Made With Made With * Prepared for & Distributed by Seaboard Foods 9000 W. 67th St., Suite 200 | Shawnee Mission, KS 66202 • (800) 262-7907 * Pork Loin Backribs, St. Louis Style Spareribs, Pork Tenderloins, Pork Shoulder Brisket A Taste Like No Other® The Meat of the Story What can you do when you don’t have time or the weather won’t cooperate to grill? We got to thinking, “Why not give you items you can enjoy when you can’t grill outside or when you’re short on time and then slather them with the sauce you adore.” The result ? Heat-and-serve barbecue pork covered in that distinctive, sweet and tangy sauce you adore that brings out the best in any cut of meat. It’s the easy way for you to get “The Thrill Without the Grill®” – 365 days a year. We also know that a great sauce will get you to try these delicious products, but it’s gonna be the meat that will make you want more. ...we painstakingly slow smoke our meats for an all-natural hardwood smoked flavor, and then we slather it with the sweet tangy Sweet Baby Ray’s® sauce that millions adore. At 67th Street BBQ™, we painstakingly slow smoke our meats for an all-natural hardwood smoked flavor, and then we slather it with the Sweet Baby Ray’s® sauce that millions adore. We use PrairieFresh® Premium Pork, a 67th Street BBQ™ sister brand and a product of Seaboard Foods – an industry leader and a premier supplier of fresh pork that controls every step of pork production to produce the finest pork. Right now 67th Street BBQ™ meats feature favorite cuts like pork loin backribs, tenderloins, St. Louis style spareribs and shredded pork – all smoked to perfection and made with Sweet Baby Ray’s® sauce. We expanded our products and offer meatballs, sliced beef brisket and cocktail sausages made with Sweet Baby Ray’s® Original sauce – giving consumers more barbecued meat options. No question about it... The Sauce is the Boss!® From grill to gourmet, Sweet Baby Ray’s® awardwinning BBQ sauce makes every meal taste better. In fact, consumers say it’s the best sauce they’ve ever had. And, the numbers prove it. Consumers are waiting... Sweet Baby Ray’s® fanatics said they will purchase fully cooked pork with Sweet Baby Ray’s® barbecue sauce for the taste and convenience!1 ... For Shredded Pork1 ... For Pork Ribs1 67% of consumers said they “would definitely” or “probably would consider” purchasing fully cooked pulled pork made with Sweet Baby Ray’s® sauce at their local grocery store. 69% of consumers said they would definitely or probably would consider purchasing fully cooked pork loin backribs with Sweet Baby Ray’s® sauce at their local grocery store. Why did they answer this way? (multiple responses) Why did they answer this way? (multiple responses) • 75% responded “I would like the convenience when I don’t have time to make pulled pork myself.” • 75% responded “I enjoy the taste of Sweet Baby Ray’s® barbecue sauce.” • 63% responded “I enjoy the taste of Sweet Baby Ray’s® barbecue sauce. • 53% responded “I know if it’s Sweet Baby Ray’s® it will be delicious.” • 57% responded “I know if it’s Sweet Baby Ray’s® it will be delicious.” • 64% responded “I would like the convenience.” Made With the No.1 Barbecue Sauce in the Land! 2 Total U.S. Food Total U.S. FoodBBQ BBQSauce Sauce Sales Sales2 %% Ofof$$Volume Volume Week Ending Week Ending07/19/14 07/19/14 Barbecued meats made with Sweet Baby Ray’s® give customers another reason to shop Who buys Sweet Baby Ray’s® Gourmet Sauces ? 39% SWEET BABY RAY’S® ALL OTHER 26% 16% KRAFT® 7% PRIVATE LABEL® KC MASTERPIECE® JACK DANIELS® • Female shoppers age 25-54 • Some college education • Younger couples with kids at home • 4-member households • Affluent households ($45,000 to $74,999 HHI) • Willing to pay premium prices Source: 2013 Nielsen Panel 6% 4% 1 Source: Seaboard Foods Sweet Baby Ray’s® Precooked Pork Consumer Research, March 2008, Consumers who rated Sweet Baby Ray’s® barbecue sauce as “I like it a lot” or “I like it somewhat.” 2 BULL’S-EYE® 2% Source: ACN: Total Dollars US XAOC — Latest 52 Weeks — Week Ending 07/19/14 Source: ACN: Total Dollars US XAOC — Latest 52 Weeks — Week Ending 07/19/14 The trademark Sweet Baby Ray’s and associated marks are under license to Seaboard Foods, LLC. PrairieFresh Premium Pork, The Thrill Without The Grill are registered trademarks of Seaboard. 