directly
to your inbox
Launched in November 2013, Pret-a-Reporter covers Hollywood style, fashion
and beauty from THR’s insider vantage point. Led by style editor Erin Weinger,
the site features style and beauty content — from runway to red carpet —
filtered through the discerning lens of Hollywood. Daily, weekly and seasonal
content fuel addictive engagement to young fashionistas across the country.
Power
Shopping
Hollywood stars
and tastemakers
provide virtual
shopping lists and
share their favorite
shops in LA and
beyond.
Updated: 12/20/13
Shop
The Look
Modules in
content that
allow users to
buy the outfits
being buzzed
about.
Dress
du Jour
Daily highlights
the best dresses
from the night
previous including
who wore it,
where, and
who made it.
Designers
Dish
Candid Q&As
with fashion
designers ranging
from major names
to avant garde
& under the
radar talent.
Wardrobe
Room
Reel Life
Profiles on
entertainment
Photo galleries
industry
that go behindpersonalities
the-scenes inside
glamorous costume and their
stylish business
departments of
the hot TV shows, pursuits
movie sets, and
music tours.
Page 11
2014
MEDI A K IT
DIGITAL EXTENSIONS
ac c e s s E N T E RTA I Nme n T E N T HUS I A S T S
ac r o s s p l at f o r m s a n d de v i c e s
MOBILE
Mobile-optimized
THR.com
THR’s redesigned mobile site
delivers breaking news on a
site designed to facilitate
deeper user engagement
with a sleek new layout, infitite
scrolling, enhanced navigation
and list display, swipable
galleries, videos, and social
sharing and commenting.
iPad app
The re-launched iPad Edition
is an addictive, clickable,
gorgeous and innovative app
that delivers the weekly
magazine in full with all
sorts of fun extras in the form
of photos, videos and a
breaking news feed
powered by THR.com.
NEWSLETTERS
A suite of nine daily, weekly and seasonal e-newsletters
cover breaking industry-focused news across continents:
headlines, daily ratings, box office, film festivals,
our Daily Edition PDF, and the Pret-a-Reporter newsletter
Updated: 12/20/13
News app for
iPhone & Android
Formatted for easy
navigation, this all-new
app provides users with
breaking entertainment
news and access to all THR.
com site channels, blogs
and video content.
Awards and
Festival app
Extensive Oscar and
Emmy content packaged
in an app chock-full of
the latest awards news,
bios and reviews.
The THR Festival app gives
mobile and iPad users
instant access to screening
guides, party coverage, video
galleries and more!
E-MAIL DATABASE
A database of industry-only readers is a powerful directmarketing tool that provides advertisers with e-mail access to 100K
of Hollywood’s most sought-after consumers: the catalysts who
start conversations, ignite trends and drive culture.
Page 12
2014
MEDI A K IT
EVENTS CALENDAR
SUNDANCE FILM FESTIVAL
POWER OF STYLE (MEN)
DATE January 16 – 26
LOCATION Park City, Utah
ATTENDEES Varies by location
DATE April/May 2014
LOCATION New York or Los Angeles
ATTENDEES Approx. 100 people
PRET-A-REPORTER OFFICIAL
LAUNCH PARTY
POWER LAWYERS BREAKFAST
DATE January/February 2014
LOCATION TBD Los Angeles
ATTENDEES TBD
NOMINEES NIGHT
(OSCARS)
DATE February 2014
LOCATION Los Angeles
ATTENDEES 300 people
DATE May 2014
LOCATION Beverly Hills
ATTENDEES 150 people
WHITE HOUSE
CORRESPONDENTS
WEEKEND EVENT
DATE May 2014
LOCATION Washington D.C.
ATTENDEES TBD
STYLISTS LUNCHEON
CANNES FILM FESTIVAL
DATE March 2014
LOCATION Soho House, Hollywood
ATTENDEES 50 people
DATE May 2014
LOCATION Luxury Cannes
NEW YORK POWER
DATE April 2014
LOCATION The Four Season, NYC
ATTENDEES 200 people
DESIGN SHOWHOUSE
DATE April 2014
LOCATION Los Angeles
ATTENDEES 200 people
Updated: 12/20/13
location (yacht, private home etc.)
