Kansas City Market Profile
“The City of Fountains”
About Kansas City
The Kansas City DMA stretches over two states – Missouri
and Kansas and includes 33 counties.
Demographics
•Metro population is 2 million
•Median home price in Kansas City is $160,000
•90.2% of KC residents have a high school education
•31.6% of KC residents have a college degree
Median Age –
Persons 18+
Persons 18-34
Persons 18-49
Persons 25-54
Effective Buying
Income
Median HH Income
Average HH Income
Cable
Time Warner Cable
ADS
Multi-Set
VCR
% Black HH
% Hispanic HH
36.6
1,765,000
540,000
1,043,000
984,000
$44,857
$56,334
61%
38%
27%
DMA Rank
#31
TV Households
939,740
Persons 2+
2,296,000
85%
78%
11.0%
5.6%
Source: Kansas City Area Development Council (www.thinkkc.com)
Source: Nielsen 2012
(courtesy of Kansas City Area Development Council)
Median Age/Effective Buying Income-Nielsen Claritas, 2009 (courtesy of Kansas
City Area Development Council
Kansas City Is A
City Of Innovation
“Kansa City ranked in the top five cities for strongest
information technology employment expansion”
Wall Street Journal 8/22/11
“Entrepreneurs who have relocated from the coasts also tout
the friendly business environment. It’s far less expensive to build
a firm and develop technology, they say, and there are fewer
state and city regulations to worry about.”
Wall Street Journal 8/22/11
The Kansas City region is America’s Animal Health Corridor.
The Kansas City region was selected to test Google’s highly
anticipated high speed broadband service called Google
Fiber. Google says the speed of the internet will be 100 times
faster than what most people have accessed to today.
About Kansas City
Major Counties
Jackson, MO
# HH
% of
Mkt
269,780
29%
Clay, MO
88,060
9%
Platte, MO
36,240
4%
Johnson, KS
213,120
23%
Wyandotte, KS
57,210
6%
Leav enworth, KS
26,400
3%
Source: Nielsen 2012
(courtesy of Kansas City Area Development Council)
Median Age/Effective Buying Income-Nielsen Claritas,
2009 (courtesy of Kansas City Area Development Council
About Kansas City
Economic Climate
 Kansas City’s unemployment rate remains below the National and Missouri
average.
Unemployment Rate May 2012
6.9
6.1
Kansas City, MO-KS
Kansas
7.3
8.2
Missouri
United States
Source: Local Area Unemployment state and metropolitan area (Bureau of Labor Statistics Sept2011)
 Forbes examined the 50 largest U.S. metros and rated the top 15 affordable
metros in terms of salaries for college graduates and housing and living costs.
Kansas City earned its spot on the list at #13 for its low cost of living and
received special recognition for housing affordability. *
Monster.com ranked Kansas City #10 on its list of “The Hottest Markets for
Job Seekers in 2011.” With highly anticipated retailers such as Trader Joe’s
and Nordstrom Rack, the region was singled as one of two hot markets for
retail jobs. Other industries strong for job seekers include IT and
healthcare. The rankings are also based on the relative abundance of job
openings for each city’s local work force, or available jobs per job seeker. **
Kansas City has numerous arts and culture events to offer residents and
visitors including museums, local art galleries, ballet, opera and Broadway
shows. Kansas City is the home of the Kauffman Center for the Performing
Arts, which is among the finest performing art centers in the world. Also
millions of baseball fans will visit Kansas City for the 2012 All-Star game.
Source: Kansas City Area Development Council (www.thinkkc.com)
*Forbes.com January 2011
** Kansas City Business Journal January 2011
About Kansas City
Fun Facts
 The Kansas City Barbecue Society reports that KC has more barbecue
restaurants per capita than any other city in the nation.
 Jazz has been a staple of the KC music scene since the 1920s with artists like
Count Basie, Bennie Moton and Jay McShann. Charlie "Bird" Parker, who was
born in Kansas City, Kan., grew up during this era.
