Focusing Your
Volunteer Recruitment
.
Agenda
• Quick review of engaging volunteers
• The challenge of recruiting business
volunteers
• Make “Tabling” worth your time and effort
• How creative are you?
,
Review
• Volunteers are not a “generic” group
• Greater diversity in experience, skill level
and backgrounds
• Organizations must accommodate the
• time constraints of volunteers
• Volunteers are more motivated to use skills
• Volunteers have high expectations –
“don’t waste my time”
Cause: Why should I volunteer here?
Social: Where do I fit in?
Life Cycle: What makes a volunteer tick?
Targeted Recruitment
Sending a message about a volunteer
opportunity to an audience with the specific time,
skills and/or traits required for the position
– Corporate Volunteers, plan carefully and match your
request to their mission.
– Group Activities: 1 – What works? 2 – Developing
new volunteer opportunities for business volunteers
5
Warm Body Recruitment
Sending a message about a volunteer
opportunity to as broad an audience as possible
(e.g., advertisements, PSA, brochures)
– Tabling at a community event: make it worth the time
and energy required
– Review tips and strategies in handout
– Your experience?
6
.
How Creative Are You?
• Volunteer “assignments” may not
welcome new approaches to the
problems at hand, may not evoke
discovery of unexpected talents
offered by a volunteer, and can
lead to squeezing square pegs into
round holes.
• What would happen if we crafted at
least some of our recruitment
differently? What if we put out a
call for people with creative ideas
to help us?
.
Online Recruitment
• What are current trends related to online
technology?
• What are the benefits of using online
technology to recruit volunteers?
• What are some online tools that can be
used to recruit volunteers?
www.1-800-volunteer.org
www.craigslist.org
www.facebook.com
www.handsonnetwork.org
Blogs
• www.serve.gov
• www.youTube.com
• www.volunteermatch.org
• www.idealist.org
• Widgets
9
.
Social Media Resources
• "The Nonprofit Social Media Decision
Guide“: http://www.idealware.org/reports/nonpr
ofit-social-media-decision-guide
• Also see: http://www.chrisbrogan.com/if-istarted-today/
• http://dannybrown.me/2008/11/30/the-four-is-ofsocial-media/
.
Questions?
.
Please complete your evaluation form.
Your feedback will help us tremendously!
Volunteer Center For Anne Arundel County
2666 Riva Road, Suite 130
Annapolis, MD 21401
(410) 897-9207
info@volunteerannearundel.org
www.VolunteerAnneArundel.org