ATTENDEES Approx. 150 people
NY SCREENINGS
DATE June – September 2014
LOCATION Various NYC &
Hamptons locations
ATTENDEES Varies per screening
COMIC-CON
DATE July 2014
LOCATION San Diego
ATTENDEES Approx. 120K+
PHILANTHROPIST
OF THE YEAR EVENT
DATE July 2014
LOCATION Los Angeles
ATTENDEES 200 people
Custom event
opportunities
available
NOMINEES NIGHT
(EMMYS)
DATE August 2014
LOCATION Los Angeles
ATTENDEES Approx. 250 people
TORONTO INTERNATIONAL
FILM FESTIVAL
DATE September 2014
LOCATION TBD, Toronto
ATTENDEES 200 people
NEW YORK FASHION WEEK
DATE September 2014
LOCATION TBD, New York
ATTENDEES TBD
POWER BUSINESS
MANAGERS
DATE October 2014
LOCATION Los Angeles
ATTENDEES 150 people
POWER OF STYLE
(WOMEN)
DATE October 2014
LOCATION Top LA Location,
e.g., Spago, Beverly Hills
ATTENDEES Approx. 50 people
BEAUTY
LUNCHEON
DATE November 2014
LOCATION Los Angeles
ATTENDEES Approx. 40 people
NEXT GEN:
50 UNDER 35
DATE November 2014
LOCATION TBD, Hollywood
ATTENDEES 300 people
KEY ART AWARDS
WOMEN IN
ENTERTAINMENT
DATE October 2014
LOCATION TCL’s Chinese Theatre, LA
ATTENDEES 1,200 - 1,400 people
DATE December 2014
LOCATION Beverly Hills Hotel
ATTENDEES 600 people
Page 13
2014
MEDI A K IT
BRAND OF RECORD
Wit h 1 3 0 + BI LL ION media im pr e s s ion s
i n 2 01 2 , T H R i s e n t e rta i n m e n t ’ s b r a n d o f r e c o r d .
Bu t d on ’ t take ou r wor d f or it. . .
Winner of ten 2013 Southern
California Journalism
Awards from the Los Angeles
Press Club, including best news
website and entertainment
journalist of the year.
‘‘
… a visually lush
weekly magazine…
Web traffic & advertising
have soared in part because
Ms. Min produces much
more consumer-oriented
entertainment coverage.”
THE NEW YORK TIMES
JUNE 2013
‘‘
If you want to celebrate
print magazines, why
not feature Janice Min, who
is turning The Hollywood
Reporter from a dying trade
into a thoughtful, glossy
exploration of everything
Hollywood… with a crackling,
obsessive website to boot.”
SLATE, JUNE 2013
‘‘
A broader interest
weekly magazine
packed with big
photos and incisive
contextual features.”
Elle
‘‘
The Hollywood Reporter
[is] a slick, powerfocused, visually appealing
package of Hollywood news
and gossip, with a website
whose skyrocketing traffic
levels...changed the Hollywood
trade publication model.”
USA Today
‘‘
Some people here now
refer to the revamped
Reporter, with its social-scene
pages and power-lunch tidbits
mixed with exposés and frothy
celebrity features, as the
“new” Vanity Fair.”
THE NEW YORK TIMES, FEB. 2013
‘‘
[Janice Min] has
transformed the
trade into a glossy nexus of
trendspotting, profiles, and
insider intelligence that demands
the consideration of the elite
in Hollywood and beyond.”
‘‘
The revamped Reporter
is a hit with readers
and not only because it looks
pretty. Ms. Min has delivered a
more relevant, provocative
style of journalism.”
the new york times
Oct. 2012
[Janice] Min has launched
an ambitious oversize glossy
magazine... think W by way of
Studio City.”
The Daily Beast
‘‘
‘‘
The right combo of
sizzling entertainment
and hard breaking news.”
INDIEWIRE
THR has become the
city magazine for a
company town of
movers and shakers.”
THE HUFFINGTON POST
Editorial Director
Janice Min named
one of the 2012
Hollywood
Mavericks in
Details Magazine.
DETAILS, Nov. 2012
Source: BurrellesLuce, 2012
Updated: 12/20/13
Page 14
2014
MEDI A K IT
EDITORIAL CALENDAR
Of THR’s 47 yearly issues, these are ones with added LUXURY consumer appeal.
