Fast Facts
The Kansas City DMA stretches over two states – Missouri and Kansas and
includes 36 counties.
Money Magazine ranks several KC communities among America’s Best Places in
live in 2008 - Overland Park (9), Olathe (11), Shawnee (39) and Lee’s Summit
(79). Forbes ranks Johnson County the third best place to raise a family (2008).
Employment in the Kansas City area economy increased by nearly 10% during
the past decade. Kansas City ranks among the fastest growing major Midwest
labor markets.
Kansas City has numerous arts and culture events to offer residents and visitors
including museums, local art galleries, ballet, opera and Broadway shows. And
coming in 2009, the city will open the Kauffman Center for the Performing Arts,
which will be among the finest performing art centers in the world.
Kansas City’s costcost-ofof-living is below the normal average, making the city one of
the most affordable in the United States. In addition, salaries in KC are higher
than the US average.
Source: Kansas City Area Development Council (www.thinkkc.com)
Profile of General Demographic Characteristics for the
Kansas City DMA
DMA Rank - #31
Housing Tenure
TV Households - 937,970
Owner-occupied - 67.9
Cable Penetration - 61.2%
Renter-occupied - 32.1
ADS Penetration - 25.1%
Median Age -36.1
Median Household Income - $51,035
Median home price in KC- $153,000
Race
White - 80.8
African-Americans - 12.8
Asian - 1.6
Hispanic - 5.2
Source: Nielsen 2008-2009,Demographics USA 2006 (courtesy of Kansas City Area Development Council). US
Census Bureau, 2000
Kansas City Attractions
Harrah’s Casino
Ameristar Casino
Benjamin Ranch
KC Wizards (MSL)
Boulevard Brewing Co.
GM Assembly Plant
Westport
Country Club Plaza
Kansas Speedway
Powell Gardens
Truman Home & Library
Kansas City Art Institute
Aventis Pharmaceuticals
Negro League Baseball Museum
Argosy Casino
Arabia Steamboat Museum
KC Chiefs (NFL)
Harley-Davidson Assembly Plant
World’s/Oceans of Fun
18th & Vine Jazz District
Kemper Museum
University of MO – Kansas City
Thomas Hart Benton Home
Nelson-Atkins Museum of Art
Museum
Isle of Capri Casino
American Royal
KC Royals (MLB)
Ford Assembly Plant
KC Zoo/Sprint IMAX
Union Station
Kansas City Symphony
City Market
Liberty Memorial
Folgers Coffee Plant
George Caleb Bingham Home
Johnson County Community
College
Sprint Center
Power and Light District
Major Companies Headquarters in KC
American Century Investments
AMC Entertainment
AT&T
Aquila
Black & Veatch
Burns & McDonnell
Capital Federal Financial
Cerner Corporation
Commerce Bancshares
DeBruce Grain
DST Systems
Ford Motor Company
Fort Dodge Animal Health
Garmin
General Motors
Great Plains Energy
H&R Block
Hallmark Cards
Hill's Pet Nutrition
Interstate Bakeries
Source: Kansas City Area Development Council (www.thinkkc.com)
JE Dunn Construction
Newport Television
Payless Shoe Source
Perceptive Software
Seaboard Corporation
Sprint Corporation
UMB Financial
Westar Energy
YRC Worldwide
•The Kansas City Barbecue Society reports that KC has more barbecue restaurants per capita
than any other city in the nation.
•Jazz has been a staple of the KC music scene since the 1920s with artists like Count Basie,
Bennie Moton and Jay McShann. Charlie "Bird" Parker, who was born in Kansas City, Kan.,
grew up during this era.
•KC ignored prohibition during the 1920s, leading to an abundance of jazz clubs, brothels
and gambling halls. This earned KC the moniker “The Paris of the Plains” after one journalist
wrote “If you want to see some sin, forget Paris and head to Kansas City.”
•The jam session originated in Kansas City. Jazz musicians would gather after their gigs and
play together into the wee hours of the morning.
•In 1910, Joyce Hall began selling postcards out of a shoebox in KC. Today, his company has
grown to the world’s largest greeting-cards maker, Hallmark Cards.
•KC is home to the largest maker of boxed chocolates in the world. Based here since 1932,
Russell Stover Candies still hand dips more than 25 million pieces of chocolate each year.
•Walt Disney opened his first animation studio in Kansas City, Laugh-O-Gram Studios. He fed
a small mouse in the building, which he later said was his inspiration for Mickey Mouse.
•The Country Club Plaza opened in 1922 as the nation’s first shopping district designed for
the automobile.
•Kansas City's Municipal Auditorium has hosted more NCAA Final Four Championships than
any other venue in the country
•Local advertising agency Bernstein-Rein invented the Happy Meal for McDonald’s after the
owner noticed his son staring at the cereal box during breakfast.
Source: Kansas City Convention & Visitors Association (www.visitkc.com)
Quotable KC
“Superlative museums, exciting
arts scene, great blues and jazz
clubs … Kansas City truly has
something for everyone.”
– Midwest Airlines Magazine
“We can’t think of any other city
with as much going on this year.”
– CNN.com
“Visitors can rest easy knowing
they can eat out in first-class
restaurants and bed down at firstclass hotels.”
– Midwest Airlines
“Kansas City, Mo., is a lively upand-coming urban center with a
small-town feel—there are few
places in America where the
people are friendlier.”
– Boston Herald
Source: Kansas City Convention & Visitors Association (www.visitkc.com)
KCWE Facts
KCWE is Kansas City’s CW affiliate.
KCWE offers a variety of entertainment programs throughout the
day including “The Oprah Winfrey Show,” “Dr. Phil,” “Two and a half
Men,” “America’s Next Top Model,” “Gossip Girl,” and “90210.”
“KMBC 9 FirstNews on KCWE” launched in March 2008 providing
Kansas City viewers with two additional hours of news MondayFriday 7:00-9:00a.m. from Kansas City’s favorite early morning news
team.
KMBC.com is the #1 local TV station website in the Kansas City
market.
KCWE is the only station in Kansas City to offer local texting
sponsorships.
KCWE offers unique sponsorship opportunities to enhance
investments and to reach your target audience.