Made With
Made With
*
Prepared for & Distributed by Seaboard Foods
9000 W. 67th St., Suite 200 | Shawnee Mission, KS 66202 • (800) 262-7907
* Pork Loin Backribs, St. Louis Style Spareribs, Pork Tenderloins, Pork Shoulder Brisket
A Taste Like No Other®
The Meat of
the Story
What can you do when
you don’t have time or the
weather won’t cooperate
to grill? We got to thinking,
“Why not give you items you
can enjoy when you can’t grill
outside or when you’re short
on time and then slather them
with the sauce you adore.”
The result ? Heat-and-serve barbecue pork covered in that distinctive, sweet
and tangy sauce you adore that brings out the best in any cut of meat. It’s the
easy way for you to get “The Thrill Without the Grill®” – 365 days a year.
We also know that a great sauce will get you to try these delicious products,
but it’s gonna be the meat that will make you want more.
...we painstakingly
slow smoke our meats
for an all-natural
hardwood smoked
flavor, and then we slather
it with the sweet tangy
Sweet Baby Ray’s®
sauce that millions adore.
At 67th Street BBQ™, we painstakingly slow
smoke our meats for an all-natural hardwood
smoked flavor, and then we slather it with the
Sweet Baby Ray’s® sauce that millions adore.
We use PrairieFresh® Premium Pork, a 67th
Street BBQ™ sister brand and a product of
Seaboard Foods – an industry leader and a
premier supplier of fresh pork that controls
every step of pork production to produce the
finest pork.
Right now 67th Street BBQ™ meats feature favorite cuts like pork loin
backribs, tenderloins, St. Louis style spareribs and shredded pork –
all smoked to perfection and made with Sweet Baby Ray’s® sauce.
We expanded our products and offer meatballs, sliced beef brisket and
cocktail sausages made with Sweet Baby Ray’s® Original sauce –
giving consumers more barbecued meat options.
No question about it...
The Sauce is the Boss!®
From grill to gourmet, Sweet Baby Ray’s® awardwinning BBQ sauce makes every meal taste better.
In fact, consumers say it’s the best sauce they’ve
ever had. And, the numbers prove it.
Consumers are waiting...
Sweet Baby Ray’s® fanatics said they will purchase
fully cooked pork with Sweet Baby Ray’s® barbecue
sauce for the taste and convenience!1
... For Shredded Pork1
... For Pork Ribs1
67% of consumers said they “would definitely”
or “probably would consider” purchasing fully
cooked pulled pork made with Sweet Baby Ray’s®
sauce at their local grocery store.
69% of consumers said they would definitely or
probably would consider purchasing fully cooked
pork loin backribs with Sweet Baby Ray’s® sauce
at their local grocery store.
Why did they answer this way? (multiple responses)
Why did they answer this way? (multiple responses)
• 75% responded “I would like the convenience
when I don’t have time to make pulled
pork myself.”
• 75% responded “I enjoy the taste of Sweet Baby
Ray’s® barbecue sauce.”
• 63% responded “I enjoy the taste of
Sweet Baby Ray’s® barbecue sauce.
• 53% responded “I know if it’s Sweet Baby Ray’s®
it will be delicious.”
• 57% responded “I know if it’s Sweet Baby Ray’s®
it will be delicious.”
• 64% responded “I would like the convenience.”
Made With the No.1 Barbecue Sauce in the Land!
2
Total
U.S.
Food
Total
U.S.
FoodBBQ
BBQSauce
Sauce Sales
Sales2
%%
Ofof$$Volume
Volume
Week
Ending
Week
Ending07/19/14
07/19/14
Barbecued meats made with Sweet Baby Ray’s®
give customers another reason to shop
Who buys Sweet Baby Ray’s® Gourmet Sauces ?
39%
SWEET BABY RAY’S®
ALL OTHER
26%
16%
KRAFT®
7%
PRIVATE LABEL®
KC MASTERPIECE®
JACK DANIELS®
• Female shoppers age 25-54
• Some college education
• Younger couples with kids at home
• 4-member households
• Affluent households ($45,000 to $74,999 HHI)
• Willing to pay premium prices
Source: 2013 Nielsen Panel
6%
4%
1 Source: Seaboard Foods Sweet Baby Ray’s® Precooked Pork Consumer Research, March 2008,
Consumers who rated Sweet Baby Ray’s® barbecue sauce as “I like it a lot” or “I like it somewhat.”
2
BULL’S-EYE®
2%
Source: ACN: Total Dollars US XAOC — Latest 52 Weeks — Week Ending 07/19/14
Source: ACN: Total Dollars US XAOC — Latest 52 Weeks — Week Ending 07/19/14
The trademark Sweet Baby Ray’s and associated marks are under license to Seaboard Foods, LLC.
PrairieFresh Premium Pork, The Thrill Without The Grill are registered trademarks of Seaboard.
67th Street BBQ is a trademark of Seaboard.