pub date
AD CLOSE MATERIALS DUE
editorial focus/Special Feature
Jan 2 Dec 26
DEC 27
Wellness special feature
Jan 8
Jan 2
Jan 3
Golden globes issue
Jan 15
Jan 8
Jan 10 Indie Issue
sundance film festival preview
Jan 22
Jan 15
Jan 17 Music issue
The Grammy Awards
Jan 29
Jan 22
Jan 25
Feb 5
Jan 29
jan 31
the winter olympics special feature
Power lunch issue (LA, NY, Top International Markets)
New York Fashion Week Coverage & Hollywood Jewelry Style Feature
Feb 26feb 19
FEB 21
Oscar issue
Mar 5feb 26
feb 28 Post oscar issue: Awards wrap-Up & Red Carpet Photo Galleries
Mar 12mar 5
MAR 7 Apr 2mar 25
MAR 28
Apr 9apr 2
APR 4
style issue with top 25 Powerful Stylists
Paris Fashion Week Coverage
Reality Power List & Coachella
China issue
Apr 16apr 9
APR 11 new york issue
New York’s Top 35 Most Powerful People in Media
Apr 30apr 23
APR 25
Power lawyers issue
Salute to Men’s Style & Timepieces
May 7apr 30
MAY 2 Cannes issue & International Star of The Year
Hollywood Style & Fashion in Cannes
May 21may 14
MAY 16
comedy issue including rising stars in comedy
Jun 11jun 4
JUN 6
hollywood’s top doctors Feature
Jun 25
Jun 18
JUN 20
BEST of hollywood Feature including top spots to shop, stay, eat, and play
Jul 16
Jul 9
JUL11
Getaways & Travel Feature
Jul 23
Jul 16
JUL 18 Philanthropy issue
Aug 13aug 6
AUG 8
Sports Issue with Lifestyle Coverage of Celebrity Athletes
Aug 20aug 13
AUG 15 Emmy IssuE
Aug 27aug 20
AUG 22
Toronto Film Festival
Post emmy issue: Awards wrap-Up & Red Carpet Photo Galleries
Sep 10sept 3
SEPT 5
Food issue
London Fashion Week Coverage
New Faces of Fall TV
Sep 17sept 10
SEPT 12
FALL FASHION FEATURE WITH Top 25 Red Carpet Designers
Oct 1sept 24
SEPT 26
money issue with top entertainment Business Managers
Men’s Style Feature
Oct 15oct 8
OCT 10 TV showrunners issue
Power of Style: Executive Women
Home issue & Top Hollywood Interior Designers
Oct 22oct 15
OCT 17
Oct 29oct 22
OCT 24
Art issue
Nov 5oct 29
oct 31
Next gen: 50 under 35 issue
Nov 12nov 5
NOV 7
Beauty issue
Nov 19nov 12
NOV 14
Holiday gift guide & WATCHES SUPPLEMENT
Dec 10dec 3
DEC 5
Power 100 Women in Entertainment
Dec 22dec 16
DEC 18 The Rulebreakers: Year in Review
*Editorial content subject to change
Updated: 12/20/13
Page 15
2014
MEDI A K IT
PRINT RATES
DISCOUNTS
SIZE/POSITION
1X 3X 6X 12x
24x 52x
4 Color
27,200 25,840 23,290 20,400 16,490 14,535
BW
16,320 15,470 14,025 12,240 9,945 8,755
FULL PAGE
Covers & PREMIUM UNITS
C2/P1
62,560
14,535
C4
36,720
14,535
C3
31,280
14,535
Center
66,470 63,155 56,950 49,895 40,375 35,530
TOC & Masthead
Adjacencies
34,000 32,300 29,155 25,500 20,655 18,190
51,680 46,580 40,800 32,980 29,070
17,425 15,725 13,770 11,135 9,860
Spread 4C
54,400 Partials 1/2 P 4C
18,360 1/3 P 4C
14,593 13,855 12,495 10,965 8,840 7,820
1/4 P 4C
10,880 10,370 9,350 8,160 6,630 5,780
1/3 Bookends
27,200 25,840 23,290 20,400 16,490 14,535
1/2 P BW
9,713 9,265 8,330 7,310 5,865 5,185
1/3 P BW
7,344 6,970 6,290 5,525 4,420 3,910
1/4 P BW
4,976 4,760 4,250 3,740 3,060 2,635
Additional Charges (added to BW or 4C as appropriate)
Metallic
4,930
PMS
3,570
Process Color2,210
• Gatefolds and other Special Units pricing available upon request
* These net rates apply to consumer advertisers only
Updated: 12/20/13
Page 16
2014
MEDI A K IT
PRINT AD SPECS
SPACEbleed
non-bleed
trimlive (safe) area
Full Page
10.5” x 13.5” 266.7mm x 343mm 235mm x 311mm 2-Page Spread
20.5” x 13.5”
520.7mm x 343mm 1/2 Horizontal
1/2 Vertical
1/3 Horizontal
1/3 Vertical
1/4 Horizontal
1/4 Vertical
1/4 Square
9.25” x 12.25” 10” x 13”
9.25” x 12.25” 254mm x 330mm
235mm x 311mm
19.25” x 12.25” 20” x 13”
19.25” x 12.25”
489mm x 311mm
508mm x 330mm
489mm x 311mm
8.8333” x 5.5849”N/AN/A
224.37mm x 142mm
4.25” x 11.6667”N/AN/A
108mm x 296.34mm
8.8333” x 3.416”N/AN/A
224.37mm x 86.77mm
2.8333” x 11.6667”N/AN/A
72mm x 296.33mm
8.8333” x 2.4998”N/AN/A
224.37mm x 63.5mm
2.0833” x 11.6667”N/AN/A
53mm x 296.33mm
4.25” x 5.5849”N/AN/A
108mm x 142mm
BLEED PARTIALS, covers & SPECIALITY SIZES
Stand-Alone Back Covers: Mailing Label in Upper Right Corner Along Spine.
