COMMUNITY MOBILISATION INITIATIVE
PRE-EVENT DESCRIPTION
1. THEME TITLE: OPEN COAST
2. PARTNER NAME (+ sub-partner(s) if relevant):
Syddansk Turisme.
3. EVENT/ACTIVITY NAME:
Stiens dag – motion med oplevelser (Trail Day – exercise with experiences).
4. PROPOSED DATE OF EVENT:
28 December 2009.
Activities for 2010.
5. PROPOSED LOCATION OF EVENT:
Southern Fyn: Svendborg and the islands Langeland and Ærø.
6. BRIEF DESCRIPTION:
Øhavsstien (Sea/Coastal Trail)
Øhavsstien is a trail that is well suited to most people, bringing them through splendid areas
in nature. Unfortunately, the trail is perceived by many locals as a trail for long-distance
walking and not for recreational use. This CMI tests different activities to motivate more
locals in Southern Funen to use the trail.
Trail Day – exercise with experiences is an event that takes place every year on 28
December. The main objective is to motivate locals to use the trail Øhavsstien all year round.



A leaflet was produced to be handed out during the day. The leaflet gave those who
participated in the guided tours some ideas about how to use the trail on their own.
Advertisements were placed in local newspapers in the week before the event and
on 24 December.
Photographers were sent out on the guided tours and to different locations.
Cycling and Walking in Funen and Sudjutland.
Visualising Øhavsstien in a brochure Cycling and Walking in Funen and Sudjutland.
A two-page description of the trail Øhavsstien was placed in brochures to be distributed in
Denmark, Germany and Holland.
DONE CMI SD2 S Funen PATH 09C
It is assumed that you will comply with all local purchasing
and/or tendering requirements in the planning and delivery
of any event/activity.
1
The brochure is to be distributed through:
VisitDenmark in Holland (1,500 copies);
Op Pad, outdoor magazine in Holland (15,000 copies);
The magazine Cyclists in Denmark (16,000 copies);
Fairs in Norway (1,000 copies).
7. KEY AIMS AND OBJECTIVES:
The aim of the activity is to inspire/motivate locals to use the trail more regularly all year
round.
Objectives:
 To encourage locals and tourists to use the trail;
 To inspire more cooperation between nature guides and local associations.
8. HOW WILL YOU MEASURE THE SUCCESS/ACHIEVEMENT?
Include here anticipated cost effectiveness and value for money measures
Measurements of success:
 Registration of the number of participants (Trail Day)
 PR & press coverage before and after the event (Trail Day)
9. WHAT METHODS WILL YOU USE TO COLLECT/MEASURE QUANTITATIVE AND
QUALITATIVE DATA AND INFORMATION?
We will collect data through emails from the guides that conducted the tours.
10. WHICH KEY STAKEHOLDERS WILL YOU WORK WITH?
Stakeholders from the local area are:
a. Naturturisme A/S;
b. Local outdoor organisations;
c. National and local tourist organisations;
d. National and international magazine producers.
11. WHAT WILL IT COST?
Please summarise the various costs involved in the event/activity
Activities on Trail Day: €2,533.
Brochure for Cycling and Walking on Funen and in South Jutland: €3,000.
DONE CMI SD2 S Funen PATH 09C
It is assumed that you will comply with all local purchasing
and/or tendering requirements in the planning and delivery
of any event/activity.
2
POST-EVENT EVALUATION
12. HOW DID YOU CARRY OUT THIS EVENT/ACTIVITY? WAS IT TO THE SPECIFICATION
ABOVE, OR WERE THERE CHANGES?
To specification.
13. WHAT DID IT ACTUALLY COST?
Photographer
Flyers
Cycling leaflet advertising and distribution
Advertising Stiens dag (Trail Day)
Subtotal
EUR
800
133
3,333
800
5,067
DKK
6,000
1,000
25,000
6,000
38,000
14. IF YOU DID IT AGAIN, WHAT WOULD YOU CHANGE AND WHY?
Our involvement in Trail Day brought about good co-operation with a local partner on South
Fyn, and gave us insight into the area.
The event was conducted by Naturturisme IS. Evaluation by email is easy and not timeconsuming. However, this type of evaluation is highly qualitative.
15. HAVE THE KEY OBJECTIVES BEEN MET? IF NOT, WHY NOT? IF YES, EXPLAIN HOW AND
ALSO WHAT THIS WILL ENABLE YOU TO DO TO INFORM FUTURE ACTIVITY
The key objectives have been met.
Information about the effectiveness of the brochure will be collected in 2010.
The brochure has been used in combination with other marketing tools. The overall results
have been very positive: the number of cycle package tours sold has increased from 2009 to
2010. This is good news, since the cycle packages are in a high price-range and this was in a
period when the financial crisis was at its worst.
May 2011: There was no further growth in the number of cycle package tours purchased for
2010.
16. HOW WILL YOU BE ABLE TO INTEGRATE YOUR ACTIVITY WITH THE NEEDS OF THE
OTHER THEMES?
The activity is a good example of best practice, and can be used as such in other WP2s:
Activity Coast and Community Coast.
DONE CMI SD2 S Funen PATH 09C
It is assumed that you will comply with all local purchasing
and/or tendering requirements in the planning and delivery
of any event/activity.
3
17. ANYTHING ELSE? UNEXPECTED HAPPENINGS, RESULTS, ETC?
May 2011: Coast Alive was only involved in Trail Day 2009, not 2010. In 2010, the event was
cancelled because it was difficult to encourage local businesses to become involved and we
were not able to fund it through sponsorship.
DONE CMI SD2 S Funen PATH 09C
It is assumed that you will comply with all local purchasing
and/or tendering requirements in the planning and delivery
of any event/activity.
4
18. Please indicate how the Community Mobilisation Initiative above would be
categorised, by ticking the appropriate boxes below. Use as many boxes in each
numbered group as you wish.
Categorising the project:
1. Is the project:
4. Who are the target groups?
Research
Children
Project
Young people
Demonstration project
X
The elderly
Evaluation
Unemployed
Policy/strategy development
Families
Other, specify……..
Ethnic minorities
X
X
X
Disabled people
2. What kind of activity does it relate to?
People with identified health needs
Practical management
Local communities
Physical activity
Businesses
X
Education
General public
Events, specify………..
Other, specify…………….
X
Fund raising
Volunteering
5. At what level is the CMI?
Consultation
Local
Promotion
Regional
Business engagement/development
X
Other, specify………………….
National
International
3. Who are the key stakeholders?
6. The key learning outcomes of the CMI
relate to:
Barriers to effective engagement
Businesses
Local communities
Means of effective engagement
Schools
Economic development
Health organisations
Promoting sustainability
Public authorities
X
Mobilisation of target groups
Conservation organisations
Engaging hard to reach groups
Third sector
Conservation of cultural and natural
heritage
Other, specify………….
Other, specify………….
DONE CMI SD2 S Funen PATH 09C
x
X
X
It is assumed that you will comply with all local purchasing
and/or tendering requirements in the planning and delivery
of any event/activity.
5