67th Street BBQ is a trademark of Seaboard. The Meat of the Story What can you do when you don’t have time or the weather won’t cooperate to grill? We got to thinking, “Why not give you items you can enjoy when you can’t grill outside or when you’re short on time and then slather them with the sauce you adore.” The result ? Heat-and-serve barbecue pork covered in that distinctive, sweet and tangy sauce you adore that brings out the best in any cut of meat. It’s the easy way for you to get “The Thrill Without the Grill®” – 365 days a year. We also know that a great sauce will get you to try these delicious products, but it’s gonna be the meat that will make you want more. ...we painstakingly slow smoke our meats for an all-natural hardwood smoked flavor, and then we slather it with the sweet tangy Sweet Baby Ray’s® sauce that millions adore. At 67th Street BBQ™, we painstakingly slow smoke our meats for an all-natural hardwood smoked flavor, and then we slather it with the Sweet Baby Ray’s® sauce that millions adore. We use PrairieFresh® Premium Pork, a 67th Street BBQ™ sister brand and a product of Seaboard Foods – an industry leader and a premier supplier of fresh pork that controls every step of pork production to produce the finest pork. Right now 67th Street BBQ™ meats feature favorite cuts like pork loin backribs, tenderloins, St. Louis style spareribs and shredded pork – all smoked to perfection and made with Sweet Baby Ray’s® sauce. We expanded our products and offer meatballs, sliced beef brisket and cocktail sausages made with Sweet Baby Ray’s® Original sauce – giving consumers more barbecued meat options. No question about it... The Sauce is the Boss!® From grill to gourmet, Sweet Baby Ray’s® awardwinning BBQ sauce makes every meal taste better. In fact, consumers say it’s the best sauce they’ve ever had. And, the numbers prove it. Consumers are waiting... Sweet Baby Ray’s® fanatics said they will purchase fully cooked pork with Sweet Baby Ray’s® barbecue sauce for the taste and convenience!1 ... For Shredded Pork1 ... For Pork Ribs1 67% of consumers said they “would definitely” or “probably would consider” purchasing fully cooked pulled pork made with Sweet Baby Ray’s® sauce at their local grocery store. 69% of consumers said they would definitely or probably would consider purchasing fully cooked pork loin backribs with Sweet Baby Ray’s® sauce at their local grocery store. Why did they answer this way? (multiple responses) Why did they answer this way? (multiple responses) • 75% responded “I would like the convenience when I don’t have time to make pulled pork myself.” • 75% responded “I enjoy the taste of Sweet Baby Ray’s® barbecue sauce.” • 63% responded “I enjoy the taste of Sweet Baby Ray’s® barbecue sauce. • 53% responded “I know if it’s Sweet Baby Ray’s® it will be delicious.” • 57% responded “I know if it’s Sweet Baby Ray’s® it will be delicious.” • 64% responded “I would like the convenience.” Made With the No.1 Barbecue Sauce in the Land! 2 Total U.S. Food Total U.S. FoodBBQ BBQSauce Sauce Sales Sales2 %% Ofof$$Volume Volume Week Ending Week Ending07/19/14 07/19/14 Barbecued meats made with Sweet Baby Ray’s® give customers another reason to shop Who buys Sweet Baby Ray’s® Gourmet Sauces ? 39% SWEET BABY RAY’S® ALL OTHER 26% 16% KRAFT® 7% PRIVATE LABEL® KC MASTERPIECE® JACK DANIELS® • Female shoppers age 25-54 • Some college education • Younger couples with kids at home • 4-member households • Affluent households ($45,000 to $74,999 HHI) • Willing to pay premium prices Source: 2013 Nielsen Panel 6% 4% 1 Source: Seaboard Foods Sweet Baby Ray’s® Precooked Pork Consumer Research, March 2008, Consumers who rated Sweet Baby Ray’s® barbecue sauce as “I like it a lot” or “I like it somewhat.” 2 BULL’S-EYE® 2% Source: ACN: Total Dollars US XAOC — Latest 52 Weeks — Week Ending 07/19/14 Source: ACN: Total Dollars US XAOC — Latest 52 Weeks — Week Ending 07/19/14 The trademark Sweet Baby Ray’s and associated marks are under license to Seaboard Foods, LLC. PrairieFresh Premium Pork, The Thrill Without The Grill are registered trademarks of Seaboard. 67th Street BBQ is a trademark of Seaboard. Made With Made With * Prepared for & Distributed by Seaboard Foods 9000 W. 67th St., Suite 200 | Shawnee Mission, KS 66202 • (800) 262-7907 * Pork Loin Backribs, St. Louis Style Spareribs, Pork Tenderloins, Pork Shoulder Brisket A Taste Like No Other®