 KC ignored prohibition during the 1920s, leading to an abundance of jazz
clubs, brothels and gambling halls. This earned KC the moniker “The Paris of
the Plains” after one journalist wrote “If you want to see some sin, forget Paris
and head to Kansas City.”
 The jam session originated in Kansas City. Jazz musicians would gather after
their gigs and play together into the wee hours of the morning.
 In 1910, Joyce Hall began selling postcards out of a shoebox in KC. Today,
his company has grown to the world’s largest greeting-cards maker, Hallmark
Cards.
 KC is home to the largest maker of boxed chocolates in the world. Based
here since 1932, Russell Stover Candies still hand dips more than 25 million
pieces of chocolate each year.
 Walt Disney opened his first animation studio in Kansas City, Laugh-O-Gram
Studios. He fed a small mouse in the building, which he later said was his
inspiration for Mickey Mouse.
 The Country Club Plaza opened in 1922 as the nation’s first shopping district
designed for the automobile.
Source: Kansas City Convention & Visitors Association (www.visitkc.com)
About Kansas City
Kansas City Attractions
Harrah’s Casino
Ameristar Casino
Benjamin Ranch
KC Wizards (MLS)
Boulevard Brewing Co.
GM Assembly Plant
Westport
Country Club Plaza
Kansas Speedway
Powell Gardens
Truman Home & Library
Kansas City Art Institute
Aventis Pharmaceuticals
KC Royals (MLB)
Negro League Baseball Museum
Ford Assembly Plant
Argosy Casino
KC Zoo/Sprint IMAX
Arabia Steamboat Museum
Union Station
KC Chiefs (NFL)
Kansas City Symphony
Harley-Davidson Assembly Plant
City Market
World’s/Oceans of Fun
th
Liberty Memorial
18 & Vine Jazz District
George Caleb Bingham Home
Kemper Museum
University of MO – Kansas City Johnson County Community
College
Thomas Hart Benton Home
Sprint Center
Nelson-Atkins Museum of Art
Power and Light District
Museum
Isle of Capri Casino
American Royal
Major Companies in KC
American Century
Investments
AMC Entertainment
AT&T
Bayer Crop Science
Black & Veatch
Burns & McDonnell
Cerner Corporation
Commerce Bancshares
DeBruce Grain
DST Systems
Ford Motor Company
Fort Dodge Animal Health
Garmin
General Motors
Great Plains Energy
H&R Block
Hallmark Cards
Honeywell
Inergy LP
Source: Kansas City Area Development Council (www.thinkkc.com)
JE Dunn Construction
Kansas City Southern
Newport Television
Perceptive Software
Seaboard Corporation
Sprint Corporation
UMB Financial
Westar Energy
YRC Worldwide
UPS
About Kansas City
Quotable KC
“We can’t think of any other
city with as much going on
this year.”
– CNN.com
“Kansas City, Mo., is a lively
up-and-coming urban
center with a small-town
feel—there are few places in
America where the people
are friendlier.”
– Boston Herald
“Superlative museums,
exciting arts scene, great
blues and jazz clubs …
Kansas City truly has
something for everyone.”
– Midwest Airlines Magazine
“Visitors can rest easy
knowing they can eat out in
first-class restaurants and
bed down at first-class
hotels.”
– Midwest Airlines
Source: Kansas City Convention & Visitors Association (www.visitkc.com)
About Kansas City
KCWE Facts

KCWE is Kansas City’s CW affiliate.

KCWE offers a variety of strong entertainment programs
including “The Big Bang Theory,” “Entertainment Tonight,” “Two
and a Half Men,” “America’s Next Top Model,” “90210,” and
“The Vampire Diaries.”

KCWE provides Kansas City viewers with KMBC 9 News at 7 a.m.
and 9 p.m. from Kansas City’s trusted news team.

KMBC.com, website of KMBC/KCWE, is the #1 local TV station
website in the Kansas City market.

KCWE also owns This TV-Kansas City, our digital channel
broadcasting MGM movies 24/7. It can be seen over the air
and on most area cable providers.

KCWE is the only station in Kansas City to offer local texting
sponsorships.

KCWE
offers
several
unique
sponsorship
opportunities
to
enhance investments and to reach your target audience.

For more information on advertising opportunities and the
strength of KCWE, visit www.kcwe.com/advertise