Choosing Your Class Title, One Sentence Opener, and Complete Description
1. Title
Is it short? Does it grab attention? Does it make the reader want to continue? Is it
personal and simple?
Examples:
1. Simple Drawing Techniques That Anyone Can Do
2. Three Techniques for Working With Pastels
2. One Sentence Opener
This comes after the title. Does it make the reader want to read the complete
description? Are you speaking directly to your audience?
Effective ways of writing a one sentence opener are:
1. Ask a question, eg, Are you confused about social media? (for artists who want to
use social media effectively)
2. Make a bold statement, eg, Claim your inner artist now. (for people who say
they're not artists)
3. Emphasize the result, eg, You too can dance like Ginger Rogers and Fred Astaire.
(for a class in ballroom dancing)
Less effective one sentence openers:
1. The aim of this course is...
2. This class will...
3. Participants will...
3. Complete Description
1. Keep descriptions between 45 and 100 words.
2. Use “You” language. Write as if you are having a conversation with the reader.
3. Use active, dynamic verbs such as explore, discover, create, master, become,
enhance, develop, ignite, inspire
4. Emphasize the benefit to the learner. Will they achieve a personal goal? Solve a
problem? Relieve some anxiety? Gain specific knowledge? Develop a skill?
5. Describe the fun, camaraderie, learning together, curiosity, discovery aspect of
your class.