Kudler Fine Foods – Data Memo
Note the following: (1) provide references, (2) must be at least 1200 words, (3) no Wikis, and (4) I doubt
that you will need to utilize all the links/information I have provided.
1. Kudler Fine Foods is a gourmet grocery store that has experienced significant growth over the past
few years.
2. In order to increase its customer base, Kudler Fine Foods is creating an Integrated Marketing
Communications (IMC) plan and has hired you as a research consultant.
3. Prepare a 1200-word memo to Kudler Fine Foods’ management team in which you assess the
importance of demographic and psychographic information in the development of marketing
strategies and determine when to use this data in making marketing decisions. Be sure to address the
following in your memo:
a. Use the information below to access company information on Kudler Fine Foods.
a.
b.
c.
d.
e.
f.
g.
h.
Kudler_Home
Kudler_Bakery
Kudler_Meat
Kudler_Produce
Kudler_Diary
Kudler_Wine
Kudler_StrategicPlan2003
Kudler_SalesMarketing_2003
http://www.jcolpa.com/kudler/kudler_home.pdf
http://www.jcolpa.com/kudler/kudler_bakery.pdf
http://www.jcolpa.com/kudler/kudler_meat.pdf
http://www.jcolpa.com/kudler/kudler_produce.pdf
http://www.jcolpa.com/kudler/kudler_diary.pdf
http://www.jcolpa.com/kudler/kudler_wine.pdf
http://www.jcolpa.com/kudler/Kudler_StrategicPlan2003.pdf
http://www.jcolpa.com/kudler/Kudler_SalesMarketing_2003.pdf
b. Determine when to use demographic, psychographic, geographic and behavioral segmentation in
making marketing decisions.
c. Assess the importance of demographic data in marketing decisions for Kudler Fine Foods.
d. Explain the importance of psychographic information marketing decisions for Kudler Fine Foods.
e. Considering the various methods of segmentation, develop a positioning strategy for Kudler Fine
Foods against competitive brands.
f. Provide a rationale for each one of your decisions.
g. Be sure to cite the assigned reading (Kudler) and at least one outside reference in the paper.
h. Memo format, citation, etc.