The Meat of
the Story
What can you do when
you don’t have time or the
weather won’t cooperate
to grill? We got to thinking,
“Why not give you items you
can enjoy when you can’t grill
outside or when you’re short
on time and then slather them
with the sauce you adore.”
The result ? Heat-and-serve barbecue pork covered in that distinctive, sweet
and tangy sauce you adore that brings out the best in any cut of meat. It’s the
easy way for you to get “The Thrill Without the Grill®” – 365 days a year.
We also know that a great sauce will get you to try these delicious products,
but it’s gonna be the meat that will make you want more.
...we painstakingly
slow smoke our meats
for an all-natural
hardwood smoked
flavor, and then we slather
it with the sweet tangy
Sweet Baby Ray’s®
sauce that millions adore.
At 67th Street BBQ™, we painstakingly slow
smoke our meats for an all-natural hardwood
smoked flavor, and then we slather it with the
Sweet Baby Ray’s® sauce that millions adore.
We use PrairieFresh® Premium Pork, a 67th
Street BBQ™ sister brand and a product of
Seaboard Foods – an industry leader and a
premier supplier of fresh pork that controls
every step of pork production to produce the
finest pork.
Right now 67th Street BBQ™ meats feature favorite cuts like pork loin
backribs, tenderloins, St. Louis style spareribs and shredded pork –
all smoked to perfection and made with Sweet Baby Ray’s® sauce.
We expanded our products and offer meatballs, sliced beef brisket and
cocktail sausages made with Sweet Baby Ray’s® Original sauce –
giving consumers more barbecued meat options.
No question about it...
The Sauce is the Boss!®
From grill to gourmet, Sweet Baby Ray’s® awardwinning BBQ sauce makes every meal taste better.
In fact, consumers say it’s the best sauce they’ve
ever had. And, the numbers prove it.
Consumers are waiting...
Sweet Baby Ray’s® fanatics said they will purchase
fully cooked pork with Sweet Baby Ray’s® barbecue
sauce for the taste and convenience!1
... For Shredded Pork1
... For Pork Ribs1
67% of consumers said they “would definitely”
or “probably would consider” purchasing fully
cooked pulled pork made with Sweet Baby Ray’s®
sauce at their local grocery store.
69% of consumers said they would definitely or
probably would consider purchasing fully cooked
pork loin backribs with Sweet Baby Ray’s® sauce
at their local grocery store.
Why did they answer this way? (multiple responses)
Why did they answer this way? (multiple responses)
• 75% responded “I would like the convenience
when I don’t have time to make pulled
pork myself.”
• 75% responded “I enjoy the taste of Sweet Baby
Ray’s® barbecue sauce.”
• 63% responded “I enjoy the taste of
Sweet Baby Ray’s® barbecue sauce.
• 53% responded “I know if it’s Sweet Baby Ray’s®
it will be delicious.”
• 57% responded “I know if it’s Sweet Baby Ray’s®
it will be delicious.”
• 64% responded “I would like the convenience.”
Made With the No.1 Barbecue Sauce in the Land!
2
Total
U.S.
Food
Total
U.S.
FoodBBQ
BBQSauce
Sauce Sales
Sales2
%%
Ofof$$Volume
Volume
Week
Ending
Week
Ending07/19/14
07/19/14
Barbecued meats made with Sweet Baby Ray’s®
give customers another reason to shop
Who buys Sweet Baby Ray’s® Gourmet Sauces ?
39%
SWEET BABY RAY’S®
ALL OTHER
26%
16%
KRAFT®
7%
PRIVATE LABEL®
KC MASTERPIECE®
JACK DANIELS®
• Female shoppers age 25-54
• Some college education
• Younger couples with kids at home
• 4-member households
• Affluent households ($45,000 to $74,999 HHI)
• Willing to pay premium prices
Source: 2013 Nielsen Panel
6%
4%
1 Source: Seaboard Foods Sweet Baby Ray’s® Precooked Pork Consumer Research, March 2008,
Consumers who rated Sweet Baby Ray’s® barbecue sauce as “I like it a lot” or “I like it somewhat.”
2
BULL’S-EYE®
2%
Source: ACN: Total Dollars US XAOC — Latest 52 Weeks — Week Ending 07/19/14
Source: ACN: Total Dollars US XAOC — Latest 52 Weeks — Week Ending 07/19/14
The trademark Sweet Baby Ray’s and associated marks are under license to Seaboard Foods, LLC.
PrairieFresh Premium Pork, The Thrill Without The Grill are registered trademarks of Seaboard.
67th Street BBQ is a trademark of Seaboard.
Made With
Made With
*
Prepared for & Distributed by Seaboard Foods
9000 W. 67th St., Suite 200 | Shawnee Mission, KS 66202 • (800) 262-7907
* Pork Loin Backribs, St. Louis Style Spareribs, Pork Tenderloins, Pork Shoulder Brisket
A Taste Like No Other®