THE HERSHEY COMPANY
DIVERSITY LEADERSHIP
100 Crystal A Drive
Hershey, PA 17033
www.hersheys.com
Diane Crawford
Manager, Diversity & Inclusion
EMPLOYMENT CONTACT
Tonia Anderson
Director of Talent Acquisition, Integration & Retention
Phone: (717) 508-3886
Fax: (717) 534-8053
Email: tanderson@hersheys.com
THE STATS
Total in the U.S.
2008
2007
Total outside the U.S.
2008
2007
Total worldwide
2008
2007
Number of employees
13,000
Over 13,000
Revenue (billions)
$5.133
$4.496
RECRUITING
INTERNSHIPS AND CO-OPS
Please list the schools/types of schools at which you recruit.
Hershey’s Intern Professional Program (HIPP)
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Deadline for application: Ongoing all year
Ivy League schools
Public state schools
Historically Black colleges and universities (HBCUs)
Hispanic-serving institutions (HSIs)
Do you have any special outreach efforts directed to encourage
minority students to consider your firm?
• Firm’s employees participate on career panels at schools
• Scholarships or intern/fellowships for minority students
What activities does the firm undertake to attract minority and
women employees?
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Partner programs with women and minority associations
Participate at minority job fairs
Seek referrals from other employees
Utilize online job services
Number of interns in the program in summer 2008: 100
Pay: Ranges from $12.30 to $18.50 per hour, depending on major and
year in school
Length of the program: Typically interns 12 weeks, co-ops 12 months,
though possibly longer, depending on a student’s availability and
department needs.
Percentage of interns/co-ops in the program who receives offers of fulltime employment: Company-wide the figure is less than 10 percent. In
the sales department it’s 20 percent or more.
Website for internship/co-op information: www.hersheys.com
Typically engineering, sales, human resources, IT and finance have the
majority of undergrad interns/co-ops.
Do you use executive recruiting/search firms to seek to identify
new diversity hires?
SCHOLARSHIPS
Yes.
Hershey Scholar Program
Deadline for application for the scholarship program: February 14th
Scholarship award amount: $500 to $3,000—Paid in two equal
installments on August 15th and December 30th.
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Scholarships are available only for children of employees.
STRATEGIC PLAN AND DIVERSITY
LEADERSHIP
UNCF/Hershey Scholar Program*
Deadline for application for the scholarship program: April 30th
How does the firm’s leadership communicate the importance of
diversity to everyone at the firm?
Scholarship award amount: $5,000
Scholarships are only available to minority Pennsylvania residents
attending one of UNCF’s 38 member colleges, or one of 14 institutions
under the Pennsylvania state system of higher education.
*Expires 2010
2009 Hispanic Heritage Scholarship
The Hershey Company has a dedicated diversity website with a cultural
calendar to help educate and share diversity-related information. In
addition, the public relations department sends out monthly emails to
employees highlighting diversity events and activities that are both internal
and external.
Who has primary responsibility for leading diversity initiatives
at your firm?
Scholarship award amount: $75,000
Manager, Diversity and Inclusion Diane Crawford.
AFFINITY GROUPS
Does your firm currently have a diversity committee?
All affinity groups within The Hershey Company are established with
chairs and committees and have held several events in 2008.
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African-American Affinity Group
Asian Affinity Group
Hispanic Affinity Group
Minorities in Sales
Network of Young Professionals
Prism—GLBT Affinity Group
Sales Diversity Council
Women’s Council
Women in Sales
Yes. The committee consists of several small councils, e.g.,
manufacturing plants, filed sales diversity councils in addition to multiple
affinity groups. The leads of each group meet to form the corporate
council.
Does the committee’s representation include one or more
members of the firm’s management/executive committee (or
the equivalent)?
Yes.
How many executives are on the committee?
Six.
ENTRY-LEVEL PROGRAMS/FULL-TIME
OPPORTUNITIES/TRAINING
PROGRAMS
Does the committee and/or diversity leader establish and set
goals or objectives consistent with management’s priorities?
Yes.
New Employee On-Boarding
Has the firm undertaken a formal or informal diversity program
or set of initiatives aimed at increasing the diversity of the
firm?
Length of program: Two days
Geographic location(s) of program: Hershey, Pa.
The program gives an overview of company heritage, organizational
departments/functions, diversity, as well as a performance overview.
Yes, formal.
The role of the Hershey Leader
How often does the firm’s management review the firm’s
diversity progress/results?
Length of program: Two days
Quarterly.
Geographic location(s) of program: Hershey, Pa.
Leadership training, diversity overview, HR overview.
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RETENTION AND PROFESSIONAL
DEVELOPMENT
ADDITIONAL INFORMATION
Hershey’s Initiatives:
Employee Involvement and Support: Reaching out to employees through
various diversity councils, affinity groups, continuous diversity education
and internal cultural awareness campaigns are all vehicles through which
The Hershey Company demonstrates its commitment to diversity.
How do 2008 minority and female attrition rates generally
compare to those experienced in the prior year period?
Relatively the same.
Please identify the specific steps you are taking to reduce the
attrition rate of minority and women employees.
• Develop and/or support internal employee affinity groups (e.g., minority
or women networks within the firm)
• Increase/improve current work/life programs
• Succession plan includes emphasis on diversity
• Work with minority and women employees to develop career
advancement plans
DIVERSITY MISSION STATEMENT
At The Hershey Company, diversity is a key ingredient in making us one
of the finest companies in the world. We value the differences that make
each individual, supplier, community, customer and consumer unique.
Our success is a product of our ability to recognize, understand and
incorporate those differences into everything we do. Hershey’s strength
and future success lie in its diversity—the diversity of thought,
management styles, experience and abilities that only can come from
bringing together people with different backgrounds and different ways of
seeing the world. Hershey’s approach to diversity emphasizes four areas:
customer and consumer alignment, employee involvement and support,
supplier diversity and community involvement.
Supplier Diversity: One of the most important aspects of our business is
our interaction with our suppliers. Like our employees, our suppliers
make our success possible. Maintaining a diverse network of suppliers
makes us a more efficient company while contributing to the economic
development of the communities in which we live and work. Our
approach is to partner nationally and locally with organizations to identify
diverse suppliers. We also aim to open up opportunities at all levels and
in all categories of spending to certified diversity suppliers and, in areas
where the diversity supplier is limited, to mentor promising minority and
women businesses.
Community Involvement: The Hershey Company has a long history of
community leadership. Central to who we are as a company is our belief
in making a difference in the lives of youth. We demonstrate our
commitment through our participation with The Milton Hershey School,
UNCF scholarships and the Hershey Youth Track and Field program. We
also believe in the value of maintaining strong relationships with diversity
focused organizations nationally and locally. We partner nationally with
organizations like NAACP, La Raza and the United Way and in the
Hershey, Penn. area with organizations like the Urban League, Y Black
Achievers and Junior Achievement.
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