Contact Production for Back Cover, Bleed Partial and other Specialty size specs and templates.
Printing
Web offset (SWOP)
Saddle Stitched
Publication trim
size 10” x 13”
File Submission
All ad submission must be
press-ready PDF/X1-a files via
the THR ad portal, e-mail, CD
or FTP upload.
Mechanical
Requirements
Bleed ads should have a
minimum .25” (6.35mm)
bleed on all 4 sides and
should include trim
indications. Trim indications
should be offset
by .375” (9.525mm).
Digital Ad
Requirements
MEDIA THR prints
PDF/X-1a files only.
Export setting: Adobe
Acrobat 6 (1.5) or higher.
Quality control depends on
properly created PDFs.
SAFETY
All live elements, i.e. type on
bleed ads, must be a
minimum of 3/8” (.375 inch
or 9.525mm) inside the final
trim area.
GUTTER SAFETY
3/16” on each side
(total 3/8”).
Partial ads should
be supplied to trim only.
Updated: 12/20/13
ownload: THR PDF
D
Ad Export Settings for
InDesign at:
thr.com/ad/specs
or contact: ads@thr.com
• All rasterized files must be
300 DPI. CMYK TIFFs must
be 100% of final size.
• Transparencies must
be flattened.
• Line screen is 150 l.p.i.
• Allow for 10% press
gain when preparing
Grayscale materials.
• Maximum ink density:
300 total.
FONTS
Embed all necessary
fonts in PDFs.
COLOR
The color space must be
CMYK or Grayscale.
No RGB, LAB or embedded
color profiles (such as
ICC profiles).
No files with PMS colors will
be accepted without prior
notification.Otherwise, all
PMS colors MUST be
converted to CMYK.
Surprinting on Metallic inks
will produce muted colors.
Note any special color
information on the
Contact Proof.
Liability
THR cannot be held
responsible for the quality
of reproduction if these
specifications are not
adhered to.
Ads received after deadline
may not publish in the
desired issue.
Production Services
THR maintains an in-house
Art Department. Contact
your sales rep for ad design
details and rates.
FOR DEADLINES,
AD SPECIFICATIONS
OR TECHNICAL
QUESTIONS:
THR will not be held
responsible for changes
the THR Production
department must make to
any ad that is inadequate or
fails to adhere to THR Digital
Ad Specifications.
Contact
Maya Eslami
323.525.2093
THR is not liable for the final
output if no Contact Proof is
supplied.
AD PORTAL
Deliver ads through our
Ad Portal: ads.thr.com
THR will store files for 30
days.
THR will accept your press
ready PDF/X1-a files via the
THR ad portal, e-mail, CD or
FTP upload.
EMAIL
ads@thr.com
POSTAL ADDRESS
5700 Wilshire Blvd.
Suite 500,
Los Angeles, CA 90036
Page 17
2014
MEDI A K IT
THR CONTACTS
Publisher & Senior
Vice President
Vice President,
Consumer
Jonathon Aubry
Lynne Segall
jonathon.aubry@thr.com
323.525.2063
lynne.segall@thr.com
323.525.2192
LOS ANGELES
NEW YORK
5700 Wilshire Blvd., Suite 500 Los Angeles, CA 90036
T: 323.525.2245
770 Broadway, 15th Floor New York, NY 10006
T: 212.493.4439
karbis dokuzyan Director, West Coast Consumer
TYLER MOSS DEL VENTO Exec. Director, Fashion, Beauty & Luxury
Ben Zachariah Account Director
ben.zachariah@thr.com // 323.525.2038
roy kim Exec. Director, Jewelry, Watch & Business Development
CATHLEEN CULL West Coast Digital Account Executive
jessica mccourt Exec. Director, East Coast Consumer
karbis.dokuzyan@thr.com // 323.535.2376
tyler.delvento@thr.com // 212.493.4332
roy.kim@thr.com // 212.493.4107
jessica.mccourt@thr.com // 212.493.4069
cathleen.cull@thr.com
PRODUCTION
KELLY JONES
E: ads@thr.com
T: 323.525.2163
Updated: 12/20/13
DETROIT
Colleen Lafferty Maiorana
Maiorana+Partners Ltd.
E: colleenm@maiorana-partners.
com
T: 248.546.2222
LONDON
Alison Smith
E: Alison.smith@thr.com
T: +44-7788-591-781
ASIA
Ivy Lam
E: ivy.lam@thr.com
T: 852.2880.3405
AUSTRALIA/
NEW ZEALAND
Lisa CrusE
lisa@spiritedmedia.co.nz
+64 21 566 699
Page 18
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